This document discusses strategies for using social media and radio journalism to improve content creation and sharing. It recommends (1) creating a blog to showcase work, (2) sharing the blog on social media, (3) building an online community through social media interactions, (4) monitoring feedback, and (5) improving based on feedback. It also discusses using a collaborative model like Carlos Jean's Plan B, where people can build on an original content base, to create radio content. Social media are presented as important tools for both personal branding and collaborative content creation.
[Rob Shaw] Engaging Social Media and Creating Communities to Enhance Natural ...
Social media for sharing and creating radio contents
1. Social media and
radio journalism
How to improve creation
and sharing content
Paco Núñez-Romero
Universidad CEU Cardenal Herrera
@paco_nro
2. Who am I?
lecturer at CEU Cardenal Herrera University
Press design & Digital communication
Advisor of Final dissertation of Master on
Digital branding and Communication CEU-UCH
Editor of El Rotativo
Journalism Erasmus coordinator at CEU-UCH
Webmaster at IP Europe on Air
9. Rona Daveri
Maszlanka
She was collaborating
in a Marketing online
company and trying
to find a new job.
She realized that it is
very important to
have a clever profile
in social media.
10. – Rona Daveri Maszlanka
“Online world is our shopwindow.
Social media and websites are
nowadays the first output of
ourselves. If people have good
feelings about your online profile,
they will give you and opportunity,
but not before. So, to be present in
social media is very important; it is
necessary be different”
13. Just do it!
People does not want to know what
we are able to do
People want to view/listen what we
are able to do
14. Personal branding
Show what we want people know
about us and our work
Build the knowledge about us
Internet is our partner
15. How do we got it?
Two ways
Botched job Planned job
Medium term
failure
Probability of
success
A strategy is required
16. The strategy
1. Create a blog
2. Share your blog
3. Create community
4. Check the
acceptance
5. Change what is
wrong
17. Strategy: 1. Create
a blog
Platform to show what we know to do or what we love
- Concrete - specialized
- Positive attitude
- Very visual
What would you like to read?
- SEO techniques
- Time schedule
18. Create a blog
Platforms and possibilities:
- Tumblr (Yahoo!)
- Blogger (Google)
- Wordpress (Automatic)
- Wix.com
23. What do we need?
Radio content (personal production)
Blog at wordpress.com (free)
A category for our podcast
iVoox.com account (free)
Logo for our podcast (personal production)
FeedBurner (free)
25. Strategy: 3. Create
community
Use social media as off-line world
Be active in social media
Do not be a transmitter, interact,
search, share, answer…
Be social on-line and off-line
34. Carlos Jean
He is a Spanish DJ and
record producer
He has been a producer
for some of the most important Spanish
and Latin-American artists of the 2000s
He has earn seven Latin Grammy
nominations
35. Carlos Jean’s
Strategy: Plan B
Plan B is an alternative way
of music production by
intercollaboration between
musicians
Jean uploads a music base to the Internet and
anyone can edit it and send it back with some
addition
He counts with collaborations from both
famous and anonymous artists
36. – Carlos Jean
“We try to bring 2.0 philosophy to
music (…) This is the key point of
#PLANB, create songs together that
excite and revolutionize. I put the
bases, you put your talent for mixing
and Ballantine's people help us to
find musicians who want to make
these songs even better.”
37. Live recording violins for “Lead the
way”, of Carlos Jean
Available at http://youtu.be/57u-Gp2Omfw
38. “Lead the way”, final production, from Carlos Jean
Available at http://youtu.be/LMOQCTseh64