Get a full copy of the Future of Connected Life at:
www.psfk.com/report/future-of-connected-life
The Future of Connected Life report explores an emerging mix of tech and analog products and services that are baking efficiency, balance, and growth into people’s lifestyles as they transition between different phases in their days and are helping them to live, work and play better.
Featured within this report, readers can find:
- 12 trends driving how people live, work, and play
- 3 overarching themes
- Implications for how individuals and businesses stand to benefit
- Perspectives from leading experts across the globe
- Plus a 40+ page full presentation deck
If you are interested in seeing a presentation of this report or would like to understand how PSFK can help your team ideate new possibilities for your brand, contact us at sales@psfk.com
Published May 2015
All rights reserved. No parts of this publication may be reproduced without the written permission of PSFK Labs.
PSFK presents The Future of Connected Life Report - Summary
1. THE FUTURE OF CONNECTED LIFE
The Consumer Journey To Live, Work And Play Better
SUMMARY
@PSFK | #LWPBetter
Published May 2015
2. GET THE FUTURE OF CONNECTED LIFE
In a connected world, PSFK explores the consumer
journey to live, work and play better.
– 12 trends influencing how people live, work and
play
– 3 over-arching themes
– Implications for how individuals and businesses
– stand to benefit
– Perspectives from leading experts across the
globe
– Plus a 45-page full presentation deck
@PSFK | #LWPBetter
Download the Full Report at:
psfk.com/report/future-of-connected-life
Access all Debriefs and Reports as a PSFK Member:
psfk.com/membership
3. @PSFK | #LWPBetter
Piers Fawkes
Founder & Editor-In-Chief
PSFK.com & PSFK Labs
In the latest thought leadership report from PSFK Labs, our team presents a plan to
lead everyone to a brighter future. We’re responding to the premise (that I’m sure
that many of you acknowledge) that our connected world seems to bring as many
challenges as it does opportunities.
PSFK Labs’ Future of Connected Life report explores an emerging mix of tech and
analog products and services that are baking efficiency, balance, and growth into
people’s lifestyles as they transition between different their various phases
throughout their days.
In our Effectiveness & Productivity theme we explore how on-demand services and
creative life hacks are helping people offload key responsibilities and make better use
of their time.
In our Balance & Awareness theme, we look at how people are achieving better peace
of mind by living synchronously in the cloud, while finding time to unplug from their
devices at key moments.
Finally in our Growth & Personal Development theme, we examine an ever-
expanding range of platforms and services that are changing how people achieve
their goals.
We see this report serving as a guide for companies to respond to the changing
needs of their customers so that we can all live more happy, healthy, and productive
lives.
ABOUT THE REPORT
Download the Full Report at:
psfk.com/report/future-of-connected-life
Published May 2015
4. @PSFK | #LWPBetter
Scott Lachut
President of Research &
Strategy, PSFK Labs
Modern life is a study in extremes. The rapid rise of technology
and its successive integration into nearly every facet of our lives
has left many of us figuring out how to adapt to its
omnipresence rather than the other way around. At the same
time, these very same devices offer the promise of making us
more productive, expanding our social circles, and achieving
our personal goals.
The result is that the boundaries that used to exist between live,
work and play have for all intents and purposes disappeared.
The impacts of this are very real. People are faced with a
barrage of notifications coming during client meetings or family
dinners. With all these devices pinging us and vying for our
attention, how do we know what is important?
The desire to slow down, unplug and refocus has caused many
of us to rethink our relationship with the devices that populate
our lives. At the same time, it's becoming clear that not every
technological innovation is useful or even necessary.
With this report, the team at PSFK gathered the newest
products, services and technologies from the marketplace that
are helping people become their best selves while immersed in
a tech-driven world. The aim of this report is to provide brands,
organizations and culture-makers with inspiration to cater to
the competing desires and changing needs of the connected
consumer of tomorrow.
5. THE CONNECTED
LANDSCAPE
10%have checked
their phone
during sex
70%of Americans check
their smartphones
every 6 minutes
79%feel it will be
harder to reach
their financial goals
than it was for
their parents
80%think flexible work is
important for a
positive work-
life balance
41%of employees are
required to be
in contact outside
of work
Stress-related
health issues
cost the US
$180Bper year
The Modern Consumer:
Never Alone, Always Connected,
Constantly Consuming,
Often Sedentary
7. Embrace Every Unknown
Meld With The Network,
Sense The World Around You
Ramp Up & Up
Make Friends Every Day
Lose Them Just As Fast
Do What You Want &
Nothing You Don’t Want
Be Anything You Choose,
When You Want To
6 STEPS TO LIVE WORK PLAY BETTER
1.
2.
3.
4.
5.
6.
8. 1. EMBRACE EVERY
UNKNOWN
Release control, own nothing and dial-in to a world of instant
service and constant provision. Awake with nothing planned,
tap into the culture of right time, right place, right now.
9. 2. MELD WITH THE NETWORK,
SENSE THE WORLD AROUND YOU
Fuse yourself into a network of sensors that provide
assistance and connection with loved ones, your
community and colleagues. Understand both the near
and distant world around you in real time.
10. 3. RAMP UP & UPHyper focus your learning needs and evolve yourself
day by day to master any subject. Embrace continual
personal growth and accept the fact that you can
(learn to) do anything.
11. 4. MAKE FRIENDS EVERY DAY,
LOSE THEM JUST AS FAST
Connect with likeminds through instant matchmaking
to help you meet your needs across the live, work and
play spectrum. Unload them and remix your network
as your goals change and evolve.
12. 5. DO WHAT YOU WANT &
NOTHING YOU DON’T WANT
Delegate the life of chores to the machine,
laser-focus task by task as you get
everything you need delivered.
13. 6. BE ANYTHING YOU CHOOSE,
WHEN YOU WANT TO
Be the expert, live the life. Curate a dynamic lifestyle
which gives you the freedom to present multiple
personalities to different people.
14. READ THE FULL REPORT
In a connected world, PSFK explores the consumer
journey to live, work and play better.
– 12 trends influencing how people live, work and
play
– 3 over-arching themes
– Implications for how individuals and businesses
– stand to benefit
– Perspectives from leading experts across the
globe
– Plus a 45-page full presentation deck
@PSFK | #LWPBetter
Download the Full Report at:
psfk.com/report/future-of-connected-life
Access all Debriefs and Reports as a PSFK Member:
psfk.com/membership
15. ACCESS
INNOVATION
PSFK membership provides you a constantly updated
database of over 50,000 ideas for you to leverage as
you build the future.
PSFK Membership includes access to:
•360+ Innovation Stories Monthly
•Archive of over 55,000 Ideas
•All PSFK Published Debriefs And Reports
•Events and Networking Opportunities
Become A PSFK Member to access all
PSFK Labs Reports: psfk.com/membership
PREMIUMPURPLEBASIC
16. ABOUT PSFK LABS
PSFK Labs is an innovation agent. We leverage the
research skills, expert network and editorial reach of
PSFK.com to offer consulting and thought leadership
services to the world's most future forward companies,
helping them develop new products, services, and ways
to interact with their consumers. PSFK Labs has worked
with Apple, BMW, Google, Nike, Red Bull, Samsung,
Target and many other leading brands.
If you are interested in seeing a presentation of this
report or would like to understand how PSFK can help
your team ideate new possibilities for your brand,
contact us at sales@psfk.com
17. THE FUTURE OF CONNECTED LIFE
The Consumer Journey To Live, Work And Play Better
SUMMARY
@PSFK | #LWPBetter
Published May 2015