1. Guerilla Marketing
It is a body of unconventional ways of pursuing conventional goals.
It is a proven method of achieving profits with minimum money
( Jay Conrad Levinson )

2. Principles of Guerilla Marketing
 Specifically geared for the small business and entrepreneur
Based on human psychology rather than experience, judgment and guesswork
Instead of money, the primary investments of marketing should be time
energy and imagination
Primary statistic to measure your business is the amount of profits, not sales
Instead of concentrating on getting new customers, aim for more referrals,
more transactions with existing customers and larger transactions
 Messages are aimed at individuals or small groups, the smaller the better

3. Guerilla Marketing success in 7 Steps
1.
2.
3.
4.
5.
6.
7.
Find the inherent drama within your offering
Translate that inherent drama into a meaningful benefit
State your benefits in as believable a way as possible
Get people’s attention
Motivate your audience to get involved
Be sure you’re communicating clearly
Measure your finished marketing materials against your creative strategy
Paraphrased from : Jay Conrad Levinson’s Guerilla Marketing 4th Edition

4. Actual Advertising Examples

7. Types of Guerilla Marketing

8. Advantages of Guerilla Marketing
• Cheap
• Flexible
• Involves networking
• Meet the needs of small businesses
• It works
• Targeted
Disdvantages of Guerilla Marketing
• Not completely failsafe
• Not to be able to pinpoint exactly what works and what doesn’t
• Requires a greater level of dedication and energy
• Investment of time is required
• Not for the thin-skinned or faint of heart

9. Conclusion
 It is very effective, but it requires right research, preparations and find
the right information
 Guerilla marketing is not working if you do not focus on the right target
and send out a relevant message using the right vehicle on the right
frequency.
 The aspect of Guerilla marketing is focusing on uniqueness to the target,
which in several cases leads to publicity, which could result in attention to
the media, an economical way of getting the message to the target market.

10. Conclusion
 It is very effective, but it requires right research, preparations and find
the right information
 Guerilla marketing is not working if you do not focus on the right target
and send out a relevant message using the right vehicle on the right
frequency.
 The aspect of Guerilla marketing is focusing on uniqueness to the target,
which in several cases leads to publicity, which could result in attention to
the media, an economical way of getting the message to the target market.