Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Live Chat Recap: Use Your Website To Boost Your Online Leads

174 views

Published on

In this OWN IT Live Chat we were joined by Sandi Smith Leyva, CPA, CMA, MBA and founder of Accountant’s Accelerator. Sandi spent a full hour with us answering questions and sharing her tips for how to improve your website to get more business.

These slides summarize some of the main ideas presented. You can read the full Live Chat Recap at this link.

https://www.ownit.com/communities/ownit/posts/763974

Published in: Business
  • Login to see the comments

  • Be the first to like this

Live Chat Recap: Use Your Website To Boost Your Online Leads

  1. 1. Live Chat Recap: Use Your Website To Boost Your Online Leads OWN IT The Network Dedicated to Small Business Success
  2. 2. Live Chat Recap: Use Your Website To Boost Your Online Leads In this OWN IT Live Chat we were joined by Sandi Smith Leyva, CPA, CMA, MBA and founder of Accountant’s Accelerator. Sandi spent a full h o u r w i t h u s a n s w e r i n g questions and sharing her tips for how to improve your website to get more business.
  3. 3. In our first accountant live chat of 2016, Sandi also shared her easy-to-implement organic SEO tips to boost your rankings. Live Chat Recap: Use Your Website To Boost Your Online Leads
  4. 4. These slides summarize some of the main ideas presented. You can read the full Live Chat Recap at this link. h t t p s : / / w w w . o w n i t . c o m / communities/ownit/posts/763974 Live Chat Recap: Use Your Website To Boost Your Online Leads
  5. 5. You absolutely CAN get leads from your website. “The best example I’ve seen is when a huge franchise contacted one of my accounting clients. Totally cold contact from the website we built for him. He closed them, definitely six figures per year, and never looked back.” Is it practical for an accountant or small business to expect leads from their websites?
  6. 6. “I’ve also had a couple people tell me they got so many leads they hired employees ahead of their plan. That’s a good problem to have. So you really should expect to get leads from your site, but you do need to do some things to get your site producing for you.” Is it practical for an accountant or small business to expect leads from their websites?
  7. 7. There are dozens of different ways to get clients. You should use the less expensive marketing channels first. An obvious one is referrals. Maximize referrals as much as you can (without bugging your clients, of course) then go on to use the next least expensive channel. Why should a small business focus on their website and not other channels of marketing?
  8. 8. Once you’ve decided to use a Website as a marketing channel, invest in it. Don’t just set it up and check it off your list. It’s an ongoing asset that needs to be maintained and marketed in and of itself. Why should a small business focus on their website and not other channels of marketing?
  9. 9. Sandi recommends preparing a marketing plan to help you decide on which channels you want to invest in. “Websites are almost always a good investment, not just for lead generation but as an online brochure demonstrating thought leadership and expertise, and simply a place to send people that have basic questions and want to find out more.“ Why should a small business focus on their website and not other channels of marketing?
  10. 10. 1) Hiring an Unqualified Relative to do the Website What’s the biggest mistake people make with their websites?
  11. 11. 1) Hiring an Unqualified Relative to do the Website When it turns out badly, it becomes awkward to get someone else to clean up the mess. And the business loses out on thousands of dollars or more in sales and opportunities. What are the biggest mistakes people make with their websites?
  12. 12. 2) Building The Website Yourself What are the biggest mistakes people make with their websites?
  13. 13. 2) Building The Website Yourself Are you trying to open your own web design company? If not, it’s really better to leave the website building to experts. What are the biggest mistakes people make with their websites?
  14. 14. “In the 1990s I would have said you can build your own, but not today. The learning curve is just too high and the potential businesses losses are too great to be amateurish about this incredibly important asset.” What are the biggest mistakes people make with their websites?
  15. 15. • Caffeine Factor The 5 Cs of Website Development
  16. 16. • Caffeine Factor • Credibility Builders The 5 Cs of Website Development
  17. 17. • Caffeine Factor • Credibility Builders • Calls To Action The 5 Cs of Website Development
  18. 18. • Caffeine Factor • Credibility Builders • Calls To Action • Charm the Search Engines The 5 Cs of Website Development
  19. 19. • Caffeine Factor • Credibility Builders • Calls To Action • Charm the Search Engines • Crowd Control The 5 Cs of Website Development
  20. 20. You have only a few seconds for your web visitor to decide whether they want to stick around, so you have to put the best thing about you front and center on your home page. You just may not get a second chance if your best thing is buried at the end of your About page. Caffeine
  21. 21. It might be your QuickBooks Advanced ProAdvisor Certifications. It might be that you were in the Top 100 ProAdvisors. It might be an award, or exceptional quality or your unique approach or niche. Somehow, you need to communicate what clients love best about you right there on your home page. Caffeine
  22. 22. With most businesses, especially accounting firms and other professional services firms, you need to build trust with your prospect before they become clients. Anything that you can put on your site to do that is a plus. These include credentials, certifications, awards, memberships to local groups like the Chamber, your Better Business Bureau logo if you’re a member, a privacy policy, return/ refund policies, and client testimonials, to name a few. Credibility Builders
  23. 23. It’s your website. You should be in charge of driving the behavior you want from the visitor. That may be to call you, buy something, or sign up for your list. All of these are calls to action. You should have a call to action at the bottom of just about every page. Calls To Action
  24. 24. SEO stands for search engine optimization. You can actually do things to your site’s code and content so that it ranks higher. Charm The Search Engines
  25. 25. The first thing you need to do is figure out your best keywords: what people looking for your services or product would enter into a search engine to find you. Once you do that you need to edit your Title Tags. Having good Title Tags is the most important part of organic SEO. Charm The Search Engines
  26. 26. Start with your city and state. Then add your top products and services. Here are some examples. Dallas, TX CPA firm St. Louis, MO Home Health Care Agency Then put your business name last. Site Title Tags
  27. 27. The key here is to use RELEVANT Keywords in the page titles, and then use those same words on your website pages. Keywords
  28. 28. This is what to do outside your site to bring traffic to you. Crowd Control
  29. 29. The gist of this tip is to think of other web sites where you can have a profile listing that links back to your site. Certainly, all your social media accounts count. To pick just one, doing YouTube videos can make all the difference in the world for your site’s rankings. Crowd Control
  30. 30. Here is a list of ideas for sites to link from to get your juices flowing: • Google Places • Angie’s list • Yelp • Manta • Your Chamber of Commerce • BBB • Thumbtack • Elance for service businesses • EBay for some retail stores • Amazon in some cases • Any specialty directory • A business license website • A vendor’s website where you are a reseller or retailer Crowd Control
  31. 31. FIND MORE INFORMATION on OWN IT • Visit OWNIT.com for the full Live Chat recap including additional information and links. • Check out the rest of our helpful series. • Join the Network Dedicated to Small Business Success. • Connect with thousands of small business owners like you with our free app.
  32. 32. https://www.ownit.com/communities/ownit/posts/763974 Get more information for your small business on OWN IT.
  33. 33. OWN IT is a trusted network of small business owners and the self-employed supporting each other in growing our businesses. Join us to make better, more informed decisions via the experiences of experts and professionals like you. Hosted By Created By

×