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ICO:
A Fundraising Anarchy or
A New Trust Standard
By:
Lena Kuznetsova & Oxana Kunets
May, 2017
BITCOIN ECOSYSTEM 2013: STILL NEW CLUB ON THE BLOCK
Wallets Exchanges
Hardware Investors
Buy / Hold
VC Funds
ETF?
Payments Remittances Lending
BLOCKCHAIN ECOSYSTEM 2017: THE PLACE TO BE
Wallets Exchanges
Hardware
ICO
Money
Transfers
Exchange /
Wallet Builders
Infrastructure /
BaaS
Data Storage /
Management
Insurance
VC Funds Investment Funds
Forecasting
Gaming
Marketplaces
Asset
Management
Entertainment /
Content
Tokenization
Real Economy
Open-End ETF? Buy / Hold
Step 1: Pre-announcement
Step 2: Offer
Step 3: PR Campaign
Step 4: Crowdsale
Trading on Exchanges
ICO 101
Community
Tech evangelists
Supporters
Advisors
Services
Infrastructure
VC, ICO, AND CROWDFUNDING COMPARISON: STARTUP’S STANDPOINT
CrowdfundingVenture Capital ICO
Time
Stage
PR
Rights
Valuation
WeeksMonths
Pre-ProductProduct-Market Fit
High ImportanceLow Importance
Value Add “Smart Money” Feedback? ?
Yes No
Yes No
Tangible Reward No Yes
Funding Rounds Yes No? ?
VC, ICO, AND CROWDFUNDING COMPARISON: INVESTOR’S STANDPOINT
Valuation
Yes!
CrowdfundingVenture Capital ICO
VC, ICO, AND CROWDFUNDING COMPARISON: INVESTOR’S STANDPOINT
Yes!
CrowdfundingVenture Capital ICO
Investment Decision Analysis
VC, ICO, AND CROWDFUNDING COMPARISON: INVESTOR’S STANDPOINT
Yes!
CrowdfundingVenture Capital ICO
Investment Focus
VC, ICO, AND CROWDFUNDING COMPARISON: INVESTOR’S STANDPOINT
Yes!
CrowdfundingVenture Capital ICO
Protections & Legal Framework
Entrepreneur’s Identity
VC, ICO, AND CROWDFUNDING COMPARISON: INVESTOR’S STANDPOINT
Yes!
CrowdfundingVenture Capital ICO
Investment Liquidity
VC, ICO, AND CROWDFUNDING COMPARISON: INVESTOR’S STANDPOINT
Yes!
CrowdfundingVenture Capital ICO
FUNDRAISING AS A DATE
https://youtu.be/9R2Nb2gk74Y
SUCCESSFUL ICOS: AGE, FUNDRAISING, MARKET CAP
Synereo
AntShares
FirstBlood
Iconomi
Golem
SingularDTV
Waves
Lisk
Digix
Augur
Factom
Storj
Bitshares
SafeNetwork
Counterparty
NXT
Bitcrystals Muse OmniLayer
Plutus
BlockPay
vDice
Komodo
Wings
Melon
Lykke
Chronobank
1
10
100
0.0 1.0 2.0 3.0 4.0
CurrentMarketCap,mil.USD
ICO Age
(1)
Note: size of a bubble corresponds to the funds raised in BTC equivalent.
(1) Market Cap as of May 18th, 2017.
Synereo
AntShares
FirstBlood
Iconomi
Golem
SingularDTV
Waves
Lisk
Digix
Augur
Factom
Storj
Bitshares
SafeNetwork
Counterparty
NXT
Bitcrystals Muse OmniLayer
Plutus
BlockPay
vDice
Komodo
WingsMelon
Lykke
Chronobank
1
10
100
0.0 1.0 2.0 3.0 4.0
CurrentMarketCap,mil.USD
ICO Age
SUCCESSFUL ICOS: INDUSTRIES
Digital assets
Infrastructure
Entertainment
Community
PaymentsPrediction
(1)
Note: size of a bubble corresponds to the funds raised in BTC equivalent.
(1) Market Cap as of May 18th, 2017.
New Trust Standard?
IDEAL ICO FORMULA
https://youtu.be/02iJ6RRQ3PQ
Thank you!
lena@storifier.co
oxana@storifier.co

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Initial Coin Offering: A Fundraising Anarchy or A New Trust Standard