Formulating the best presentation for your next sales meeting can seem like rocket science. Where do you start? Should you use graphs and pie charts? How do you conclude your presentation? The presentation scientists at PGi have the answers. Check out the five elements you need to create a winning presentation design that will have your prospect saying "yes" to you and your products.

1. FORMULA FOR A
WINNING PRESENTATION
DESIGN

2. QUESTION: HYPOTHESIS:
How do I design a
presentation that will
get a prospect to say
"yes"?
Successful, compelling
presentations all have
the same common
elements.
RESEARCH:
First impressions are made within
of
meeting
someone.5
MINUTES
The average adult attention span is
8SECONDS
That's less
than a
goldfish!
1
2

3. PERIODIC ELEMENTS OF
A SUCCESSFUL SALES PRESENTATION
Combine these
elements to create
the formula for a
compelling sales
presentation. It's not
rocket science!*
* Not an actual quote from Albert Einstein.

4. OPENING SLIDE
First impressions are made within
of
meeting
someone.
5
MINUTES
Your first slide is the
equivalent of your
presentation's first
impression.
Capture your
audience's attention
with a killer opening
slide.
TIP:
Use eye-catching visuals,
concise language or music to
open up your presentation in
order to draw your audience in.

5. STORY LINE
Your presentation should tell a story with your prospect as the main
character. Develop your story through these elements:
PLOTBegin with a thesis and support
it with data. SETTING
CHARACTERS
CONFLICT
CONCLUSION
Set the stage with an
overview of your message.
Who's involved &
describe their impact.
What is the barrier standing
in the way of a perfect
solution?
Provide actionable tasks
that will lead to your
characters'
perfect solution.

6. UNLEASH THE DATA
TOULMIN METHOD
OF ARGUMENTATION
A tried and true method
to establish credibility
during your presentation
is to use data. Use the popular Toulmin
method, created by British
philosopher Stephen Toulmin, to
get your point across. The
method states that several
examples of evidence (or data)
are required to establish the
validation of an argument and
subsequent conclusion.

7. POWERFUL VISUALS
DID YOU KNOW?
3
Check out these free, online design
tools to help you create compelling
presentations:
Prezi
Canva
HaikuDeck
Easel.ly
Animoto
SlideRocket
TIP!
Use powerful visuals like
videos and images that evoke
the desired feeling (happiness,
trust, laughter, etc.)
According to Forbes Insight,
59% of senior executives
would rather watch a video
than read text.

8. THEMATIC DESIGN
[A]ttractive things
work better.
- D.A. Norman, Northwestern
University professor
4
TIP:
Consider using a theme for your
slide deck by incorporating:
Background
Font
Cohesive Layout
Images and Multimedia
D E S
is a huge part of what
makes your presentation
powerful and memorable.
i GN

9. Ready for more killer presentation
ideas? Check out our free eBook
at bit.ly/salesscience for more tips and
tricks on how to create the best sales
presentation, and share your winning
presentation formula on Twitter using
#AccelerateSales.

10. RESOURCES
1. Research by Advances in Health Sciences Education. Volume 19, Issue 3, pp
409-427 August 2014. Retrieved at:
http://link.springer.com/article/10.1007/s10459-013-9453-9
2. Research by Microsoft, Canada. Attention Spans. 2015. Retrieved at:
http://advertising.microsoft.com/en/cl/31966/how-does-digital-affect-
canadian-attention-spans
3. Research by Forbes Insight. Video in the C-Suite: Executives Embrace the
Non-Text Web. 2010. Retrieved at:
http://www.forbes.com/forbesinsights/video_in_the_csuite/
4. Research by D.A. Norman. Emotion & Design: Attractive Things Work Better.
2002. Retrieved at: http://www.jnd.org/dn.mss/emotion_design_at.html