BUS SERVICES IN RURAL MARKET

2. With more than 1.2billion people , the republic of India
Is the world’s largest democracy with population
nearly four times of the US.
Also add to fact that India is a vast country extending
over an area of 3.29million sqkms.
Given it to vast area and huge population and a wide networks of roads,
there is a immense need for increasing the supply of public
transport modes and services .

4. Within 4 hrs. it will reach to the
destination . Every 1hr the will
come to the bus stop .
The buses will be connecting
village to villages and village to
the nearest city bus timings will
be
Morning 5am-12am

10. LEADING BUS PROVIDERS IN
THE RURAL MARKET

11. • GEOGRAPHICAL

14.  Covering 500 villages
In whole Tamilnadu
starting with 48 buses
6 buses in One route.
tamilnadu from the edge
from kanyakumari and tirunelveli
targeting mainly students,
farmers And workers going to city

15. • For big families in villages who wants to travel together with
comfort
• It will also attract youngsters in rural areas who prefer other
vehicles for going out in cities
• Positioning strategy will be different in every state
• Promotions will be based on cheap fair with comfort

16.  Cheap tickets
 Comfortable journey with whole family
 More space to sit and double tracker
 Easy storage
 Easy way to carry parcels , goods with no discomfort (logistics)

17. • Comfortable journey
• Attractive 1st floor sitting
• Storage space separately for parcels
–foods – other goods
• Continues maintenance of each bus
throughout the year

18. • Jayavilas
• Kpn
• Nkr
• Kayeser
• Sri Ganesh
• rathimeena

19. • NAME OF THE CO.
HUM-SAFAR TRAVELS
• LOGO
• TAG LINE

20. Radio
Internet
Newspaper/magazines
Hoardings