Airtel Brand Profile Report | Marketing-1 Project

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Submitted by:-
Priya Ranjan Mohanty
Apoorva Srivastava

2. BRAND PROFILE
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Sumit Suman Harish

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Bharti Airtel is a leading global
telecommunications player having
presence in around 20 countries across
Asia and Africa. The company ranks
amongst the top 4 mobile service providers
globally in terms of subscribers and has a
customer base of over 300 million
currently.
BUSINESS PROFILE
The Bharti Group, the parent company of
Airtel has a diverse business portfolio and
has created several global brands in the
telecom sector. With operations in India and
Sri Lanka, Airtel is Asia’s leading integrated
telecom service provider company. World
class services and cutting edge technology
has enabled Airtel to transform the
communication sector where it remains the
leader to date.
Bharti Airtel is the country’s largest
integrated and the first private service
sprovider with footprint in all the 23 telecom
circles. Airtel has been the pioneer of
technology and services since its inception
and has steered the course of telecom sector
in India with its products and services which
are a class apart.
Airtel has been structured into three
individual strategic business units (SBUs) –
Mobile Services, Enterprise Services and
Airtel Telemedia Services. The mobile
business provides fixed wireless services in
addition to mobile using GSM technology
across 23 telecom circles while The
Enterprise services provide end–to–end
telecom solutions to corporate customers
and national & international long distance
services to carriers. Airtel Telemedia
Services business offers broadband &
telephone services in more than 95 cities
and has recently launched India's best
Direct–to–Home (DTH) service, Airtel digital
TV. All these services are provided under the
brand of Airtel. The high–speed optic fibre
network operated by the company currently
spans over 90,205 KMs covering all the
major cities in the country.
The company operates two international
landing stations in Chennai that connects
two cable systems – SEA–ME–WE–4 to
Europe and i2i to Singapore.

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Corporate Mission & Values
At Airtel, we always put you at the heart of what
we do. We strive to enhance your experience
with us and build a lasting
relationship with you by delivering better results
every time. And this, reflects in our mission as
well.
The company’s mission is to Hunger to win
customers for life and vision is to enrich the lives
of our customers. Our obsession is to win
customers for life through an exceptional
experience.
The company aims at work towards the vision,
driven by our values of AIR - Alive, Inclusive &
Respectful.
Company Leadership
The board of directors of the company has an
good mix of executive and non-executive
directors. Sunil Bharti Mittal is the Founder and
Chairman of Bharti Enterprises.
A recipient of several awards including Padma
Bhushan, believes that a responsible corporate
has a duty to give back to the community in
which it operates. This belief has resulted in the
Bharti Foundation, which operates 254 schools
as well as remedial centers and renders quality
support to government schools, providing
holistic education to over 50,000 under-
privileged children in rural India. Sunil was
ranked among the Top 25 Philanthropists in the
World in 2009 by the Barron’s Magazine
“Growing markets is not for the weak-
hearted: infrastructure issues are there. The
middle class is absent in most of the
countries. We have to cater to the low end
of the market to grow”
Positioning over the years
High tariff rates were charged by the
government in the 1990s as a result of
which the cellular players has little choice
but to impose high call charges on
customers. He call charges were as high as
Rs 16 per minute as against Rs 1.20 for

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landline communication at that point of
time.
India being a high potential and growth
market, several key competitors entered the
segment which increased competition. Due
to such factors, Airtel repositioned itself to
increase its market share. They chose to
address the visual benefits delivered to the
customers in addition to value. They came
out with a series of imaging campaigns
including ‘Airtel Express Yourself’ during this
time. This was followed by the incorporation
of the new “Express yourself” tagline with a
new logo to give it a more energetic look.
Advertisements in regional languages
followed to connect better and
advertisements were made to highlight
Airtel’s superior network. Through their
consistent exercises, they segmented both
Upper middle class as well as Lower middle
class.
College going students and youth were
targeted through campaigns including
offering SIM cards free of cost outside
colleges.
It again repositioned itself through a
branding exercise in 2010 with the release of
its new logo along with a new brand
architecture. This upgrade by the company
was with a reason to stay fresh before its
customers. Wide spread campaign followed
and the new strategy was to appeal masses
since it was introducing new services of 3g,
video calling, video downloading and Airtel
money.
Who we are

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Bharti Airtel
Key Milestones
 1992 - Wins bid to build a cellular
network in New Delhi
 1995 - Operations incorporated as
Bharti Tele-ventures and service
launched
 1996 - Cellular network expanded to
Himachal Pradesh and soon to other
parts
 2001 – Company goes public
 2002 – Listed in BSE and NSE
 2003 – Operations rebranded under
single ‘Airtel’ brand
 2005 – Pan India presence achieved
through expansion to Andaman and
Nicobar islands.
 2009 – International operations
commences in Sri Lanka
 2010 – Expansion to Africa by the
acquisition of Zain Telecom
 2012 – Operations commences in
Rwanda, Africa.
 2012 – Becomes the 4th
largest
operator in the world
 2014 – Crosses 200 million customer
mark in India
Products and Services
Mobile
 Prepaid
 Postpaid
Broadband & Internet
 Speed on demand
 Airtel PC secure
 Airtel Net PC
 IPTV

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Digital TV
Data and IP Solutions
Wireless Internet
 Data Card
 USB Modem
Email on the go
 Windows Mobile 5.0
 Airtel Easy Mail
Calling Cards
 International Calling Cards
 Airtel Call Home
 Airtel World Calling Cards
Achievements and recognition
 Ranked fourth in Transparency 2013
as Airtel wins top honours at the 7th
Frost & Sullivan ICT Awards 2008
 Voted India’s most innovative
company, in a survey conducted by
The Wall Street Journal.
 Voted the 2nd Most Trusted Service
Brand in the Annual Economic
Times–Brand Equity, Most Trusted
Brands survey.
 Won the Platinum Trusted Brand
Award in the Mobile Service provider
category in the Reader's Digest Asia
Trusted Brands Survey .
 Bagged the 'Wireless Service
Provider of the Year' award at the
2008 Frost & Sullivan Asia Pacific ICT
Awards.
 Voted India’s most innovative
company in a survey conducted by
The Wall Street Journal in 2008

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 Winner of the Gallup Great
Workplace Award – Gallup
Consulting, 2008
 2nd Most Trusted Service Brand –
Economic Times–Brand Equity, Most
Trusted Brands survey 2008
 Best Content Service Award for its
Farmer Information Dissemination
Platform for Bharti Airtel’s joint
venture with IFFCO, IKSL
 Best Project Management Award for
Gujarat e–GRAM project – World
Communications Awards 2008
 ‘Best Telecom Company’ at the NDTV
Profit Business Leadership Awards
 Best Carrier India for innovative
products & services and efficient cost
models and the Ovum Telco–
Transformation award recognizing
philosophy and execution of a
successful outsourcing strategy at
the Telecom Asia Awards 2008
 Sunil Bharti Mittal was awarded the
GSM Association Chairman’s Award
2008. The highest honour in global
telecom sector, recognized his
tremendous contribution to the
development of India’s telecom
sector
 Sunil Bharti Mittal adjudged the
Business Leader Transforming India,
2008 at the NDTV Profit Business
Leadership Awards
 Bharti Airtel has won the ‘Most
Preferred Cellular Service Provider
Brand’ award at the CNBC Awaaz
Consumer Awards in Mumbai.
 Received the prestigious
Businessworld Corporate Social
Responsibility Award 2009–2010.
Major Promotional
Campaigns
AirTel followed a lot of promotional activities
over the years which helped it to grow. Here
are some major promotional strategies:-
1.Airtel Jingle- A.R. Rahaman
16 states, 600 million people, one service
provider
This music went on to become
the “Airtel Signature Tune”

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Target: People who need wireless
network, people who want to connect on
the go, people who want to be the part of
the revolution of wireless communication
2. Join the Dots.
“Few relation are
very important,
they cant be avoid
keep connected with Airtel”
Target: special relations like Son,
Daughter, Wife, Mother, Grandfather
3. Communication Boundaries
“Deewarein gir jaati hain,
faasle mit jaate hain,
jahan do baatein ho jaati hain
(Barriers break when people talk).”
Target: Long distance relationship
like son away from home, husband
on business trip, Friends separated
for career.
4. Endless Goodbye
“A man and his girl are
never apart even after
they say goodbye”

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This ad was made with the launch of
AirTel 3G which focused on video call.
Target: people who always want
to see and talk with each other
This ad was Nominated as Best Ad in
CANNES Festival in 2010
5. Street Dance
“Dil Jo Chahe Pass Laye”
Wherever you go, carry
your entertainment with
you
Target: People who wanted
entertainment on the go.
Live entertainment on airtel 3G.
6. Together Good Things Happen
“Life is all about
experience”
“You cannot be alone
when 110 million people
are connected with you”
This ad featuring shahrukh khan
was to connect his fans with
AirTel
Target: Aspirating People, close
friends, people who loves
networking, people who want to
be together

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7. Har Ek Friend Zaroori Hota Hai
Besides entertaining one and all
with its catchy jingle, the ad
served to position Airtel as a
brand that stands for friendship,
and helps one to stay in touch
with all kinds of friends.
“Every Friend is
important and AIRTEL
connects each friend.”

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Target: Friends-The early
morning friend, the late night
savior, the guy who throws his
house open, the ones who borrow
money from you, the ones who pay
for you - the list is endless…….
8. Jo Tera Hai Wo Mera Hai
“Friendship ki sharing
humesha on rakhe AIRTEL
INTERNET”
Target: Teenagers, youngsters,
Tech Savvy
9. Power of Human Expression
“Human Expression has
great powers. So Express
Yourself.”

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Target: To promote AirTel’s tagline
EXPRESS YOURSELF
9. The SMARTPHONE NETWORK
“Kabhi kabhi bas ek
smartphone life me thoda
magic la sakta hai.”
“Khaas smartphones ke liye
bana hai AIRTEL, the
smartphone network”
Target: All smartphone users.
Smartphone is the major player in
cellphone market.
10. AIRTEL 4G Challenge
“Is se faster network mile toh
lifetime mobile bill free.”
On the Launch of AIRTEL 4G in India,
AIRTEL claimed to be the fastest
network in India in terms of internet
connectivity.

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Target: All those who want best
internet speed. Businessmen.
WHAT DOES AIRTEL OFFER?
With Airtel, the subscriber wouldn't just get
a personal phone that lets him/her be in
touch, always, but also gets a host of
benefits that let him/her manage his/her
time like never before.
An Airtel subscriber is provided with a
Subscriber Identity Module Card (SIM card) -
that is the key to operating his/her cellular
phone. His card activates Airtel cellular
services and contains a complete micro-
computer chip with memory to enable one
to enjoy one's cellular phone thoroughly.
Each SIM card contains a PIN code (Personal
Identity Number) which may be entered by
one. Just plug your SIM card into your
cellular phone, enter the PIN code and it
becomes 'your' personal phone'.
PRODUCT LIFE CYCLE
The pattern of cellophane subscriber growth
observed elsewhere in the world reveals
that the growth in the market is initially slow
followed by a sharp acceleration, but so far
that has not happened in India. As far as the
Product Life Cycle is concerned. Indians are
at the beginning of the maturity stage.
Basically, the company is tasked with
the work of operating
telecommunication services in the
larger Indian subcontinent. The
company’s business services include

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mobile services, enterprise services
and Telemedia services. The mobile
services comprise of fixed wireless
services and mobile services which
use GSM network technology across
major telecommunication circles in
the country.
With a Pan-India presence, Airtel an
established player in providing 3G
services is now planning aggressively
to roll out its 4G services in a phased
manner. These services are now
available in metros and big cities like
Bangalore and Mumbai. The company
also provides world class landline
telephone and broadband services
and the enterprise unit across 95
cities in India. Some of Bharti Airtel
competitors include the following:
 Idea
 Tata Docomo.
 Reliance Communications Limited
 Bharat Sanchar Nigam Ltd.
 Vodafone (strongest competitor)
Products in the marketing mix
of Airtel
The company provides a wide array of
products and services. In order to
retain the maximum number of
customers, Airtel has tried to provide
as many products and services as
possible in order to keep the
customers. The following is a list of its
products:
 Airtel Pre-paid services
 Blackberry Wireless Handheld
 Airtel Post-paid services
 Value added services like instant balance
inquiry, caller line identification, 24 hour
recharge facility, multimedia messaging
service, call wait & call Hold, Caller divert,
Airtel Live portal
 SMS based information services
 Voice mail services
 Hello tunes, Ring tones,
 Ringtones and hello tunes offers
 Easy post-pay bill payment solutions
 Enterprise Solutions

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Place in the marketing mix of
Airtel
Airtel’s penetration in India is quite
impressive because the services and
networks can be found even in India’s
remotest regions. Currently, gross
subscriber base has pass the 200
million mark while the total wireless
subscriber base for CDMA, GSM and
WLL is about 162 million. Clearly, the
customer base of Airtel is strong in
India. It is also worth mentioning that
millions of the network’s lines are
added per year.
Airtel enjoys a well distributed
network of distributors including
even businesses like groceries and
chemist outlets. One of the things that
have made Bharti Airtel a force to
reckon in telecommunication
industry in India and Africa is that it
has the strategy of making the first
moves and emerging as a winner. It
has managed to buy Kuwait’s Zain
and Tata steel in the past, making it a
top 5 wireless carrier in the world by
subscription.
 Wider distribution network as
compared to competitors
 Network is widespread bringing many
customers daily to Airtel
 Fourth largest mobile operator in the
world with presence in 20 countries
Promotion in the Marketing mix
of Airtel
Airtel engages in aggressive
marketing strategy ranging from
traditional print media to social
network marketing. However, the
company’s recent rebranding efforts
bombed in the market and were not
received positively. The company also
engages in large scale TV and print
advertising. The company frequently
uses big celebrities who endorse the

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services. The company also managed
to create its signature tune from Oscar
winning musician A.R.Rahman which
has become one of the most
downloaded tunes in India.
It is also interesting to note that even
such seemingly redundant activities
like providing wallpapers and
screensavers to computer users has
proved a very effective marketing
strategy. The company also offers
special discounts and offers to its
subscribers.
Apart from that Airtel has been hiring
several figures from Bollywood right
from the legendary Amitabh Bachhan
to Vidya Balan as their brand
ambassadors. The God of cricket,
Sachin Tendulkar too has been a part
of their advertisement campaigns too.
The advantage of Airtel is that I goes
regional with its advertisement
efforts.
Some salient points about the
promotions of Airtel are
 Uses ATL(Above the line) and
BTL(bellow the line) activities
 Makes an effort to go regional
 Recent rebranding effort has failed in
the market
 Has good word of mouth and a good
brand image.
Price in the marketing mix of
Airtel
The company uses competitive
pricing strategy just like any other
network providers because of the
competition which is present in this
sector. However, Airtel also provides
flexible pricing mechanism
depending on the prevailing market
conditions. For instance, when the

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company relaxes taxation, it also
reduces its prices across all affected
products. The make my plan
introduced by Airtel was a smart
strategy as customers could now
modify their plan as they see fit.
Corporate Social Responsibility
The Indian economy has seen a significant
development in the last two decades. Several
hundred million people are benefiting from the
country's progress. Concurrently, India's
population too has risen to more than 1.2 billion,
placing an increasing burden on existing
resources. Access to basic services like
education, health, financialservices, banking etc.
are often beyond the means of the common
person.
Airtel's sustainability journey endeavours to
contribute further to our society and to our
environment. It is our firm belief that not a single
man, woman or child should be denied access to
education, health and prosperity.
We believe in social inclusion of people
everywhere, and have made this the
cornerstone of our sustainability programme.
We leverage our network presence, reach and
accessibility, through mobile telephony, direct-
to-home television and broadband services, to
contribute towards a sustainable future, not just
for people everywhere but also for our planet
and economy. We are confident that we can be
a force of good, positive change, in society and
also augment the efforts of the government,
public-private groups, Bharti Foundation and
NGOs in the area of sustainability.
In 2011, we made a commitment to widen our
sustainability journey. It is with this commitment
towards sustainability, Airtel has been able to
maintain a balanced approach towards all three
dimensions of sustainability and quests to
progress on the path of sustainability in the years
to come.
Anchored deeply into its business strategy,
sustainability and corporate social
responsibility are fundamentals to Airtel's
business commitments and initiatives. For
Airtel, sustainability is about a responsible

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business approach that creates long-term
stakeholder value by taking into consideration
every dimension of how business operates in
the social, cultural and economic environment.
Airtel strongly believes that its approach will
help create a long-term shared value for its
customers, employees, suppliers,
shareholders and the community.
Through its pioneering initiatives and
innovations, Airtel has continuously quested to
bring a transformational change by delivering
societal development and a positive
environmental footprint. Airtel's 'Blueprint for
Social Inclusion' is one of the instances,
which makes sure that millions of people with
no network access are included and
empowered with digi-presence.
Our goal: Millions more are
included and empowered
through sustainable social and
economic development
Governments from across the world have widely
acknowledged internet accessibility as an
imperative for long-term economic growth.
Apart from providing public services like e-
governance, health, education and
entertainment, the internet has opened up new
avenues for growth, helping economies become
and remain connected and highly competitive. A
large part of today's information is accessible on
the internet and in other electronic forms.
Digi–presence at Airtel means creating a
platform for digital accessibility of
telecommunication, internet and digital
television services. We are determined to take
the benefits of digi-presence beyond urban or
affluent areas to remote areas.
"No one left out" is a commonly heard call to
action at Airtel.
We believe that telecom connectivity is an
important medium to achieve social and
economic inclusion for all Indians. We are
committed to providing robust and dependable
telecom services to customers even in adverse
terrains and geographies. Airtel is the only
operator which provides coverage in a fully
underground mine in the Tehri hydro power
plant. We have connectivity at the highest
motorable road, at Khardung La pass, in Ladakh.
We also connect fishermen off the coast of
Kerala, and in the sparsely populated, dense
forests of the Sunderbans.

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In order to strengthen our network resilience,
we use the Automatically Switched Optical
Network (ASON) technology. This ensures
service continuity even in the case of multiple
fibre ring failure. This is particularly essential for
Indian conditions, since road expansion is a
constant activity on our national highways and
intra-city roads.
The internet paradigm is changing, from dialup
to broadband, from kilobits to gigabits, and from
connected people to connected things. Our
networked world is changing in speed, size,
scale, and scope. Towards this goal, Airtel has a
sustained annual programme for the expansion
and improvement of our network in both urban
and rural areas. Our 2G network covers almost
all of urban and rural India with a capacity to
connect most of India's population through high
quality voice and data services.
In terms of everyday living, this means that from
Kashmir to Kerala and from Gujarat to Bengal,
people everywhere are increasingly able to
speak, connect, transact and grow. A migrant
labourer in Mumbai, for example, can speak to
his family in Bihar, access regional news and
channels, listen to Bhojpuri music, and send
money home to his friends and family, all
through the Airtel network. With a robust, go-to-
market strategy, backed by 1.3 million
distribution outlets nationally, and a strong
network, we ensure that affordable and
omnipresent services march hand in hand with
our network to benefit people.
mCommerce
While banking and financial services are
permeating across India, there is still a vast
population that is unbanked or under-banked.
India's subscriber base is fast approaching 900
million, with almost 300 million subscribers from
rural areas. Over 50% of these rural subscribers
do not have bank accounts. We believe that the
mobile industry which covers a significant mass
of India's population can utilise its existing
national coverage and infrastructure, and
collaborate with banks to play a significant role

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in enabling financial inclusion as well as payment
services across India.
Payment services on mobile phones have seen a
huge transformation in recent times. The earlier
days offered basic information-based services
such as balance or transactions enquiry, funds
transfer and bill payments. These services
offered immense convenience and flexibility to
customers who could avail these facilities
"Anywhere and Anytime". Today, a mobile
wallet has the potential to cause large scale
digitisation and/ or virtualisation of cash
transactions. Ubiquitous mobile connectivity,
wide distribution network, large scale customer
service infrastructure and robust micro
transaction processing are some of the key
capabilities that Airtel has built over the years.
We are leveraging these capabilities to create a
state-of-the-art payments infrastructure across
the country.
Airtel is one of the first telecom operators in
India to get a licence from RBI to build mobile
payment services. Airtel Money, a product of
Airtel mCommerce Services Ltd (AMSL), is
building a railroad that could transform the
existing payments landscape. Today the benefits
of Airtel Money include utility bill payments for
electricity, water and cooking gas bills,
remittance for medical and education services,
payment of citizen services, convenient
shopping at local kirana (grocery) stores - all of
these without carrying a card or cash or having
the constant worry of losing either.
There is a profound interdependence
between the corporates and communities.
An organisation does not exist in isolation,
detached from the people and communities
it lives in. Both give and take from each
other, and this intertwined relationship
builds and grows over time to be increasingly
beneficial and rewarding.
As a corporate, we make our presence felt in
the communities we serve and also where
our employees live and work. We are

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focused on creating a sustained, positive and
deep-rooted impact on the society at large.
Our philanthropic efforts, employee
volunteerism, and community outreach
initiatives support the desire to be seen as a
trusted partner - one that honours its
commitments and takes pride in the role it
plays in community wellness.
Inequality and discrimination in education of
children with diverse backgrounds and
abilities remains one of the major challenges
in India. We are convinced that holistic well-
rounded development will go a long way in
developing children as the leaders of
tomorrow. With the aim of helping them
actualise their true potential and become
productive members of society, we
concentrated most of our employee
volunteerism and philanthropic efforts
towards our contributions to Satya Bharti
schools . Launched in 2006, the Satya Bharti
School Programme initiated by Bharti
Foundation, the philanthropic arm of Bharti
Enterprises, is one of the largest end-to-end
rural education initiatives undertaken by a
corporate in India.
This programme supports the pursuit of
excellence and aims to set benchmarks for
quality education across the country. The
programme provides free, quality education
to underprivileged children, with a special
focus on the girl child, in the deepest rural
pockets of the country.
SWOT ANALYSIS

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STRENGTHS
 Cost advantage
 Current leaders in quality service
 Largest distribution network
 Ability to constantly innovate
 Highly skilled workforce
 Entrepreneurial zeal
 Airtel’s increased equity and
market cap.
WEAKNESSES
 To prove credibility
 Price pressures
 Need for Government support
 Awareness
 Sales and Marketing
OPPORTUNITIES
 To sustain passion and
commitment
 Airtel’s market share increasing
at other service provider expense.
Thus opportunity to wipe it out.
 Attain higher value services
 Collaborative business needs to
be explored
 Vertical repeatable solutions.
 Low penetration level in rural
markets.
THREATS
 Foreign investment
 Global trends moving from GPS to
WLL.
 Lack of global parity in telecom
tariff
 Other competition

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Telemedia Services
Broadband revolution to
follow wireless revolution in
India
• Pan-India presence of 87
cities
• Operates in the entire
broadband continuum-fixed
line voice and high speed
broadband across Homes and
Office segments, broadband
(via DSL), IPTV, internet
leased line and MPLS services
• Key Performance Indicators
– Voice (wire-line) and Data (DSL)
Presence in 87 top cities in India
– Customer base: 3.4 million
– Broadband penetration at 43.9%
of customer base
-Sept 30, 2014
Digital TV Services
• First Company in India which
provides real integration of all
the three screens viz.
television, mobile and
computer enabling our
customers to record their
favorite TV programs through
mobile and web.
• Launched “Airtel Digital TV”
service in October 2008 as fifth
operator providing Direct-to-
Home (DTH) services in India.
– Subscriber base of ~9.5 million
subscribers
– Present across 639 districts
– Offer 430 channels including 22
HD channels and 4 interactive
services
– Also offers High Definition (HD)
Set Top Boxes and Digital TV
Recorders with 3D capabilities
delivering superior customer
experience.

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Airtel Money
Airtel Money is offered in
India and across all 17
countries of Africa where
Airtel is present
• Airtel Money, Airtel’s semi-
closed wallet has witnessed
phenomenal growth over the
year
The total customer base using the
Airtel Money platform there increased
by 35.4% to 1.8 million from 1.3
million on a sequential quarter basis.
The total number of transactions
jumped by 70.2% on a sequential
quarter basis to 44.2 million in the
current quarter as compared to 26.0
million in the previous quarter.
-Oct 30, 2013
Governments from across the world have
Tower Infrastructure
• Bharti Infratel is a leading tower
infrastructure provider
• Also holds a 42% stake in Indus
Towers,amongst the largest
tower companies in the world,
operating in 15 circles, thereby
enabling the Company to provide
leading pan-India passive
infrastructure services
• Bharti Infratel conducted its
Initial Public Offering in
December 2012, raising $761m
for a 10% stake, current market
capitalization of US$9bn.
• Sharing factor (Tenancy ratio)
of ~2.02x per tower

31. BRAND PROFILE
PAGE NO. 31
Bharti Infratel owns 42%
stake in Indus Towers– one
of the world’s largest
passive infrastructure
providers.
widely acknowledged internet accessibility as
an imperative for long-term economic growth.
Apart from providing public services like e-
governance, health, education and
entertainment, the internet has opened
upesent services march hand in hand with our
network to benefit people.
SOURCES
1.Marketing91.com
2.“MARKETING STRATEGIES OF AIRTEL
AT BHARTI AIRTEL”
by ADITYA BHATT at INSTITUTE OF
MANAGEMENT STUDIES, DEHRADUN

32. BRAND PROFILE
PAGE NO. 32
3. http://www.airtel.in/about-
bharti/investor-relations/company-
profile/fact-sheet/
4.
http://www.airtel.in/sustainability/
5. Investor Presentation, Nov 2014,
Airtel.in
6. airtel promotion:
http://www.campaignindia.in/Bran
d/airtel,12.aspx
7.Youtube.com