Get the Full Debrief: www.psfk.com/report/impact PSFK’s Impact Debrief explores how companies are moving beyond corporate social responsibility to embrace corporate social innovation. In this study, PSFK Labs spotlights emerging trends in the world of social good, offering insights into digital and organizational practices that will help any company elevate their impact and influence. The 25+ page report includes: -Fundamentals for creating corporate social innovation -6 comprehensive trends driving good business -24 best-in-class examples of companies elevating business impact through social good practices -Actionable steps for adopting and elevating a company’s social and environmental goals -Insights and statistical support from industry leaders -Key takeaways for brands and organizations in retail, travel, health, technology and beyond -Plus a 25+ page full presentation deck If you are interested in seeing a presentation of this report or would like to understand how PSFK can help your team ideate new possibilities for your brand, contact us at sales@psfk.com Issue date: March 2016

1. @psfk | #ElevatingImpact
SUMMARY PRESENTATION
HOW TO LEVERAGE SOCIAL GOOD TO DRIVE BUSINESS GROWTH
IMPACT DEBRIEF

2. - Key ingredients to corporate social innovation
- 6 emerging trends driving good business
- 24 best-in-class examples
- Actionable steps for adopting and elevating social and environmental goals
- Insights and statistical support from industry leaders
- Key takeaways for brand and organizations in retail, travel, health, technology
and beyond
- Plus a 25+page full presentation deck
PSFK’s Impact Debrief explores how companies are taking their
corporate social responsibility initiatives to the next level. The report
spotlights innovation in the world of social good, offering insights
into digital and organizational practices that will help any company
elevate their impact and influence.
The 26+ page report includes :
Download the Full Report at: psfk.com/reports/impact
Access all Reports and Debriefs as a PSFK Member: psfk.com/membership
Get The Full Report
@PSFK
#ElavatingImpact

3. About
This Report
Version 1.0 | Published May 2016
Companies who truly embody good business in today's
marketplace aremoving beyond corporate social responsibility to
embrace corporate social innovation. In this study, PSFK Labs
explores how companies are adopting an attitude of “it’s bigger
than us,” owning the impact that their businesses have on people
and the environment and embedding social purpose into their
culture. Find out how innovative organizations are leveraging their
capabilities and best talent to identify disruptive opportunities that
both solve social problems and drive business growth.
Download the Full Report at: psfk.com/reports/impact
“
“

4. Consumer Attitudes
75% of millennials say that it’s either fairly or very
important that a company gives back to society instead of
just making a profit.
The Millennial Consumer Study, Millennial Branding, 2015
Consumers are willing to compromise quality, pay more or
reduce how much they buy if it will have a positive impact
on social or environmental issues.
Global CSR Study Cone Communications/Ebiquity, 2015
Business Impact
On average, 30% of corporate earnings are at stake when
it comes to a company’s relationship with society.
Harvard Business Review, 2016
“Tesla, Chipotle, Ikea, Unilever, Nike, Toyota, Natura, Whole
Foods, Target and GE, the so-called Green Giants, each
generate a billion dollars or more in annual revenue from
products or services that have sustainability or social good
at their core.”
Freya Williams, CEO, North America, Futerra
The Social
Good Landscape
LABS

5. LABS
@PSFK
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LABS
@PSFK
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6 Emerging Trends
In Good Business
1. CHANGE INCUBATORS
2. DIGITAL ASSISTS
3. INCLUSIVE RECRUITMENT
4. RADICAL TRANSPARENCY
5. SUSTAINABILITY ENGINEERING
6. IMPACT R&D

6. LABS
@PSFK
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Identify And Unify Around A Relevant Social Problem
Promote Cross-Functional Integration
Incentivize And Empower Employees
Create Value By Maximizing Sustainability Efforts
Deliver Transparency
Fundamentals For
Corporate
Social Innovation
1
2
3
4
5
LABS
@PSFK
#ElevatingImpact

7. - Fundamentals for creating corporate social innovation
- Comprehensive trends driving good business
- 24 best-in-class examples of companies elevating business
impact through social good strategies
- Actionable steps for adopting and elevating a company’s social
and environmental goals
- Insights and statistical support from industry leaders
- Key takeaways for brands and organizations in retail, travel,
health, technology and beyond
Access the full 25+ page report including:
Download the Full Report at: psfk.com/reports/impact
Access all Reports and Debriefs as a PSFK Member: psfk.com/membership
Read The Full Report
@PSFK
#ElevatingImpact

8. LABS
@PSFK
#ElevatingImpact
ACCESS
INNOVATION
PSFK membership provides you a constantly updated
database of over 50,000 ideas for you to leverage as
you build the future.
PSFK Membership includes access to:
•360+ Innovation Stories Monthly
•Archive of over 55,000 Ideas
•All PSFK Published Debriefs And Reports
•Events and Networking Opportunities
Become A PSFK Member to access all
PSFK Labs Reports: psfk.com/membership
PREMIUMPURPLEBASIC

9. LABS
@PSFK
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About PSFK Labs
PSFK Labs
42 Bond Street, 6th Floor
New York, NY 10012
PSFK Labs is an innovation consulting firm. Since 2004, our agency team has
helped global corporations concept better products, services,
communications and experiences. Our researchers, analysts and designers
leverage a unique research process with unparalleled access to experts to
identify and develop new business opportunities for brands.
In addition to our client work, PSFK Labs oversees the innovation portal
PSFK.com and produces a series of reports, workshops and events that inspire
creative professionals in their work.
LABS

10. @psfk | #ElevatingImpact
SUMMARY PRESENTATION
HOW TO LEVERAGE SOCIAL GOOD TO DRIVE BUSINESS GROWTH
IMPACT DEBRIEF