PSFK’s Beauty Debrief helps brands in any sector learn the secrets to offering a personalized brand experience. By leveraging this new style of tailoring, entrepreneurs, brands and retailers can craft authentic relationships that meet the consumer wherever they please. Download a full version of the report at: www.psfk.com/report/beauty-debrief

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OVERVIEW PRESENTATION
PERFECTING PERSONALIZATION TO BUILD BRAND ENGAGEMENT
#10 BEAUTY DEBRIEF

2. - 7 trends driving personalization and customization in beauty
- 21 best-in-class examples of tailoring brand experiences for customers
- Engagement strategies for customer-first industry verticals
- Cheat sheets full of statistics, key quotes and interviews
- Plus a 30-page presentation deck
PSFK’s Beauty Debrief helps brands in any sector learn the secrets to
offering a personalized brand experience and the benefits of doing
so. By leveraging a new style of tailoring, entrepreneurs, brands and
retailers can craft authentic relationships that meet the consumer
wherever they please. PSFK’s global researchers pinpoint the key
ingredients that help the beauty industry successfully apply
customization for their customers’ needs. As a result, beauty brands
are now reaching audiences with products and services that can truly
mold to fit their own personal preferences.
The 25 page report includes :
Download the Full Report at: psfk.com/report/beauty-debrief
Access all Reports and Debriefs as a PSFK Member: psfk.com/membership
Get The Full Report
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#BeautyDebrief

3. Version 1.0 | Published February 2017
PSFK’s Beauty Debrief explores how brands and
retailers can help customers find or create their
‘perfect match’ of products and/or services. By
adopting a personalization-first approach to product
creation, recommendation and coaching, companies
can forge brand relationships that satisfy consumers
on functional, emotional and social levels.
Download the Full Report at: psfk.com/report/beauty-debrief
About
This Report
Founder & President
Piers Fawkes
LABS
@PSFK
#BeautyDebrief

4. PERSONALISED
SHOPPING
PERSONALISED
PRODUCT
PERSONALISED
ROUTINE
The Beauty Landscape
Today’s beauty marketplace
consists of product creators,
service providers and retail
outlets that are
experimenting with
customer personalization in
different capacities. These
include offering custom-
made products, tailoring the
shopper experience or
coaching users through
ownership and a routine.
The graphic shows that
brands can paint a more
robust a picture of their
shoppers and help them find
the perfect match of
products, retail experiences
and ownership by blending
different channels of
personalization.

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#BeautyDebrief
Shifts In Beauty Customization
w
Topical Results Holistic Awareness
Daily Routine Evolving Instruction
Reactive Treatments Proactive Care
Consumers Creators

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Strategies For Engaging
Your Customer
w
01 02 03
04 05
Transform
Products Into
Foundations
Create Virtual
And Physical
Playgrounds
Evolve Tools
Into Assistants
Treat
Enthusiasts
As Experts
Engage By
Occasion

7. LABS
@PSFK
#BeautyDebrief
Key Trends Driving The
Beauty Industry
• Custom Components
• DIY Apothecary
• Atomic Personalization
• Lifestyle Reflection
w
• Collaborative Ideation
• Environmental Aesthetician
• Responsive Routine

8. About PSFK Labs
PSFK Labs
42 Bond Street, 6th Floor
New York, NY 10012
PSFK Labs is an innovation consulting firm. Since 2004, our agency team has
helped global corporations concept better products, services,
communications and experiences. Our researchers, analysts and designers
leverage a unique research process with unparalleled access to experts to
identify and develop new business opportunities for brands.
In addition to our client work, PSFK Labs oversees the innovation portal
PSFK.com and produces a series of reports, workshops and events that inspire
creative professionals in their work.
LABS

9. LABS
@PSFK
#BeautyDebrief
SUMMARY PRESENTATION
PERFECTING PERSONALIZATION TO BUILD BRAND ENGAGEMENT
#10 BEAUTY DEBRIEF