Social media for sharing and creating radio contents
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This document discusses strategies for using social media and radio journalism to improve content creation and sharing. It recommends (1) creating a blog to showcase work, (2) sharing the blog on social media, (3) building an online community through social media interactions, (4) monitoring feedback, and (5) improving based on feedback. It also discusses using a collaborative model like Carlos Jean's Plan B, where people can build on an original content base, to create radio content. Social media are presented as important tools for both personal branding and collaborative content creation.
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Social media for sharing and creating radio contents
- 1. Social media and radio journalism How to improve creation and sharing content Paco Núñez-Romero Universidad CEU Cardenal Herrera @paco_nro
- 2. Who am I? lecturer at CEU Cardenal Herrera University Press design & Digital communication Advisor of Final dissertation of Master on Digital branding and Communication CEU-UCH Editor of El Rotativo Journalism Erasmus coordinator at CEU-UCH Webmaster at IP Europe on Air
- 3. A good way to defining myself
- 8. What is branding? ! How do people know us? ! What do we want to be known by?
- 9. Rona Daveri Maszlanka She was collaborating in a Marketing online company and trying to find a new job. She realized that it is very important to have a clever profile in social media.
- 10. – Rona Daveri Maszlanka “Online world is our shopwindow. Social media and websites are nowadays the first output of ourselves. If people have good feelings about your online profile, they will give you and opportunity, but not before. So, to be present in social media is very important; it is necessary be different”
- 12. Just do it!
- 13. Just do it! People does not want to know what we are able to do People want to view/listen what we are able to do
- 14. Personal branding Show what we want people know about us and our work Build the knowledge about us Internet is our partner
- 15. How do we got it? Two ways Botched job Planned job Medium term failure Probability of success A strategy is required
- 16. The strategy 1. Create a blog 2. Share your blog 3. Create community 4. Check the acceptance 5. Change what is wrong
- 17. Strategy: 1. Create a blog Platform to show what we know to do or what we love - Concrete - specialized - Positive attitude - Very visual What would you like to read? - SEO techniques - Time schedule
- 18. Create a blog Platforms and possibilities: - Tumblr (Yahoo!) - Blogger (Google) - Wordpress (Automatic) - Wix.com
- 19. Create a blog = Create content
- 20. Content
- 22. Podcast How to build a podcast? Using Wordpress I am going to show you (DIY)
- 23. What do we need? Radio content (personal production) Blog at wordpress.com (free) A category for our podcast iVoox.com account (free) Logo for our podcast (personal production) FeedBurner (free)
- 24. Strategy: 2. Share your blog Social media are the key
- 25. Strategy: 3. Create community Use social media as off-line world Be active in social media Do not be a transmitter, interact, search, share, answer… Be social on-line and off-line
- 26. An example of being social Heineken
- 27. Heineken's comercial Available at http://youtu.be/-51adxDx83I
- 28. Heineken's answer to nagging in social media Available at http://youtu.be/L1EtoruAMDI
- 29. Strategy: 4. Check the acceptance Monitor your blog - Use statistics from Wordpress - Use Google tools Monitor social media - Hootsuit - Tweetdesk
- 30. Strategy: 5. Change what is wrong Continuous improvement process
- 31. End of sharing contents strategy, but… …Social media for creating?
- 34. Carlos Jean He is a Spanish DJ and record producer He has been a producer for some of the most important Spanish and Latin-American artists of the 2000s He has earn seven Latin Grammy nominations
- 35. Carlos Jean’s Strategy: Plan B Plan B is an alternative way of music production by intercollaboration between musicians Jean uploads a music base to the Internet and anyone can edit it and send it back with some addition He counts with collaborations from both famous and anonymous artists
- 36. – Carlos Jean “We try to bring 2.0 philosophy to music (…) This is the key point of #PLANB, create songs together that excite and revolutionize. I put the bases, you put your talent for mixing and Ballantine's people help us to find musicians who want to make these songs even better.”
- 37. Live recording violins for “Lead the way”, of Carlos Jean Available at http://youtu.be/57u-Gp2Omfw
- 38. “Lead the way”, final production, from Carlos Jean Available at http://youtu.be/LMOQCTseh64
- 39. Could we use Carlos Jean’s Strategy to produce radio contents?
- 40. Could we use Carlos Jean’s Strategy to produce radio contents? I think yes, we can
- 41. What do you suggest?
- 42. Social media and radio journalism How to improve creation and sharing content Francisco Núñez-Romero Universidad CEU Cardenal Herrera @paco_nro