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Unit - I
• Communication: Meaning and importance of communication.
• Process of communication: Key elements in the communication
process - Communication, message, audience; channel of
communication. Verbal and nonverbal communication.
• Basics of Communication.
• Education and communication for national development.
• Interpersonal communication: Interviewing - Objectives, principles of
interviewing; listening, qualities of effective communicator.
• Seminars, conferences, lectures, group discussion, panel discussion,
symposium, workshop, role playing, simulation exercises, written
communication, report writing, letter writing, article/essay writing,
games, brain storming, street play, field work exposure.
Communication: Introduction And Meaning
• We use ‘communication’ usually to mean speaking or writing or
sending a message to another person
• Exchange of thoughts, ideas, views between the persons.
• Derived from Latin word “communes” means “common”. So
communication happens in a common form. .
• Communication is complete when the message is understood by the
others and people should be present in a communication.
• Communication is a learned skill. However, while most people are
born with the physical ability to talk, not all can communicate well
unless they make special efforts to develop and refine this skill
further
Definitions
“The mechanism through which human relations exist and develop", or
"sharing of experience on the basis of commonness“ . Wilbur Schramm.
•“Communication is a means of transforming of mental concept from the
brain of one individual to the brain of another.”
•“Communication is defined as the process of passing information and
understanding from one person to other. It is an essential bridge of
meaning between people, by using this bridge of meaning a person safely
can cross the river of misunderstanding that separates all people”.
Components of Communication/
basics of communication
• the one who gives information (sender)
• and the one who receives it (receiver).
• What is being shared? An idea or an information or an attitude
(message).
• Channel to passing the information.
• Communication can happen in 3 levels namely.
• Upward
• Downward
• Cross communication / inter communication
Functions/Importance of
Communication
• Information - Communication provides us enormous
information about the environment in which we live.
• Instruction : One of the major functions of communication is
to instruct, educate, and socialize the members of the society.
• Entertainment - Communication provides boundless
entertainment to people through pictures, films, music,
drama, dance, art, literature, comedy, sports, games etc.
• Persuasion : One of the most important functions of
communication is to persuade the other party which results in
change in attitudes, beliefs, intention, & behavior.
Functions/Importance of
Communication
• Debate and Discussion : It is through debate and discussion in
media that the public can clarify different viewpoints on issues
of public interest and arrive at a general agreement on
matters that concern all.
• Cultural Promotion : Communication provides opportunity for
culture to be preserved and promoted.
• Integration : Communication is a great integrating tool.
Through a fund of knowledge or information, individuals,
groups or cultures come to know one another, understand
and appreciate other's ways of life and thereby develop
tolerance towards one another.
Process of Communication
You, as a sender or communicator, formulate (encode) an
idea or message as best as you can
and pass on the message to your friend, who to the best of
his ability receives or acts on the message (decodes).
He responds by formulating his own message and
communicates to you (feedback).
If you think your message is understood or well received by
your friend, then you go ahead with the next idea that you
have in mind and the conversation goes on and on.
Process of Communication
• Here the communicator is the encoder,
• the message is symbol (verbal or nonverbal),
• the channel is one of the transmission medium,
• the receiver is the decoder, feedback is the response to the
message,
• and noise is any interruption that breaks down the
communication.
• These, in fact, are the essential elements or ingredients which
facilitate the communication process. Let us examine what role
each element plays in the entire communication process and how
Process of Communication
• Communicator (sender or encoder) is the one who initiates
the communication process.
• He may be an editor, a reporter, a film maker, a teacher, a
writer, a speaker, a leader or anybody who takes the initiative
to start a dialogue.
Process of Communication
• Encoding is the formulation of messages in the
communicator's mind, that is, the communicator not only
translates his purpose (ideas, thoughts or information) into a
message but also decides on the medium to communicate his
planned message.
• He must choose the media (speaking, writing, signaling or
gesturing) that the receiver can comprehend well.
• For instance, an illiterate receiver will fail to understand a
written message, but can understand ,it well if told orally.
Process of Communication
• A message is what a communicator actually produces far
transmission using spoken or written words, photographs,
paintings; films, posters, etc.
• The purpose of communication is to influence the receiver
and get favourable responses so that appropriate decisions
can be taken.
• The success of communication, therefore, depends on what
we say and how we say it.
Process of Communication
• A channel is the vehicle through which a message is carried
from the communicator to the receiver. The channels of
communication arc many-written, spoken, verbal, non-verbal,
mass media like TV, radio, newspapers, books etc.
• The receiver, at the other end of the communication, is the
recipient of the message and must possess the same
orientation as the communicator. If the receiver does not
have the ability to listen, to read, to think, he will not be able
to receive and decode the messages in the manner the
communicator wants him to.
Process of Communication
• Decoding is the interpretation of the message by the receiver.
Actually, the receiver looks for the meaning in the message
which is common to both the receiver and the communicator.
• Feedback is the response or acknowledgement of receiver to
the communicator's message. The exchange is possible only if
the receiver responds.
Verbal and nonverbal
communication.
• verbal communication It’s a traditional way of
communication which is done with words (written or
spoken).
• The vocabulary is the main source of communication.
• Written communication is of recent origin but verbal
communication is existing since from the primitive culture.
Therefore verbal communication is not something new.
• Verbal communication is also means or consisting of face
to face, telephone, radio, television and other media.
• Makes immediate impact
• Provides opportunity for interaction and feed back
• Helps to correct confusions ,It is fastest and less expensive
Nonverbal
communication
• It includes all unwritten and unspoken messages both intentional
and unintentional. So it is without words but by body language
gestures facial expressions etc.
• Forms of non Verbal Communication
• Facial expression
• Body movement
• Gestures
• Eye contact
• posture
• Voice
• Touch
Education and communication for
national development
• Communication and education are considered to be the greatest
tool that can be used to enhance all developmental activities on the
global scene.
• Socialization is important factor for national development. Because
people cannot live without each other.
• Communication approaches are also valuable and so vital because
for improved co ordination and teamwork to manage development
programmes, and to gain institutional support, finally it leads to
development of nation.
• Communication has been contributing a lot to different sectors for
the nation’s development.
• Motivation factor is needed for national development.
• Education (proper) to bring changes in the society.
• Cultural promotions is necessary for national development
• Integration kind of improvement of the individual with the society
which will bring national development.
• If people are educated the standard of living goes up.
• Education can bring employment for unemployed people.
• Promote the sense of equal opportunities in political, economic and
in social terms.
• Assurance of good and impartial administration everywhere.
• Equal treatment for every citizen is possible only through decent
education and proper communication person.
•
Interviewing
• An interview is a meaningful exchange of information with a
definite purpose.
• It is a conversation to specific information eliciting activity.
• In an interview, much of the interaction between interviewer
and interviewee (client) is carried on by gestures, postures,
facial expressions and other communicative behaviour
• the verbal information collected from the client.
Aim or objective of
Interview
There can be three main aims of interviews. They are:
•to collect information from people
•to give information to them
•to influence their behaviour in certain ways for example in
psychotherapeutic interviewing.
Techniques or principles of
Interviewing
• Commonly used techniques are questioning, observing,
listening, restating, validating, reflecting, providing
information, clarifying, paraphrasing, pinpointing, linking,
structuring, focusing, sharing and summarizing.
• Observing
Observing is reading non-verbal clues, which speak more than
words. Interviewer observes the facial expression, posture,
hand movement, perspiration, nail biting, tone of voice,
restless movement, frequently changing posture etc.
These clues give an idea about clients present state of mood,
reaction to the topic being discussed, anxiety level etc.
• Listening
• Listening is one of the important technique of interviewing. It
is very important to listen attentively.
• Willingness to listen and being well understood by the listener
encourages the speaker to speak freely and express
unhesitatingly.
• Looking towards the client, nodding in between and making
‘hmmm’ sound gives a positive signal to client and encourages
him to speak.
Validating
•Validating is to confirm the accuracy of information given by
the patient.
•This is usually done by asking further questions on the same
issue and evaluating the answers in terms of their consistency
and appropriateness.
For example:
•Client: I feel scared to go out at night.
•Interviewer: I understand that you feel scared to go out at
night. Can you give example and explain how?
Preparing for the Interview
• Set your Objectives: Decide what is to be accomplished. It is better to
initially write down your objectives.
• Know the Interviewee: If possible learn as much as you can about the
person to be interviewed. Consult school records, list profiles,
cumulative records, service report, friends, relatives and employers.
• Provide for Privacy: Make sure that there is enough privacy to enable
the interviewee feel comfortable and relaxed to open up with you.
• Be Empathetic: Put yourself in interviewee’s position
• Know Yourself: It is important to know one’s own personality.
Everyone has certain advance opinions, convictions and attitudes and
preconceptions. Many a time these interfere with successful
interviewing some sort of study is essential to bring those to surface.
Qualities of an effective
communicator
• Keen Observer
• Active Listening
• Relationship Building
• Eye for detail - Recording
Other modes
1. Seminars,
2. conferences,
3. lectures,
4. group discussion,
5. panel discussion,
6. symposium,
7. workshop,
8. role playing,
9. simulation exercises,
10. written communication,
11. report writing,
12. letter writing,
13. article/essay writing,
14. games,
15. brain storming,
16. street play/field work exposure.
Seminars
• The word seminar is derived from the Latin word seminarium,
meaning "seed plot".
• A seminar is a form of academic instruction, either at an
academic institution or offered by a commercial or
professional organization.
• The main purpose of seminar is to elicit shades of opinion on
various aspect of the subject
• Seminars are forums in which issues are raised and explored,
but not necessarily resolved.
Functions of a Seminar
• bringing together peoples to discuss ideas
• focusing on some particular subject to explore topics in more
depth
• facilitate active participation and provides an opportunity to
learn from other people's experiences and background
knowledge
• Before the seminar meats, the subject for discussion is
mentioned in a preliminary working paper.
• The paper should be circulated among the members, to
attend the seminar with a view to provide opportunity for
preparation.
• Appoint a directior or coordinator who is chosen for his
extensive knowledge in the field on his ability to give his
knowledge to others.
Stages
• Inauguration: Seminar is usually opened by a distinguished person invited
by the organisers of the seminar.
• Conducting a Seminar: A seminar may continue for two or three days,
and be divided into a number of different sessions. Each session covers a
broad aspect of the topic, and related papers are presented at the same
session. Each session is presided over by someone distinguished in the
field. He invites the participants to present their papers. After each paper
he invites questions and thus a discussion follows. He also moderates the
discussion and prevents it from becoming a mere verbal or heated
argument.
• Concluding the talk: The conclusion brings all the different sections of the
talk together and the main points are brought into proper relationship.
• Discussion: The discussion on a seminar talk might bring up a
disagreement in views or take the form of a question seeking clarification.
• Valediction: A seminar ends with the valediction ceremony
Conference
• A conference is a meeting of people who "confer" about a
topic.
• It is a formal meeting for consultation or discussion.
• An exchange of views.
Conference - Types
• Academic conference is a formal event where researchers present results,
workshops, and other activities.
• Business conference is organized to discuss business-related matters.
• News conference is an announcement to the press (print, radio, television) with
the expectation of questions.
• Parent-teacher conference is a meeting with a child's teacher to discuss grades
and school performance.
• Peace conference is a diplomatic meeting to end conflict.
[
• Settlement conference is a meeting between the plaintiff and the respondent
in lawsuit, wherein they try to settle their dispute.
• Trade conference, or trade fair, organized like a business conference but with
wider participation and providing the opportunity for business people and the
general public alike to network and learn more about topics of interest through
workshops, and meeting vendors of similar or related services
Lecture Method
• Lectures are good for validating information from a respected
source.
• lecture is a method of teaching if perhaps as old as civilization.
It is most commonly practiced and widely used in many
countries for many years. The traditional and only technique
used in workers education was the common lecture.
• It requires good and skillful preparation and it is
incomplete unless followed by questions and answers. .
Essentials of the lecture method (Lowman,
1984)
1. Fit the material to the time available
2. Seek concise ways to present & illustrate content
3. Begin classes by sharing objectives
4. Vary methods of presentation (develop a style of lecture
consistent with your values & personality)
5. Each lecture should end with a conclusion or summarization
6. Be guided by students when lecturing (observe their
reactions, acknowledge answers)
7. Remember in your relationships you are a person first,
students and teacher second
Source: Desai, Murali (2004) . Methodology of Progressive Social
Work Education. Jaipur.: Rawat Publications
Lecture - Process
It is said that good lectures should posses three p’s, namely 1)preparation,
2)presentation and 3) personality
1)preparation, Planning before the lecture
• Identifying / selecting specific instructional objectives and matters
• Designing proper sequence of information, exercises, learning activities,
formative tests.
• Preparing and collecting audio-visual aids, models, specimens, handouts,
etc.
2)presentation During the Iecture session
• Informing the relevance of the theme
• Presentation by part by part (subtopics)
• Asking the learners to come up with answers – giving feedback
• Making necessary changes in the content and sequence of lecture based
on learners' responses
3) personality
Group Discussion
• Group Discussion, as the name itself indicates, is a group
activity carried out by participating individuals. It is an
exchange of ideas among the individuals of a group on a
specific topic.
• It is used as reliable, testing device - mainly as a tool to assess
all the candidates in a group at one go -in order to select the
best in comparative perspective.
• Group Discussion is an informal discussion in which
participants of the same educational standard discuss a topic
of current interest.
• It is also known as leaderless discussion. It means its aim is to
find out the natural leadership level of the candidates.
Areas of GD
Content: Content is a combination of knowledge and the ability to
create coherent, logical arguments on the basis of that knowledge.
Merely memorising facts is pointless. An in-depth understanding
of various issues as well as the ability to analyse the topic and build
arguments.
Communication skills
•Communication is a two-way process, and the role of the listener is
critical. The listener has his own interpretation of what you say. Besides
listening, you also need the ability to:
• Express your ideas in a clear and concise manner.
• Build on others' points.
• Sum up the discussion made by the entire group.
Areas of GD
• Group dynamics – GD tests the participants behavior aswell as
their influence on the group.
• Leadership - A good leader is one who allows others to
express their views and channels the discussion to a probable
decision or conclusion on the given topic.
Types of GD
1. Topic-based – Knowledge based, non – knowledge based,
abstract
2. Case studies - A structured discussion of a specific situation
is given as a case
3. Group tasks - Specific objectives are to be achieved as a
group
Panel Discussion
• PD is a discussion of a subject by a group of persons forming a panel
usually before an audience.
• It is a situation in which a group of people are gathered together to
discuss an issue, often to provide feedback on something, to brainstorm
solutions to a problem or to discuss an issue of public concern in front
of an audience.
• In most cases, 3 or more panelists share their knowledge and expertise
after being asked questions in a format that allows some discussion.
• An example of a panel discussion is when top scientists gather together
to discuss global warming or when a group of local politicians hold an
open discussion and invite the public to come with questions or
concerns.
Panel Discussion Process
1. Identify the goal and purpose of your panel discussion.
2. Invite experts to become panelists
3. Select and invite a moderator
4. Determine the rules for the panel discussion.
5. Write questions for the panelists.
6. Arrange for the panel discussion to be recorded.
7. Present and introduce the panelists at the beginning of the
panel discussion.
8. Conduct the discussion as planned, following the
established rules.
9. Conclude the panel discussion with a summary and closing
remarks.
10. Send thank you notes to the panelists and moderator for
their participation.
Symposium
• Symposium originally referred to a drinking party (the Greek verb
sympotein means "to drink together") but has since come to refer
to any academic conference or a style of university class
characterized by an openly discursive format, rather than a lecture
and question-answer format.
• A series of speeches is given by as many and different speakers.
• a collection of opinions expressed by several persons on a given
subject or topic from the same platform.
• The convenient number of speakers in two to five.
• the audience participation is comparatively less. It is essentially one
way method of communication.
• the whole activity is topic centered rather than audience centered.
• Enables students to realize that every individual has his way of
thinking and approach to the problem.
Workshop
• An educational seminar or series of meetings emphasizing
interaction, exchange of information & practice of learning
among a usually small number of participants.
• Example : a creative writing workshop.
• This format often involves students practicing their new skills
during the event under the supervision of the instructor.
Workshop Methods
The Institute of Cultural Affairs (1991) recommends 5 stepd for the
workshop method:
1.Setting the Stage: highlighting the focus question & outlining the
process & timeline.
2.Generating new ideas: Brainstorm & put all ideas on the board.
Ask for clarification & additional ideas.
3.Forming new relationship: Ask the group to form clusters of
similar ideas
4.Discerning consensus: Discuss each cluster wrt to what it means
and accordingly give title.
5.Confirming resolve: Discuss the steps undertaken, where did the
group get involved, what breakthroughs groups had, significance of
the work done & next steps.
Role Play
• Role play is used to stimulate discussions on complex issues. A
brief enactment can be done by trainers and students to
stimulate group discussions on similar issues and experiences.
• The scripting can be done completely or partly by the
organizers or can be left to the students.
• Role plays can also be used for reenactment of past
expericences
Role Play Method
1. Identify the situation/ problem
2. Add details
3. Assign roles
4. Act out the scenario
5. Discuss the learnings
Simulation exercise:
• Simulation is the presenting of a problem or an event or a
situation or an object in simulation situation.
• Simulation or simulation games can be very important means
for communicating knowledge experiences and ideas.
• They are games that reflect real life situation while providing
relaxation and a welcome relief from hectic schedule
• Simulation is a contrived (formulation) experience to give the
effect of real experience for mini working model of an aero
plane used in training pilots to learn and practice.
• The term 'Simulation Exercise' is any task that you are asked
to do as part of applying for a job that simulates the types of
tasks you will be doing. They allow you to demonstrate
aptitude related to the requirements of the job and they have
been shown to be more predictive of future job performance
than an interview alone.
• An in-tray (also called 'in-basket') exercise asks you to assume
a particular role as an employee of a fictitious company and
work through an in-tray of items such as letters, memos,
reports, requests, emails and problems. You then decide on
priorities and actions. They will usually consist of a range of
issues of varying degrees of importance / urgency, some of
which may well be related. This exercise is designed to
measure your ability to organize and prioritize work.
Written communication:
• every message is in black and white.
• It is the best method when communication and the recipient are
beyond oral communication media.
• Conveying information by writing typing printing or other
mechanical means.
• exchange of facts, ideas, opinions through a written instrument by
which the individual or organization come in touch with each other.
• It has been primarily been used as a medium to pass information
upwards, downwards communicating with people outside.
• Written communication covers all kinds of subjects matter like
memos, (legal document) resoutions, opinion of meeting. statement
of grievance innocent affidavits complaints, reports, financial
statements, appointments, promotions, cast sheet etc.
• Formal communication must always be in writing such as rules,
orders, manuals, policy matter, and resolution.
Objectives of written communication
• Future reference: written message can be preserved as records and
reference source.
• Record of evidence: written message have capacity of being stored
as record.
• Measurement of progress: the records provide relevant and basic
information from this. It is possible to know the progress of the
organization. (it helps to compare with previous year’s record).
• Avoiding mistakes: maintaining written minimize the chances for
errors and prevents the mistakes.
• Effective decision making: decision making process becomes easy if
old records may serve as a guide to the decision making process.
• Legal requirements: these are certain documents which are
required to be presented compulsorily under the provision of
different legislation. Under the Indian companies act 1956 and
banking regulation act 1949 etc.
Report writing
• Report means a statement or description of what has been
said, seen, done etc.
• A good report is the evidence of the written vocabulary
(arranged alphabetically with definitions) grammar it shows
whether the written can gather facts, evidence, and
analyze them and then reason logically.
• C.A Brown defines a report as communication from same one,
who has to use that information.
• It describes the events or individuals to someone who require
it.
•
Types of report:
reports may be classified broadly under the following categories.
• 1) According to use
• External reports.
• Internal reports
• 2) According to period
• Routine reports
• Special reports.
• 3) Reports according to levels at management:
• Reports to top management
• Reports to functional management
• Reports to junior level management
• Functional report
Letter writing:
• Letters are most ancient and the most important of all mass
communication media. A selling medium on which the entire
modern business structure depends.
• In the restless world of business letters are used for both internal
and external communication,
• letters enables one person to reach another and thus ensures two
way communication.
• Writing a letter is an art, it represents a written message sent by
post, sometimes including an envelope, a post card an inland letter.
• It is easy to write a letter which is nothing but to put ideas in black
and white
• to write an impressive and quality letter is difficult.
• Though the principles of writing a letters are uniform, there is a lot
of difference between business, personal and official
correspondence
Types of letters
• Descriptive
• narrative,
• technical,
• legal,
• public,
• private,
• foreign,
• confidential,
• demi official (semi) personal official letters.
A good letter must have at least 7 parts
• Letter head: letter head are printed headings such as name,
address, telephone number of the sender.
• Inside address:
• Salutation: eg – sir, dear sir, my dear, madam.
• Complimentary: close polite way of concluding eg – yours
faithfully, yours sincerely truly yours etc.
• Signature: signing his own name indicates responsibility for all
the contents in a letter.
• Body of the letter: introducing paragraph, main part, closing
paragraph.
• Signature identification: the signature should be followed by
the name of signatory in block letters.
Brain Storming:
• Encouraging the individual to share their ideas, feelings, and
opinion.
• It’s mostly positive. It is well known that ideas originated in
the human mind, and speech is the vehicle of thought yet it is
also recognize that many individual of a high degree of
original thinking don’t speak out because of shyness the same
individuals are helped to remove their inhibitions.
• Then the result is they enhance the quality of life.
• Brain storming is a small group technique design to stimulate
creative thinking, expression and interaction leading to the
production of large quantity of ideas related to specific
problem or creative task .
• It is a relatively simple technique.
• Over the past 25 years that techniques of brain storming has
been used by different groups including those in business,
government, religion, education, health, mental and
professionals.
• It has been used for a wide variety of purposes such as new
product development improvement
• and adoption proposing to solution for social problem, labour
management relation, managing administrative changes the
provision of improved services, communication, marketing.
• Brain storming also may contribute to group productivity
through individual involvement and in the long run to
personality development by encouraging individual creativity
in brain storming session.
Street play
• street play is a form of communication it is deeply rooted in the
Indian tradition. It is a medium where social and political messages
are propagated through the essential tool called human body.
• The ability to through once voice so that 400 people can be reached
without the help of mike.
• Street plays are used to create awareness among the masses,
regarding social, critical issues.
• ] Street plays breaks the formal barriers and approaches the people
directly.
• Street plays as the name itself suggests, You could meet them in the
most unexpected places, behind the vegetables complex in your
market places, during your evening walk, at the bus stop acting out
a short skit or play, for anyone who might wish to stop and watch
street theatre is a situation where the audience has not come
prepared to watch a play and people may not have much time on
hard these limitations determined the parameters of the play.
• The script and direction is always significant , in order to
draw the attention of crowds from all walks of life they play a
humerous songs based on the popular catchy tunes.
• To attract all the people to its appeal. The play must as
inexpensive and mobile as possible. Since no stage is used.
• Street play actors are mainly teachers and students
committed to bring about social change.
• The preparation of play is joint effort each member has to
agree completely on the theme for a production go through
the script is usually written jointly as the play progress of
course, different groups have varying.
• A choral song is used to attract people and once a large
enough croud has gathered the play being usually in a circular
with the audience all around.
• the script sometimes one person narrates while the actor acts.
There are no separate costumes for the actors but that
depends on the theme.
• Street plays as a channel of communication is deeply rooted
in the Indian society. The modern form is different only in the
theme enacted. The street play groups analysis the society as
a exist, visualize its future and then attempts to put a vision
across.
Games
• Games make teaching easier ,more enjoyable and more
focused on issues under discussion.
• They can be more effective if used just at the right time.
• What is to be learnt from games has to be properly brought
out in the discussion.
• Each game has to be self contained with clear explanations of
objectives and procedures.
Guidelines for using games
• The game which a teacher chooses should precisely and
clearly support the arguments or points he plans to make in a
teaching session.
• A teacher has to follow the given rules or procedure while
conducting a games.
• A teacher requires proper guidelines for handling a game.
• A teacher may learn much by observing other experienced
teacher handle a game.
• Participants may find games interesting and educative. The
teacher can also relax and enjoy.
Essays and articles
• The essay is not highly thought of as it was once few
important creatve writers today are primarily essayists.
• a short literary composition on a particular theme
or subject, usually in prose and generally analytic,
speculative, or interpretative
• According to websters new international dictionary “a library
composition analytical or interpretative in nature, dealing
with its subject from a more or less limited or personal stand
point and permitting a considerable freedom of style and
method. Commonly essays are brief suitable for reading at
one sitting.
• An article which is often mainly factual and informative, it is
an expression of personality of the writer.
• a written composition in prose, usually nonfiction,
on a specific topic, forming an independent part of a
book or other publication, as a newspaper or magazine.
• essay is personal the article is not so but the principles of good
writing are the same at all stage of composition.
• In an essay write what you yourself think and feel about a subject,
not what you think the other people will want you to write about it.
• You will then be making a personal contribution however small, to
the total of human knowledge, what you write will have interest for
everybody because it is what you think and what no one else in the
world but you should have written. If you express it with simplicity
and economy it is the more likely to be clear and thus to be
effective.
Street play
• street play is a form of communication ,it is deeply rooted in the
Indian tradition.
• It is a medium where social and political messages are propagated
,through the essential tool called human body.
• Street plays are used to create awareness among the masses,
regarding social, critical issues. Street plays breaks the formal
barriers and approaches the people directly.
• Street plays as the name itself suggests, You could meet them in the
most unexpected places, behind the vegetables complex in your
market places, during your evening walk, at the bus stop acting out
a short skit or play, for anyone who might wish to stop and watch
street theatre is a situation where the audience has not come
prepared to watch a play and people may not have much time on
hard these limitations determined the parameters of the play
• The script and direction is always significant , in order to draw the attention of
crowds from all walks of life they play a humerous songs based on the popular
catchy tunes. To attract all the people to its appeal. The play must as
inexpensive and mobile as possible. Since no stage is used.
• Street play actors are mainly teachers and students committed to bring about
social change. The preparation of play is joint effort each member has to agree
completely on the theme for a production go through the script is usually
written jointly as the play progress of course, different groups have varying.
• A choral song is used to attract people and once a large enough croud has
gathered the play being usually in a circular with the audience all around. The
sings or speaks out of the script sometimes one person narrates while the actor
acts. Then the face is painted white eyes an exaggerated expression. There are
no separate costimate for the actor they might all way a black rope but that
depends on the theme. The movement has been to be very exacurated.
• Street plays as a channel of communication is deeply rooted in
the Indian society. The modern form is different only in the theme enacted. The
street play groups analysis the society as a exist, visualize its future and then
attempts to put a vision across.
Field work exposure
• fieldwork exposure is the collection of information outside of a
laboratory, library or workplace setting or an investigation carried
out in the field rather than in a laboratory or headquarters
• The approaches and methods used in field research vary across
disciplines. For example, biologists who conduct field research may
simply observe animals interacting with their environments,
• whereas social scientists conducting field research may interview or
observe people in their natural environments to learn their
languages, folklore, and social structures.
• Field research involves a range of well-defined, although variable,
methods: informal interviews, direct observation, participation in
the life of the group, collective discussions, analyses of personal
documents produced within the group, self-analysis, results from
activities undertaken off- or on-line, and life-histories
Poster Making
• A poster is any piece of printed paper designed to be attached
to a wall or vertical surface. Typically posters include
both textual and graphic elements, although a poster may be
either wholly graphical or wholly text.
• A poster is an excellent way to get your point across quickly.
• Posters are designed to be both eye-catching and
informative. Posters may be used for many purposes. They are
a frequent tool of advertisers (particularly of events,
musicians and films),
• Posters are also used for reproductions of artwork,
particularly famous works, and are generally low-cost
compared to original artwork.
• According to the French historian Max Gallo"for over two
hundred years, posters have been displayed in public places
all over the world. Visually striking, they have been designed
to attract the attention of passers-by, making us aware of a
political viewpoint, enticing us to attend specific events, or
encouraging us to purchase a particular product or service
• Posters, in the form of placards and posted bills, have been
used since earliest times, primarily for advertising and
announcements
Exhibition
• Exhibitions are expensive but they can give really great returns if
you do them properly.
• The concept of exhibition is not so new
• In the most general sense, is an organized presentation and display
of a selection of items. In practice, exhibitions usually occur within
museums, galleries and exhibition hall .
• The word "exhibition" is usually, but not always, the word used for
a collection of items. Sometimes "exhibit" is synonymous with
"exhibition", but "exhibit" generally refers to a single item being
exhibited within an exhibition.
• Exhibitions may be permanent displays or temporary, but in
common usage, "exhibitions" are considered temporary and usually
scheduled to open and close on specific dates. While many
exhibitions are shown in just one venue, some exhibitions are
shown in multiple locations and are called travelling exhibitions, and
some are online exhibition.
Magazines
• Many people don’t understand just how valuable magazines and
periodicals are in our lives. While we might have an idea as to the
information they provide, how they can be used is a completely
different idea to consider.
• This will help to educate the public about politics, the economy and
social issues as well. And Magazines And Periodicals - A Part Of Our
Everyday Lives”
• They are publications, usually periodical publications, that
are printed or published electronically. (The online versions are
called online magazines.)
• They are generally published on a regular schedule and contain a
variety of content.
• They are generally financed by advertising, by a purchase price, by
prepaid subscriptions or a combination of the three. At its root, the
word "magazine" refers to a collection or storage location. In the
case of written publication, it is a collection of written articles.
Advertisement
• Advertising is the best way to communicate to the customers.
Advertising helps informs the customers about the brands available
in the market and the variety of products useful to them.
Advertising is for everybody including kids, young and old. It is done
using various media types, with different techniques and methods
most suited
• It is used to encourage, persuade, or manipulate an
audience (viewers, readers or listeners; sometimes a specific group)
to take or continue to take some action.
• This type of advertising work belongs to a category called creative
or effective labour
• In Latin, ad vertere means "to turn toward". Advertising messages
are usually paid by sponsors and viewed via mass media such as
newspaper, magazines, television advertisement, radio
advertisement, outdoor advertising or direct mail; or new media
such as blogs, websites or text messages
VCD/DVD
• Before the advent of DVD, the Video CD (abbreviated as VCD, and also known
as View CD, Compact Disc digital video) became the first format for distributing
films on standard 120 mm (4.7 in) optical discs.
• The format is a standard digital format for storing video on a compact disc.
• There are few advantages the VCD format can offer you:
• VCDs can be played on more hardware than any other media
• VCDs are easy and inexpensive to produce
• VCDs are inexpensive to distribute
• VCDs are a standard format, so you'll still be able to play them in 20 years
• What’s the difference between Video CD and DVD?
• DVD, which is stands for Digital Versatile Disc, is a new technology in March
1997. It's not just for movies: it's essentially a successor to the CD. It has the
same physical appearance, but it provides several times as much up to 4.7
gigabytes on one disc. That's enough for more than two hours of video movies.
Compared to VCDs, movies on DVD provide much higher quality; DVD movies
use MPEG-2 compression, rather than the MPEG-1 compression used by Video
CDs.
Planning and executing a communication
campaign on an issue using various methods
of communication
• The first step in establishing communication activities for
programme is to draft a thorough communication plan and
strategy.
• The communication plan sets out a clear framework for your
communication activities and allocates roles, tasks and goals to
individual members of the team. It will serve you as a guiding
document throughout the programme’s lifecycle including
information on objectives, audiences, messages, tools and budget
available.
• Before drafting your communication plan, start with a brief analysis
of what you hope to achieve. Begin with an overview of your
programme’s communications environment, objectives and goals.
Include a short situation analysis where you look at your project’s
communications strengths, weaknesses, opportunities and threats
(SWOT-analysis).
Target groups
• Whom do you want to inform about your programme or
projects? The question is crucial for at least two reasons.
Messages need to be tailored to be appropriate and
interesting for different audiences. In addition, different
audiences are reached by different tactics and different
communication tools.
The target audience is the primary group of people that your
communication activities are aimed at. A target audience can
be people of a certain age group, profession, gender, marital
status, educational background, geographic area and so forth.
Without knowing your target group, your communication
activities will remain diffuse and with little effect
Messages
• What are your main messages? A message is not the same as
an advertising slogan or a marketing line; a message is a
simple and clear idea that summarises the essence of your
programme or projects. It should function as a guiding
principle for all kinds of communications, from the contents of
leaflets, brochures and websites, but also for media
interviews.
The main point is that messages must be clear and consistent
across all kinds of communications. The best rule is to apply
the KISS-rule: Keep it short and simple! Without clear
messages, a communication agenda lacks clarity and focus.
Try to avoid too general issues and focus on a specific
achievement/challenge/opportunity or issue.
Tools
• Which tools would you like to use, which activities have you
foreseen in your communication plan?
Once you have identified your main target groups and messages,
you should think about the appropriate tools to get your messages
across. These may vary depending on the target group, for example
a more general public will probably be reached with a general
programme brochure, whereas a magazine article may be directed
at an expert audience, giving more background information on your
programme and your projects.
It is also important to consider a timeline for the publication and
dissemination of your tools in order not to miss deadlines or
opportunities on the way.
• The communication plan should be assessed and revised if
necessary on a regular basis (cf. evaluation of communication).
• Check list for communication campaign :
• description of your programme, including the strengths and
weaknesses (results of your SWOT analysis)
• definition of communication objectives
• main messages you would like to get across
• description of target groups
• a selection of communication tools
• decide on responsibilities
• a timeline when to do what
• a budget for your communication activities
• an indication of how the communication plan will be evaluated
Impact of mass communication on
society family marriage and child
development
• The media has a huge impact on society in shaping the public
opinion of the masses. They can form or modify the public
opinion in different ways .
• Indeed In last five to six decades or so, the media and its
influence on the societies, has grown tremendously with the
advance of technology.
• There are positive and negative influences of mass media,
which we must understand as a responsible person of a
society
Positive impact of mass communication
• news/information,
• Entertainment
• education.
• news/information :The first and foremost function of the media in a
society is to provide news and information to the masses, that is
why the present era is some time termed as the information age as
well. People need news/information for various reasons, on one
hand it can be used to socialize and on the other to make decisions
and formulate opinions.
• Entertainment: would be the other function of the mass media
where it is mostly used by the masses to amuse them in present day
hectic environment.
• Education : it educates the masses about their rights, moral, social
and religious obligations is another important function of mass
media, which needs no emphasis
• The role of newspapers, periodicals, and television in
influencing political opinion is fairly well established in the
voting behaviour of the so-called undecided voters.
• The impact of mass media on the societies is to binding the
society together (unity), providing leadership to the public,
acting as the conscience of society, satisfying needs for
information, helping the public to establish public sphere and
to providing society with a mirror of itself
• A common urban person usually wakes up in the morning
checks the TV news or newspaper, goes to work, makes a few
phone calls, eats with their family or peers when possible and
makes his decisions based on the information that he has
either from their co workers, TV news, friends, family,
financial reports, etc.
• we need to be conscious of the reality that most of our
decisions, beliefs and values are based on what we know for a
fact, our assumptions and our own experience.
• After seeing thousands of advertisings we make our buying
decisions based on what we saw on Tv, newspapers or
magazines.
negative influence or impact
• However a negative influence in teenagers is the use of guns
and ammunition by celebrity movie stars, the constant
exposure of which would seduce the teen to replicate the
same behavior in the real life.
• When we watch TV or a action movie we usually see many
images of violence and people hurting others.
• The problem with this is that it can become traumatic
especially in our children as they see it more and more. Our
kids that are starting to grow and are shaping their personality
values and beliefs can become aggressive or they can lose a
sense of distinction between reality and fiction
• There are millions of adolescents fighting obesity, but at the
same time they are exposed to thousands of advertisements
of junk food
• We can add television to the list of things that are destroying
marriages across the world. Watching television can be a
significant cause of marital strife,
COMMUNICATION
AND COUNSELLING
UNIT - III
• Counselling: Definition, nature and goals, areas of Counselling;
Historical background and origins of counselling , ethical
nature of counselling , qualities of an effective counsellor.
• Counselling Situations: Developmental, preventive, facilitative,
and crisis.
• Counselling and Psychotherapy - Skills in Counselling -
Establishing the relationship. Process of Counselling.
• Approaches to Counselling: Approaches; Theoretical base,
thrust, goals, key concepts, techniques - Approaches like
person-centered, rational-emotive, behavioural approaches,
gestalt, existential approaches, Egans three stage model,
eclectic model.
• Indigenous Approach: Indigenous approaches of help and self-
help like yoga, reflection. Act of Prayashchit.
Counselling
Counselling is an interpersonal
process through which guidance
and support is provided to
persons, with psychological
problems. These problems may be
personal or interpersonal in
nature.
Counselling - Definition
According to Halm and Mcheall (1955):
"Counselling is a one to one relationship between an individual
troubled by problems with which he cannot cope alone and a
professional worker whose training and experience have
qualified him to help others reach solutions to various types of
personal difficulties".
Pepisky and Pepisky (1954) have defined:
"Counselling as that interaction which occurs between two
individuals called counsellor and client, takes place in a
professional setting and is initiated and maintained to facilitate
changes in the behaviour of a client".
Definition (contd.)
In 2010, 29 American Counselling associations accepted a
consensus definition of Counselling as:
“Counselling is a professional relationship that empowers
diverse individuals, families, and groups to accomplish mental
health, wellness, education, and career goals”
Source: www.Counselling.org/20-20/index.aspx
Characteristics
• Affectiveness
• Intensity
• Growth and Change
• Privacy
• Support
• Honesty
Goals of Counselling
1. Achievement of Positive Mental Health
2. Problem Resolution
3. Counselling for Decision Making
4. Improving Personal Effectiveness
5. Change and Behavior Modification
Areas of counceling
• Abuse it can be Emotional, Mental, Physical, Sexual
• Addictions Alcohol, Drugs, Exercise, Gambling, Shopping, Smoking, Sex,
Work
• Anger management
• Bereavement and loss
• Depression Living with depression can be a very painful and distressing
place to be. Depression can take over and leave people feeling both
physically and emotionally drained.
• Eating Disorders
• Low self esteem and confidence
• Relationships it can be Couple’s counselling, divorce counselling, issues
around sex/intimacy, infidelity
• Stress Stress plays a massive role in a lot of people’s lives. Sometimes
work, relationships, money and/or health concerns can cause people to
feel under a lot of pressure.
• Trauma Experiencing/witnessing accidents, attacks, abuse, violence,
wars, natural disasters
• etc……
Origin of the term
counseling:
• The term counseling is derived from the Latin word
counsilium which means advice. Literally it means to give
professional help and advice to someone with psychological
and personal problem.
• The term counseling was originally used by “frank parson” in
1908. Frank parson a volunteer worker in civic services in
Boston has been regarded as “the father vocational guidance
and counseling in USA”
Ethical nature of counselling
the term ethic indicate that how an activity is conducted. According
to American counseling association (1952) some of the important
professional ethics in the process of counseling are as follows.
• Counseling is the means by which one person helps another through
professional conversation.
• It includes professional help towards psychological and personal
problems.
• Counseling involves a series of problem solving interviews.
• Counseling is a process in which two individual meet to explore
personal problems and to identify solution.
• Counseling is a method of identifying practical solution to life or
work related problem.
• The client can be trusted to find their own solutions.
• Personal growth of the client usually achieved in the process of
counseling.
• Resolution of problems is an expectation in counseling process.
Historical Background
• Counselling is a relatively new profession (Aubrey, 1977,
1982).
• It developed in the late 1890s and early 1900s, and was
interdisciplinary from its inception.
• Developed out of concern for problems caused by Industrial
Revolution of the mid- to late 1800s.
• Pioneers in Counselling identified themselves as teachers and
social reformers/ advocates. They focused on teaching
children and young adults about themselves, others, and the
world of work.
Historical Background
Historical Background
(contd.)
Qualities of an effective
counsellor
•the counselor must have certain essential qualities. He could bring
about happiness among people only on the bases of his knowledge
and experience. Besides, during the process of counseling the
counselor has to assess the individuals psychological needs and
available resources to fulfill it. Therefore, the essential which a
counselor must possess are as follows.
•Is sensitive to cultural differences.
•Encourages free expressions of feelings by the client.
•Rewards and facilities communication by the client.
•Enables the client to think of alternative ways of solving problems.
•Recognizes own limitations and makes when required.
•Respects the confidentiality of all that is disclosed by the client.
•listening involves attending the clients verbal and non verbal message
• An effective counselor
3 components of effective counselling according to Carl Rogers
1) Unconditional positive regard
2) Empathy
3) Congruence
Counselling Situations
• Developmental - Continuous
• Preventive – Specific time span
• Facilitative - varies
• and crisis -immediate
Developmental Counseling
• Counseling focuses on motivating employees to obtain
desired performance
• Value clarification
• Personal development
• Reviewing decision making at work
• 4 steps: Identify the need for counseling, prepare for
counseling, conduct counseling, Follow up
Preventive counseling
• To prevent anxiety, drug awareness, sex education etc.
• Preventive counseling has as its main focus the anticipation
and avoidance of conflicts or problems for those facing stress
in the future. Preventive counseling can aid in reducing such
things as “text anxiety”
Facilitative Counseling
• Rogers said that 3 conditions 1) Unconditional positive
regard, 2) Empathy, 3) Congruence are necessary and
sufficient for positive outcomes in the counseling process.
• Reflection of feeling
Crisis councelling
• Crisis counseling is intended to be quite brief, generally lasting
for a period of no longer than a few weeks. It is important to
note that crisis counseling is not psychotherapy. Crisis
intervention is focused on minimizing the stress of the event,
providing emotional support and improving the individual’s
coping strategies in the here and now
Counseling Skills
• Setting a relaxed, non-threatening atmosphere
• Active listening and non-verbal communication
• Asking questions
• Validating the client
• Providing information
• Facilitating decision making.
Counseling Process
• Phase One: The Initial Interview
• Phase Two: The Assessment
• Phase Three: The Middle Phase
• Phase Four: The Termination
Initial Interview
1. Statement of the problem in clear, unambiguous terms
2. Systematic evaluation of the problem, its causes and its
effects
3. Feedback to the client
4. Evaluation of the client's motivation for counselling
5. Clarification of expectations
6. Setting of goals
7. Establishing a contract
8. Making the practical arrangements for counselling.
Assessment
Information should be obtained about the client's personality
and life. Areas of enquiry include the following:
1)The client's adjustment at. home, at work, with his friends,
with members of the opposite sex, and with society in general;
2)The client's strengths and weaknesses, good and bad habits,
likes and dislikes; and,
3)How the client spends his time or runs his life.
Assessment
Information should be obtained about the client's environment.
Areas of enquiry include the following:
1.The family
2.Friends, including members of the opposite sex;
3.The workplace; and
4.Other social, occupational and leisure areas.
5.The information obtained should include not just
Middle Phase
What are the emotional factors that have to be corrected to
resolve the dysfunctional behaviour?
What are the faulty ways of thinking that the client manifests
that need to be corrected for a resolution of the dysfunctional
behaviour?
What are the social and environmental factors that have to be
addressed to resolve the dysfunctional behaviour?
Middle Phase
1) Resolution of the emotional crisis;
2) Resolution of the problem behaviours;
3) Improved self-confidence and self-esteem;
4) Improved self-control and frustration tolerance;
5) Improved reality orientation and appraisal of threats;
6) Improved communication and problem-solving skills; and
7) Improved overall adjustment, judgment, and emotional
stability.
Termination Stage
The stages of termination are as follows:
1) Evaluate readiness for termination;
2) Discuss readiness for termination;
4) Review the course of therapy;
5) Emphasise the client's role in effecting change;
6) Warn against 'flight into health';
7) Give instructions for maintenance of adaptive functioning;
8) Discuss follow-up sessions; and
9) Stress 'open doors'.
Counselor counselee Relationship:
• The process of counseling includes a scientific assistance that
is given by a professionally trained expert to a needy
individual.
• The counselor assist the individual in understanding himself in
relation to his social environment.
• He helps him in taking decision on the bases of his self
knowledge and the counselor helps the counselee to become
more independent in problem solving.
• Every type of social retreatment requires the use of human
relationship.
• From the practical point of view it is based on the art and
knowledge of human relation.
• In the field of professional counseling, the counselor has to
establish purposeful relationship with his counselee. These
are as follows.
• 1) Professional relationship : Professional Relationship:
counseling consists of professional relationship oriented
towards the welfare of other people.
• 2) Treatment relationship. in the process of counseling, the
counselor and counselee relationship is often called as
treatment relationship. In this process treatment begins as
soon as relationship between the counselee and the counselor
is established
Approaches to counseling
1. Person centered approach
2. Rational Emotive Therapy
3. Behavioral Approach
4. Gestalt Approach
5. Existential Approach
6. Egans three stage model
7. Eclectic Counselling
Person centered
approach
• PCA was founded by Carl Rogers in the 1940’s
• PCA is based on the belief that people have the capacity and
the right to move toward self-actualization.
• This approach views the client as their own best authority
Carl Rogers
PCA – Views of human nature
1. People are essentially good.
2. We have innate ability to reach our full potential
3. Because of early experiences, we may lose our connection
to it.
4. In this theory there is no such thing as mental illness. It is
just a matter of being disconnected from our self-potential.
PCA - Role of a Counselor
• Counselor promotes a climate in which the client is free and is
encouraged to explore all aspects of self.
• Encourage the client to develop independence.
• Clients are willing to pursue growth
• Helping the client appreciate s/he is and what s/he is
capable of accomplishing
PCA – Goals & Techniques
Goals
The aim is to make the client
• more confident,
• more self directed,
• more positively valued
by themselves
• and less likely to be
upset by stress.
They should be
• healthier,
• integrated,
• and well functioning
persons in their
personality structure.
Techniques
• Unconditional positive regard
• Empathy
• Congruence
Rational Emotive Therapy
• Albert Ellis was an American psychologist who in 1955
developed Rational Emotive Behavior Therapy (REBT)
• Also known as Cognitive Behaviour Therapy
• Cognitions, emotions, and behaviours interact and have a
reciprocal cause and effect relationship.
• REBT is an educational process in which clients learn to
identify and replace ineffective ways of thinking with
effective and rational cognitions.
Albert Ellis
REBT -View of Human Nature
• Human beings have potential for both rational and irrational
thinking.
• We develop emotional and behavioural problems when we
mistake simple preferences (love, approval, success) for dialy
needs.
• Humans have the capacity to change their cognitive, emotive,
and behavioural processes.
REBT – Role of a Counselor
• Counsellors are direct in this approach. They act as instructors who
teach and correct client’s cognitions.
• Ellis identifies several characteristics for counselors:
• bright,
• knowledgeable,
• empathetic,
• persistent, and
• scientific.
Behavioral Approach
• Applies learning principles to the elimination of unwanted
behaviours.
• The behavioural approach says that people behave in the way that
their environment has taught them to behave.
• Four Aspects of Behaviour Therapy:
1. Classical Conditioning
2. Operant Conditioning
3. Social Learning Approach
4. Cognitive Behavior Therapy
Behavioral Approach
• Classical Conditioning: knee jerk reactions such as salivation
• Operant conditioning: operate on the environment to
produce consequences; if the environment changes reinforce
behavior then the behavior is likely to occur again and if
environment change does not produce reinforcement then
behavior will not reoccur.
• Social learning takes place in a social context through
modeling (live, verbal instruction & symbolic) and
observation.
• Cognitive Behavior Therapy: cognitive processes are used to
bring behavior change
Role of a Counselor
• The behaviour counsellor tries to help the individual to learn
new and more adaptable behaviours and to unlearn old non
adaptable behaviours.
• He tries to restructure the environment so that more
adaptable patterns of behaviour can be learned and non
adaptable patterns of behaviour can be unlearned.
Gestalt Approach
• This term was first used as the title of a book, written by Fritz
Perls (1951)
• Gestalt is a German word meaning whole.
• It is a therapy which keeps the person in what is known as the
here and now.
• In this approach, feelings, thoughts, body sensations and
actions are all used as a guide to understanding what is
central for the client in each moment.
Fritz Perls
Views of Human Nature
• Individuals have the capacity to self regulate in their environment.
• Gestalt counsellors believe that human beings work for wholeness
and completeness in life.
• Self actualising tendency emerges through interaction in
environment. Each person tries to integrate self into healthy, unified
whole.
• Overdependence on a particular experience and inability to resolve
unfinished business causes problems, such as the client may lose
contact with environment, or become over involved, may encounter
unfinished business, or become fragmented.
Role of a Counselor
• Gestalt counsellor can help their client to both work through
and move beyond their painful emotional blocks.
• The counsellor must pay attention to clients’ awareness, to
clients’ body language, nonverbal language, and inconsistence
between verbal and nonverbal message (e.g., anger and
smile).
• The counselors must create atmosphere that promotes
growth.
• The counselor is exciting, energetic, fully human and
personally involved.
Existential Approach
• Existential approach can be described as a philosophical approach
that is not designed to cure people but instead search for value
and meaning in life.
• Existentialism understands that humans have to be challenged by
view that life has no inherent meaning and that the meaning had
to be constructed.
• Viktor Frank, a famous existentialist, believed that the prime
motive of human behaviour is the “will to find meaning to life”
View of Human Nature
• We have no existence apart from the world. Being in the world is
man’s existence.
• The basic issue in life is that life inevitably ends in death.
• According to Frank (1962), the meaning of life always changes but it
never ceases to be. We can discover life’s meaning in three ways:
• - By doing a deed. That is, by achieving or accomplishing
something.
• -By experiencing a value. As for instance experience the value of
work of nature, culture or love.
• -By Suffering. That is, finding a proper attitude towards
unalterable fate.
Role of a Counselor
• Existential counsellors are focused on helping the client
achieve and expand their self awareness.
• The role of the counsellor is to facilitate the client’s own
encounter with himself or herself, to work alongside him in
exploring and understanding better his values, assumptions
and ideals.
• The counsellor is concerned about what matters most to the
client and to avoid imposing his own judgments, and to help
the client to elaborate on his own perspective.
Egans three stage model
• Gerard Egan (1986) wrote a book named 'The Skilled Helper ‘
in which he proposed a three stage model
1.Exploring the client's Existing Situation
2.Helping the Client Establish Aims and Goals
3.Help the Client to Develop Strategies
Egans three stage model – Stage
1
Exploring the client's Existing Situation
• Open-ended questions
• Silence
• Focusing
• Empathy
• Paraphrasing & Reflecting Meaning
• Paraphrasing & Reflecting Feeling
• Structuring
• Summarising
Egans three stage model – Stage 2and 3
• This stage is enacted as the Skilled Helper assists the client in
exploring options and possible goals.
• The Skilled Helper establishes what the client’s really wants and
needs and the client is encouraged to consider new possibilities
and perspectives, choosing ones that are realistic, consistent with
their values.
• The Skilled Helper facilitates the client in developing rational
decision-making.
• In this state brain-storming, divergent thinking and force-field
analysis may be used with the client in order to facilitate choices
between different ways of dealing with situations and achieving
goals.
View of Human Nature
• People are are influenced by others
• People acquire skills through learning and development
• People have expectations
Role of the counselor
• Effective listening is key to being a Skilled Helper. It consists of
various skills, which Egan covers with the acronym SOLER
• S - Sitting squarely,
• O - Open posture,
• L - Leaning forward when necessary,
• E - Eye contact
• R - Relaxed body language
Eclectic Counselling
• Eclectic counseling is defined as the synthesis and
combination of directive and non-directive counseling.
• Represents a middle path.
• The chief advocate of this type of counseling is Thorne.
• Counselor starts with directive technique, then switches on to
the non-directive technique.
Role of a Counselor
• In eclectic counseling, the needs of a person and his personality are studied
by the counselor.
• After this the counselor selects those techniques, which will be useful for
the person.
• The main techniques used are reassurance giving information, case history,
testing etc.
• In eclectic counseling the counselor first takes into consideration the
personality and need of the counselee.
• He selects the directive or non-directive technique that seems to serve the
purpose best.
• The counselor may start with the directive technique. When the situation
demands, he may switch over to the non-directive counseling and vice-
versa.
• An attempt is made to adjust the technique to the requirements of the
Prayaschit
• Means Penance which is a Voluntary self-punishment inflicted
as an outward expression of repentance for having done
wrong.
• In Christian belief a member of the Church confesses sins to a
priest and is given absolution.
• Catharsis : A process of releasing thereby providing relief
from strong emotions..
Unit IV
• Couple and Family Counseling: Issues in such counseling, its process and
stages. Crisis Counseling
• Group Counseling: Counseling for groups - Process, advantages and
disadvantages of group counseling.
Practice of counseling in :
• family counseling centres
• family courts,
• Counseling bureau - Premarital and marital counseling,
• vocational counseling centres,
• mental health centres,
• child guidance clinics,
• correctional institutions, deaddiction and rehabilitation centres,
• Educational institutions.
A. Couple Counseling
•Where a couple present a problem
which they regard as common, or
where one partner presents a
problem which he or she wishes to
work on as couple problem the
situation requires couple counseling.
Issues in Couple Counseling
Stages/ Process in Couple
Counseling
•‘Intake procedure. - basic information needs
to be taken and a brief summary of the
problem should be obtained.
•Assessment of the severity of the problem is
made and where needed a referral is made.
•Where there are no indications of any other
problem or disturbance, counselling begins.
•Presenting problem is discussed .
•Three stage model is used:
Stage 1: Exploration
Stage 2: Understanding
Stage 3: Action
Stage 1: Exploration
Steps
• Intake and
assessment
Usually general
Detailed where
necessary
• Initial exploration
• Formation of
therapeutic alliance
• Ongoing examination
of presenting
problem
Details
• Specifying the help that clients
wants.
• Duration of the problem
• Factors that perpetuate the
problem
• Current Major Life Issues
• How the partners Interact
together
• Each Partner’s physical and
mental health, both now and in
the past
• Each partner’s family
experience
• Legal proceedings in Hand
Stage 2: Understanding
• Looking back to earlier relationships and identifying patterns.
• Memories of this type from the unconscious emerge through
Transference.
• Helping the client to break atterns and the therapist or the
counselor explains how thoughts and feelings that are not
conscious can influence our new relationships.
Stage 3: Action
3rd stage of counselling is concerned with the action that will be
taken as a result of the understanding gained by the counsellor
and the clients in the previous stage.
•Actions are for the clients to use in order to begin to develop a
new way of looking at themselves and their relationships.
•Some of the techniques used in this regard includes (i)
communication (ii) genogram and (iii) sculpting and also TA.
Important Steps in Action
• Summarising
• Introducing Unacknowledged
Feelings
• Pointing out the Discrepancies
• Challenging Clients for Action
B. Family Counseling
What is a Family?
• Family is a group of people related by heredity, such as
parents, children, and siblings.
• The term is sometimes broadened to include related by
marriage or those living in the same household, who are
emotionally attached, interact regularly, and share concerns
for the growth and development of the group and its
individual members.
What is Family Counseling?
Family counselling is a process in which a family counsellor
helps:
•one or more persons to deal with personal and interpersonal
issues in relation to marriage; or
•one or more persons (including children) who are affected, or
likely to be affected, by separation or divorce to deal with
either or both of the following:
i) Personal and interpersonal issues;
ii) Issues relating to the care of children.
Some concepts of family counseling are: Identified Client,
Homeostasis, Differentiation and Triangulation
Concepts in Family
Counseling
Some concepts of family counseling are:
•Identified Client,
•Homeostasis,
•Differentiation
•and Triangulation
Family Counseling Issues
• Counselors are required to be sensitive to the current
stage of development of a family life cycle.
• Dysfunctional ways of relating within a family:
the double bind,
marital schism,
marital skew,
and pseudo mutuality.
Family Counseling Types
• Conjoint family counseling: In conjoint family counseling, the
entire family is seen at the same time by one counselor.
• Concurrent family counseling: In concurrent family
counseling, one counselor sees all family members but in
individual sessions.
• Collaborative family counseling: In collaborative family
counseling, each family member sees a different counselor.
The counselors then get together to discuss their respective
clients and the family as a whole.
Family Counseling Process
Family counselors have the following goals for family
counseling:
• Improved communication,
• Improved autonomy for each member,
• Improved agreement about roles,
• Reduced conflict, and
• Reduced distress in the index client
Family Counseling Process
Stage 1 Assessment
•Structure and History of
Family
•Role Functioning
•Value system,
Socialization &
Recreation Pattern
Stage 2 Intervention
•Exploration
•Altering and rectifying
dysfunctional behaviour
•Follow – up
•Terminations
Crisis counseling
What is Crisis?
Experiencing n event or situation which is of intolerable
difficulty that it exceeds the persons current resources or coping
mechanisms .
What is Crisis Counseling?
Using action oriented approaches that will help individuals to
find resources within themselves or deal externally with crisis
Types of Crisis
• Developmental, which takes place in all humans as a result of
growth. Eg: Retirement, Child Birth.
• Situational, events which cannot be controlled. Eg:
Automobile accident, Kidnapping.
• Existential, issues related to ones life's purpose and meaning.
Eg. At the age of 50 realising you have wasted your life.
• Ecosystemtic, grief by some natural or human caused disaster.
Eg: Tsunami, Hurricane
Goal of Crisis Counseling
• Getting immediate help in variety of forms – psychological,
financial, and legal.
Role of a Counselor
• Counselors have to be matured individuals with variety of life
experiences with which they have successfully dealt.
• Basic helping skills, high energy and quick mental reflexes.
• Counselors have to be calm, creative and flexible.
• Direct and active
Crisis Counseling Process
Stage 1 : Assessing
•Evaluating the client; his ability to make judgment regarding
the action to be taken.
Crisis Counseling Process
Stage 2: Listening
1.Defining the problem: Explore & define the problem from the
clients point of view.
2.Ensuring client safety: ensuring that there is minimum danger
to the client or others.
3.Providing Support : Communicating to the client genuine and
unconditional care.
Crisis Counseling Process
Stage 3: Acting Strategies
1.Examining Alternatives
2.Making plans, so that the client feels in control
3.Making action plans
Group Counseling
What is a Group?
2 or more individuals interacting together for their mutual
benefit.
What is Group Counseling?
Group Counseling is a form of therapy, which helps people
through shared experiences.
Group Counseling
Group Size
•Ideal size of counseling group is seven or eight members with
an acceptable range of five to ten members.
•In small group (three or four members), member interaction
diminishes.
•On the other hand in large groups the intimacy and comfort
diminishes and groups become less personal and more
mechanical in their process.
Group Counseling Process
1. The Establishment of the Group
•Orient new group members with the format and processes of
the group (frequency of meetings, duration of group, and length
of group meeting time).
•Initial sessions clarify doubts of group members, clarify group
purposes & encourage rapport building.
Group Counseling Process
2. Identification: Group Role and Goal
•The identification of individual roles and group and individual goals
are established jointly by the counselor and group members.
•Yalom (2005) labels this second phase “the conflict, dominance,
rebellion stage.”
•In this stage, the counselor needs to keep the discussions relevant
and prevent them group members from making personal attacks on
individuals’ values and integrity.
•The counselor should also remain alert to the possibility that silence
of certain group member may be a signal of resistance rather than
group compliance.
Group Counseling Process
3. Productivity
•Degree of stability in its pattern of behaving, and the members
become more deeply committed to the group.
•Group members employ the chosen solution to achieve the
desired outcomes
Group Counseling Process
4. Realisation
•Group members begin to try out the selected solutions or new
behaviours, making progress toward realising their individual
goals.
•The counselor at this point encourages the sharing of individual
experiences and goal achievement both inside and outside the
group.
Group Counseling Process
Termination
•Termination may be determined by the counselor or by the group
members and the counselor together.
•It occurs when the group goals and the goals of the individual
members have been achieved and new behaviours or leanings
have been put into practice in everyday life outside the group.
•The point of termination is a time for review and summary by
both counselor and clients.
Group counseling
AdvantagesAdvantages
• Client may feel good that
he is not the only one
with problems.
• Catharsis
• Interpersonal learning
• Development of
socializing techniques
DisadvantagesDisadvantages
• Counselor’s task is
somewhat more
complex in group
counseling.
• Some clients problems
& personality is not
suited for GC.
• Individual problem
cannot be dealt deeply
• Groups may lapse into
group think mentality
Practice of Counseling in
Family counseling centers
• Family counseling centre is a cell to settle up the family
disputes by way of mutual understanding.
• Central Social Welfare Board (CSWB) has entrusted NGO’s
for women with the task of setting up Family Counseling
Centres.
• To be eligible to receive assistance from CSWB for the scheme
of Family Counselling Centres the VOs/NGOs should have
completed 3 years after registration is required.
Family Counseling Center
(FCC) Scheme
• Under the FCC scheme, counselling, referral and rehabilitative
services to women victims who are in moral danger within the
family or society at large including those affected by disputes,
marital discord or maladjustment is provided free of charge.
• The Family Counselling Centre shall work in close
collaboration with local authorities (e.g.,police and
institutions like Short Stay Homes ) and is expected to
intervene in ‘crisis’ cases and in cases of atrocities against
women.
• The Institution should appoint two counsellors, holding
Masters Degree in Social Work or Psychology. At least one
counsellor should be a woman.
Practice of Counseling in
FCCs
• The FCCs work in coordination with local bodies viz.
Administration, Police, Panchayat Raj, Social workers,
Psychologists etc.
• When people with marital or family problems these FCCs ,
counselors priority is to help the family overcome their
differences and to promote cordial relationship between the
members so that the health of the family is restored
• The FCC is conducts an investigation and assessment in case
of atrocities against women & also aids in registering a case.
• Free legal advise is provided to women
Practice of Counseling in
Family Courts
• The Family Courts Act, 1984 provides for establishment of
Family Courts by the State Governments in consultation with
the High Courts with a view to promote conciliation and
secure speedy settlement of disputes relating to marriage and
family affairs and related matters.
• It is mandatory for the State Governments to set up a Family
Court for every area in the State comprising a city or a town
whose population exceeds one million.
Practice of Counseling in Family
Courts
Following are the matters which can be filed in the Family
Courts-
1.Decree for nullity of marriage
2.Restitution of Conjugal rights
3.Judicial Separation
4.Divorce
5.Declaration of marital status of any person
6.Matrimonial property matters
7.Claim of maintenance
8.Guardianship
9.Custody of children
10.Access of children
11.Application for injunction in matrimonial matters.
Practice of Counseling in
Family Courts
• The Family Court arranges free and confidential counselling
for couples
• The Family Court strongly recommends counselling as a way
to help sort out disputes.
• Graduates, having Master's Degree in Social Work, are
appointed as Marriage Counsellors in Family Courts.
Practice of Counseling in Family
Courts
• After a petition is filed in the family court , on the first date of
hearing, when the parties come to Court, the matter is
referred to the Marriage Counsellor.
• The Marriage Counsellor hears the grievances of the parties.
• First each of the party is called and heard separately.
• Then the Marriage Counsellor hears both the parties together.
The Marriage Counsellor, after hearing both the parties, gives
suggestions to them to remove their differences and tries for
reconciliation between them.
Practice of Counseling in Family
Courts
• Even after persuasion if reconciliation is not possible between
the parties then the Marriage Counsellor tries to find out
whether matters such as maintenance, residence, custody of
the child/children, returning back of ornaments, articles,
clothes, etc. can be amicably settled between the parties and
whether the parties are agreeable to take divorce by mutual
consent.
• if this is possible, then terms are prepared accordingly and the
parties are directed to file consent terms to take divorce by
mutual consent
Practice of Counseling in Family
Courts
• A Marriage Counsellor also performs the role of solving the
matters regarding access of parents to children. At times
where the dispute is very bitter and the parties are not
agreeable to give custody of the minor children, even for few
hours, then the access to the child is given in the Court's
premises itself. For that purpose a special children's complex
has been created on the third floor of the Family Court
Building.
• The Marriage Counsellor also interviews the child to find out
the wishes of the child many times. This may be in the
presence of the parents or without them.
Practice of Counseling in Family Courts
• In cases where allegations of impotency is made, the Marriage
Counsellor refers the matter to a Sexologist for having the party
examined in that behalf.
• When the allegations are made regarding mental disorder, the
Marriage Counsellor refers such parties to psychiatrists, neurologists
and other physicians.
• At times, the Marriage Counsellor gives a surprise visit to party's
residence to find out the exact position as to how the parties live,
how one party treats the other party, their surrounding
circumstances, behaviour of the family members, etc.
• The Marriage Counsellor also performs the task of a Commissioner
and visits the residence of the parties or goes to the Bank's locker
and makes an inventory of the articles and tries to ascertain from the
physical appearance as to, to whom the said property belongs.
• In short a Marriage Counsellor performs all those tasks which in
earlier days were being performed by a mediator and family friend.
Counseling Bureau – Premarital
Counseling
• A pre-marital counseling session helps partners accept each other
better and avoid future complications or conflict.
Role of a Counselor:
The counselor in a counseling bureau might put the couple through
following exercises:
1.Descriptive writing: Write a few lines about each other.
2.The big six: Talking about religion, lifestyle, sex, children, behavior &
recreation.
3.Deciding on Priorities: The couple are asked to rate priorities like
Family, career, self, friends, health (physical and emotional), purpose of
life and money. Prioritising these heads in front of each other helps the
partners know the challenges the other is facing at the time. It helps
them acknowledge their weakness and helps the other step up and be
more accepting and supportive.
A more spiritual guidance is provided by Pastors & Christian leaders to
engaged couples to have a good & godly marriage
Marital Counseling
• Refer A. Couple Counseling
• Couple seek marriage counseling if their marriage is having
problems.
Marriage Problems
• Poor communication b/w the couple
• Loss of intimacy (physical & mental)
• Traumatic event (e.g. loss of a child)
• Reoccurring issues/fights
• Finance related
• Disagreement on Parenting styles
Steps in marriage counseling same as Stages/ Process in
Couple Counseling
Practice of counseling in Vocational
centers.
• Vocational counseling is provided in vocational centers.
• Vocational guidance and counseling is a process of assisting the
individual to choose an occupation, prepare for it enter in it and
progress in it.
• Vocational counseling facilitates career decision by providing
appropriate counseling to the individual.
• The counselor makes the individual aware about his abilities,
aptitude, attitude and interests; and helps him in a proper
placement suitable to his abilities and from which he derives job
satisfaction.
Goals of Vocational
Counseling
• Explore, analyse and develop the factors constituting their self-
concept (interests, personal qualities and characteristics,
values, skills etc.).
• Classify information and alternative education and vocation
pathways with respect both to their needs and choices and to
labour market requirements.
• Create and implement own education and vocation plans.
• Ultimately, the individuals will be able to make the correct
choices with respect to their future occupation/vocation
through educational and vocational counseling.
Practice of counseling in Vocational
centers.
ROLE OF A VOCATIONAL COUNSELOR
•Vocational Counselors also called employment counselors or
career counselors, usually provide career counseling outside the
school setting.
•Their chief focus is helping individuals with career decisions.
•Vocational counselors explore and evaluate the client’s education,
training, work history, interests, skills, and personality traits.
•They may arrange for aptitude and achievement tests to help the
client make career decisions.
•They also work with individuals to develop their job-search skills
and assist clients in locating and applying for jobs.
•In addition, career counselors provide support to people
experiencing job loss, job stress, or other career transition issues.
Practice of Counseling in
Mental Health centers
• According to the government's statistics, 20% of Indians need
counselling at some point of their lives. One per cent of the
population suffers from serious mental health disorders, while
5-10% of Indians suffer from moderate disorders. (source:
http://articles.timesofindia.indiatimes.com/2012-10-
10/india/34362121_1_mental-health-depression-patients-
chronic-depression)
• In Mental Health Counseling Centers professional counseling
is provided to assist individuals, families, and groups with
diverse needs through challenges in their life journeys.
Definition of Mental Health Counseling
“An interdisciplinary, multifaceted, holistic
process of: 1) the promotion of healthy
lifestyles; 2) identification of individual
stressors and personal levels of functioning;
and 3) the preservation or restoration of
mental health” (Seiler & Messina, 1979).
Practice of Counseling in Mental Health centers
• The role of the Mental Health Counseling Centre is to
provide a variety of services that improve the metal health
and wellbeing of an individual and groups for many
common but serious mental health concerns, like
depression and anxiety disorders.
• It involves the application of principles of psychotherapy,
human development, learning theory, group dynamics,
and the etiology of mental illness and dysfunctional
behavior to individuals, couples, families and groups, for
the purpose of promoting optimal mental health.
• It includes the medical diagnosis of the mental illness and
referral for treatment of mental health problems
Practice of Counseling in Child Guidance
Clinics
• Guidance is provided to help one to adjust to abilities, interests and
needs of the society.
Child Guidance
• The purpose of guidance at elementary school level is focussed on
assisting pupils to integrate such primary groups forces as the home,
the school, religion and peer relationships.
• Secondary school guidance services have their focus on the assistance
given to the students to develop themselves according to their
potentialities and opportunities in the areas of educational planning,
career choice, interpersonal relationships and interpersonal
acceptance.
Practice of Counseling in Child Guidance
Clinics
• Child Guidance Clinics are set up to provide treatment for
maladjustment in Children.
• The treatment is not by one person but a team of experts
constituting psychiatrists, pediatricians, social workers etc.
• Play therapy & other forms of expressive therapies are
applied.
Counseling in correctional
institutions
•Prison officers are provided training in advanced counseling
techniques.
•In correctional institutions counselors not only helps individuals to
solve problems, but also assists them to prevent offending
behaviour and enrich daily living.
Different kinds of
correctional institutions
Different kinds of correctional institutions are as follows:
•Prisons
•Schools for Juvenile Delinquents
•Remand/Observation Homes
•Beggar Homes
•Protective Homes
•State Homes
Counseling in Deaddiction
• Counseling begins after detoxification i.e. the period during
which the patient is medically supervised and managed,
through his physical withdrawal from the substance. During
this phase, psychological help via counseling to the patient
and family, individually, in groups, on couples or in the family
is given.
• The focus is on changing attitudes, improving lifestyles and
restoring the place in society that the addict had lost.
Counseling in Deaddiction &
Rehabilitation
Counseling is provided in :
•professionally run places like hospitals, general hospitals,
mental hospitals, private hospitals, or units specially meant for
de addiction, i.e. moving way from addiction.
•institutions (day-care or residential) run by recovering addicts
and/or professionals,
•by Alcoholics Anonymous/Narcotics Anonymous fellowships of
recovering. Addicts that help others and self to stay sober and
to help others to achieve and retain sobriety or to remain ‘dry’
i.e. stay away from the addicting substance.
Counseling in Deaddiction &
Rehabilitation
REHABILITATION
•The entire process of helping addicts to physically,
psychologically and socially cope with situations that are likely
to be encountered after detoxification to find one’s place in
society, so as to take us one’s duties and fulfil one’s rights may
be described as the process of rehabilitation.
•Vocational placement or integration thus, forms an important
aspect of this process, which may be organised via income-
generating projects, and job placement services facilitated by
the counselor.
Counseling in Educational
Institutions
• Counselling procedure in Educational Institution are
normalisation mechanisms, designed to eradicate undesirable
behaviours and attitudes from the students (recipient group).
• School counselors incorporate leadership, advocacy,
counseling, consultation, coordination, collaboration and
teaming, and the use of data to ensure students’ success in
the domains of academic, career, and personal/social
development.
The school counselor conducts various
activities for the elementary, secondary
and higher secondary students. They
are:
• Individual Counselling
• Organising and conducting
counseling groups
• Classroom and other group
guidance activities
• Standardised test
administration and
interpretation
• Nonstandardised assessment
(i.e. case studies,
observation, information
• gathering interviews
questionnaires)
• Needs assessment (to
determine the priority needs
of the target population)
• Consultation activities
• Providing career guidance
and information
• Providing educational
guidance and
information(including
scholarships, college
placement, student
scheduling)
• Prevention planning and
implementation activities
• Developmental activities
• Administrative activities
Counseling process in
Schools
• Phase1 of Intervention: Initial Contact with the School
• Phase 2 of Intervention: Group Debriefing with Children
• Phase 3 of Intervention: Individual Assessment of Children
• Phase 4 of Intervention: Group Intervention with Teachers
• Phase 5 of Intervention: Exiting the School System

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Communication and counselling

  • 1. Unit - I • Communication: Meaning and importance of communication. • Process of communication: Key elements in the communication process - Communication, message, audience; channel of communication. Verbal and nonverbal communication. • Basics of Communication. • Education and communication for national development. • Interpersonal communication: Interviewing - Objectives, principles of interviewing; listening, qualities of effective communicator. • Seminars, conferences, lectures, group discussion, panel discussion, symposium, workshop, role playing, simulation exercises, written communication, report writing, letter writing, article/essay writing, games, brain storming, street play, field work exposure.
  • 2. Communication: Introduction And Meaning • We use ‘communication’ usually to mean speaking or writing or sending a message to another person • Exchange of thoughts, ideas, views between the persons. • Derived from Latin word “communes” means “common”. So communication happens in a common form. . • Communication is complete when the message is understood by the others and people should be present in a communication. • Communication is a learned skill. However, while most people are born with the physical ability to talk, not all can communicate well unless they make special efforts to develop and refine this skill further
  • 3. Definitions “The mechanism through which human relations exist and develop", or "sharing of experience on the basis of commonness“ . Wilbur Schramm. •“Communication is a means of transforming of mental concept from the brain of one individual to the brain of another.” •“Communication is defined as the process of passing information and understanding from one person to other. It is an essential bridge of meaning between people, by using this bridge of meaning a person safely can cross the river of misunderstanding that separates all people”.
  • 4. Components of Communication/ basics of communication • the one who gives information (sender) • and the one who receives it (receiver). • What is being shared? An idea or an information or an attitude (message). • Channel to passing the information. • Communication can happen in 3 levels namely. • Upward • Downward • Cross communication / inter communication
  • 5. Functions/Importance of Communication • Information - Communication provides us enormous information about the environment in which we live. • Instruction : One of the major functions of communication is to instruct, educate, and socialize the members of the society. • Entertainment - Communication provides boundless entertainment to people through pictures, films, music, drama, dance, art, literature, comedy, sports, games etc. • Persuasion : One of the most important functions of communication is to persuade the other party which results in change in attitudes, beliefs, intention, & behavior.
  • 6. Functions/Importance of Communication • Debate and Discussion : It is through debate and discussion in media that the public can clarify different viewpoints on issues of public interest and arrive at a general agreement on matters that concern all. • Cultural Promotion : Communication provides opportunity for culture to be preserved and promoted. • Integration : Communication is a great integrating tool. Through a fund of knowledge or information, individuals, groups or cultures come to know one another, understand and appreciate other's ways of life and thereby develop tolerance towards one another.
  • 7. Process of Communication You, as a sender or communicator, formulate (encode) an idea or message as best as you can and pass on the message to your friend, who to the best of his ability receives or acts on the message (decodes). He responds by formulating his own message and communicates to you (feedback). If you think your message is understood or well received by your friend, then you go ahead with the next idea that you have in mind and the conversation goes on and on.
  • 8. Process of Communication • Here the communicator is the encoder, • the message is symbol (verbal or nonverbal), • the channel is one of the transmission medium, • the receiver is the decoder, feedback is the response to the message, • and noise is any interruption that breaks down the communication. • These, in fact, are the essential elements or ingredients which facilitate the communication process. Let us examine what role each element plays in the entire communication process and how
  • 9. Process of Communication • Communicator (sender or encoder) is the one who initiates the communication process. • He may be an editor, a reporter, a film maker, a teacher, a writer, a speaker, a leader or anybody who takes the initiative to start a dialogue.
  • 10. Process of Communication • Encoding is the formulation of messages in the communicator's mind, that is, the communicator not only translates his purpose (ideas, thoughts or information) into a message but also decides on the medium to communicate his planned message. • He must choose the media (speaking, writing, signaling or gesturing) that the receiver can comprehend well. • For instance, an illiterate receiver will fail to understand a written message, but can understand ,it well if told orally.
  • 11. Process of Communication • A message is what a communicator actually produces far transmission using spoken or written words, photographs, paintings; films, posters, etc. • The purpose of communication is to influence the receiver and get favourable responses so that appropriate decisions can be taken. • The success of communication, therefore, depends on what we say and how we say it.
  • 12. Process of Communication • A channel is the vehicle through which a message is carried from the communicator to the receiver. The channels of communication arc many-written, spoken, verbal, non-verbal, mass media like TV, radio, newspapers, books etc. • The receiver, at the other end of the communication, is the recipient of the message and must possess the same orientation as the communicator. If the receiver does not have the ability to listen, to read, to think, he will not be able to receive and decode the messages in the manner the communicator wants him to.
  • 13. Process of Communication • Decoding is the interpretation of the message by the receiver. Actually, the receiver looks for the meaning in the message which is common to both the receiver and the communicator. • Feedback is the response or acknowledgement of receiver to the communicator's message. The exchange is possible only if the receiver responds.
  • 14. Verbal and nonverbal communication. • verbal communication It’s a traditional way of communication which is done with words (written or spoken). • The vocabulary is the main source of communication. • Written communication is of recent origin but verbal communication is existing since from the primitive culture. Therefore verbal communication is not something new. • Verbal communication is also means or consisting of face to face, telephone, radio, television and other media. • Makes immediate impact • Provides opportunity for interaction and feed back • Helps to correct confusions ,It is fastest and less expensive
  • 15. Nonverbal communication • It includes all unwritten and unspoken messages both intentional and unintentional. So it is without words but by body language gestures facial expressions etc. • Forms of non Verbal Communication • Facial expression • Body movement • Gestures • Eye contact • posture • Voice • Touch
  • 16. Education and communication for national development • Communication and education are considered to be the greatest tool that can be used to enhance all developmental activities on the global scene. • Socialization is important factor for national development. Because people cannot live without each other. • Communication approaches are also valuable and so vital because for improved co ordination and teamwork to manage development programmes, and to gain institutional support, finally it leads to development of nation. • Communication has been contributing a lot to different sectors for the nation’s development.
  • 17. • Motivation factor is needed for national development. • Education (proper) to bring changes in the society. • Cultural promotions is necessary for national development • Integration kind of improvement of the individual with the society which will bring national development. • If people are educated the standard of living goes up. • Education can bring employment for unemployed people. • Promote the sense of equal opportunities in political, economic and in social terms. • Assurance of good and impartial administration everywhere. • Equal treatment for every citizen is possible only through decent education and proper communication person. •
  • 18. Interviewing • An interview is a meaningful exchange of information with a definite purpose. • It is a conversation to specific information eliciting activity. • In an interview, much of the interaction between interviewer and interviewee (client) is carried on by gestures, postures, facial expressions and other communicative behaviour • the verbal information collected from the client.
  • 19. Aim or objective of Interview There can be three main aims of interviews. They are: •to collect information from people •to give information to them •to influence their behaviour in certain ways for example in psychotherapeutic interviewing.
  • 20. Techniques or principles of Interviewing • Commonly used techniques are questioning, observing, listening, restating, validating, reflecting, providing information, clarifying, paraphrasing, pinpointing, linking, structuring, focusing, sharing and summarizing.
  • 21. • Observing Observing is reading non-verbal clues, which speak more than words. Interviewer observes the facial expression, posture, hand movement, perspiration, nail biting, tone of voice, restless movement, frequently changing posture etc. These clues give an idea about clients present state of mood, reaction to the topic being discussed, anxiety level etc.
  • 22. • Listening • Listening is one of the important technique of interviewing. It is very important to listen attentively. • Willingness to listen and being well understood by the listener encourages the speaker to speak freely and express unhesitatingly. • Looking towards the client, nodding in between and making ‘hmmm’ sound gives a positive signal to client and encourages him to speak.
  • 23. Validating •Validating is to confirm the accuracy of information given by the patient. •This is usually done by asking further questions on the same issue and evaluating the answers in terms of their consistency and appropriateness. For example: •Client: I feel scared to go out at night. •Interviewer: I understand that you feel scared to go out at night. Can you give example and explain how?
  • 24. Preparing for the Interview • Set your Objectives: Decide what is to be accomplished. It is better to initially write down your objectives. • Know the Interviewee: If possible learn as much as you can about the person to be interviewed. Consult school records, list profiles, cumulative records, service report, friends, relatives and employers. • Provide for Privacy: Make sure that there is enough privacy to enable the interviewee feel comfortable and relaxed to open up with you. • Be Empathetic: Put yourself in interviewee’s position • Know Yourself: It is important to know one’s own personality. Everyone has certain advance opinions, convictions and attitudes and preconceptions. Many a time these interfere with successful interviewing some sort of study is essential to bring those to surface.
  • 25. Qualities of an effective communicator • Keen Observer • Active Listening • Relationship Building • Eye for detail - Recording
  • 26. Other modes 1. Seminars, 2. conferences, 3. lectures, 4. group discussion, 5. panel discussion, 6. symposium, 7. workshop, 8. role playing, 9. simulation exercises, 10. written communication, 11. report writing, 12. letter writing, 13. article/essay writing, 14. games, 15. brain storming, 16. street play/field work exposure.
  • 27. Seminars • The word seminar is derived from the Latin word seminarium, meaning "seed plot". • A seminar is a form of academic instruction, either at an academic institution or offered by a commercial or professional organization. • The main purpose of seminar is to elicit shades of opinion on various aspect of the subject • Seminars are forums in which issues are raised and explored, but not necessarily resolved.
  • 28. Functions of a Seminar • bringing together peoples to discuss ideas • focusing on some particular subject to explore topics in more depth • facilitate active participation and provides an opportunity to learn from other people's experiences and background knowledge • Before the seminar meats, the subject for discussion is mentioned in a preliminary working paper. • The paper should be circulated among the members, to attend the seminar with a view to provide opportunity for preparation. • Appoint a directior or coordinator who is chosen for his extensive knowledge in the field on his ability to give his knowledge to others.
  • 29. Stages • Inauguration: Seminar is usually opened by a distinguished person invited by the organisers of the seminar. • Conducting a Seminar: A seminar may continue for two or three days, and be divided into a number of different sessions. Each session covers a broad aspect of the topic, and related papers are presented at the same session. Each session is presided over by someone distinguished in the field. He invites the participants to present their papers. After each paper he invites questions and thus a discussion follows. He also moderates the discussion and prevents it from becoming a mere verbal or heated argument. • Concluding the talk: The conclusion brings all the different sections of the talk together and the main points are brought into proper relationship. • Discussion: The discussion on a seminar talk might bring up a disagreement in views or take the form of a question seeking clarification. • Valediction: A seminar ends with the valediction ceremony
  • 30. Conference • A conference is a meeting of people who "confer" about a topic. • It is a formal meeting for consultation or discussion. • An exchange of views.
  • 31. Conference - Types • Academic conference is a formal event where researchers present results, workshops, and other activities. • Business conference is organized to discuss business-related matters. • News conference is an announcement to the press (print, radio, television) with the expectation of questions. • Parent-teacher conference is a meeting with a child's teacher to discuss grades and school performance. • Peace conference is a diplomatic meeting to end conflict. [ • Settlement conference is a meeting between the plaintiff and the respondent in lawsuit, wherein they try to settle their dispute. • Trade conference, or trade fair, organized like a business conference but with wider participation and providing the opportunity for business people and the general public alike to network and learn more about topics of interest through workshops, and meeting vendors of similar or related services
  • 32. Lecture Method • Lectures are good for validating information from a respected source. • lecture is a method of teaching if perhaps as old as civilization. It is most commonly practiced and widely used in many countries for many years. The traditional and only technique used in workers education was the common lecture. • It requires good and skillful preparation and it is incomplete unless followed by questions and answers. .
  • 33. Essentials of the lecture method (Lowman, 1984) 1. Fit the material to the time available 2. Seek concise ways to present & illustrate content 3. Begin classes by sharing objectives 4. Vary methods of presentation (develop a style of lecture consistent with your values & personality) 5. Each lecture should end with a conclusion or summarization 6. Be guided by students when lecturing (observe their reactions, acknowledge answers) 7. Remember in your relationships you are a person first, students and teacher second Source: Desai, Murali (2004) . Methodology of Progressive Social Work Education. Jaipur.: Rawat Publications
  • 34. Lecture - Process It is said that good lectures should posses three p’s, namely 1)preparation, 2)presentation and 3) personality 1)preparation, Planning before the lecture • Identifying / selecting specific instructional objectives and matters • Designing proper sequence of information, exercises, learning activities, formative tests. • Preparing and collecting audio-visual aids, models, specimens, handouts, etc. 2)presentation During the Iecture session • Informing the relevance of the theme • Presentation by part by part (subtopics) • Asking the learners to come up with answers – giving feedback • Making necessary changes in the content and sequence of lecture based on learners' responses 3) personality
  • 35. Group Discussion • Group Discussion, as the name itself indicates, is a group activity carried out by participating individuals. It is an exchange of ideas among the individuals of a group on a specific topic. • It is used as reliable, testing device - mainly as a tool to assess all the candidates in a group at one go -in order to select the best in comparative perspective. • Group Discussion is an informal discussion in which participants of the same educational standard discuss a topic of current interest. • It is also known as leaderless discussion. It means its aim is to find out the natural leadership level of the candidates.
  • 36. Areas of GD Content: Content is a combination of knowledge and the ability to create coherent, logical arguments on the basis of that knowledge. Merely memorising facts is pointless. An in-depth understanding of various issues as well as the ability to analyse the topic and build arguments. Communication skills •Communication is a two-way process, and the role of the listener is critical. The listener has his own interpretation of what you say. Besides listening, you also need the ability to: • Express your ideas in a clear and concise manner. • Build on others' points. • Sum up the discussion made by the entire group.
  • 37. Areas of GD • Group dynamics – GD tests the participants behavior aswell as their influence on the group. • Leadership - A good leader is one who allows others to express their views and channels the discussion to a probable decision or conclusion on the given topic.
  • 38. Types of GD 1. Topic-based – Knowledge based, non – knowledge based, abstract 2. Case studies - A structured discussion of a specific situation is given as a case 3. Group tasks - Specific objectives are to be achieved as a group
  • 39. Panel Discussion • PD is a discussion of a subject by a group of persons forming a panel usually before an audience. • It is a situation in which a group of people are gathered together to discuss an issue, often to provide feedback on something, to brainstorm solutions to a problem or to discuss an issue of public concern in front of an audience. • In most cases, 3 or more panelists share their knowledge and expertise after being asked questions in a format that allows some discussion. • An example of a panel discussion is when top scientists gather together to discuss global warming or when a group of local politicians hold an open discussion and invite the public to come with questions or concerns.
  • 40. Panel Discussion Process 1. Identify the goal and purpose of your panel discussion. 2. Invite experts to become panelists 3. Select and invite a moderator 4. Determine the rules for the panel discussion. 5. Write questions for the panelists. 6. Arrange for the panel discussion to be recorded. 7. Present and introduce the panelists at the beginning of the panel discussion. 8. Conduct the discussion as planned, following the established rules. 9. Conclude the panel discussion with a summary and closing remarks. 10. Send thank you notes to the panelists and moderator for their participation.
  • 41. Symposium • Symposium originally referred to a drinking party (the Greek verb sympotein means "to drink together") but has since come to refer to any academic conference or a style of university class characterized by an openly discursive format, rather than a lecture and question-answer format. • A series of speeches is given by as many and different speakers. • a collection of opinions expressed by several persons on a given subject or topic from the same platform. • The convenient number of speakers in two to five. • the audience participation is comparatively less. It is essentially one way method of communication. • the whole activity is topic centered rather than audience centered. • Enables students to realize that every individual has his way of thinking and approach to the problem.
  • 42. Workshop • An educational seminar or series of meetings emphasizing interaction, exchange of information & practice of learning among a usually small number of participants. • Example : a creative writing workshop. • This format often involves students practicing their new skills during the event under the supervision of the instructor.
  • 43. Workshop Methods The Institute of Cultural Affairs (1991) recommends 5 stepd for the workshop method: 1.Setting the Stage: highlighting the focus question & outlining the process & timeline. 2.Generating new ideas: Brainstorm & put all ideas on the board. Ask for clarification & additional ideas. 3.Forming new relationship: Ask the group to form clusters of similar ideas 4.Discerning consensus: Discuss each cluster wrt to what it means and accordingly give title. 5.Confirming resolve: Discuss the steps undertaken, where did the group get involved, what breakthroughs groups had, significance of the work done & next steps.
  • 44. Role Play • Role play is used to stimulate discussions on complex issues. A brief enactment can be done by trainers and students to stimulate group discussions on similar issues and experiences. • The scripting can be done completely or partly by the organizers or can be left to the students. • Role plays can also be used for reenactment of past expericences
  • 45. Role Play Method 1. Identify the situation/ problem 2. Add details 3. Assign roles 4. Act out the scenario 5. Discuss the learnings
  • 46. Simulation exercise: • Simulation is the presenting of a problem or an event or a situation or an object in simulation situation. • Simulation or simulation games can be very important means for communicating knowledge experiences and ideas. • They are games that reflect real life situation while providing relaxation and a welcome relief from hectic schedule • Simulation is a contrived (formulation) experience to give the effect of real experience for mini working model of an aero plane used in training pilots to learn and practice.
  • 47. • The term 'Simulation Exercise' is any task that you are asked to do as part of applying for a job that simulates the types of tasks you will be doing. They allow you to demonstrate aptitude related to the requirements of the job and they have been shown to be more predictive of future job performance than an interview alone. • An in-tray (also called 'in-basket') exercise asks you to assume a particular role as an employee of a fictitious company and work through an in-tray of items such as letters, memos, reports, requests, emails and problems. You then decide on priorities and actions. They will usually consist of a range of issues of varying degrees of importance / urgency, some of which may well be related. This exercise is designed to measure your ability to organize and prioritize work.
  • 48. Written communication: • every message is in black and white. • It is the best method when communication and the recipient are beyond oral communication media. • Conveying information by writing typing printing or other mechanical means. • exchange of facts, ideas, opinions through a written instrument by which the individual or organization come in touch with each other. • It has been primarily been used as a medium to pass information upwards, downwards communicating with people outside. • Written communication covers all kinds of subjects matter like memos, (legal document) resoutions, opinion of meeting. statement of grievance innocent affidavits complaints, reports, financial statements, appointments, promotions, cast sheet etc. • Formal communication must always be in writing such as rules, orders, manuals, policy matter, and resolution.
  • 49. Objectives of written communication • Future reference: written message can be preserved as records and reference source. • Record of evidence: written message have capacity of being stored as record. • Measurement of progress: the records provide relevant and basic information from this. It is possible to know the progress of the organization. (it helps to compare with previous year’s record). • Avoiding mistakes: maintaining written minimize the chances for errors and prevents the mistakes. • Effective decision making: decision making process becomes easy if old records may serve as a guide to the decision making process. • Legal requirements: these are certain documents which are required to be presented compulsorily under the provision of different legislation. Under the Indian companies act 1956 and banking regulation act 1949 etc.
  • 50. Report writing • Report means a statement or description of what has been said, seen, done etc. • A good report is the evidence of the written vocabulary (arranged alphabetically with definitions) grammar it shows whether the written can gather facts, evidence, and analyze them and then reason logically. • C.A Brown defines a report as communication from same one, who has to use that information. • It describes the events or individuals to someone who require it. •
  • 51. Types of report: reports may be classified broadly under the following categories. • 1) According to use • External reports. • Internal reports • 2) According to period • Routine reports • Special reports. • 3) Reports according to levels at management: • Reports to top management • Reports to functional management • Reports to junior level management • Functional report
  • 52. Letter writing: • Letters are most ancient and the most important of all mass communication media. A selling medium on which the entire modern business structure depends. • In the restless world of business letters are used for both internal and external communication, • letters enables one person to reach another and thus ensures two way communication. • Writing a letter is an art, it represents a written message sent by post, sometimes including an envelope, a post card an inland letter. • It is easy to write a letter which is nothing but to put ideas in black and white • to write an impressive and quality letter is difficult. • Though the principles of writing a letters are uniform, there is a lot of difference between business, personal and official correspondence
  • 53. Types of letters • Descriptive • narrative, • technical, • legal, • public, • private, • foreign, • confidential, • demi official (semi) personal official letters.
  • 54. A good letter must have at least 7 parts • Letter head: letter head are printed headings such as name, address, telephone number of the sender. • Inside address: • Salutation: eg – sir, dear sir, my dear, madam. • Complimentary: close polite way of concluding eg – yours faithfully, yours sincerely truly yours etc. • Signature: signing his own name indicates responsibility for all the contents in a letter. • Body of the letter: introducing paragraph, main part, closing paragraph. • Signature identification: the signature should be followed by the name of signatory in block letters.
  • 55. Brain Storming: • Encouraging the individual to share their ideas, feelings, and opinion. • It’s mostly positive. It is well known that ideas originated in the human mind, and speech is the vehicle of thought yet it is also recognize that many individual of a high degree of original thinking don’t speak out because of shyness the same individuals are helped to remove their inhibitions. • Then the result is they enhance the quality of life. • Brain storming is a small group technique design to stimulate creative thinking, expression and interaction leading to the production of large quantity of ideas related to specific problem or creative task . • It is a relatively simple technique.
  • 56. • Over the past 25 years that techniques of brain storming has been used by different groups including those in business, government, religion, education, health, mental and professionals. • It has been used for a wide variety of purposes such as new product development improvement • and adoption proposing to solution for social problem, labour management relation, managing administrative changes the provision of improved services, communication, marketing. • Brain storming also may contribute to group productivity through individual involvement and in the long run to personality development by encouraging individual creativity in brain storming session.
  • 57. Street play • street play is a form of communication it is deeply rooted in the Indian tradition. It is a medium where social and political messages are propagated through the essential tool called human body. • The ability to through once voice so that 400 people can be reached without the help of mike. • Street plays are used to create awareness among the masses, regarding social, critical issues. • ] Street plays breaks the formal barriers and approaches the people directly. • Street plays as the name itself suggests, You could meet them in the most unexpected places, behind the vegetables complex in your market places, during your evening walk, at the bus stop acting out a short skit or play, for anyone who might wish to stop and watch street theatre is a situation where the audience has not come prepared to watch a play and people may not have much time on hard these limitations determined the parameters of the play.
  • 58. • The script and direction is always significant , in order to draw the attention of crowds from all walks of life they play a humerous songs based on the popular catchy tunes. • To attract all the people to its appeal. The play must as inexpensive and mobile as possible. Since no stage is used. • Street play actors are mainly teachers and students committed to bring about social change. • The preparation of play is joint effort each member has to agree completely on the theme for a production go through the script is usually written jointly as the play progress of course, different groups have varying.
  • 59. • A choral song is used to attract people and once a large enough croud has gathered the play being usually in a circular with the audience all around. • the script sometimes one person narrates while the actor acts. There are no separate costumes for the actors but that depends on the theme. • Street plays as a channel of communication is deeply rooted in the Indian society. The modern form is different only in the theme enacted. The street play groups analysis the society as a exist, visualize its future and then attempts to put a vision across.
  • 60. Games • Games make teaching easier ,more enjoyable and more focused on issues under discussion. • They can be more effective if used just at the right time. • What is to be learnt from games has to be properly brought out in the discussion. • Each game has to be self contained with clear explanations of objectives and procedures.
  • 61. Guidelines for using games • The game which a teacher chooses should precisely and clearly support the arguments or points he plans to make in a teaching session. • A teacher has to follow the given rules or procedure while conducting a games. • A teacher requires proper guidelines for handling a game. • A teacher may learn much by observing other experienced teacher handle a game. • Participants may find games interesting and educative. The teacher can also relax and enjoy.
  • 62. Essays and articles • The essay is not highly thought of as it was once few important creatve writers today are primarily essayists. • a short literary composition on a particular theme or subject, usually in prose and generally analytic, speculative, or interpretative • According to websters new international dictionary “a library composition analytical or interpretative in nature, dealing with its subject from a more or less limited or personal stand point and permitting a considerable freedom of style and method. Commonly essays are brief suitable for reading at one sitting. • An article which is often mainly factual and informative, it is an expression of personality of the writer.
  • 63. • a written composition in prose, usually nonfiction, on a specific topic, forming an independent part of a book or other publication, as a newspaper or magazine. • essay is personal the article is not so but the principles of good writing are the same at all stage of composition. • In an essay write what you yourself think and feel about a subject, not what you think the other people will want you to write about it. • You will then be making a personal contribution however small, to the total of human knowledge, what you write will have interest for everybody because it is what you think and what no one else in the world but you should have written. If you express it with simplicity and economy it is the more likely to be clear and thus to be effective.
  • 64. Street play • street play is a form of communication ,it is deeply rooted in the Indian tradition. • It is a medium where social and political messages are propagated ,through the essential tool called human body. • Street plays are used to create awareness among the masses, regarding social, critical issues. Street plays breaks the formal barriers and approaches the people directly. • Street plays as the name itself suggests, You could meet them in the most unexpected places, behind the vegetables complex in your market places, during your evening walk, at the bus stop acting out a short skit or play, for anyone who might wish to stop and watch street theatre is a situation where the audience has not come prepared to watch a play and people may not have much time on hard these limitations determined the parameters of the play
  • 65. • The script and direction is always significant , in order to draw the attention of crowds from all walks of life they play a humerous songs based on the popular catchy tunes. To attract all the people to its appeal. The play must as inexpensive and mobile as possible. Since no stage is used. • Street play actors are mainly teachers and students committed to bring about social change. The preparation of play is joint effort each member has to agree completely on the theme for a production go through the script is usually written jointly as the play progress of course, different groups have varying. • A choral song is used to attract people and once a large enough croud has gathered the play being usually in a circular with the audience all around. The sings or speaks out of the script sometimes one person narrates while the actor acts. Then the face is painted white eyes an exaggerated expression. There are no separate costimate for the actor they might all way a black rope but that depends on the theme. The movement has been to be very exacurated. • Street plays as a channel of communication is deeply rooted in the Indian society. The modern form is different only in the theme enacted. The street play groups analysis the society as a exist, visualize its future and then attempts to put a vision across.
  • 66. Field work exposure • fieldwork exposure is the collection of information outside of a laboratory, library or workplace setting or an investigation carried out in the field rather than in a laboratory or headquarters • The approaches and methods used in field research vary across disciplines. For example, biologists who conduct field research may simply observe animals interacting with their environments, • whereas social scientists conducting field research may interview or observe people in their natural environments to learn their languages, folklore, and social structures. • Field research involves a range of well-defined, although variable, methods: informal interviews, direct observation, participation in the life of the group, collective discussions, analyses of personal documents produced within the group, self-analysis, results from activities undertaken off- or on-line, and life-histories
  • 67. Poster Making • A poster is any piece of printed paper designed to be attached to a wall or vertical surface. Typically posters include both textual and graphic elements, although a poster may be either wholly graphical or wholly text. • A poster is an excellent way to get your point across quickly. • Posters are designed to be both eye-catching and informative. Posters may be used for many purposes. They are a frequent tool of advertisers (particularly of events, musicians and films), • Posters are also used for reproductions of artwork, particularly famous works, and are generally low-cost compared to original artwork.
  • 68. • According to the French historian Max Gallo"for over two hundred years, posters have been displayed in public places all over the world. Visually striking, they have been designed to attract the attention of passers-by, making us aware of a political viewpoint, enticing us to attend specific events, or encouraging us to purchase a particular product or service • Posters, in the form of placards and posted bills, have been used since earliest times, primarily for advertising and announcements
  • 69. Exhibition • Exhibitions are expensive but they can give really great returns if you do them properly. • The concept of exhibition is not so new • In the most general sense, is an organized presentation and display of a selection of items. In practice, exhibitions usually occur within museums, galleries and exhibition hall . • The word "exhibition" is usually, but not always, the word used for a collection of items. Sometimes "exhibit" is synonymous with "exhibition", but "exhibit" generally refers to a single item being exhibited within an exhibition. • Exhibitions may be permanent displays or temporary, but in common usage, "exhibitions" are considered temporary and usually scheduled to open and close on specific dates. While many exhibitions are shown in just one venue, some exhibitions are shown in multiple locations and are called travelling exhibitions, and some are online exhibition.
  • 70. Magazines • Many people don’t understand just how valuable magazines and periodicals are in our lives. While we might have an idea as to the information they provide, how they can be used is a completely different idea to consider. • This will help to educate the public about politics, the economy and social issues as well. And Magazines And Periodicals - A Part Of Our Everyday Lives” • They are publications, usually periodical publications, that are printed or published electronically. (The online versions are called online magazines.) • They are generally published on a regular schedule and contain a variety of content. • They are generally financed by advertising, by a purchase price, by prepaid subscriptions or a combination of the three. At its root, the word "magazine" refers to a collection or storage location. In the case of written publication, it is a collection of written articles.
  • 71. Advertisement • Advertising is the best way to communicate to the customers. Advertising helps informs the customers about the brands available in the market and the variety of products useful to them. Advertising is for everybody including kids, young and old. It is done using various media types, with different techniques and methods most suited • It is used to encourage, persuade, or manipulate an audience (viewers, readers or listeners; sometimes a specific group) to take or continue to take some action. • This type of advertising work belongs to a category called creative or effective labour • In Latin, ad vertere means "to turn toward". Advertising messages are usually paid by sponsors and viewed via mass media such as newspaper, magazines, television advertisement, radio advertisement, outdoor advertising or direct mail; or new media such as blogs, websites or text messages
  • 72. VCD/DVD • Before the advent of DVD, the Video CD (abbreviated as VCD, and also known as View CD, Compact Disc digital video) became the first format for distributing films on standard 120 mm (4.7 in) optical discs. • The format is a standard digital format for storing video on a compact disc. • There are few advantages the VCD format can offer you: • VCDs can be played on more hardware than any other media • VCDs are easy and inexpensive to produce • VCDs are inexpensive to distribute • VCDs are a standard format, so you'll still be able to play them in 20 years • What’s the difference between Video CD and DVD? • DVD, which is stands for Digital Versatile Disc, is a new technology in March 1997. It's not just for movies: it's essentially a successor to the CD. It has the same physical appearance, but it provides several times as much up to 4.7 gigabytes on one disc. That's enough for more than two hours of video movies. Compared to VCDs, movies on DVD provide much higher quality; DVD movies use MPEG-2 compression, rather than the MPEG-1 compression used by Video CDs.
  • 73. Planning and executing a communication campaign on an issue using various methods of communication • The first step in establishing communication activities for programme is to draft a thorough communication plan and strategy. • The communication plan sets out a clear framework for your communication activities and allocates roles, tasks and goals to individual members of the team. It will serve you as a guiding document throughout the programme’s lifecycle including information on objectives, audiences, messages, tools and budget available. • Before drafting your communication plan, start with a brief analysis of what you hope to achieve. Begin with an overview of your programme’s communications environment, objectives and goals. Include a short situation analysis where you look at your project’s communications strengths, weaknesses, opportunities and threats (SWOT-analysis).
  • 74. Target groups • Whom do you want to inform about your programme or projects? The question is crucial for at least two reasons. Messages need to be tailored to be appropriate and interesting for different audiences. In addition, different audiences are reached by different tactics and different communication tools. The target audience is the primary group of people that your communication activities are aimed at. A target audience can be people of a certain age group, profession, gender, marital status, educational background, geographic area and so forth. Without knowing your target group, your communication activities will remain diffuse and with little effect
  • 75. Messages • What are your main messages? A message is not the same as an advertising slogan or a marketing line; a message is a simple and clear idea that summarises the essence of your programme or projects. It should function as a guiding principle for all kinds of communications, from the contents of leaflets, brochures and websites, but also for media interviews. The main point is that messages must be clear and consistent across all kinds of communications. The best rule is to apply the KISS-rule: Keep it short and simple! Without clear messages, a communication agenda lacks clarity and focus. Try to avoid too general issues and focus on a specific achievement/challenge/opportunity or issue.
  • 76. Tools • Which tools would you like to use, which activities have you foreseen in your communication plan? Once you have identified your main target groups and messages, you should think about the appropriate tools to get your messages across. These may vary depending on the target group, for example a more general public will probably be reached with a general programme brochure, whereas a magazine article may be directed at an expert audience, giving more background information on your programme and your projects. It is also important to consider a timeline for the publication and dissemination of your tools in order not to miss deadlines or opportunities on the way.
  • 77. • The communication plan should be assessed and revised if necessary on a regular basis (cf. evaluation of communication). • Check list for communication campaign : • description of your programme, including the strengths and weaknesses (results of your SWOT analysis) • definition of communication objectives • main messages you would like to get across • description of target groups • a selection of communication tools • decide on responsibilities • a timeline when to do what • a budget for your communication activities • an indication of how the communication plan will be evaluated
  • 78. Impact of mass communication on society family marriage and child development • The media has a huge impact on society in shaping the public opinion of the masses. They can form or modify the public opinion in different ways . • Indeed In last five to six decades or so, the media and its influence on the societies, has grown tremendously with the advance of technology. • There are positive and negative influences of mass media, which we must understand as a responsible person of a society
  • 79. Positive impact of mass communication • news/information, • Entertainment • education. • news/information :The first and foremost function of the media in a society is to provide news and information to the masses, that is why the present era is some time termed as the information age as well. People need news/information for various reasons, on one hand it can be used to socialize and on the other to make decisions and formulate opinions. • Entertainment: would be the other function of the mass media where it is mostly used by the masses to amuse them in present day hectic environment. • Education : it educates the masses about their rights, moral, social and religious obligations is another important function of mass media, which needs no emphasis
  • 80. • The role of newspapers, periodicals, and television in influencing political opinion is fairly well established in the voting behaviour of the so-called undecided voters. • The impact of mass media on the societies is to binding the society together (unity), providing leadership to the public, acting as the conscience of society, satisfying needs for information, helping the public to establish public sphere and to providing society with a mirror of itself
  • 81. • A common urban person usually wakes up in the morning checks the TV news or newspaper, goes to work, makes a few phone calls, eats with their family or peers when possible and makes his decisions based on the information that he has either from their co workers, TV news, friends, family, financial reports, etc. • we need to be conscious of the reality that most of our decisions, beliefs and values are based on what we know for a fact, our assumptions and our own experience. • After seeing thousands of advertisings we make our buying decisions based on what we saw on Tv, newspapers or magazines.
  • 82. negative influence or impact • However a negative influence in teenagers is the use of guns and ammunition by celebrity movie stars, the constant exposure of which would seduce the teen to replicate the same behavior in the real life. • When we watch TV or a action movie we usually see many images of violence and people hurting others. • The problem with this is that it can become traumatic especially in our children as they see it more and more. Our kids that are starting to grow and are shaping their personality values and beliefs can become aggressive or they can lose a sense of distinction between reality and fiction • There are millions of adolescents fighting obesity, but at the same time they are exposed to thousands of advertisements of junk food
  • 83. • We can add television to the list of things that are destroying marriages across the world. Watching television can be a significant cause of marital strife,
  • 85. UNIT - III • Counselling: Definition, nature and goals, areas of Counselling; Historical background and origins of counselling , ethical nature of counselling , qualities of an effective counsellor. • Counselling Situations: Developmental, preventive, facilitative, and crisis. • Counselling and Psychotherapy - Skills in Counselling - Establishing the relationship. Process of Counselling. • Approaches to Counselling: Approaches; Theoretical base, thrust, goals, key concepts, techniques - Approaches like person-centered, rational-emotive, behavioural approaches, gestalt, existential approaches, Egans three stage model, eclectic model. • Indigenous Approach: Indigenous approaches of help and self- help like yoga, reflection. Act of Prayashchit.
  • 86. Counselling Counselling is an interpersonal process through which guidance and support is provided to persons, with psychological problems. These problems may be personal or interpersonal in nature.
  • 87. Counselling - Definition According to Halm and Mcheall (1955): "Counselling is a one to one relationship between an individual troubled by problems with which he cannot cope alone and a professional worker whose training and experience have qualified him to help others reach solutions to various types of personal difficulties". Pepisky and Pepisky (1954) have defined: "Counselling as that interaction which occurs between two individuals called counsellor and client, takes place in a professional setting and is initiated and maintained to facilitate changes in the behaviour of a client".
  • 88. Definition (contd.) In 2010, 29 American Counselling associations accepted a consensus definition of Counselling as: “Counselling is a professional relationship that empowers diverse individuals, families, and groups to accomplish mental health, wellness, education, and career goals” Source: www.Counselling.org/20-20/index.aspx
  • 89. Characteristics • Affectiveness • Intensity • Growth and Change • Privacy • Support • Honesty
  • 90. Goals of Counselling 1. Achievement of Positive Mental Health 2. Problem Resolution 3. Counselling for Decision Making 4. Improving Personal Effectiveness 5. Change and Behavior Modification
  • 91. Areas of counceling • Abuse it can be Emotional, Mental, Physical, Sexual • Addictions Alcohol, Drugs, Exercise, Gambling, Shopping, Smoking, Sex, Work • Anger management • Bereavement and loss • Depression Living with depression can be a very painful and distressing place to be. Depression can take over and leave people feeling both physically and emotionally drained. • Eating Disorders • Low self esteem and confidence • Relationships it can be Couple’s counselling, divorce counselling, issues around sex/intimacy, infidelity • Stress Stress plays a massive role in a lot of people’s lives. Sometimes work, relationships, money and/or health concerns can cause people to feel under a lot of pressure. • Trauma Experiencing/witnessing accidents, attacks, abuse, violence, wars, natural disasters • etc……
  • 92. Origin of the term counseling: • The term counseling is derived from the Latin word counsilium which means advice. Literally it means to give professional help and advice to someone with psychological and personal problem. • The term counseling was originally used by “frank parson” in 1908. Frank parson a volunteer worker in civic services in Boston has been regarded as “the father vocational guidance and counseling in USA”
  • 93. Ethical nature of counselling the term ethic indicate that how an activity is conducted. According to American counseling association (1952) some of the important professional ethics in the process of counseling are as follows. • Counseling is the means by which one person helps another through professional conversation. • It includes professional help towards psychological and personal problems. • Counseling involves a series of problem solving interviews. • Counseling is a process in which two individual meet to explore personal problems and to identify solution. • Counseling is a method of identifying practical solution to life or work related problem. • The client can be trusted to find their own solutions. • Personal growth of the client usually achieved in the process of counseling. • Resolution of problems is an expectation in counseling process.
  • 94. Historical Background • Counselling is a relatively new profession (Aubrey, 1977, 1982). • It developed in the late 1890s and early 1900s, and was interdisciplinary from its inception. • Developed out of concern for problems caused by Industrial Revolution of the mid- to late 1800s. • Pioneers in Counselling identified themselves as teachers and social reformers/ advocates. They focused on teaching children and young adults about themselves, others, and the world of work.
  • 97. Qualities of an effective counsellor •the counselor must have certain essential qualities. He could bring about happiness among people only on the bases of his knowledge and experience. Besides, during the process of counseling the counselor has to assess the individuals psychological needs and available resources to fulfill it. Therefore, the essential which a counselor must possess are as follows. •Is sensitive to cultural differences. •Encourages free expressions of feelings by the client. •Rewards and facilities communication by the client. •Enables the client to think of alternative ways of solving problems. •Recognizes own limitations and makes when required. •Respects the confidentiality of all that is disclosed by the client. •listening involves attending the clients verbal and non verbal message
  • 98. • An effective counselor 3 components of effective counselling according to Carl Rogers 1) Unconditional positive regard 2) Empathy 3) Congruence
  • 99. Counselling Situations • Developmental - Continuous • Preventive – Specific time span • Facilitative - varies • and crisis -immediate
  • 100. Developmental Counseling • Counseling focuses on motivating employees to obtain desired performance • Value clarification • Personal development • Reviewing decision making at work • 4 steps: Identify the need for counseling, prepare for counseling, conduct counseling, Follow up
  • 101. Preventive counseling • To prevent anxiety, drug awareness, sex education etc. • Preventive counseling has as its main focus the anticipation and avoidance of conflicts or problems for those facing stress in the future. Preventive counseling can aid in reducing such things as “text anxiety”
  • 102. Facilitative Counseling • Rogers said that 3 conditions 1) Unconditional positive regard, 2) Empathy, 3) Congruence are necessary and sufficient for positive outcomes in the counseling process. • Reflection of feeling
  • 103. Crisis councelling • Crisis counseling is intended to be quite brief, generally lasting for a period of no longer than a few weeks. It is important to note that crisis counseling is not psychotherapy. Crisis intervention is focused on minimizing the stress of the event, providing emotional support and improving the individual’s coping strategies in the here and now
  • 104. Counseling Skills • Setting a relaxed, non-threatening atmosphere • Active listening and non-verbal communication • Asking questions • Validating the client • Providing information • Facilitating decision making.
  • 105. Counseling Process • Phase One: The Initial Interview • Phase Two: The Assessment • Phase Three: The Middle Phase • Phase Four: The Termination
  • 106. Initial Interview 1. Statement of the problem in clear, unambiguous terms 2. Systematic evaluation of the problem, its causes and its effects 3. Feedback to the client 4. Evaluation of the client's motivation for counselling 5. Clarification of expectations 6. Setting of goals 7. Establishing a contract 8. Making the practical arrangements for counselling.
  • 107. Assessment Information should be obtained about the client's personality and life. Areas of enquiry include the following: 1)The client's adjustment at. home, at work, with his friends, with members of the opposite sex, and with society in general; 2)The client's strengths and weaknesses, good and bad habits, likes and dislikes; and, 3)How the client spends his time or runs his life.
  • 108. Assessment Information should be obtained about the client's environment. Areas of enquiry include the following: 1.The family 2.Friends, including members of the opposite sex; 3.The workplace; and 4.Other social, occupational and leisure areas. 5.The information obtained should include not just
  • 109. Middle Phase What are the emotional factors that have to be corrected to resolve the dysfunctional behaviour? What are the faulty ways of thinking that the client manifests that need to be corrected for a resolution of the dysfunctional behaviour? What are the social and environmental factors that have to be addressed to resolve the dysfunctional behaviour?
  • 110. Middle Phase 1) Resolution of the emotional crisis; 2) Resolution of the problem behaviours; 3) Improved self-confidence and self-esteem; 4) Improved self-control and frustration tolerance; 5) Improved reality orientation and appraisal of threats; 6) Improved communication and problem-solving skills; and 7) Improved overall adjustment, judgment, and emotional stability.
  • 111. Termination Stage The stages of termination are as follows: 1) Evaluate readiness for termination; 2) Discuss readiness for termination; 4) Review the course of therapy; 5) Emphasise the client's role in effecting change; 6) Warn against 'flight into health'; 7) Give instructions for maintenance of adaptive functioning; 8) Discuss follow-up sessions; and 9) Stress 'open doors'.
  • 112. Counselor counselee Relationship: • The process of counseling includes a scientific assistance that is given by a professionally trained expert to a needy individual. • The counselor assist the individual in understanding himself in relation to his social environment. • He helps him in taking decision on the bases of his self knowledge and the counselor helps the counselee to become more independent in problem solving. • Every type of social retreatment requires the use of human relationship. • From the practical point of view it is based on the art and knowledge of human relation.
  • 113. • In the field of professional counseling, the counselor has to establish purposeful relationship with his counselee. These are as follows. • 1) Professional relationship : Professional Relationship: counseling consists of professional relationship oriented towards the welfare of other people. • 2) Treatment relationship. in the process of counseling, the counselor and counselee relationship is often called as treatment relationship. In this process treatment begins as soon as relationship between the counselee and the counselor is established
  • 114. Approaches to counseling 1. Person centered approach 2. Rational Emotive Therapy 3. Behavioral Approach 4. Gestalt Approach 5. Existential Approach 6. Egans three stage model 7. Eclectic Counselling
  • 115. Person centered approach • PCA was founded by Carl Rogers in the 1940’s • PCA is based on the belief that people have the capacity and the right to move toward self-actualization. • This approach views the client as their own best authority Carl Rogers
  • 116. PCA – Views of human nature 1. People are essentially good. 2. We have innate ability to reach our full potential 3. Because of early experiences, we may lose our connection to it. 4. In this theory there is no such thing as mental illness. It is just a matter of being disconnected from our self-potential.
  • 117. PCA - Role of a Counselor • Counselor promotes a climate in which the client is free and is encouraged to explore all aspects of self. • Encourage the client to develop independence. • Clients are willing to pursue growth • Helping the client appreciate s/he is and what s/he is capable of accomplishing
  • 118. PCA – Goals & Techniques Goals The aim is to make the client • more confident, • more self directed, • more positively valued by themselves • and less likely to be upset by stress. They should be • healthier, • integrated, • and well functioning persons in their personality structure. Techniques • Unconditional positive regard • Empathy • Congruence
  • 119. Rational Emotive Therapy • Albert Ellis was an American psychologist who in 1955 developed Rational Emotive Behavior Therapy (REBT) • Also known as Cognitive Behaviour Therapy • Cognitions, emotions, and behaviours interact and have a reciprocal cause and effect relationship. • REBT is an educational process in which clients learn to identify and replace ineffective ways of thinking with effective and rational cognitions. Albert Ellis
  • 120. REBT -View of Human Nature • Human beings have potential for both rational and irrational thinking. • We develop emotional and behavioural problems when we mistake simple preferences (love, approval, success) for dialy needs. • Humans have the capacity to change their cognitive, emotive, and behavioural processes.
  • 121. REBT – Role of a Counselor • Counsellors are direct in this approach. They act as instructors who teach and correct client’s cognitions. • Ellis identifies several characteristics for counselors: • bright, • knowledgeable, • empathetic, • persistent, and • scientific.
  • 122. Behavioral Approach • Applies learning principles to the elimination of unwanted behaviours. • The behavioural approach says that people behave in the way that their environment has taught them to behave. • Four Aspects of Behaviour Therapy: 1. Classical Conditioning 2. Operant Conditioning 3. Social Learning Approach 4. Cognitive Behavior Therapy
  • 123. Behavioral Approach • Classical Conditioning: knee jerk reactions such as salivation • Operant conditioning: operate on the environment to produce consequences; if the environment changes reinforce behavior then the behavior is likely to occur again and if environment change does not produce reinforcement then behavior will not reoccur. • Social learning takes place in a social context through modeling (live, verbal instruction & symbolic) and observation. • Cognitive Behavior Therapy: cognitive processes are used to bring behavior change
  • 124. Role of a Counselor • The behaviour counsellor tries to help the individual to learn new and more adaptable behaviours and to unlearn old non adaptable behaviours. • He tries to restructure the environment so that more adaptable patterns of behaviour can be learned and non adaptable patterns of behaviour can be unlearned.
  • 125. Gestalt Approach • This term was first used as the title of a book, written by Fritz Perls (1951) • Gestalt is a German word meaning whole. • It is a therapy which keeps the person in what is known as the here and now. • In this approach, feelings, thoughts, body sensations and actions are all used as a guide to understanding what is central for the client in each moment. Fritz Perls
  • 126. Views of Human Nature • Individuals have the capacity to self regulate in their environment. • Gestalt counsellors believe that human beings work for wholeness and completeness in life. • Self actualising tendency emerges through interaction in environment. Each person tries to integrate self into healthy, unified whole. • Overdependence on a particular experience and inability to resolve unfinished business causes problems, such as the client may lose contact with environment, or become over involved, may encounter unfinished business, or become fragmented.
  • 127. Role of a Counselor • Gestalt counsellor can help their client to both work through and move beyond their painful emotional blocks. • The counsellor must pay attention to clients’ awareness, to clients’ body language, nonverbal language, and inconsistence between verbal and nonverbal message (e.g., anger and smile). • The counselors must create atmosphere that promotes growth. • The counselor is exciting, energetic, fully human and personally involved.
  • 128. Existential Approach • Existential approach can be described as a philosophical approach that is not designed to cure people but instead search for value and meaning in life. • Existentialism understands that humans have to be challenged by view that life has no inherent meaning and that the meaning had to be constructed. • Viktor Frank, a famous existentialist, believed that the prime motive of human behaviour is the “will to find meaning to life”
  • 129. View of Human Nature • We have no existence apart from the world. Being in the world is man’s existence. • The basic issue in life is that life inevitably ends in death. • According to Frank (1962), the meaning of life always changes but it never ceases to be. We can discover life’s meaning in three ways: • - By doing a deed. That is, by achieving or accomplishing something. • -By experiencing a value. As for instance experience the value of work of nature, culture or love. • -By Suffering. That is, finding a proper attitude towards unalterable fate.
  • 130. Role of a Counselor • Existential counsellors are focused on helping the client achieve and expand their self awareness. • The role of the counsellor is to facilitate the client’s own encounter with himself or herself, to work alongside him in exploring and understanding better his values, assumptions and ideals. • The counsellor is concerned about what matters most to the client and to avoid imposing his own judgments, and to help the client to elaborate on his own perspective.
  • 131. Egans three stage model • Gerard Egan (1986) wrote a book named 'The Skilled Helper ‘ in which he proposed a three stage model 1.Exploring the client's Existing Situation 2.Helping the Client Establish Aims and Goals 3.Help the Client to Develop Strategies
  • 132. Egans three stage model – Stage 1 Exploring the client's Existing Situation • Open-ended questions • Silence • Focusing • Empathy • Paraphrasing & Reflecting Meaning • Paraphrasing & Reflecting Feeling • Structuring • Summarising
  • 133. Egans three stage model – Stage 2and 3 • This stage is enacted as the Skilled Helper assists the client in exploring options and possible goals. • The Skilled Helper establishes what the client’s really wants and needs and the client is encouraged to consider new possibilities and perspectives, choosing ones that are realistic, consistent with their values. • The Skilled Helper facilitates the client in developing rational decision-making. • In this state brain-storming, divergent thinking and force-field analysis may be used with the client in order to facilitate choices between different ways of dealing with situations and achieving goals.
  • 134. View of Human Nature • People are are influenced by others • People acquire skills through learning and development • People have expectations
  • 135. Role of the counselor • Effective listening is key to being a Skilled Helper. It consists of various skills, which Egan covers with the acronym SOLER • S - Sitting squarely, • O - Open posture, • L - Leaning forward when necessary, • E - Eye contact • R - Relaxed body language
  • 136. Eclectic Counselling • Eclectic counseling is defined as the synthesis and combination of directive and non-directive counseling. • Represents a middle path. • The chief advocate of this type of counseling is Thorne. • Counselor starts with directive technique, then switches on to the non-directive technique.
  • 137. Role of a Counselor • In eclectic counseling, the needs of a person and his personality are studied by the counselor. • After this the counselor selects those techniques, which will be useful for the person. • The main techniques used are reassurance giving information, case history, testing etc. • In eclectic counseling the counselor first takes into consideration the personality and need of the counselee. • He selects the directive or non-directive technique that seems to serve the purpose best. • The counselor may start with the directive technique. When the situation demands, he may switch over to the non-directive counseling and vice- versa. • An attempt is made to adjust the technique to the requirements of the
  • 138. Prayaschit • Means Penance which is a Voluntary self-punishment inflicted as an outward expression of repentance for having done wrong. • In Christian belief a member of the Church confesses sins to a priest and is given absolution. • Catharsis : A process of releasing thereby providing relief from strong emotions..
  • 139. Unit IV • Couple and Family Counseling: Issues in such counseling, its process and stages. Crisis Counseling • Group Counseling: Counseling for groups - Process, advantages and disadvantages of group counseling. Practice of counseling in : • family counseling centres • family courts, • Counseling bureau - Premarital and marital counseling, • vocational counseling centres, • mental health centres, • child guidance clinics, • correctional institutions, deaddiction and rehabilitation centres, • Educational institutions.
  • 140. A. Couple Counseling •Where a couple present a problem which they regard as common, or where one partner presents a problem which he or she wishes to work on as couple problem the situation requires couple counseling.
  • 141. Issues in Couple Counseling
  • 142. Stages/ Process in Couple Counseling •‘Intake procedure. - basic information needs to be taken and a brief summary of the problem should be obtained. •Assessment of the severity of the problem is made and where needed a referral is made. •Where there are no indications of any other problem or disturbance, counselling begins. •Presenting problem is discussed . •Three stage model is used: Stage 1: Exploration Stage 2: Understanding Stage 3: Action
  • 143. Stage 1: Exploration Steps • Intake and assessment Usually general Detailed where necessary • Initial exploration • Formation of therapeutic alliance • Ongoing examination of presenting problem Details • Specifying the help that clients wants. • Duration of the problem • Factors that perpetuate the problem • Current Major Life Issues • How the partners Interact together • Each Partner’s physical and mental health, both now and in the past • Each partner’s family experience • Legal proceedings in Hand
  • 144. Stage 2: Understanding • Looking back to earlier relationships and identifying patterns. • Memories of this type from the unconscious emerge through Transference. • Helping the client to break atterns and the therapist or the counselor explains how thoughts and feelings that are not conscious can influence our new relationships.
  • 145. Stage 3: Action 3rd stage of counselling is concerned with the action that will be taken as a result of the understanding gained by the counsellor and the clients in the previous stage. •Actions are for the clients to use in order to begin to develop a new way of looking at themselves and their relationships. •Some of the techniques used in this regard includes (i) communication (ii) genogram and (iii) sculpting and also TA.
  • 146. Important Steps in Action • Summarising • Introducing Unacknowledged Feelings • Pointing out the Discrepancies • Challenging Clients for Action
  • 147. B. Family Counseling What is a Family? • Family is a group of people related by heredity, such as parents, children, and siblings. • The term is sometimes broadened to include related by marriage or those living in the same household, who are emotionally attached, interact regularly, and share concerns for the growth and development of the group and its individual members.
  • 148. What is Family Counseling? Family counselling is a process in which a family counsellor helps: •one or more persons to deal with personal and interpersonal issues in relation to marriage; or •one or more persons (including children) who are affected, or likely to be affected, by separation or divorce to deal with either or both of the following: i) Personal and interpersonal issues; ii) Issues relating to the care of children. Some concepts of family counseling are: Identified Client, Homeostasis, Differentiation and Triangulation
  • 149. Concepts in Family Counseling Some concepts of family counseling are: •Identified Client, •Homeostasis, •Differentiation •and Triangulation
  • 150. Family Counseling Issues • Counselors are required to be sensitive to the current stage of development of a family life cycle. • Dysfunctional ways of relating within a family: the double bind, marital schism, marital skew, and pseudo mutuality.
  • 151. Family Counseling Types • Conjoint family counseling: In conjoint family counseling, the entire family is seen at the same time by one counselor. • Concurrent family counseling: In concurrent family counseling, one counselor sees all family members but in individual sessions. • Collaborative family counseling: In collaborative family counseling, each family member sees a different counselor. The counselors then get together to discuss their respective clients and the family as a whole.
  • 152. Family Counseling Process Family counselors have the following goals for family counseling: • Improved communication, • Improved autonomy for each member, • Improved agreement about roles, • Reduced conflict, and • Reduced distress in the index client
  • 153. Family Counseling Process Stage 1 Assessment •Structure and History of Family •Role Functioning •Value system, Socialization & Recreation Pattern Stage 2 Intervention •Exploration •Altering and rectifying dysfunctional behaviour •Follow – up •Terminations
  • 154. Crisis counseling What is Crisis? Experiencing n event or situation which is of intolerable difficulty that it exceeds the persons current resources or coping mechanisms . What is Crisis Counseling? Using action oriented approaches that will help individuals to find resources within themselves or deal externally with crisis
  • 155. Types of Crisis • Developmental, which takes place in all humans as a result of growth. Eg: Retirement, Child Birth. • Situational, events which cannot be controlled. Eg: Automobile accident, Kidnapping. • Existential, issues related to ones life's purpose and meaning. Eg. At the age of 50 realising you have wasted your life. • Ecosystemtic, grief by some natural or human caused disaster. Eg: Tsunami, Hurricane
  • 156. Goal of Crisis Counseling • Getting immediate help in variety of forms – psychological, financial, and legal.
  • 157. Role of a Counselor • Counselors have to be matured individuals with variety of life experiences with which they have successfully dealt. • Basic helping skills, high energy and quick mental reflexes. • Counselors have to be calm, creative and flexible. • Direct and active
  • 158. Crisis Counseling Process Stage 1 : Assessing •Evaluating the client; his ability to make judgment regarding the action to be taken.
  • 159. Crisis Counseling Process Stage 2: Listening 1.Defining the problem: Explore & define the problem from the clients point of view. 2.Ensuring client safety: ensuring that there is minimum danger to the client or others. 3.Providing Support : Communicating to the client genuine and unconditional care.
  • 160. Crisis Counseling Process Stage 3: Acting Strategies 1.Examining Alternatives 2.Making plans, so that the client feels in control 3.Making action plans
  • 161. Group Counseling What is a Group? 2 or more individuals interacting together for their mutual benefit. What is Group Counseling? Group Counseling is a form of therapy, which helps people through shared experiences.
  • 162. Group Counseling Group Size •Ideal size of counseling group is seven or eight members with an acceptable range of five to ten members. •In small group (three or four members), member interaction diminishes. •On the other hand in large groups the intimacy and comfort diminishes and groups become less personal and more mechanical in their process.
  • 163. Group Counseling Process 1. The Establishment of the Group •Orient new group members with the format and processes of the group (frequency of meetings, duration of group, and length of group meeting time). •Initial sessions clarify doubts of group members, clarify group purposes & encourage rapport building.
  • 164. Group Counseling Process 2. Identification: Group Role and Goal •The identification of individual roles and group and individual goals are established jointly by the counselor and group members. •Yalom (2005) labels this second phase “the conflict, dominance, rebellion stage.” •In this stage, the counselor needs to keep the discussions relevant and prevent them group members from making personal attacks on individuals’ values and integrity. •The counselor should also remain alert to the possibility that silence of certain group member may be a signal of resistance rather than group compliance.
  • 165. Group Counseling Process 3. Productivity •Degree of stability in its pattern of behaving, and the members become more deeply committed to the group. •Group members employ the chosen solution to achieve the desired outcomes
  • 166. Group Counseling Process 4. Realisation •Group members begin to try out the selected solutions or new behaviours, making progress toward realising their individual goals. •The counselor at this point encourages the sharing of individual experiences and goal achievement both inside and outside the group.
  • 167. Group Counseling Process Termination •Termination may be determined by the counselor or by the group members and the counselor together. •It occurs when the group goals and the goals of the individual members have been achieved and new behaviours or leanings have been put into practice in everyday life outside the group. •The point of termination is a time for review and summary by both counselor and clients.
  • 168. Group counseling AdvantagesAdvantages • Client may feel good that he is not the only one with problems. • Catharsis • Interpersonal learning • Development of socializing techniques DisadvantagesDisadvantages • Counselor’s task is somewhat more complex in group counseling. • Some clients problems & personality is not suited for GC. • Individual problem cannot be dealt deeply • Groups may lapse into group think mentality
  • 169. Practice of Counseling in Family counseling centers • Family counseling centre is a cell to settle up the family disputes by way of mutual understanding. • Central Social Welfare Board (CSWB) has entrusted NGO’s for women with the task of setting up Family Counseling Centres. • To be eligible to receive assistance from CSWB for the scheme of Family Counselling Centres the VOs/NGOs should have completed 3 years after registration is required.
  • 170. Family Counseling Center (FCC) Scheme • Under the FCC scheme, counselling, referral and rehabilitative services to women victims who are in moral danger within the family or society at large including those affected by disputes, marital discord or maladjustment is provided free of charge. • The Family Counselling Centre shall work in close collaboration with local authorities (e.g.,police and institutions like Short Stay Homes ) and is expected to intervene in ‘crisis’ cases and in cases of atrocities against women. • The Institution should appoint two counsellors, holding Masters Degree in Social Work or Psychology. At least one counsellor should be a woman.
  • 171. Practice of Counseling in FCCs • The FCCs work in coordination with local bodies viz. Administration, Police, Panchayat Raj, Social workers, Psychologists etc. • When people with marital or family problems these FCCs , counselors priority is to help the family overcome their differences and to promote cordial relationship between the members so that the health of the family is restored • The FCC is conducts an investigation and assessment in case of atrocities against women & also aids in registering a case. • Free legal advise is provided to women
  • 172. Practice of Counseling in Family Courts • The Family Courts Act, 1984 provides for establishment of Family Courts by the State Governments in consultation with the High Courts with a view to promote conciliation and secure speedy settlement of disputes relating to marriage and family affairs and related matters. • It is mandatory for the State Governments to set up a Family Court for every area in the State comprising a city or a town whose population exceeds one million.
  • 173. Practice of Counseling in Family Courts Following are the matters which can be filed in the Family Courts- 1.Decree for nullity of marriage 2.Restitution of Conjugal rights 3.Judicial Separation 4.Divorce 5.Declaration of marital status of any person 6.Matrimonial property matters 7.Claim of maintenance 8.Guardianship 9.Custody of children 10.Access of children 11.Application for injunction in matrimonial matters.
  • 174. Practice of Counseling in Family Courts • The Family Court arranges free and confidential counselling for couples • The Family Court strongly recommends counselling as a way to help sort out disputes. • Graduates, having Master's Degree in Social Work, are appointed as Marriage Counsellors in Family Courts.
  • 175. Practice of Counseling in Family Courts • After a petition is filed in the family court , on the first date of hearing, when the parties come to Court, the matter is referred to the Marriage Counsellor. • The Marriage Counsellor hears the grievances of the parties. • First each of the party is called and heard separately. • Then the Marriage Counsellor hears both the parties together. The Marriage Counsellor, after hearing both the parties, gives suggestions to them to remove their differences and tries for reconciliation between them.
  • 176. Practice of Counseling in Family Courts • Even after persuasion if reconciliation is not possible between the parties then the Marriage Counsellor tries to find out whether matters such as maintenance, residence, custody of the child/children, returning back of ornaments, articles, clothes, etc. can be amicably settled between the parties and whether the parties are agreeable to take divorce by mutual consent. • if this is possible, then terms are prepared accordingly and the parties are directed to file consent terms to take divorce by mutual consent
  • 177. Practice of Counseling in Family Courts • A Marriage Counsellor also performs the role of solving the matters regarding access of parents to children. At times where the dispute is very bitter and the parties are not agreeable to give custody of the minor children, even for few hours, then the access to the child is given in the Court's premises itself. For that purpose a special children's complex has been created on the third floor of the Family Court Building. • The Marriage Counsellor also interviews the child to find out the wishes of the child many times. This may be in the presence of the parents or without them.
  • 178. Practice of Counseling in Family Courts • In cases where allegations of impotency is made, the Marriage Counsellor refers the matter to a Sexologist for having the party examined in that behalf. • When the allegations are made regarding mental disorder, the Marriage Counsellor refers such parties to psychiatrists, neurologists and other physicians. • At times, the Marriage Counsellor gives a surprise visit to party's residence to find out the exact position as to how the parties live, how one party treats the other party, their surrounding circumstances, behaviour of the family members, etc. • The Marriage Counsellor also performs the task of a Commissioner and visits the residence of the parties or goes to the Bank's locker and makes an inventory of the articles and tries to ascertain from the physical appearance as to, to whom the said property belongs. • In short a Marriage Counsellor performs all those tasks which in earlier days were being performed by a mediator and family friend.
  • 179. Counseling Bureau – Premarital Counseling • A pre-marital counseling session helps partners accept each other better and avoid future complications or conflict. Role of a Counselor: The counselor in a counseling bureau might put the couple through following exercises: 1.Descriptive writing: Write a few lines about each other. 2.The big six: Talking about religion, lifestyle, sex, children, behavior & recreation. 3.Deciding on Priorities: The couple are asked to rate priorities like Family, career, self, friends, health (physical and emotional), purpose of life and money. Prioritising these heads in front of each other helps the partners know the challenges the other is facing at the time. It helps them acknowledge their weakness and helps the other step up and be more accepting and supportive. A more spiritual guidance is provided by Pastors & Christian leaders to engaged couples to have a good & godly marriage
  • 180. Marital Counseling • Refer A. Couple Counseling • Couple seek marriage counseling if their marriage is having problems. Marriage Problems • Poor communication b/w the couple • Loss of intimacy (physical & mental) • Traumatic event (e.g. loss of a child) • Reoccurring issues/fights • Finance related • Disagreement on Parenting styles Steps in marriage counseling same as Stages/ Process in Couple Counseling
  • 181. Practice of counseling in Vocational centers. • Vocational counseling is provided in vocational centers. • Vocational guidance and counseling is a process of assisting the individual to choose an occupation, prepare for it enter in it and progress in it. • Vocational counseling facilitates career decision by providing appropriate counseling to the individual. • The counselor makes the individual aware about his abilities, aptitude, attitude and interests; and helps him in a proper placement suitable to his abilities and from which he derives job satisfaction.
  • 182. Goals of Vocational Counseling • Explore, analyse and develop the factors constituting their self- concept (interests, personal qualities and characteristics, values, skills etc.). • Classify information and alternative education and vocation pathways with respect both to their needs and choices and to labour market requirements. • Create and implement own education and vocation plans. • Ultimately, the individuals will be able to make the correct choices with respect to their future occupation/vocation through educational and vocational counseling.
  • 183. Practice of counseling in Vocational centers. ROLE OF A VOCATIONAL COUNSELOR •Vocational Counselors also called employment counselors or career counselors, usually provide career counseling outside the school setting. •Their chief focus is helping individuals with career decisions. •Vocational counselors explore and evaluate the client’s education, training, work history, interests, skills, and personality traits. •They may arrange for aptitude and achievement tests to help the client make career decisions. •They also work with individuals to develop their job-search skills and assist clients in locating and applying for jobs. •In addition, career counselors provide support to people experiencing job loss, job stress, or other career transition issues.
  • 184. Practice of Counseling in Mental Health centers • According to the government's statistics, 20% of Indians need counselling at some point of their lives. One per cent of the population suffers from serious mental health disorders, while 5-10% of Indians suffer from moderate disorders. (source: http://articles.timesofindia.indiatimes.com/2012-10- 10/india/34362121_1_mental-health-depression-patients- chronic-depression) • In Mental Health Counseling Centers professional counseling is provided to assist individuals, families, and groups with diverse needs through challenges in their life journeys.
  • 185. Definition of Mental Health Counseling “An interdisciplinary, multifaceted, holistic process of: 1) the promotion of healthy lifestyles; 2) identification of individual stressors and personal levels of functioning; and 3) the preservation or restoration of mental health” (Seiler & Messina, 1979).
  • 186. Practice of Counseling in Mental Health centers • The role of the Mental Health Counseling Centre is to provide a variety of services that improve the metal health and wellbeing of an individual and groups for many common but serious mental health concerns, like depression and anxiety disorders. • It involves the application of principles of psychotherapy, human development, learning theory, group dynamics, and the etiology of mental illness and dysfunctional behavior to individuals, couples, families and groups, for the purpose of promoting optimal mental health. • It includes the medical diagnosis of the mental illness and referral for treatment of mental health problems
  • 187. Practice of Counseling in Child Guidance Clinics • Guidance is provided to help one to adjust to abilities, interests and needs of the society. Child Guidance • The purpose of guidance at elementary school level is focussed on assisting pupils to integrate such primary groups forces as the home, the school, religion and peer relationships. • Secondary school guidance services have their focus on the assistance given to the students to develop themselves according to their potentialities and opportunities in the areas of educational planning, career choice, interpersonal relationships and interpersonal acceptance.
  • 188. Practice of Counseling in Child Guidance Clinics • Child Guidance Clinics are set up to provide treatment for maladjustment in Children. • The treatment is not by one person but a team of experts constituting psychiatrists, pediatricians, social workers etc. • Play therapy & other forms of expressive therapies are applied.
  • 189. Counseling in correctional institutions •Prison officers are provided training in advanced counseling techniques. •In correctional institutions counselors not only helps individuals to solve problems, but also assists them to prevent offending behaviour and enrich daily living.
  • 190. Different kinds of correctional institutions Different kinds of correctional institutions are as follows: •Prisons •Schools for Juvenile Delinquents •Remand/Observation Homes •Beggar Homes •Protective Homes •State Homes
  • 191. Counseling in Deaddiction • Counseling begins after detoxification i.e. the period during which the patient is medically supervised and managed, through his physical withdrawal from the substance. During this phase, psychological help via counseling to the patient and family, individually, in groups, on couples or in the family is given. • The focus is on changing attitudes, improving lifestyles and restoring the place in society that the addict had lost.
  • 192. Counseling in Deaddiction & Rehabilitation Counseling is provided in : •professionally run places like hospitals, general hospitals, mental hospitals, private hospitals, or units specially meant for de addiction, i.e. moving way from addiction. •institutions (day-care or residential) run by recovering addicts and/or professionals, •by Alcoholics Anonymous/Narcotics Anonymous fellowships of recovering. Addicts that help others and self to stay sober and to help others to achieve and retain sobriety or to remain ‘dry’ i.e. stay away from the addicting substance.
  • 193. Counseling in Deaddiction & Rehabilitation REHABILITATION •The entire process of helping addicts to physically, psychologically and socially cope with situations that are likely to be encountered after detoxification to find one’s place in society, so as to take us one’s duties and fulfil one’s rights may be described as the process of rehabilitation. •Vocational placement or integration thus, forms an important aspect of this process, which may be organised via income- generating projects, and job placement services facilitated by the counselor.
  • 194. Counseling in Educational Institutions • Counselling procedure in Educational Institution are normalisation mechanisms, designed to eradicate undesirable behaviours and attitudes from the students (recipient group). • School counselors incorporate leadership, advocacy, counseling, consultation, coordination, collaboration and teaming, and the use of data to ensure students’ success in the domains of academic, career, and personal/social development.
  • 195. The school counselor conducts various activities for the elementary, secondary and higher secondary students. They are: • Individual Counselling • Organising and conducting counseling groups • Classroom and other group guidance activities • Standardised test administration and interpretation • Nonstandardised assessment (i.e. case studies, observation, information • gathering interviews questionnaires) • Needs assessment (to determine the priority needs of the target population) • Consultation activities • Providing career guidance and information • Providing educational guidance and information(including scholarships, college placement, student scheduling) • Prevention planning and implementation activities • Developmental activities • Administrative activities
  • 196. Counseling process in Schools • Phase1 of Intervention: Initial Contact with the School • Phase 2 of Intervention: Group Debriefing with Children • Phase 3 of Intervention: Individual Assessment of Children • Phase 4 of Intervention: Group Intervention with Teachers • Phase 5 of Intervention: Exiting the School System

Editor's Notes

  1. What is communication? Why is it important to us? How does it work?
  2. Seed plot – land where seeds are sown
  3. Confer = discuss
  4. An unconference is a participant-driven meeting. ypically at an unconference, the agenda is created by the attendees at the beginning of the meeting. Anyone who wants to initiate a discussion on a topic can claim a time and a space. Unconferences typically feature open discussions rather than having a single speaker at the front of the room giving a talk, although any format is permitted. This form of conference is particularly useful when the attendees generally have a high level of expertise or knowledge in the field the conference convenes to discuss.
  5. Types of GDs i. Topic-based ~ Knowledge intensive: Here, the background knowledge of a subject is required for effective participation (for example: Should India go in for full convertibility of the rupee?).~ Non-knowledge intensive: Requires structured thinking, but subject knowledge is not required (for example: Do women make better managers?) ~ Abstract: Requires out-of-the-box thinking, analogy and example-based discussion (For example: Money is sweeter than honey, blue is better than red). ii. Case studies A structured discussion of a specific situation is given as a case. Sometimes, you will be asked to enact a role play where each participant is allotted a role to play, with relevance to the case study. iii. Group tasks These are an extension of case studies where specific objectives are to be achieved as a group.
  6. Transference means the following. To give an example, let us say the client had felt angry towards the spouse on a certain matter in the past and could have expressed the anger physically or verbally. During the counseling session, the client treats the therapist/counselor almost as if it was his or her spouse and transfers all those anger and hostility on to the counselor. This is called transference. This happens at the unconscious level and the client is not aware that he or she is transferring those feelings and emotions of the past that was felt towards the spouse on to the counselor.
  7. i) Communication When a relationship has become problematic and partners have become distanced from one another, it is a clear indication that there is a communication problem. It also indicates that one has to re establish or re create adequate and appropriate communication between the partners. The encouragement of active communication is an extremely effective way by which this problem can be reversed, and each partner can be encouraged to begin to re engage with the other and re examine the unconscious preconceptions which have replaced active interaction. ii) Use of genogram Another technique that is useful in this context is the use of genogram. This is a diagram which represents the family of the couple in the form of a tree. This diagram includes the parents of the couple, their siblings, previous relationships and their children. On this family tree significant events and interactions are presented. A careful and sympathetic exploration of genogram with clients allows them to take account of attitudes, experiences and beliefs which have been with the clients since birth and they get to know how these have influenced their understanding of the present situation in ways of which they are not conscsiously aware. iii) Sculpting The third technique is sculpting. This is a further development of the genogram, which allows a visual representation of a family system to be made using simple objects such as stones, coins or buttons. It is the client’s choice as to how to represent particular individuals and how to depict their closeness or distance from each other. This technique provides a powerful visual tool for representing situation as well as assumptions of which they were previously unaware. This technique is also remarkably effective in allowing clients to see the difference between their perception of the situation and their partner’s perception. Another important tool used in couples counseling is the Transactional Analysis (TA). In particular, the Ego State Model from TA allows clients to distinguish between their tendencies to act as a child, or as an adult or as a parent. The child and parent roles are both linked to the clients’ past, whereas the adult role is entirely concerned with dealing with the present reality. This technique encourages clients to distinguish between what is part of the present situation and what precedes (predates) it. A great part of the value of this tool is its accessibility to the clients.
  8. 1) Double bind: Various researchers (Bateson, Palo Alto, Jackson, Haley, 1956) while working with the families of persons with schizophrenia observed a pattern of communication in which a person receives two related but contradictory messages. One may be relatively clear and the other may be unclear, creating a “no-win” paradox. For example, a father might encourage his child to always stand for his rights or whatever is considered as right and justified, and the same father may often curb the child’s expression by telling him “Don’t question my authority”. 2) Marital schism and marital skew: In their work with individuals who had been hospitalised with schizophrenia, Lidz and his colleagues found unusual patterns of family communications between parents and their children which they termed as marital schism and marital skew. In marital schism, one parent would undermine the worth of the other parent by competing for support and sympathy from children. That is to say, one parent would form an alliance with one of the children and would indulge in frequent criticism, rejection and argumentation with the other parent. For example, if the father did not value the mother, he would be afraid that the child would grow up like the mother, so he would often despise and criticise her in front of the children and involve them in the same process. In marital skew, one of the parents dominate the family dynamics and decision making process of the home so much so that it involves complete neglect of the other parent’s perspective and wishes. However, the neglected parent accepts the situation, and indicates to the children that everything is fine and the home is normal, thus distorting reality to the children. In both of these situations, a pressure is being placed on the children to normalise the family dynamics. A child is in a state of bind, particularly in marital schism as by pleasing on parent, he would be invariably displeasing the other. 3) Pseudomutuality: Lyman Wynne (1958) and his colleagues observed that in families of children with schizophrenia, there was often a conflict between the child’s need to maintain a separate identity and to maintain intimate relationships with family members. There is lack of open, authentic interactions between family members along with heightened emotional expression and reactivity at times. Family members may relate in limited or superficial ways to each other and may perceive their relationships as open that would invariably conceal the distant pattern in relationships within the family.
  9. judicial separation noun (Law) Family law: a court decree requiring a man and wife to cease cohabiting but not dissolving the marriage.
  10. There are a number of theories of vocational development which explains how does vocational choices and preferences develop in an individual. For example, Ginzberg suggests three stages: fantasy, tentative and the realistic stages in vocational choice. First, the individual makes choice at the fantasy level that is he wishes to be an artist or space scientist without taking into account the reality. At the tentative stage the person thinks about certain vocations on a tentative basis, but at the realistic stage he takes a decision based on his real abilities, aptitude, interest etc. A vocational counselor should know about the different theories of vocational development in order to provide better and comprehensive counseling to the individual.
  11. Etiology = the cause