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introduction
to Social Business
MuhammadYunus
MuhammadYunus
MuhammadYunus
MuhammadYunus
MuhammadYunus
What is a Social
Business?
(Yunus)
Social Business
(Yunus)
Social Business
• Non-dividen company created to solve a
social problem.
(Yunus)
Social Business
• Non-dividen company created to solve a
social problem.
• Follows “7 Principles of Social Business”
(Yunus)
Social Business
• Non-dividend company created to solve
a human problem.
• Follows “7 Principles of Social Business”
• Concrete definition.
7 principles (2009)
Draft them Prof Yunus 2009 World Economic Forum
http://www.grameencreativelab.com/a-concept-to-eradicate-poverty/7-principles.html
7 principles (2009)
Draft them Prof Yunus 2009 World Economic Forum
http://www.grameencreativelab.com/a-concept-to-eradicate-poverty/7-principles.html
7 principles (2009)
Draft them Prof Yunus 2009 World Economic Forum
http://www.grameencreativelab.com/a-concept-to-eradicate-poverty/7-principles.html
1. Business objective will
be to overcome
poverty, or one or more
problems (such as
education, health,
technology access, and
environment) which
threaten people and
society; not profit
maximization.
7 principles (2009)
Draft them Prof Yunus 2009 World Economic Forum
http://www.grameencreativelab.com/a-concept-to-eradicate-poverty/7-principles.html
1. Business objective will be
to overcome poverty, or
one or more problems
(such as education, health,
technology access, and
environment) which
threaten people and
society; not profit
maximization.
2. Financial and economic
sustainability.
7 principles (2009)
Draft them Prof Yunus 2009 World Economic Forum
http://www.grameencreativelab.com/a-concept-to-eradicate-poverty/7-principles.html
1. Business objective will be to
overcome poverty, or one or more
problems (such as education,
health, technology access, and
environment) which threaten people
and society; not profit maximization.
2. Financial and economic
sustainability.
3. Investors get back their investment
amount only.
No dividend is given beyond
investment money.
7 principles (2009)
Draft them Prof Yunus 2009 World Economic Forum
http://www.grameencreativelab.com/a-concept-to-eradicate-poverty/7-principles.html
1. Business objective will be to
overcome poverty, or one or more
problems (such as education,
health, technology access, and
environment) which threaten people
and society; not profit maximization.
2. Financial and economic
sustainability.
3. Investors get back their investment
amount only.
No dividend is given beyond
investment money.
4. When investment
amount is paid back,
company profit stays
with the company for
expansion and
improvement.
7 principles (2009)
Draft them Prof Yunus 2009 World Economic Forum
http://www.grameencreativelab.com/a-concept-to-eradicate-poverty/7-principles.html
1. Business objective will be to
overcome poverty, or one or more
problems (such as education,
health, technology access, and
environment) which threaten people
and society; not profit maximization.
2. Financial and economic
sustainability.
3. Investors get back their investment
amount only.
No dividend is given beyond
investment money.
4. When investment
amount is paid back,
company profit stays
with the company for
expansion and
improvement.
5. Gender sensitive and
environmentally
conscious.
7 principles (2009)
Draft them Prof Yunus 2009 World Economic Forum
http://www.grameencreativelab.com/a-concept-to-eradicate-poverty/7-principles.html
1. Business objective will be to
overcome poverty, or one or more
problems (such as education,
health, technology access, and
environment) which threaten people
and society; not profit maximization.
2. Financial and economic
sustainability.
3. Investors get back their investment
amount only.
No dividend is given beyond
investment money.
4. When investment amount is
paid back, company profit
stays with the company for
expansion and improvement.
5. Gender sensitive and
environmentally
conscious.
6. Workforce gets market wage
with better working
conditions.
7 principles (2009)
Draft them Prof Yunus 2009 World Economic Forum
http://www.grameencreativelab.com/a-concept-to-eradicate-poverty/7-principles.html
1. Business objective will be to
overcome poverty, or one or more
problems (such as education,
health, technology access, and
environment) which threaten people
and society; not profit maximization.
2. Financial and economic
sustainability.
3. Investors get back their investment
amount only.
No dividend is given beyond
investment money.
4. When investment amount is
paid back, company profit
stays with the company for
expansion and improvement.
5. Gender sensitive and
environmentally conscious.
6. Workforce gets market wage
with better working conditions.
7. ...do it with joy.
kindof social business
Kinds of Social Business
Kinds of Social Business
• Type I
• Non Dividend company created to
solve a human problem
Kinds of Social Business
• Type I
• Non Dividend company created to
solve a human problem
• Type II
• Profit Maximizing business owned by
the poor or disadvantaged.
Key Aspects
keyaspects
dignity
empowermen
what
poverty
is?
“poverty is
lack of access
to
opportunities”
Poor people
are
Bonsai People
definitions
social
business
definitions
social
business
social
enterprise
definitions
social
business
social
enterprise
definitions
Non - for profit
social
business
social
enterprise
definitions
ngo
Non - for profit
social
business
social
enterprise
definitions
ngo
hybrid
ngo
Non - for profit
social
business
social
enterprise
social
entrepreneurship
definitions
ngo
hybrid
ngo
Non - for profit
social
business
social
enterprise
social
entrepreneurship
social
innovation
definitions
ngo
hybrid
ngo
Non - for profit
social
business
social
enterprise
social
entrepreneurship
social
innovation
definitions
ngo
hybrid
ngo
Non - for profit
Inclusive
business
social
business
social
enterprise
social
entrepreneurship
social
innovation
definitions
ngo
hybrid
ngo
hybrid
value
chain
Non - for profit
Inclusive
business
social
business
social
enterprise
social
entrepreneurship
social
innovation
definitions
ngo
hybrid
ngo
hybrid
value
chain
Non - for profit
Inclusive
business
¿?
Social
Enterpri
se
Social
Busine
ss
Social
Entrepre
neurship
“Applying business principles to social
problems can increase effectiveness and
financial sustainability ”
- BCG
“Success (in social business) means
delivering real social impact
and doing so self-sustainably”
- BCG
45 Yunus Centers
what do we do
anyway?
the door
is Open
Internship
Internship student
assistantship
Internship student
assistantship
volunteering
Internship student
assistantship
volunteering
Internship student
assistantship
volunteering
ideas
Looking forward
• ç
ooking forward
imagine
Social
Busine
ss
v
vSocial
Busine
ss
balance
zz
alignment
0 poverty
0 unemployment
0 net carbon emissions
0 , Muhammad Yunus
improve
people’s
lives
Room 208 AIT Extension Building
yunuscenter@ait.asia
parra@ait.asia
@parra___
2017.10.20 Yunus Center AIT general presentation

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