9. Method:
• Evil = Problem
• Amount of Evil = Size of Market
• Villagers = Customers
• How the Villagers Survive today
= Competition
• Hero = Solution
When to use:
• Audience lacks industry
knowledge
• More time
• Lots of Right Brains
Method:
• I am going to tell you what I am
going to tell you
• I am going to tell you
• I am going to tell you what I told
you
When to use:
• Your audience is deeply involved
in your industry
• Limited time
• Lots of Left Brains
