Place making raub 1-22062010

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Project
Raub Gold Mine Tourism
Development Strategy Proposal for Peninsular Gold Ltd
PLACE-MAKING RAUB
Raub Gold Mine Tourist Development
Strategy Proposal
| June 2010

Project
Development Strategy Project Introduction & Brief | June 2010
PLACE-MAKING RAUB
BRIEF RECAP
INTRODUCTION
• Raub Australian Gold Mine Sdn Bhd (RAGM) intends to promote the industry by developing a GOLD PARK in the area surrounding its
gold mine
• This project will be a PUBLIC and PRIVATE INITIATIVE where AGM will work with the Ministry of Tourism (MoT) to develop the GOLD PARK on
both government and private land
• MoT will also set aside an allocation to upgrade and improve the existing GOLD MINE VILLAGE as part of tourism development for Raub
OBJECTIVES
• To recreate the history of RAUB as the GOLD MINING AREA
• To promote tourism industry locally and internationally
RATIONALE
• Preservation of History
• RAGM corporate social responsibility to improve the social and economic aspects of Raub
• Government effort to improve tourism
APPROACH
• Improve the GOLD MINE VILLAGE by upgrading infrastructure, rehabilitate buildings and reorganize the activities to be more relevant to
gold mining concept
• Develop 20 acres belonging to DAK into a GOLD THEME PARK similar to Sovereign Hills in Ballarat,Australia
• Develop 70 acres government land into a GOLD SQUARE consisting of re-creation of Raub historical gold town, shops, handicrafts
center, motel, educational GOLD COLLEGE
This documents looks objectively at conditions for
obtaining strategies with developing the approach

Project
Development Strategy Competitive Review
COMPETITIVE REVIEW
GOLD MINE TOURIST ATTRACTIONS
Sovereign Hill,Australia
Central Deborah Gold Mine,Australia
El Dorado Goldmine,Alaska
Mascot Gold Mine, Canada
Mollie Kathleen Gold Mine, USA
Thames Goldmine Experience, New Zealand
| June 2010

Project
Development Strategy Competitive Review | Gold Mine Tourist Attractions
GOLD MINE TOURIST ATTRACTIONS
STUDIES ON CULTURAL HERITAGE TOURISM BASED ON MINING
| June 2010
GROUPS-TYPES
/ DIFFERENCES
MINING
CHARACTERISTICS
INTERPRETIVE
FOCUS
HERITAGE
INTERPRETATION
INTERPRETIVE
EMPHASIS
GROUP 1
Mining of Low Value Ores
Eg: Coal, Iron, Copper
Low value ores were
mined on a large scale
by major corporations
utilising large employee
workforces
On the grimness of
existence and/or
machinery of the
workforce
Often focused on a
nostalgic period
(just ‘before the war’)
and/or including
technological
advancements (in more
recent periods)
Processes & Technology
(advancements)
On extractive and
processing machinery,
usually of large-scale
and/or recently closed
mining operations
GROUP 2
Gold Mining
and the great Gold
Rushes in history
The early gold rushes
were characterised by
small groups of
independent miners
(California,Yukon and
Australian Gold Rushes)
On the exhilaration,
optimism and colour of
independent miners
seeking their fortune
Extending further back in
time to the mid- 19th
century, indeed often
‘freezing it in time’ (by
ignoring the present and
more recent mining)
Mining Environment (on
the towns) and Early
Prospector’s Lifestyle
Most notably at
Sovereign Hill Open Air
Museum and Columbia
Historic State
Park in California

Project
Development Strategy Competitive Review | Sovereign Hill Pt.1
SOVEREIGN HILL
BALLARAT,AUSTRALIA
| June 2010

Project
SOVEREIGN HILL
BALLARAT,AUSTRALIA
Development Strategy Competitive Review | Sovereign Hill Pt.2 | June 2010
DESCRIPTION MAIN ATTRACTIONS EVENTS & ACTIVITIES ACCESS OTHER INFO
61.8 Acres
(25 Hectare)
Site
containing
60 historically
recreated
buildings
and period-
costumed
staff and
volunteers
Award-winning ‘outdoor museum’
recreating an authentic 1850’s
Australian Gold Rush town set with
period costumes, horse-carts, etc.
Real gold panning experience
Gold pour demo - $50,000 of
molten gold into a 3Kg bullion bar
Underground Gold Mine Tours with
moving ‘holograms’ - 2 mines
Gold Museum - 4.4 Kg
‘Goldasaurus’ nugget on display
Hotels (2)
Photo Studio, Retail (Apparels,
Jewelry, etc) and Gift Shops
Grocer, Confectionary & Bakery
Live Street Performances and
Nightly Sound & Lights Show,
Victorian Theatre
Demos and Workshops (Saddlery,
Blacksmith, Coach making, etc),
Galleries and Exhibitions
By Car,V-Line Train and Coach
90 mins drive from closest city
(Melbourne)
Goldrush Special: a courtesy return
service coach meets the V-Line
train at Ballarat station and brings
visitors directly to Sovereign Hill.
Visitors receive a 10% discount off
the entrance price as well as a free
‘Cobb & Co’ coach ride. 4.5 hour
duration each visit.
Purpose: to inspire an
understanding of the signiﬁcance
of the central Victorian gold rushes
(through preservation of historic
buildings and gold mining
heritage) in Australia’s national
story
Contributes: estimated $35 million
annually to the local economy
Judged:Victoria’s Major Tourist
Attraction at the 2003 and 2004
Victorian Tourism Awards
Located on the site of one of Ballarat's major gold diggings.The "Welcome"
nugget found at Sovereign Hill by a Cornish miner in 1858, and being the second
largest gold nugget in the world - 69 kg in weight (2,200 ounces) that contained
99% pure gold valued at about 10,500 pounds when found (approximately
$700,000 US now) Sovereign Hill produced approx. 11 million ounces of gold.

Project
CENTRAL DEBORAH
BENDIGO,AUSTRALIA
Development Strategy Competitive Review | Central Deborah Pt.1
Real mine, real people ...
... Truly authentic
| June 2010

Project
CENTRAL DEBORAH
BENDIGO,AUSTRALIA
Development Strategy Competitive Review | Central Deborah Pt.2 | June 2010
1.3 Acres
operational
mine
containing 17
levels
underground
to a total
depth of 412
metres
Australia’s “Best Underground
Mine Tours”in a well-maintained
mine with many original features
Surface Tours featuring a wide
collection of vintage machinery
(1945 Winder - and only complete
working example in Australia)
Interpretive Museums (Gold
Treatment & Ray Beer Story Room -
110 year old working model)
Bendigo Vintage Talking Tram
Tours (Departure Point)
Gold Pour and Gold Panning
Demonstrations
Finder’s Keepers Fossicking
Challenge
Cage Rider
22.5m Poppet Head (Climbable)
Gift Shop
“If The Walls Could Talk” Education
Resource (supported by Australian
Department of Education)
Located in Bendigo CBD
Central Deborah Gold Mine is an
asset of the City of Greater
Bendigo and is managed by The
Bendigo Trust
Bendigo Talking Tram Tours incl
stops at Discovery Science &
Technology Centre (Science Show,
Lab Workshop, etc) and Bendigo
Joss House Temple
Mine’s founding legend of “Lady
Deborah” who went missing
By the 1870s, Bendigo was renowned as the world’s wealthiest
goldﬁeld, containing 37 distinct, gold-bearing quartz reefs that
extend parallel underneath the Central Victorian city for an area
equal to 3,600 acres. Between 1851 and 1954, Bendigo yielded
over 700,000 Kg’s of gold (worth almost $28 billion dollars) Bendigo
is still the seventh largest producer of the world’s gold today.
We have exactly what you are looking for
and you can book it all in one convenient place.
Are you looking for an entertaining and
easy-to-arrange excursion for your students?
Explore Bendigo ...
A full day andnight of activities, mealsand accommodation
for only:
$64.00
each!
Book now: (03) 5443 8255

Project
EL DORADO
ALASKA, USA
Development Strategy Competitive Review | El Dorado Pt.1 | June 2010

Project
EL DORADO
ALASKA, USA
Development Strategy Competitive Review | El Dorado Pt.2 | June 2010
Began as a
placer mining
claim in the
early 1900s.
Rebuilt as an
informational
tour attraction
for Alaska
visitors in the
late 90’s
Replica Steam Engine Tanana
Valley Railroad Train
Mining Tours - Permafrost Tunnel,
and Sluice Box
Gold Panning
Meeting entertaining mine
personalities (Tour Leaders like
‘Yukon Yonda’ and Earl the train
conductor who plays the ﬁddle)
Gold panning demonstrations
Custom-made gold souvenirs
made from gold found during
demo experiences (keepsake
locket, necklace or earrings)
Historic photo gallery
Bakery-cafe
Gift Shop (Gold nugget displays
incl. a 19 ounce nugget worth
$25,000)
By Car, Coach and Train (Replica
Tanana Valley Railroad Engine
departs from old train station -
visitors get to station by car or tour
shuttles/coaches)
(Fairbanks)
Currently, the mine operates from
May to September, offering tours of
the mines and train tours several
times per day.
Each tour is approximately 2 hours
in duration.
Purchased by Andrew Wescott, a Fairbanks gold miner, in the late 90‘s realizing that the proﬁtable
days of solo mining in interior Alaska had passed, rebuilt the mine and eventually became such a
popular stop for tourists that Wescott could not handle the increased business by himself, so in 1990
Wescott entered a partnership with the Binkley family of Fairbanks in order to better develop the mine.
A few years later,Wescott sold his stake in the mine to the Binkleys.

Project
MASCOT MINE
HEDLEY, CANADA
Development Strategy Competitive Review | Mascot Mine Pt.1 | June 2010

Project
MASCOT MINE
HEDLEY, CANADA
Development Strategy Competitive Review | Mascot Mine Pt.2 | June 2010
40 Acres
hard rock mine
containing
mine buildings
built on a cliff
almost 1 km off
the valley floor
Location of mine, perched on a
1Km high cliff face overlooking
scenic Similkameen Valley
Journey to and fro mine
(ascending-descending 589 stairs)
Explore authentic mine buildings
(cookhouse, bunkhouse,
blacksmith shop, mine offices and
mine operation buildings)
220m Main mine tunnel (with
sound and lights - Voices of
Mascot multimedia production)
Gift Shop with selection of First
Nations crafts, art and jewelry, one-
of-a-kind Mascot Gold Mine
souvenirs, light snacks and
beverages
Snaza’ist Discovery Centre
Once a day, only by coach tours
departing from Snaza’ist Centre in
Hedley (appoximately 34 mins
drive)
4.5 hour tour includes 1Km hike on
loose gravel road, ascending and
descending 589 stairs
Snaza'ist Discovery Centre:
Explore the history of Similkameen
people and the Mascot Mine.
Interactive Exhibits - Photo Gallery
Theatre: short film of people and
mining in the Similkameen Valley –
“From Ochre to Gold”
Archaeology Program: Guided
tour of exhibits and learn about
ancient aboriginal mining and
trade, cultural sediments, artifacts
and pictographs
The Mascot Gold Mine operated from 1936 to 1949 – a short, but profitable, life. In all,
7.1 tonnes of gold was extracted, worth close to $130 million (in 2005)
The First Miners:The Similkameen People have been mining in this Valley for thousands
of years, mining by hand for ochre, chert, petrified wood, opal, quartz and gold, minerals
that have been important commodities to the aboriginal Similkameen people.

Project
MOLLIE KATHLEEN
COLORADO, USA
Development Strategy Competitive Review | Mollie Kathleen Pt.1 | June 2010

Project
MOLLIE KATHLEEN
COLORADO, USA
Development Strategy Competitive Review | Mollie Kathleen Pt.2 | June 2010
Approx. 1 Acre
hard rock mine
located in
historic Cripple
Creek Gold
Mining District
sited 10,000 ft
above sea
level
America's Only Vertical Shaft
Gold Mine Tour - 1,000 ft vertical
shaft descent
Last air-powered Tram-Air
Locomotive Ride
Underground guided tours*
with large underground exhibit
‘rooms’
Free ore specimen mined, hand
sorted and screened to ensure
gold content
*Underground guided tours:
Exploring the overlapping evolution
of all four mining phases
Operation demos of variety of air-
powered gold mining equipment
Gold and mineral display - gold
veins in original state, mineral
samples, gold nuggets, etc.
Historic mining equipment
Gift Shop
By car or coach
(Colorado Springs & Manitou)
Cripple Creek Gold Mining District: 500+
gold producing shaft mines and 3000Km
of tunnels with over 100 underground
interconnecting mine routes
Cripple Creek Heritage Center - 16,6000
sq ft hi-tech interpretive center on gold
mining, geologic and human history, etc.
Establish legalized gambling in 1991,
Cripple Creek is now a gambling and
tourist town - Casinos occupy many
historic buildings and successful in
bringing back revenue and vitality to a
would be ghost town
In Spring 1891, Mollie Kathleen Gortner became the ﬁrst woman in history to
discover gold in the Cripple Creek Gold Mining District and strike a claim
The district's mines make the area the fourth largest producing gold camp
in the world - produced about 23.5 million troy ounces (731 tonnes) of gold,
Cripple Creek & Victor mine (largest open-pit heap leach) is the leading
gold producer in Colorado now - 283,000 troy ounces (8.8 tonnes) in 2006

Project
HPA GOLDMINE EXPERIENCE
THAMES, NEW ZEALAND
Development Strategy Competitive Review | HPA Goldmine Experience Pt.1 | June 2010
HOW LONG DOES IT TAKE?
Allow at least 40 minutes for your visit. No need to book ahead,
unless there are over ten in your group - see "group bookings"
WHAT DO I NEED TO GO UNDERGROUND?
The tour underground can be muddy, especially during the
wetter months. Bring closed-toe footwear and a water proof
jacket just in case, your own torch if you have one, and plenty
of luck to strike it rich!
FACILITIES:
Snacks and cold drinks for sale on site, toilet facilities available,
bus & car parking, postcards and gold for sale, and picnic area.
SMALL SPACES!
If you or anyone else in your group, has a dislike for being in
confined dark spaces, then there are alternative activities for you
to enjoy instead of the underground section of the tour -
including gold panning!
Home >
SITE MAP

Project
GOLDMINE EXPERIENCE
THAMES, NEW ZEALAND
Development Strategy Competitive Review | HPA Goldmine Experience Pt.2 | June 2010
Approx. 3 Acres
restored gold
mine complex
with new gold
discoveries
A guided tour: through an
operational,19th century
Stamper Battery and
underground into one of the
richest goldmines in NZ history -
yield of 2,327,619oz bullion
A self-guided tour: explore the
photographic museum, video
presentation, mining relics,
steam-powered machines and
Cave Weta tunnel mine colony
Gold panning experiences
Historic photos exhibition on NZ
gold mining heritage
Video screening
Gold mining education resource
By car or coach
10 mins drive from Thames
town centre
The Thames School of Mines and
Mineralogical Museum, features a
stamper battery, laboratory, furnace,
assay room, lecture rooms and a mineral
collection and includes NZ’s first jailhouse
The authenticity of the complex is intact
The Thames school was one of over 30
schools opened up in the mining districts
during the late 1880s-1890s and one of
the only two surviving examples in NZ now
Mine restored by The Hauraki Prospectors
Association (HPA), a non-profit organization for
preserving New Zealand’s mining heritage at
the richest hard rock gold fields site of the
world famous Caledonian - Golden Crown -
Manukau claim at Thames

Project
Development Strategy Competitive Review | Summary
SUMMARY
GOLD MINE TOURIST ATTRACTION: COMMON DENOMINATORS
| June 2010
An important mine in a historic gold rush -
California, Colorado,Yukon(Klondike) and
Australian Gold Rushes
Produced a large yield of gold while in
operation (total quantity)
or
Site of a find of a famous gold nugget
A gold mine from the 19th century
Fables and legends connected to the mine
Well-preserved and/or accurately recreated
19th century mine and/or mining community
environment (with working antique gold
mining equipment and machinery)
Mine site is (with any or combination of):
a. in a scenic location (countryside, hills, etc)
b. with underground tunnels
c. accessed with uncommon transport and/
or journey (steam trains, hiking, stairs)
d. connected with or in the greater area of
other non-mining significance (cultural,
historical, past events, etc)
Actual mine with (and viewing) gold in
natural geological state
Educational demonstration of all steps and
processes of 19th century gold mining from
prospecting to extraction (with working
antique gold mining equipment and
machinery from the 19th century)
Prospecting try-outs (gold-panning) and
obtaining gold dust/nuggets for souvenir
Recreated period living with personnel/
actors/performers in costumes, antiques,
props, etc.
Historic photo exhibitions, Gold nuggets
displays, Mining-related and artifacts
exhibition, Short film, documentary and video
screenings
Gold and retail shopping
Non-mining activities connected to
significance of the greater area (cultural,
historical, past events, etc)
ATTRACTION
FOR TOURISTS
3.ACTIVITIES & EVENTS
1. LURE & (MIS)FORTUNE OF GOLD MINING
2. MINE SITE & ENVIRONMENT

Project
Development Strategy Competitive Review
RAUB GOLD MINE
STUDIES
History
Location
Site and Infrastructure
Audit of Raub Gold Mine Legacies
| June 2010

Place making raub 1-22062010

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