TV INDUSTRY REPORT gives the overall picture of advertising on TV during the period Jan’16 to Dec’16. It covers top advertisers, categories and brands and their % share in total advertising in terms of minutes along with comparison with 2015. The report also focuses on share of TV channels, share of each genre and ad-spend split over the time slots. DATA SOURCE: MEDIA BANK PAKISTAN BASE: Spot TVC’s IMPORTANT: All the ranking are on the basis of minutes, which does not reflect the ranking on the basis of ad spend.

1. TV Industry Report
January – December
2015 – 2016

2. TV INDUSTRY REPORT gives the overall picture of advertising on TV during the period Jan’16 to Dec’16. It covers
top advertisers, categories and brands and their % share in total advertising in terms of minutes along with
comparison with 2015. The report also focuses on share of TV channels, share of each genre and ad-spend split
over the time slots.
DATA SOURCE: MEDIA BANK
BASE: Spot TVC’s
IMPORTANT: All the ranking are on the basis of minutes, which does not reflect the
ranking on the basis of ad spend.
DURATION: 01 Jan, 2016 – 15 Dec, 2016
For query on DATA, please contact Mr. Chander Kant from Media Bank at:
chander.k@mediabank.net.pk
If you have any other questions, please contact PAS at:
secretariat@pas.org.pk
About the Report

3. TRENDS
2016 vs 2015

4. 2016 vs. 2015
Total Minutes of Advertising
TREND ANALYSIS
0
500000
1000000
1500000
2000000
2500000
3000000
3500000
4000000
4500000
4,421,513 3,636,332
2015
2016

5. QUARTER WISE PERFORMANCE
% of Total Minutes of Advertising
2016 vs. 2015
TREND ANALYSIS
24% 25%
28%
23%24%
27%
24% 25%
0%
5%
10%
15%
20%
25%
30%
Q1 Q2 Q3 Q4
2016
2015

6. ADVERTISERS’
REPORT

7. TOP 10 CATEGORIES
% Minutes of Total Advertising
19%
15%
14%
9%
5% 5% 5%
4%
3% 2%
18%
18%
15%
11% 11%
6%
6% 5%
3% 3%
2%
19%
2016 2015

8. TOP 15 PLAYERS
% Minutes of Total Advertising
20%
7% 6%
6%
5%
4%
3% 2% 2% 1% 1% 1% 1% 1% 1%
14%
6%
4%
5% 4%
4%
4%
1%
2% 2%
1% 1%
3%
1% 1%
2016 2015

9. TOP 15 BRANDS
% Minutes of Total Advertising
2.9%
2.8%
2.2%
2.0%
1.8%
1.5% 1.5%
1.4%
1.3%
1.3%
1.2%
1.1% 1.1%
1.0%
1.0%
2.0%
1.8% 1.7%
1.6% 1.7%
1.2%
1.5%
1.0%
0.9%
0.6%
0.4%
0.9%
1.2%
1.0%
0.8%
2016 2015

10. CHANNELS’
REPORT

11. Top 15 Channels of 2016 -2015
Across All Genre - % Share of Advt. Minutes
4% 4%
4%
3%
3%
3%
3% 3% 3% 3%
3% 3%
3% 3%
2%
3% 3% 3% 3%
3%
3%
2%
2%
4%
3% 3%
3%
4%
3%
2%
2016 2015

12. Top 15 News Channels
% Share of Advt. Minutes
8%
8% 8% 8%
7%
6% 6% 6%
6% 6% 6%
4%
3%
2% 2%
6%
9% 9%
8%
7% 6%
6%
6%
6%
6%
7%
4%
2%
3%
4%
2016 2015

13. Top 15 Entertainment Channels
% Share of Advt. Minutes
8%
8%
7%
7%
6% 6%
6% 6% 6% 5% 5%
4%
3% 3% 3%
9%
4%
6%
7%
6%
7%
6% 6%
7%
3%
5%
4%
0%
3%
4%
2016 2015

14. Top Music Channels
% Share of Advt. Minutes
51%
40%
6%
3%
0%
37%
41%
18%
4%
0%
JALWA 8xm THE MUSIK KASHISH Indus Musik
2016 2015

15. Top 15 Other Channels
% Share of Advt. Minutes
18%
15%
11% 11%
10% 9%
7%
5%
4%
3% 3%
2% 2%
0% 0%
10%
11%
10%
2%
6%
8%
6%
17%
5%
10%
6%
7%
1%
1%
0%
2016 2015

16. Top 15 Regional Channels
% Share of Advt. Minutes
24%
12% 12% 11%
9%
8%
6%
5% 5%
2%
2%
2% 1%
0% 0%
17%
10%
9% 10%
4%
10%
8%
4% 4%
3%
1%
2%
6%
5%
3%
2016 2015

17. % Share of Advt. Minutes
Top 15 Prime Time Channels – Across All Genre
3%
3% 3% 3% 3% 3% 3% 3% 3% 3% 2% 2% 2% 2% 2%
3%
3% 3% 3%
3%
3%
2%
2%
2% 2% 2%
2%
2% 2%
3%
2016 2015

18. Genre Split in 2016 & 2015
% Share of Advt. Minutes
ENT, 42%
NEWS, 40%
MUSIC, 8%
MOVIES, 4%
KIDS, 2%
SPORTS, 2%
HEALTH, 1%
RELIGIOUS,
0%
FOOD, 0%

19. Time Band Split 2016 & 2015
% Share of Advt. Minutes
Prime Time
(19:00 - 22:59),
27%
After
Noon (12:00 -
16:59), 26%Morning
Time (06:00 -
11:59), 17%
Late
Night (00:00 -
05:59), 12%
Evening
Time (17:00 -
18:59), 12%
Late Prime Time
(23:00 - 23:59),
6%

20. THE END
For query on DATA, please contact:
For other queries, please contact PAS at:
secretariat@pas.org.pk
Mr. Chander Kant
chander.k@mediabank.net.pk
0343-2330696