PRINT INDUSTRY REPORT gives the overall picture of advertising on Newspapers and Magazines for the period Feb17. It covers top advertisers, categories and brands, newspapers, magazines and their % share in total advertising
Data Source: Mediatrack
2. Mediatrack monitor the print media data from Karachi, Lahore,
Islamabad Hyderabad ,Multan, Peshawar & Quetta regions.
Mediatrack monitor all type of Ads including Classified, Notices, Job
opportunity and Tender etc along with branded Ads.
But in this report focused only branded category Ads from 38 English,
Urdu & Regional Publications.
For Magazines and Digest all type of advertisement monitored.
Weekly / Monthly / Bimonthly Magazines and Digest monitor for this
study.
6. 0.7%
0.7%
0.7%
0.8%
0.9%
1.0%
1.1%
1.1%
1.2%
1.2%
1.2%
1.2%
1.4%
2%
2%
3%
4%
4%
5%
5%
DHA
LUMS
WORKS AND SERVICES DEPT SINDH
BANK ALFALAH ORBIT REWARDS
SINDH GOVERNAMENT
HABIB BANK LTD
PARK VIEW SIGNATURE APARTMENTS
PUNJAB INFORMATION TECHNOLOGY
SHAUKAT KHANUM HOSPITAL
MINISTRY OF WATER & POWER
PAKISTAN BUREAU OF STATISTICS
MINISTRY OF LABOUR & HUMAN RESOURCES
PARAGON CITY
ROYAL RESIDENCIA LAHORE
UNITED BANK LTD
SPECIAL EDUCATION DEPARTMENT SINDH
MINISTRY OF HEALTH PUNJAB
PUNJAB GOVERNAMENT
PAKISTAN GOVERNMENT
DREAM GARDENS
17. There are 14 Banks in OTHERS
24%
23%
10%
9%
6%
5%
4%
4%
4%
4%
7%
UNITED BANK
HABIB BANK
BANK ALFALAH
SONERI BANK
NATIONAL BANK
MCB
DUBAI ISLAMIC BANK
HABIB METROPOLITAN
FINCA MICRO FINANCE
KHUSHHALI BANK
OTHERS
18. 43%
38%
10%
2%
2%
2% 2%
1%
0%
NEW JUBILEE INS
SINDH INSURANCE
ASKARI GENERAL INS
ADAM JEE INSURANCE
ASIA INSURANCE
STATE LIFE BIMA
RELIANCE TAKAFUL
PAK QATAR TAKAFUL
EFU GENERAL INS
19. 59%
16%
8%
5%
4%
4%
2% 2%
SUFI BANASPATI & OIL
SHAMA BANASPATI & OIL
MUNDIAL OLIVE OIL
GAI BANASPATI & OIL
DALDA BANASPATI & OIL
ITALIA OLIVE OIL
BORGES OLIVE OIL
HABIB COOKING OIL