SlideShare a Scribd company logo

How to Create an Editorial Calendar

•Download as PPT, PDF•
•
Tim Slavin
Tim Slavin

How to create an editorial calendar to publish blogs, Facebook pages, tweets, and email newsletters. Includes content strategy as well as what to track, what tools you might use, and how to measure results over time.

Self ImprovementTechnologyBusiness
1 of 31
How to Create an Editorial Calendar to Publish Blogs, Facebook Pages, Tweets, and Email Newsletters Tim Slavin [email_address] http://LinkedIn.com/in/TimSlavin (516) 234-0607 This presentation is copyrighted by Owl Hill Media. Fair use with an explicit reference to this presentation is okay.
The Big Picture ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Overview ,[object Object],[object Object],[object Object],[object Object]
Overview ,[object Object],[object Object],[object Object],[object Object]
Overview ,[object Object],[object Object],[object Object],[object Object],[object Object]
The Big Picture ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What to Publish? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Examples of What to Publish ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Different Forms of Content ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Small Business Editorial Process ,[object Object],[object Object],[object Object],[object Object]
Corporate Editorial Process (1/2) ,[object Object],[object Object],[object Object],[object Object],[object Object]
Corporate Editorial Process (2/2) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Keys to Success? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Big Picture ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What to Track? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Basic Editorial Calendar ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Large Group Editorial Calendar ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Additional Ideas ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Keep in Mind ,[object Object],[object Object],[object Object],[object Object]
The Big Picture ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What Tools to Use? ,[object Object],[object Object],[object Object],[object Object],[object Object]
Examples of Possible Tools ,[object Object],[object Object],[object Object],[object Object],[object Object]
The Big Picture ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Writing and Editing Guidelines ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
More Guidelines ,[object Object],[object Object],[object Object]
Where to Get Guidelines? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Big Picture ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Best Practices ,[object Object],[object Object],[object Object],[object Object],[object Object]
The Big Picture ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Resources ,[object Object],[object Object],[object Object],[object Object],[object Object]
Questions? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Recommended

Editorial Calendar
Editorial CalendarEditorial Calendar
Editorial CalendarFuulido Narrative
 
Content calendar vs Editorial calendar
Content calendar vs Editorial calendar Content calendar vs Editorial calendar
Content calendar vs Editorial calendar Emily Hean
 
How to Create an Editorial Calendar for Your Blog
How to Create an Editorial Calendar for Your BlogHow to Create an Editorial Calendar for Your Blog
How to Create an Editorial Calendar for Your BlogAmanda Nagy
 
5 Reasons an Editorial Calendar App is Essential for Content Marketing
5 Reasons an Editorial Calendar App is Essential for Content Marketing5 Reasons an Editorial Calendar App is Essential for Content Marketing
5 Reasons an Editorial Calendar App is Essential for Content MarketingCarver Technology Consulting LLC
 
Running blogger relations campaigns d1 11.6.13(2)
Running blogger relations campaigns d1 11.6.13(2)Running blogger relations campaigns d1 11.6.13(2)
Running blogger relations campaigns d1 11.6.13(2)Alex Cummings
 
Beekeeper u creating a content calendar final(1)
Beekeeper u creating a content calendar final(1)Beekeeper u creating a content calendar final(1)
Beekeeper u creating a content calendar final(1)Alex Cummings
 
Long-form Content Marketing
Long-form Content MarketingLong-form Content Marketing
Long-form Content MarketingMary Ann Davis
 
LRA presentation 1
LRA presentation 1LRA presentation 1
LRA presentation 1ildikoscurr
 

Recommended

Editorial Calendar
Editorial CalendarEditorial Calendar
Editorial CalendarFuulido Narrative
 
Content calendar vs Editorial calendar
Content calendar vs Editorial calendar Content calendar vs Editorial calendar
Content calendar vs Editorial calendar Emily Hean
 
How to Create an Editorial Calendar for Your Blog
How to Create an Editorial Calendar for Your BlogHow to Create an Editorial Calendar for Your Blog
How to Create an Editorial Calendar for Your BlogAmanda Nagy
 
5 Reasons an Editorial Calendar App is Essential for Content Marketing
5 Reasons an Editorial Calendar App is Essential for Content Marketing5 Reasons an Editorial Calendar App is Essential for Content Marketing
5 Reasons an Editorial Calendar App is Essential for Content MarketingCarver Technology Consulting LLC
 
Running blogger relations campaigns d1 11.6.13(2)
Running blogger relations campaigns d1 11.6.13(2)Running blogger relations campaigns d1 11.6.13(2)
Running blogger relations campaigns d1 11.6.13(2)Alex Cummings
 
Beekeeper u creating a content calendar final(1)
Beekeeper u creating a content calendar final(1)Beekeeper u creating a content calendar final(1)
Beekeeper u creating a content calendar final(1)Alex Cummings
 
Long-form Content Marketing
Long-form Content MarketingLong-form Content Marketing
Long-form Content MarketingMary Ann Davis
 
LRA presentation 1
LRA presentation 1LRA presentation 1
LRA presentation 1ildikoscurr
 
Creating A Content Marketing Strategy
Creating A Content Marketing StrategyCreating A Content Marketing Strategy
Creating A Content Marketing StrategyTextbroker International
 
Why Use a Content Calendar
Why Use a Content CalendarWhy Use a Content Calendar
Why Use a Content CalendarDigileap
 
Creating a Content Calendar 2015 - Patty Swisher
Creating a Content Calendar 2015 - Patty SwisherCreating a Content Calendar 2015 - Patty Swisher
Creating a Content Calendar 2015 - Patty SwisherPatty Swisher
 
Content Management | Social Media for Libraries (5)
Content Management | Social Media for Libraries (5)Content Management | Social Media for Libraries (5)
Content Management | Social Media for Libraries (5)Kayla Martin-Gant
 
Marketing 101 | Social Media for Libraries (1)
Marketing 101 | Social Media for Libraries (1)Marketing 101 | Social Media for Libraries (1)
Marketing 101 | Social Media for Libraries (1)Kayla Martin-Gant
 
Content is King: Creating a Content Calendar for Your DECA Chapter/Association
Content is King: Creating a Content Calendar for Your DECA Chapter/AssociationContent is King: Creating a Content Calendar for Your DECA Chapter/Association
Content is King: Creating a Content Calendar for Your DECA Chapter/AssociationJanelle Scudder Arrighi
 
State of Internet Marketing - Session 2
State of Internet Marketing - Session 2State of Internet Marketing - Session 2
State of Internet Marketing - Session 2EAG
 
How to Build an Effective Content Strategy
How to Build an Effective Content StrategyHow to Build an Effective Content Strategy
How to Build an Effective Content Strategycontently
 
15 Tips for Compelling Company Updates on LinkedIn
15 Tips for Compelling Company Updates on LinkedIn15 Tips for Compelling Company Updates on LinkedIn
15 Tips for Compelling Company Updates on LinkedInLinkedIn Europe
 
Top 9 Editorial Calendar Tools to Effectively Manage Your Content Marketing P...
Top 9 Editorial Calendar Tools to Effectively Manage Your Content Marketing P...Top 9 Editorial Calendar Tools to Effectively Manage Your Content Marketing P...
Top 9 Editorial Calendar Tools to Effectively Manage Your Content Marketing P...Catherine Pham
 
Short-form Content Marketing
Short-form Content MarketingShort-form Content Marketing
Short-form Content MarketingMary Ann Davis
 
Chapter 15: Govern, Plan and Maintain Your Content
Chapter 15: Govern, Plan and Maintain Your ContentChapter 15: Govern, Plan and Maintain Your Content
Chapter 15: Govern, Plan and Maintain Your ContentGatherContent
 
Company profile pds
Company profile pdsCompany profile pds
Company profile pdsRobin Goel
 
More Traffic. More Business. How to Boost Your Blog Traffic with SEO
More Traffic. More Business. How to Boost Your Blog Traffic with SEOMore Traffic. More Business. How to Boost Your Blog Traffic with SEO
More Traffic. More Business. How to Boost Your Blog Traffic with SEORenee Girard
 
Planning Your Content and Social Media Strategy | Storylab
Planning Your Content and Social Media Strategy | StorylabPlanning Your Content and Social Media Strategy | Storylab
Planning Your Content and Social Media Strategy | StorylabStory Collaborative
 
Using PR to Build Your Brand & SEO Efforts | #SeerCCQ
Using PR to Build Your Brand & SEO Efforts | #SeerCCQUsing PR to Build Your Brand & SEO Efforts | #SeerCCQ
Using PR to Build Your Brand & SEO Efforts | #SeerCCQSeer Interactive
 
Beginners Part 2b
Beginners Part 2bBeginners Part 2b
Beginners Part 2bWade Kwon
 
Editorial Calendar Essentials: Organize and Plan Your Online Communications
Editorial Calendar Essentials: Organize and Plan Your Online CommunicationsEditorial Calendar Essentials: Organize and Plan Your Online Communications
Editorial Calendar Essentials: Organize and Plan Your Online CommunicationsCanadaHelps / MyCharityConnects
 
Content Calendar Workshop
Content Calendar WorkshopContent Calendar Workshop
Content Calendar WorkshopJenn Lisak
 
Mastering Instagram | Social Media for Libraries (3)
Mastering Instagram | Social Media for Libraries (3)Mastering Instagram | Social Media for Libraries (3)
Mastering Instagram | Social Media for Libraries (3)Kayla Martin-Gant
 
2016 Editorial Calendar: A Year-Long Guide to Planning Your Brand Content
2016 Editorial Calendar: A Year-Long Guide to Planning Your Brand Content2016 Editorial Calendar: A Year-Long Guide to Planning Your Brand Content
2016 Editorial Calendar: A Year-Long Guide to Planning Your Brand Contentprnewswire
 
How to Globalize Editorial Planning
How to Globalize Editorial PlanningHow to Globalize Editorial Planning
How to Globalize Editorial PlanningPam Didner
 

More Related Content

What's hot

Why Use a Content Calendar
Why Use a Content CalendarWhy Use a Content Calendar
Why Use a Content CalendarDigileap
 
Creating a Content Calendar 2015 - Patty Swisher
Creating a Content Calendar 2015 - Patty SwisherCreating a Content Calendar 2015 - Patty Swisher
Creating a Content Calendar 2015 - Patty SwisherPatty Swisher
 
Content Management | Social Media for Libraries (5)
Content Management | Social Media for Libraries (5)Content Management | Social Media for Libraries (5)
Content Management | Social Media for Libraries (5)Kayla Martin-Gant
 
Marketing 101 | Social Media for Libraries (1)
Marketing 101 | Social Media for Libraries (1)Marketing 101 | Social Media for Libraries (1)
Marketing 101 | Social Media for Libraries (1)Kayla Martin-Gant
 
Content is King: Creating a Content Calendar for Your DECA Chapter/Association
Content is King: Creating a Content Calendar for Your DECA Chapter/AssociationContent is King: Creating a Content Calendar for Your DECA Chapter/Association
Content is King: Creating a Content Calendar for Your DECA Chapter/AssociationJanelle Scudder Arrighi
 
State of Internet Marketing - Session 2
State of Internet Marketing - Session 2State of Internet Marketing - Session 2
State of Internet Marketing - Session 2EAG
 
How to Build an Effective Content Strategy
How to Build an Effective Content StrategyHow to Build an Effective Content Strategy
How to Build an Effective Content Strategycontently
 
15 Tips for Compelling Company Updates on LinkedIn
15 Tips for Compelling Company Updates on LinkedIn15 Tips for Compelling Company Updates on LinkedIn
15 Tips for Compelling Company Updates on LinkedInLinkedIn Europe
 
Top 9 Editorial Calendar Tools to Effectively Manage Your Content Marketing P...
Top 9 Editorial Calendar Tools to Effectively Manage Your Content Marketing P...Top 9 Editorial Calendar Tools to Effectively Manage Your Content Marketing P...
Top 9 Editorial Calendar Tools to Effectively Manage Your Content Marketing P...Catherine Pham
 
Short-form Content Marketing
Short-form Content MarketingShort-form Content Marketing
Short-form Content MarketingMary Ann Davis
 
Chapter 15: Govern, Plan and Maintain Your Content
Chapter 15: Govern, Plan and Maintain Your ContentChapter 15: Govern, Plan and Maintain Your Content
Chapter 15: Govern, Plan and Maintain Your ContentGatherContent
 
Company profile pds
Company profile pdsCompany profile pds
Company profile pdsRobin Goel
 
More Traffic. More Business. How to Boost Your Blog Traffic with SEO
More Traffic. More Business. How to Boost Your Blog Traffic with SEOMore Traffic. More Business. How to Boost Your Blog Traffic with SEO
More Traffic. More Business. How to Boost Your Blog Traffic with SEORenee Girard
 
Planning Your Content and Social Media Strategy | Storylab
Planning Your Content and Social Media Strategy | StorylabPlanning Your Content and Social Media Strategy | Storylab
Planning Your Content and Social Media Strategy | StorylabStory Collaborative
 
Using PR to Build Your Brand & SEO Efforts | #SeerCCQ
Using PR to Build Your Brand & SEO Efforts | #SeerCCQUsing PR to Build Your Brand & SEO Efforts | #SeerCCQ
Using PR to Build Your Brand & SEO Efforts | #SeerCCQSeer Interactive
 
Beginners Part 2b
Beginners Part 2bBeginners Part 2b
Beginners Part 2bWade Kwon
 
Editorial Calendar Essentials: Organize and Plan Your Online Communications
Editorial Calendar Essentials: Organize and Plan Your Online CommunicationsEditorial Calendar Essentials: Organize and Plan Your Online Communications
Editorial Calendar Essentials: Organize and Plan Your Online CommunicationsCanadaHelps / MyCharityConnects
 
Content Calendar Workshop
Content Calendar WorkshopContent Calendar Workshop
Content Calendar WorkshopJenn Lisak
 
Mastering Instagram | Social Media for Libraries (3)
Mastering Instagram | Social Media for Libraries (3)Mastering Instagram | Social Media for Libraries (3)
Mastering Instagram | Social Media for Libraries (3)Kayla Martin-Gant
 

What's hot (20)

Creating A Content Marketing Strategy
Creating A Content Marketing StrategyCreating A Content Marketing Strategy
Creating A Content Marketing Strategy
 
Why Use a Content Calendar
Why Use a Content CalendarWhy Use a Content Calendar
Why Use a Content Calendar
 
Creating a Content Calendar 2015 - Patty Swisher
Creating a Content Calendar 2015 - Patty SwisherCreating a Content Calendar 2015 - Patty Swisher
Creating a Content Calendar 2015 - Patty Swisher
 
Content Management | Social Media for Libraries (5)
Content Management | Social Media for Libraries (5)Content Management | Social Media for Libraries (5)
Content Management | Social Media for Libraries (5)
 
Marketing 101 | Social Media for Libraries (1)
Marketing 101 | Social Media for Libraries (1)Marketing 101 | Social Media for Libraries (1)
Marketing 101 | Social Media for Libraries (1)
 
Content is King: Creating a Content Calendar for Your DECA Chapter/Association
Content is King: Creating a Content Calendar for Your DECA Chapter/AssociationContent is King: Creating a Content Calendar for Your DECA Chapter/Association
Content is King: Creating a Content Calendar for Your DECA Chapter/Association
 
State of Internet Marketing - Session 2
State of Internet Marketing - Session 2State of Internet Marketing - Session 2
State of Internet Marketing - Session 2
 
How to Build an Effective Content Strategy
How to Build an Effective Content StrategyHow to Build an Effective Content Strategy
How to Build an Effective Content Strategy
 
15 Tips for Compelling Company Updates on LinkedIn
15 Tips for Compelling Company Updates on LinkedIn15 Tips for Compelling Company Updates on LinkedIn
15 Tips for Compelling Company Updates on LinkedIn
 
Top 9 Editorial Calendar Tools to Effectively Manage Your Content Marketing P...
Top 9 Editorial Calendar Tools to Effectively Manage Your Content Marketing P...Top 9 Editorial Calendar Tools to Effectively Manage Your Content Marketing P...
Top 9 Editorial Calendar Tools to Effectively Manage Your Content Marketing P...
 
Short-form Content Marketing
Short-form Content MarketingShort-form Content Marketing
Short-form Content Marketing
 
Chapter 15: Govern, Plan and Maintain Your Content
Chapter 15: Govern, Plan and Maintain Your ContentChapter 15: Govern, Plan and Maintain Your Content
Chapter 15: Govern, Plan and Maintain Your Content
 
Company profile pds
Company profile pdsCompany profile pds
Company profile pds
 
More Traffic. More Business. How to Boost Your Blog Traffic with SEO
More Traffic. More Business. How to Boost Your Blog Traffic with SEOMore Traffic. More Business. How to Boost Your Blog Traffic with SEO
More Traffic. More Business. How to Boost Your Blog Traffic with SEO
 
Planning Your Content and Social Media Strategy | Storylab
Planning Your Content and Social Media Strategy | StorylabPlanning Your Content and Social Media Strategy | Storylab
Planning Your Content and Social Media Strategy | Storylab
 
Using PR to Build Your Brand & SEO Efforts | #SeerCCQ
Using PR to Build Your Brand & SEO Efforts | #SeerCCQUsing PR to Build Your Brand & SEO Efforts | #SeerCCQ
Using PR to Build Your Brand & SEO Efforts | #SeerCCQ
 
Beginners Part 2b
Beginners Part 2bBeginners Part 2b
Beginners Part 2b
 
Editorial Calendar Essentials: Organize and Plan Your Online Communications
Editorial Calendar Essentials: Organize and Plan Your Online CommunicationsEditorial Calendar Essentials: Organize and Plan Your Online Communications
Editorial Calendar Essentials: Organize and Plan Your Online Communications
 
Content Calendar Workshop
Content Calendar WorkshopContent Calendar Workshop
Content Calendar Workshop
 
Mastering Instagram | Social Media for Libraries (3)
Mastering Instagram | Social Media for Libraries (3)Mastering Instagram | Social Media for Libraries (3)
Mastering Instagram | Social Media for Libraries (3)
 

Viewers also liked

2016 Editorial Calendar: A Year-Long Guide to Planning Your Brand Content
2016 Editorial Calendar: A Year-Long Guide to Planning Your Brand Content2016 Editorial Calendar: A Year-Long Guide to Planning Your Brand Content
2016 Editorial Calendar: A Year-Long Guide to Planning Your Brand Contentprnewswire
 
How to Globalize Editorial Planning
How to Globalize Editorial PlanningHow to Globalize Editorial Planning
How to Globalize Editorial PlanningPam Didner
 
How to Create an Effective Editorial Calendar
How to Create an Effective Editorial CalendarHow to Create an Effective Editorial Calendar
How to Create an Effective Editorial CalendarLeslie Samuel
 
Essential Content Marketing Templates
Essential Content Marketing TemplatesEssential Content Marketing Templates
Essential Content Marketing TemplatesRaven Tools
 
Practical Roadmap to High Performance Websites
Practical Roadmap to High Performance WebsitesPractical Roadmap to High Performance Websites
Practical Roadmap to High Performance WebsitesRazvan (Raz) Neagu
 
Ch 8 publication process by hina
Ch 8 publication process by hinaCh 8 publication process by hina
Ch 8 publication process by hinaDr. Hina Kaynat
 
#1NWebinar: Building and Managing a Strong Editorial Calendar
#1NWebinar: Building and Managing a Strong Editorial Calendar#1NWebinar: Building and Managing a Strong Editorial Calendar
#1NWebinar: Building and Managing a Strong Editorial CalendarOne North
 
PPP: Preparing for Publication
PPP: Preparing for PublicationPPP: Preparing for Publication
PPP: Preparing for PublicationBeth Transue
 
Constant Content: Creating an Editorial Plan That's Relevant, Timely & Integr...
Constant Content: Creating an Editorial Plan That's Relevant, Timely & Integr...Constant Content: Creating an Editorial Plan That's Relevant, Timely & Integr...
Constant Content: Creating an Editorial Plan That's Relevant, Timely & Integr...Patty Radford Henderson
 
Organize Your Social Media Efforts with Editorial Calendars: A Social Media W...
Organize Your Social Media Efforts with Editorial Calendars: A Social Media W...Organize Your Social Media Efforts with Editorial Calendars: A Social Media W...
Organize Your Social Media Efforts with Editorial Calendars: A Social Media W...Fletcher Prince
 
EST Summit - 4 - Customer Journey Strategy
EST Summit - 4 - Customer Journey StrategyEST Summit - 4 - Customer Journey Strategy
EST Summit - 4 - Customer Journey StrategyKarina Ananta
 
ABCD Partner Marketing Process
ABCD Partner Marketing ProcessABCD Partner Marketing Process
ABCD Partner Marketing ProcessBen Cornett
 

Viewers also liked (15)

2016 Editorial Calendar: A Year-Long Guide to Planning Your Brand Content
2016 Editorial Calendar: A Year-Long Guide to Planning Your Brand Content2016 Editorial Calendar: A Year-Long Guide to Planning Your Brand Content
2016 Editorial Calendar: A Year-Long Guide to Planning Your Brand Content
 
How to Globalize Editorial Planning
How to Globalize Editorial PlanningHow to Globalize Editorial Planning
How to Globalize Editorial Planning
 
How to Create an Effective Editorial Calendar
How to Create an Effective Editorial CalendarHow to Create an Effective Editorial Calendar
How to Create an Effective Editorial Calendar
 
Essential Content Marketing Templates
Essential Content Marketing TemplatesEssential Content Marketing Templates
Essential Content Marketing Templates
 
Practical Roadmap to High Performance Websites
Practical Roadmap to High Performance WebsitesPractical Roadmap to High Performance Websites
Practical Roadmap to High Performance Websites
 
Los volcanes(curso)
Los volcanes(curso)Los volcanes(curso)
Los volcanes(curso)
 
Ch 8 publication process by hina
Ch 8 publication process by hinaCh 8 publication process by hina
Ch 8 publication process by hina
 
#1NWebinar: Building and Managing a Strong Editorial Calendar
#1NWebinar: Building and Managing a Strong Editorial Calendar#1NWebinar: Building and Managing a Strong Editorial Calendar
#1NWebinar: Building and Managing a Strong Editorial Calendar
 
PPP: Preparing for Publication
PPP: Preparing for PublicationPPP: Preparing for Publication
PPP: Preparing for Publication
 
Constant Content: Creating an Editorial Plan That's Relevant, Timely & Integr...
Constant Content: Creating an Editorial Plan That's Relevant, Timely & Integr...Constant Content: Creating an Editorial Plan That's Relevant, Timely & Integr...
Constant Content: Creating an Editorial Plan That's Relevant, Timely & Integr...
 
Organize Your Social Media Efforts with Editorial Calendars: A Social Media W...
Organize Your Social Media Efforts with Editorial Calendars: A Social Media W...Organize Your Social Media Efforts with Editorial Calendars: A Social Media W...
Organize Your Social Media Efforts with Editorial Calendars: A Social Media W...
 
EST Summit - 4 - Customer Journey Strategy
EST Summit - 4 - Customer Journey StrategyEST Summit - 4 - Customer Journey Strategy
EST Summit - 4 - Customer Journey Strategy
 
Scrivere per Facebook
Scrivere per FacebookScrivere per Facebook
Scrivere per Facebook
 
Content marketing best practices
Content marketing best practicesContent marketing best practices
Content marketing best practices
 
ABCD Partner Marketing Process
ABCD Partner Marketing ProcessABCD Partner Marketing Process
ABCD Partner Marketing Process
 

Similar to How to Create an Editorial Calendar

Documentation Project Management
Documentation Project ManagementDocumentation Project Management
Documentation Project ManagementLarry Kunz
 
Social Media Scheduling for Better Business
Social Media Scheduling for Better BusinessSocial Media Scheduling for Better Business
Social Media Scheduling for Better BusinessInner Ear
 
PROJ 587 Exceptional Education / snaptutorial.com
PROJ 587 Exceptional Education / snaptutorial.com PROJ 587 Exceptional Education / snaptutorial.com
PROJ 587 Exceptional Education / snaptutorial.com donaldzs128
 
Proj 587 Education Specialist-snaptutorial.com
Proj 587 Education Specialist-snaptutorial.comProj 587 Education Specialist-snaptutorial.com
Proj 587 Education Specialist-snaptutorial.comrobertlesew78
 
Proj 587 Education Redefined - snaptutorial.com
Proj 587 Education Redefined - snaptutorial.comProj 587 Education Redefined - snaptutorial.com
Proj 587 Education Redefined - snaptutorial.comDavisMurphyD0
 
Proj 587 Success Begins / snaptutorial.com
Proj 587 Success Begins / snaptutorial.comProj 587 Success Begins / snaptutorial.com
Proj 587 Success Begins / snaptutorial.comWilliamsTaylor95
 
Proj 587 Massive Success / snaptutorial.com
Proj 587 Massive Success / snaptutorial.comProj 587 Massive Success / snaptutorial.com
Proj 587 Massive Success / snaptutorial.comReynolds30
 
Proj 587 Education Organization / snaptutorial.com
Proj 587 Education Organization / snaptutorial.comProj 587 Education Organization / snaptutorial.com
Proj 587 Education Organization / snaptutorial.comBaileya108
 
Proj 587 Enhance teaching / snaptutorial.com
Proj 587 Enhance teaching / snaptutorial.comProj 587 Enhance teaching / snaptutorial.com
Proj 587 Enhance teaching / snaptutorial.comDavis134a
 
PROJ 587 Inspiring Innovation/tutorialrank.com
PROJ 587 Inspiring Innovation/tutorialrank.com PROJ 587 Inspiring Innovation/tutorialrank.com
PROJ 587 Inspiring Innovation/tutorialrank.comjonhson153
 
1_publishing_lifecyle_2013january09
1_publishing_lifecyle_2013january091_publishing_lifecyle_2013january09
1_publishing_lifecyle_2013january09RAO Jenkins
 
The Technology Process (Updated)
The Technology Process (Updated)The Technology Process (Updated)
The Technology Process (Updated)Kay Smythe
 
Content Architecture: Planning, Designing, and Constructing the Perfect Piece...
Content Architecture: Planning, Designing, and Constructing the Perfect Piece...Content Architecture: Planning, Designing, and Constructing the Perfect Piece...
Content Architecture: Planning, Designing, and Constructing the Perfect Piece...DigitalSherpa
 
PROJ 587 Effective Communication - tutorialrank.com
PROJ 587 Effective Communication - tutorialrank.comPROJ 587 Effective Communication - tutorialrank.com
PROJ 587 Effective Communication - tutorialrank.comBartholomew60
 
Multigenre Project Guidelines Rust Fall 2014
Multigenre Project Guidelines Rust Fall 2014 Multigenre Project Guidelines Rust Fall 2014
Multigenre Project Guidelines Rust Fall 2014 Buffy Hamilton
 
Managing Documentation Projects in a Collaborative World
Managing Documentation Projects in a Collaborative WorldManaging Documentation Projects in a Collaborative World
Managing Documentation Projects in a Collaborative WorldLarry Kunz
 
Herdingcats
HerdingcatsHerdingcats
Herdingcatsgillnash
 
PLANNING/WRITING/COMPLETING REPORTS(Progress Report)
PLANNING/WRITING/COMPLETING REPORTS(Progress Report)PLANNING/WRITING/COMPLETING REPORTS(Progress Report)
PLANNING/WRITING/COMPLETING REPORTS(Progress Report)Mhel Marquez
 
Short Report apaWrite a short trip, lab, or evaluation report..docx
Short Report apaWrite a short trip, lab, or evaluation report..docxShort Report apaWrite a short trip, lab, or evaluation report..docx
Short Report apaWrite a short trip, lab, or evaluation report..docxbudabrooks46239
 

Similar to How to Create an Editorial Calendar (20)

Documentation Project Management
Documentation Project ManagementDocumentation Project Management
Documentation Project Management
 
Social Media Scheduling for Better Business
Social Media Scheduling for Better BusinessSocial Media Scheduling for Better Business
Social Media Scheduling for Better Business
 
PROJ 587 Exceptional Education / snaptutorial.com
PROJ 587 Exceptional Education / snaptutorial.com PROJ 587 Exceptional Education / snaptutorial.com
PROJ 587 Exceptional Education / snaptutorial.com
 
Proj 587 Education Specialist-snaptutorial.com
Proj 587 Education Specialist-snaptutorial.comProj 587 Education Specialist-snaptutorial.com
Proj 587 Education Specialist-snaptutorial.com
 
Proj 587 Education Redefined - snaptutorial.com
Proj 587 Education Redefined - snaptutorial.comProj 587 Education Redefined - snaptutorial.com
Proj 587 Education Redefined - snaptutorial.com
 
Proj 587 Success Begins / snaptutorial.com
Proj 587 Success Begins / snaptutorial.comProj 587 Success Begins / snaptutorial.com
Proj 587 Success Begins / snaptutorial.com
 
Proj 587 Massive Success / snaptutorial.com
Proj 587 Massive Success / snaptutorial.comProj 587 Massive Success / snaptutorial.com
Proj 587 Massive Success / snaptutorial.com
 
Proj 587 Education Organization / snaptutorial.com
Proj 587 Education Organization / snaptutorial.comProj 587 Education Organization / snaptutorial.com
Proj 587 Education Organization / snaptutorial.com
 
Proj 587 Enhance teaching / snaptutorial.com
Proj 587 Enhance teaching / snaptutorial.comProj 587 Enhance teaching / snaptutorial.com
Proj 587 Enhance teaching / snaptutorial.com
 
PROJ 587 Inspiring Innovation/tutorialrank.com
PROJ 587 Inspiring Innovation/tutorialrank.com PROJ 587 Inspiring Innovation/tutorialrank.com
PROJ 587 Inspiring Innovation/tutorialrank.com
 
1_publishing_lifecyle_2013january09
1_publishing_lifecyle_2013january091_publishing_lifecyle_2013january09
1_publishing_lifecyle_2013january09
 
The Technology Process (Updated)
The Technology Process (Updated)The Technology Process (Updated)
The Technology Process (Updated)
 
Content Architecture: Planning, Designing, and Constructing the Perfect Piece...
Content Architecture: Planning, Designing, and Constructing the Perfect Piece...Content Architecture: Planning, Designing, and Constructing the Perfect Piece...
Content Architecture: Planning, Designing, and Constructing the Perfect Piece...
 
Content Strategy Final (2)
Content Strategy Final (2)Content Strategy Final (2)
Content Strategy Final (2)
 
PROJ 587 Effective Communication - tutorialrank.com
PROJ 587 Effective Communication - tutorialrank.comPROJ 587 Effective Communication - tutorialrank.com
PROJ 587 Effective Communication - tutorialrank.com
 
Multigenre Project Guidelines Rust Fall 2014
Multigenre Project Guidelines Rust Fall 2014 Multigenre Project Guidelines Rust Fall 2014
Multigenre Project Guidelines Rust Fall 2014
 
Managing Documentation Projects in a Collaborative World
Managing Documentation Projects in a Collaborative WorldManaging Documentation Projects in a Collaborative World
Managing Documentation Projects in a Collaborative World
 
Herdingcats
HerdingcatsHerdingcats
Herdingcats
 
PLANNING/WRITING/COMPLETING REPORTS(Progress Report)
PLANNING/WRITING/COMPLETING REPORTS(Progress Report)PLANNING/WRITING/COMPLETING REPORTS(Progress Report)
PLANNING/WRITING/COMPLETING REPORTS(Progress Report)
 
Short Report apaWrite a short trip, lab, or evaluation report..docx
Short Report apaWrite a short trip, lab, or evaluation report..docxShort Report apaWrite a short trip, lab, or evaluation report..docx
Short Report apaWrite a short trip, lab, or evaluation report..docx
 

Recently uploaded

2k Shots ≽ 9205541914 ≼ Call Girls In Dashrath Puri (Delhi)
2k Shots ≽ 9205541914 ≼ Call Girls In Dashrath Puri (Delhi)2k Shots ≽ 9205541914 ≼ Call Girls In Dashrath Puri (Delhi)
2k Shots ≽ 9205541914 ≼ Call Girls In Dashrath Puri (Delhi)Delhi Call girls
 
call Now 9811711561 Cash Payment乂 Call Girls in Dwarka
call Now 9811711561 Cash Payment乂 Call Girls in Dwarkacall Now 9811711561 Cash Payment乂 Call Girls in Dwarka
call Now 9811711561 Cash Payment乂 Call Girls in Dwarkavikas rana
 
KLINIK BATA Jual obat penggugur kandungan 087776558899 ABORSI JANIN KEHAMILAN...
KLINIK BATA Jual obat penggugur kandungan 087776558899 ABORSI JANIN KEHAMILAN...KLINIK BATA Jual obat penggugur kandungan 087776558899 ABORSI JANIN KEHAMILAN...
KLINIK BATA Jual obat penggugur kandungan 087776558899 ABORSI JANIN KEHAMILAN...Cara Menggugurkan Kandungan 087776558899
 
WOMEN EMPOWERMENT women empowerment.pptx
WOMEN EMPOWERMENT women empowerment.pptxWOMEN EMPOWERMENT women empowerment.pptx
WOMEN EMPOWERMENT women empowerment.pptxpadhand000
 
2k Shots ≽ 9205541914 ≼ Call Girls In Jasola (Delhi)
2k Shots ≽ 9205541914 ≼ Call Girls In Jasola (Delhi)2k Shots ≽ 9205541914 ≼ Call Girls In Jasola (Delhi)
2k Shots ≽ 9205541914 ≼ Call Girls In Jasola (Delhi)Delhi Call girls
 
call Now 9811711561 Cash Payment乂 Call Girls in Dwarka Mor
call Now 9811711561 Cash Payment乂 Call Girls in Dwarka Morcall Now 9811711561 Cash Payment乂 Call Girls in Dwarka Mor
call Now 9811711561 Cash Payment乂 Call Girls in Dwarka Morvikas rana
 
Call Girls In Mumbai Just Genuine Call ☎ 7738596112✅ Call Girl Andheri East G...
Call Girls In Mumbai Just Genuine Call ☎ 7738596112✅ Call Girl Andheri East G...Call Girls In Mumbai Just Genuine Call ☎ 7738596112✅ Call Girl Andheri East G...
Call Girls In Mumbai Just Genuine Call ☎ 7738596112✅ Call Girl Andheri East G...mitaliverma221
 
the Husband rolesBrown Aesthetic Cute Group Project Presentation
the Husband rolesBrown Aesthetic Cute Group Project Presentationthe Husband rolesBrown Aesthetic Cute Group Project Presentation
the Husband rolesBrown Aesthetic Cute Group Project Presentationbrynpueblos04
 
2k Shots ≽ 9205541914 ≼ Call Girls In Mukherjee Nagar (Delhi)
2k Shots ≽ 9205541914 ≼ Call Girls In Mukherjee Nagar (Delhi)2k Shots ≽ 9205541914 ≼ Call Girls In Mukherjee Nagar (Delhi)
2k Shots ≽ 9205541914 ≼ Call Girls In Mukherjee Nagar (Delhi)Delhi Call girls
 
2k Shots ≽ 9205541914 ≼ Call Girls In Palam (Delhi)
2k Shots ≽ 9205541914 ≼ Call Girls In Palam (Delhi)2k Shots ≽ 9205541914 ≼ Call Girls In Palam (Delhi)
2k Shots ≽ 9205541914 ≼ Call Girls In Palam (Delhi)Delhi Call girls
 
Pokemon Go... Unraveling the Conspiracy Theory
Pokemon Go... Unraveling the Conspiracy TheoryPokemon Go... Unraveling the Conspiracy Theory
Pokemon Go... Unraveling the Conspiracy Theorydrae5
 
LC_YouSaidYes_NewBelieverBookletDone.pdf
LC_YouSaidYes_NewBelieverBookletDone.pdfLC_YouSaidYes_NewBelieverBookletDone.pdf
LC_YouSaidYes_NewBelieverBookletDone.pdfpastor83
 

Recently uploaded (14)

2k Shots ≽ 9205541914 ≼ Call Girls In Dashrath Puri (Delhi)
2k Shots ≽ 9205541914 ≼ Call Girls In Dashrath Puri (Delhi)2k Shots ≽ 9205541914 ≼ Call Girls In Dashrath Puri (Delhi)
2k Shots ≽ 9205541914 ≼ Call Girls In Dashrath Puri (Delhi)
 
call Now 9811711561 Cash Payment乂 Call Girls in Dwarka
call Now 9811711561 Cash Payment乂 Call Girls in Dwarkacall Now 9811711561 Cash Payment乂 Call Girls in Dwarka
call Now 9811711561 Cash Payment乂 Call Girls in Dwarka
 
KLINIK BATA Jual obat penggugur kandungan 087776558899 ABORSI JANIN KEHAMILAN...
KLINIK BATA Jual obat penggugur kandungan 087776558899 ABORSI JANIN KEHAMILAN...KLINIK BATA Jual obat penggugur kandungan 087776558899 ABORSI JANIN KEHAMILAN...
KLINIK BATA Jual obat penggugur kandungan 087776558899 ABORSI JANIN KEHAMILAN...
 
WOMEN EMPOWERMENT women empowerment.pptx
WOMEN EMPOWERMENT women empowerment.pptxWOMEN EMPOWERMENT women empowerment.pptx
WOMEN EMPOWERMENT women empowerment.pptx
 
(Aarini) Russian Call Girls Surat Call Now 8250077686 Surat Escorts 24x7
(Aarini) Russian Call Girls Surat Call Now 8250077686 Surat Escorts 24x7(Aarini) Russian Call Girls Surat Call Now 8250077686 Surat Escorts 24x7
(Aarini) Russian Call Girls Surat Call Now 8250077686 Surat Escorts 24x7
 
2k Shots ≽ 9205541914 ≼ Call Girls In Jasola (Delhi)
2k Shots ≽ 9205541914 ≼ Call Girls In Jasola (Delhi)2k Shots ≽ 9205541914 ≼ Call Girls In Jasola (Delhi)
2k Shots ≽ 9205541914 ≼ Call Girls In Jasola (Delhi)
 
call Now 9811711561 Cash Payment乂 Call Girls in Dwarka Mor
call Now 9811711561 Cash Payment乂 Call Girls in Dwarka Morcall Now 9811711561 Cash Payment乂 Call Girls in Dwarka Mor
call Now 9811711561 Cash Payment乂 Call Girls in Dwarka Mor
 
Call Girls In Mumbai Just Genuine Call ☎ 7738596112✅ Call Girl Andheri East G...
Call Girls In Mumbai Just Genuine Call ☎ 7738596112✅ Call Girl Andheri East G...Call Girls In Mumbai Just Genuine Call ☎ 7738596112✅ Call Girl Andheri East G...
Call Girls In Mumbai Just Genuine Call ☎ 7738596112✅ Call Girl Andheri East G...
 
the Husband rolesBrown Aesthetic Cute Group Project Presentation
the Husband rolesBrown Aesthetic Cute Group Project Presentationthe Husband rolesBrown Aesthetic Cute Group Project Presentation
the Husband rolesBrown Aesthetic Cute Group Project Presentation
 
2k Shots ≽ 9205541914 ≼ Call Girls In Mukherjee Nagar (Delhi)
2k Shots ≽ 9205541914 ≼ Call Girls In Mukherjee Nagar (Delhi)2k Shots ≽ 9205541914 ≼ Call Girls In Mukherjee Nagar (Delhi)
2k Shots ≽ 9205541914 ≼ Call Girls In Mukherjee Nagar (Delhi)
 
(Anamika) VIP Call Girls Navi Mumbai Call Now 8250077686 Navi Mumbai Escorts ...
(Anamika) VIP Call Girls Navi Mumbai Call Now 8250077686 Navi Mumbai Escorts ...(Anamika) VIP Call Girls Navi Mumbai Call Now 8250077686 Navi Mumbai Escorts ...
(Anamika) VIP Call Girls Navi Mumbai Call Now 8250077686 Navi Mumbai Escorts ...
 
2k Shots ≽ 9205541914 ≼ Call Girls In Palam (Delhi)
2k Shots ≽ 9205541914 ≼ Call Girls In Palam (Delhi)2k Shots ≽ 9205541914 ≼ Call Girls In Palam (Delhi)
2k Shots ≽ 9205541914 ≼ Call Girls In Palam (Delhi)
 
Pokemon Go... Unraveling the Conspiracy Theory
Pokemon Go... Unraveling the Conspiracy TheoryPokemon Go... Unraveling the Conspiracy Theory
Pokemon Go... Unraveling the Conspiracy Theory
 
LC_YouSaidYes_NewBelieverBookletDone.pdf
LC_YouSaidYes_NewBelieverBookletDone.pdfLC_YouSaidYes_NewBelieverBookletDone.pdf
LC_YouSaidYes_NewBelieverBookletDone.pdf
 

How to Create an Editorial Calendar

  • 1. How to Create an Editorial Calendar to Publish Blogs, Facebook Pages, Tweets, and Email Newsletters Tim Slavin [email_address] http://LinkedIn.com/in/TimSlavin (516) 234-0607 This presentation is copyrighted by Owl Hill Media. Fair use with an explicit reference to this presentation is okay.
  • 2.
  • 3.
  • 4.
  • 5.
  • 6.
  • 7.
  • 8.
  • 9.
  • 10.
  • 11.
  • 12.
  • 13.
  • 14.
  • 15.
  • 16.
  • 17.
  • 18.
  • 19.
  • 20.
  • 21.
  • 22.
  • 23.
  • 24.
  • 25.
  • 26.
  • 27.
  • 28.
  • 29.
  • 30.
  • 31.

Editor's Notes

  1. Recurring features can be used to train readers to come back on specific days of the week each week.
  2. Remember, too, to think about how to package this content into recurring features and possibly paid information products (e.g. reports, statistics, how-to)
  3. The cushion should be 2-5 times your publication frequency. For example, if you publish daily, try to be 3-5 days ahead of schedule. If you publish two stories a week, try to be two weeks ahead at all times. The cushion makes regular repetitive publication both tolerable and possible.