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A General View to Turkey 's Automotive Fleet Market
1.
2. FLEET GROWTH QUICKER THAN NEW SALES
By 2019, fleet size will
have tripled
compared to 2000.
Passenger cars form
majority of the fleet at
around 70%.
Fleet forecast to grow
quicker than new
sales, with average
annual growth of 5%
to 2019.
Similar composition of
vehicle origins to new
sales.
Fleet Size Near Developed Standards
Total vehicle fleet size (CBUs)
Source: National associations, BMI
forecasts
0
5000000
10000000
15000000
20000000
25000000
30000000
35000000
40000000
Sweden
United Kingdom
Turkey
Spain
2014 2015 2016 2017 2018 2019
Spain 0.4 1.8 0.2 0.6 0.7 0.6
Turkey 4.9 5.0 5.1 5.1 5.0 4.9
United
Kingdom 1.1 0.8 0.7 0.7 0.7 0.7
Sweden 1.0 1.1 1.1 1.1 1.1 1.1
Fleet size growth
y-o-y
3. EUROPEAN BRANDS DOMINATE TURKEY’S FLEET
PARK
Only two Asian brands in
the top 10, accounting for
1.3mn units.
Despite new sales being
largely imported, top four
brands in the fleet produce
locally.
Opens Turkish market up
to Global trends – both
from imports and
producing for export.
Fleet Is Largely European
Vehicle Fleet By Brand 2014 (%)
Renault,
17.4
Ford, 12.3
Fiat, 9.6
Tofas, 8.2
VW, 7.1
Opel, 5.3
Hyundai, 5.3
Toyota, 3.9
Peugeot, 3.6
Mercedes,
3.5
Other, 23.8
Source: OSD