Keynote presentation delivered to the League of Southeastern Credit Unions & Affiliates on topic of personal branding. The audience / attendees were brand new to social media so the content is geared toward an entry level digital marketing audience.

1. Zoom Your Personal Brand
Pam Moore
CEO / Founder
Marketing Nutz
Social Zoom Factor
Social Zoom Factor
#GetRealChat
#SocialZoomFactor
@PamMktgNut

2. Download Personal Branding Zoom Kit:
http://www.themarketingnutz.com/personalbrandzoom
10 Reasons You Need Personal Brand
http://www.socialzoomfactor.com/personalbrand

3. Pam Moore
CEO /Founder
http://www.pamslinkedin.com
@PamMktgNut
Marke&ng
Nutz
Founders
Josh Moore
CCO /Founder
http://linkedin.com/in/joshroinut
@JoshROINut

4. “Experience helping brands of all
size bridge complex gap to social
success.”
why
Marke&ng
Nutz?
Founders have 30+ years
combined experience in B2B
& B2C digital marketing,
corporate brand, startups &
platforms.
“PHD in acronyms not required. We help you fit social
business in a nut shell so you can focus on what you
do best, your business!”
“CEO, best selling author
recognized by Forbes as Top 10
Social Media Power Influencer +
Top 10 Social Media Women
Influencers!

5. Marke&ng
Nutz

6. Embrace
the
JOURNEY!

7. news
no
longer
breaks!
It
tweets!

8. YOU
are the
media

9. People don’t
just buy
things, they
join things

13. These
brands
differen-ate
based
on
their
brand.
They
use
simplicity,
value,
trust,
emo-on
and
human
connec-on.

14. But
they
are
brands,
not
people,
right?

19. Digital
and
social
body
language.
Your
ac&ons
speak
louder
than
your
words

20. My
Brand
is…
• What I say
• What I do
• What I think
• What I tweet
• What I post on Facebook
• What I Instagram
• What I write in email
• What I share
• How I respond
• How I interact on & offline!
• How I drive!
• ME!

21. Got Personal
Branding Strategy?

22. YOU are your brand

23. People don’t buy what you do, but WHY you do it!

25. It’s in our DNA to find people with the same beliefs.

26. Embrace
OPCs
Other
people’s
community
&
content

28. Personal branding goals
• Thought leadership
• Establish brand
• Grow and enhance brand
• Support employer brand
• Enhance career
• Future employment
opportunities
• Ignite OPCs

29. Who are YOU?
• Who are you?
• What do you stand for?
• What value do you offer?
• Who do you offer value for?
• What is your differentiator?
• What do you need to learn?
• What are your strengths?
• What are your weaknesses?
• What’s your OPCs?

30. Stop the excuses
• You are not too busy
• You don’t have to be a:
– Writer
– Programmer
– Brand or social guru
– Rock star

31. Tell
Your
Story
• It’s not only about you
• Engage others
• Share your journey
• Be patient

32. • WHO are you talking to?
• WHAT do they need?
• WHEN will they engage with you?
• HOW can you help?
• WHERE do they want to talk?
• WHY should they care?
Why should you invest?

33. Maslow’s
hierarchy
of
needs
Morality,
creativity,
spontaneity,
problem solving,
lack of prejudice,
acceptance of facts
Self-esteem, confidence,
achievement, respect of
others, respect by others
Friendship, family, sexual intimacy
Security of body, employment, resources,
morality, family, health, property
Breathing, food, water, sleep, homostasis,
excretion
physiological
safety
belonging
esteem
self-actualization

34. Hierarchy
of
social
community
inspira&on
self-
actualization
esteem
belonging
safety
physiological
achieve
connect
inspire

35. Where to start
1. Plan: Goals + Objectives
2. Vision/ Mission
3. Persona
4. Name (consistent, easy to remember)
5. Social Profiles
6. Domain
7. Message House (bio, description, vision)
8. Technology (hosting, measure etc.)
9. Content Strategy

36. You must…
• Pick a name (consistent, easy & memorable)
• Build your persona (create once, use many)
• Secure top networks
– Facebook
– LinkedIn
– Twitter
– Google+
– YouTube
– Instagram
– Tumblr
– Flickr
– Domain

37. Blog
• Home base
• Stays with you always
• Tell stories
• Thought leadership
• Integrated platform for
social presence
• Ignite OPCs via
syndication & guest
blogging

38. LinkedIn
• More than job seeking / recruiting
• Build your brand
• Build your network
• Establish community
• Publish content
• Grow blog readership
• Thought leadership
• Achieve business goals
• OPC baby!

39. Facebook most active
-70% engage on site daily
-45% several times a day
Instagram – 49%
Twitter 36%
Pinterest 17%
LinkedIn 13%
Facebook is
home base for
many people

40. Facebook
• Build your brand
• Storytelling
• Build your network
• Establish community
• Embrace evangelists
• Share content
• Grow blog readership
• Thought leadership
• OPC

41. Twitter
• Ignite your network
• Find relevant content
• Become a curation machine
• Leverage & setup tribes
• Thought leadership
• Blog readership
• Use tools to grow following
(Manage Flitter)

42. Instagram
• Tell stories
• Humanize your brand
• Connect dots with
corporate / employer
• Connect with other
humans
• Integrate with other
networks

43. Video Live Streaming &
Mobile Broadcasting
• Periscope
• Meerkat
• Ustream
• Behind the scenes
• Exclusive content
• Q&A
• Up close and persona
• Broadcast events, launches, news

44. Blogging: Tell your
story
• Medium
• Tumblr
• Wordpress self
hosted
• Hosting: Hostgator
• Themes:
StudioPress,
ThemeForest
• KISS

45. Communities Create Markets
Opportunity Harvest
Free
member
Paid
member
Loyal
evangelist
Community Zone Customer Zone
$$

46. Meaningful
Journey
• Don’t focus on follower
counts… focus on heart
counts
• Look at metrics that help
you understand if
people are believing you
and if they believe the
same.
• Leadership is a choice,
not a rank.
• Leaders go first so they
can protect those who
join their journey.

47.
The
RIGHT
people
will
find
you
if
you
are
authen&c
in
what
you
believe.

48. Questions?
Pam Moore
CEO / Founder
Marketing Nutz
@pammktgnut
Blog: www.pammarketingnut.com
Agency: www.themarketingnutz.com
Podcast: www.socialzoomfactor.com