The easiest and fastest way to do PEST / PESTLE analysis. Analyse the Political, Economic, Social, Technological, Legal and Environmental issues that will impact your business.

1. © Rob Collins 2010
The Easiest and Fastest
way to do PEST and
PESTLE Analysis
Dr Rob Collins
www.PESTLEWeb.com

2. © Rob Collins 2010
Why do PESTLE Analysis?
• If you want your business to
succeed then you have to choose
the right strategy …
• To find the right strategy you
have to understand your
business environment?
• PESTLE Analysis helps you do
just that!

3. © Rob Collins 2010
What is PESTLE?
• PESTLE stands for the 6 types of
issue that can impact your
business:
– Political
– Economic
– Social
– Technological
– Legal
– Environmental / Ecological

4. © Rob Collins 2010
What is PESTLEWeb?
• PESTLEWeb is:
– A new way of doing PESTLE analysis
– Fast, easy and effective
– A web based tool for thinking
– Analysis through pictures
– Your crowd-sourced business radar!

5. © Rob Collins 2010
How to use
PESTLEWeb

6. © Rob Collins 2010
A PESTLEWeb is a Diagram
that links issues together

7. © Rob Collins 2010
Finding Issues ..
• You can find important issues
using the PESTLEWeb library ..

8. © Rob Collins 2010
Adding issues ..
• Add any other issues you
can find in newspapers,
journals etc…
• Just click an ‘issue’
button on the
PESTLEWeb palette

9. © Rob Collins 2010
Need some help?
• Click the ‘Explorer’
button at any time to
get relevant:
– Brainstorming ideas
– Starter questions
– Definitions
– Where to go next

10. © Rob Collins 2010
Link your issues into a ‘story’
• Showing how
issues connect is
as easy as 1,2,3!
• Drag and drop
connecting
arrows to build
your PESTLEWeb
1
2
3

11. © Rob Collins 2010
What’s the Impact?
• Add ‘Impacts’ to show the
important effects on your
business

12. © Rob Collins 2010
Finding it tough to write your
PEST / PESTLE Report?
• PESTLEWEB report writer
automatically generates tabulated
data and written reports!

13. © Rob Collins 2010
Watch the Video
• Want to see how to complete a
sophisticated PESTLEWeb
analysis in under 3 minutes?...
http://youtu.be/7HN1918YXA0

14. © Rob Collins 2010
PESTLEWeb.com
Picture your Business Environment