PAKRA success story starring Sam, the Social Director of Inside Sales for a web-based technology company. Learn how Sam was challenged with trying to harness social media as a lead generation source for his company. See how PAKRA Consulting helped Sam and his team to better target qualified decision-makers using social-media channels and helped turn cold leads into warm leads.

1. PAKRA Success Story
starring
Sam, the Social Director of Inside Sales
www.pakragames.com

2. Our salespeople are great at
good, old-fashioned selling
— even cold-calling is no problem.
But the market has changed …
AND our customers have
embraced social media faster
than we have
www.pakragames.com

3. Honestly, our sales cycle just
takes too long for us to compete
in today’s marketplace …
And we are really struggling with
how to set up lead- and sales-
management processes and
metrics for social media.
www.pakragames.com

4. And what’s worse, our competitors seem to be
all over the social-media landscape.
So, prospects are turning to them instead of us.
Our sales agents need to learn how to manage
and leverage social-media channels — and FAST!!
www.pakragames.com

5. the challenge
As director of inside sales for a web-based
technology company trying to harness social media
for lead-generation, Sam has a big challenge:
www.pakragames.com

6. PAKRA® solutions
Sam engaged PAKRA® Consulting to:
• Teach sales agents how to
 Locate and leverage prospect information from social-media sources
 Target qualified decision makers
 Spend their time on warm calls instead of cold ones
• Show agents and managers how to
 Use social-media channels to build their brand
 Become thought-leaders in their space
 Be trusted advisers for potential clients
• Set up scalable inside-sales processes and metrics
Their Customers NOW look to Sam’s team for solutions to their
business challenges
www.pakragames.com

7. the results
My prospect
told me she’d
been following By implementing custom
me on Twitter
before I even
solutions created for the
contacted her! inside-sales team by
PAKRA, Sam’s team:
PAKRA Games • Cut the average
are fun!
number of interactions
needed to qualify
prospects by 50%
PAKRA makes
social media
• Reduced their sales
make sense! cycle by 75%
www.pakragames.com

8. “By using social-media channels,
such as Twitter and LinkedIn, we
are becoming the trusted advisers
in our space …
Prospects have started calling us!
And because we put a measurable
inside-sales system in place, we
can easily scale up our processes to
meet increased demand”
www.pakragames.com

9. Create your own Success Story
Contact PAKRA®
• Implement optimized sales process
• Hire, train and retain your best team
• Leverage social media channels where your customers
want to interact
I’m a Twitter sensei
Not only do my
customers know me,
but my kids think
I’m cool
www.pakragames.com