PSFK’s Entertainment Debrief examines the vast ecosystem of omnipresent media, where content can be found anywhere in any form. The report explains how effective storytellers need to create malleable platforms that can adapt to fan’s changing preferences and provide the tools to turn viewers into creative collaborators and casual users into curators.

1. @PSFK | #EntertainmentDebrief
SUMMARY PRESENTATION
MEDIA IN THE AGE OF OMNIPRESENT TECH
#9 ENTERTAINMENT DEBRIEF

2. - 7 trends showcasing best-in-class examples of pioneering entertainment
platforms, tools and experiences
- 21 best-in-class examples showcasing the latest developments in the
entertainment industry
- Lessons for content creators, brand content supervisors, and entertainment
creatives
- Insights and statistical support from industry leaders
- Plus a 35-page full presentation deck
PSFK’s Entertainment Debrief examines the vast ecosystem of
omnipresent media, where content can be found anywhere in any
form. In this new age of entertainment, developers need to create
malleable platforms that can adapt to fan’s changing preferences,
while providing the tools to turn viewers into creative collaborators
and casual users into curators.
The 25 page report includes :
Download the Full Report at: psfk.com/report/entertainment-debrief
Access all Reports and Debriefs as a PSFK Member: psfk.com/membership
Get The Full Report @PSFK
#EntertainmentDebrief

3. Version 1.0 | Published January 2017
How do we re-imagine the cinema, living room, music studio or
production house for the next generation of omnipresent tech?
In 2015-2016, VR and AR manifested the arrival of increasingly
interactive and immersive content. Today, an evolving network of AI,
autonomous assistants and ambient ecosystems are introducing
entertainment that is not only interactive, but also contextually-
aware, always present, and malleable in its plot.
Download the Full Report at: psfk.com/report/entertainment-debrief
About
This Report
Founder & President
Piers Fawkes
LABS
@PSFK
#EntertainmentDebrief

4. Shifts In Content Culture
w
Static Content Immersive Experience Seamless Integration
Spectators Participants Influencers
Consumption Curation Creation
One Screen Multiple Screens Fluid Screens
LABS
@PSFK
#EntertainmentDebrief

5. Integrate AI
Algorithms
So You Want To Make A Movie...
w
01
Involve The
Audience
Engage
All Senses
Produce For
Multiple
Mediums
Capture The
Emotion
02 03
04 05
LABS
@PSFK
#EntertainmentDebrief

6. The Future Of Branded
Entertainment
w
Integrate
Environmental
Triggers
Bring
Audiences
Together
Curate
Media
Libraries
Celebrate
Consumer
Content
03
04
01
02
LABS
@PSFK
#EntertainmentDebrief

7. LABS
@PSFK
#EntertainmentDebrief
7 Emerging Trends Directing
The Entertainment Experience
• Contextual Playlists
• Conversational Curation
• Remote Synchronization
• Migrating Content
w
• Responsive Home Theater
• AI Directors
• Remix: You

8. LABS
@PSFK
#EntertainmentDebrief
Today’s entertainment
landscape consists of
content creators,
platforms for distribution
and social sharing, and
hardware for media
consumption.
As hardware technologies
sync into connected
ecosystems and platforms
move into the background
of everyday living, brands
are hedging risk by
expanding, acquiring or
partnering across
categories—creating
leaders that touch all
aspects of the
entertainment industry.
Mapping The
Entertainment Landscape
w

9. About PSFK Labs
PSFK Labs
42 Bond Street, 6th Floor
New York, NY 10012
PSFK Labs is an innovation consulting firm. Since 2004, our agency team has
helped global corporations concept better products, services,
communications and experiences. Our researchers, analysts and designers
leverage a unique research process with unparalleled access to experts to
identify and develop new business opportunities for brands.
In addition to our client work, PSFK Labs oversees the innovation portal
PSFK.com and produces a series of reports, workshops and events that inspire
creative professionals in their work.
LABS

10. - 7 trends showcasing best-in-class examples of pioneering entertainment
platforms, tools and experiences
- 21 best-in-class examples showcasing the latest developments in the
entertainment industry
- Lessons for content creators, brand content supervisors, and entertainment
creatives
- Insights and statistical support from industry leaders
- Plus a 35-page full presentation deck
PSFK’s Entertainment Debrief examines the vast ecosystem of
omnipresent media, where content can be found anywhere in any
form. In this new age of entertainment, developers need to create
malleable platforms that can adapt to fan’s changing preferences,
while providing the tools to turn viewers into creative collaborators
and casual users into curators.
The 25 page report includes :
Download the Full Report at: psfk.com/report/entertainment-debrief
Access all Reports and Debriefs as a PSFK Member: psfk.com/membership
Get The Full Report @PSFK
#EntertainmentDebrief

11. PSFK MEMBERSHIP
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discover, save and share them.
Get all the reports with a
PREMIUMPURPLEBASIC
PSFK.COM/MEMBERSHIP

12. @PSFK | #EntertainmentDebrief
SUMMARY PRESENTATION
MEDIA IN THE AGE OF OMNIPRESENT TECH
#9 ENTERTAINMENT DEBRIEF