The document outlines plans for expanding Philadelphia's bike share program to improve social equity. It discusses establishing bike share as an affordable and accessible transportation option that connects communities across the city. A $5.9 million grant will fund research on barriers to bike share use among low-income residents, targeted marketing, installing 20 stations in low-income areas, and a universal access program without credit card requirements. The grant also aims to develop national best practices through research, convenings, and challenge grants to other cities and non-profits.

1. Aaron Ritz City of Philadelphia
Building better bike share
Advancing Social Equity in Bike Share
Linda Bailey NACTO
Zoe Kircos
People for Bikes

2. Building Better Bike Share—Advancing Social Equity in Bike Share
VISION STATEMENT
Philadelphia Bike Share Strategic Business Plan 2014
Philadelphia’s bike share system will establish a new mode of transportation for Philadelphia, one that is affordable for riders, healthy and safe to use, is environmentally friendly, and financially sustainable to operate. Bike share will be an important part of the city’s integrated public transportation network, connecting communities to more destinations across the city.

3. Building Better Bike Share—Advancing Social Equity in Bike Share
VISION STATEMENT
Philadelphia Bike Share Strategic Business Plan 2014
Philadelphia’s bike share system will establish a new mode of transportation for Philadelphia, one that is affordable for riders, healthy and safe to use, is environmentally friendly, and financially sustainable to operate. Bike share will be an important part of the city’s integrated public transportation network, connecting communities to more destinations across the city.

4. Building Better Bike Share—Advancing Social Equity in Bike Share
VISION STATEMENT
Philadelphia Bike Share Strategic Business Plan 2014
Philadelphia’s bike share system will establish a new mode of transportation for Philadelphia, one that is affordable for riders, healthy and safe to use, is environmentally friendly, and financially sustainable to operate. Bike share will be an important part of the city’s integrated public transportation network, connecting communities to more destinations across the city.

5. Building Better Bike Share—Advancing Social Equity in Bike Share
VISION STATEMENT
Philadelphia Bike Share Strategic Business Plan 2014
Philadelphia’s bike share system will establish a new mode of transportation for Philadelphia, one that is affordable for riders, healthy and safe to use, is environmentally friendly, and financially sustainable to operate. Bike share will be an important part of the city’s integrated public transportation network, connecting communities to more destinations across the city.

6. Over 430,000 Philadelphians live near the poverty line.
Bike share could provide nearly half of those people with an affordable means of transportation to jobs and opportunities.

7. Developing a Replicable and Socially Equitable Bike Sharing Model
$5.9 Million Award
Term: 2014 - 2017
Direct Grant Recipients
$3.9 M for Philadelphia Intensive Program $2 M for National Program

8. Philadelphia Intensive Intervention
•Research: Understanding the barriers to bike share use by low-income residents
•Marketing: Using the information learned during the research phase to develop appropriate activities and materials to help promote bike sharing within low-income communities;
•System Infrastructure: 20 bike share stations to be located in low-income areas;
•Universal Access Program: Develop and support a program for members without credit cards and create reserve fund.

9. National best practices development and challenge fund
•Research and Results Tracking: sponsored research, reports and industry clearinghouse
•Professional Development and Network Building: bi-annual meetings, targeted webinars, workshops and national conference (2015)
•Bike Share Social Equity Challenge Fund: competitive matching grant program for cities and local non-profits
people
for
bikes

10. Building Better Bike Share—Advancing Social Equity in Bike Share
Next Steps—National Focus
Year 1— Collecting best practices
Define research focus & scope
First round competitive grants
LOI Round, October 2014
Invited applications completed Dec/Jan
Selection finalized Spring 2015
Year 2— Dissemination & Performance Measurement
National Conference
Second round Competitive grants
Year 3— Implementation & Effectiveness Analysis
Development of best practices