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How to Use the Business Story to Drive Your Startup by Park Howell

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How to Use the Business Story to Drive Your Startup by Park Howell
How to Use the Business Story to Drive Your Startup by Park Howell
How to Use the Business Story to Drive Your Startup by Park Howell
How to Use the Business Story to Drive Your Startup by Park Howell
How to Use the Business Story to Drive Your Startup by Park Howell
How to Use the Business Story to Drive Your Startup by Park Howell
How to Use the Business Story to Drive Your Startup by Park Howell
How to Use the Business Story to Drive Your Startup by Park Howell
How to Use the Business Story to Drive Your Startup by Park Howell
How to Use the Business Story to Drive Your Startup by Park Howell
How to Use the Business Story to Drive Your Startup by Park Howell
How to Use the Business Story to Drive Your Startup by Park Howell
How to Use the Business Story to Drive Your Startup by Park Howell
How to Use the Business Story to Drive Your Startup by Park Howell
How to Use the Business Story to Drive Your Startup by Park Howell
How to Use the Business Story to Drive Your Startup by Park Howell
How to Use the Business Story to Drive Your Startup by Park Howell
How to Use the Business Story to Drive Your Startup by Park Howell
How to Use the Business Story to Drive Your Startup by Park Howell
How to Use the Business Story to Drive Your Startup by Park Howell
How to Use the Business Story to Drive Your Startup by Park Howell
How to Use the Business Story to Drive Your Startup by Park Howell
How to Use the Business Story to Drive Your Startup by Park Howell
How to Use the Business Story to Drive Your Startup by Park Howell
How to Use the Business Story to Drive Your Startup by Park Howell
How to Use the Business Story to Drive Your Startup by Park Howell
How to Use the Business Story to Drive Your Startup by Park Howell
How to Use the Business Story to Drive Your Startup by Park Howell
How to Use the Business Story to Drive Your Startup by Park Howell
How to Use the Business Story to Drive Your Startup by Park Howell
How to Use the Business Story to Drive Your Startup by Park Howell
How to Use the Business Story to Drive Your Startup by Park Howell
How to Use the Business Story to Drive Your Startup by Park Howell
How to Use the Business Story to Drive Your Startup by Park Howell
How to Use the Business Story to Drive Your Startup by Park Howell
How to Use the Business Story to Drive Your Startup by Park Howell
How to Use the Business Story to Drive Your Startup by Park Howell
How to Use the Business Story to Drive Your Startup by Park Howell
How to Use the Business Story to Drive Your Startup by Park Howell
How to Use the Business Story to Drive Your Startup by Park Howell
How to Use the Business Story to Drive Your Startup by Park Howell
How to Use the Business Story to Drive Your Startup by Park Howell
How to Use the Business Story to Drive Your Startup by Park Howell
How to Use the Business Story to Drive Your Startup by Park Howell
How to Use the Business Story to Drive Your Startup by Park Howell
How to Use the Business Story to Drive Your Startup by Park Howell
How to Use the Business Story to Drive Your Startup by Park Howell
How to Use the Business Story to Drive Your Startup by Park Howell
How to Use the Business Story to Drive Your Startup by Park Howell
How to Use the Business Story to Drive Your Startup by Park Howell
How to Use the Business Story to Drive Your Startup by Park Howell
How to Use the Business Story to Drive Your Startup by Park Howell
How to Use the Business Story to Drive Your Startup by Park Howell
How to Use the Business Story to Drive Your Startup by Park Howell

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How to Use the Business Story to Drive Your Startup by Park Howell

Editor's Notes

  1. Our hunger for meaningful patterns translates into an appetite for story. Psychologists Fritz Heider and Marianne Simmel created this animation in 1944 to test the minds power at creating stories. I show this rudimentary video in every presentation I make, and I’m always astounded at the amazing stories the audience conjures up to knit meaning out of what are rather meaningless shapes floating around the screen. The data, in this case geometric shapes in motion, turn into dramatic stories of abuse, love affairs, family strife, etc. in the minds of the audience.