Take a break from the content marketing hamster wheel with this "binge writing" technique.

1. BINGE WRITING
TECHNIQUE
for taking a break from
the content marketing
hamster wheel

2. BEFORE YOU BEGIN:
PLAN YOUR OUTCOME
Some ideas for what to write:
‣ A month’s worth of blog posts
‣ A group of landing pages
‣ An autoresponder sequence

3. ASK YOURSELF:
What writing project
would help my business
the most right now?

4. DAY 1:
READY, SET, OUTLINE
‣ Grab provisions and reference materials
‣ Eliminate all interruptions
‣ Move a little, then plant yourself in your chair
‣ Create an outline for each piece you’re
going to write

5. PRO TIP:
Mindmapping software,
sticky notes or index cards will
help you create outlines quickly.
Get to it. You can do it.

6. DAY 2:
WRITE
‣ Take each outline and fill in the missing pieces
‣ Make sure any marketing materials end with
a clear call to action
‣ Add headlines and subheads

7. REMEMBER:
Do not edit. Do not polish. Just write.
Don’t stop
until you’re done.

8. DAY 3:
EDIT
‣ Go back and look at your writing with fresh eyes
‣ Check spelling and grammar, remove extra
words, polish your sentences
‣ Keep a consistent structure across all pieces

9. KEEP IN MIND:
Your writing voice should
sound the same throughout.
Does it? If not,
make adjustments.

10. DAY 4:
DESIGN YOUR WORK
‣ Create your work in its final form: sales page;
emails; blog posts, etc.
‣ Add images, and format for readability
‣ Schedule your work to go out into the world

11. THE FINISHING TOUCH:
Double check your work.
Take one last look. Then …

12. … take a break. Unless you’re really smart.
Really smart content
creators use this time
to promote their
content. Some
ideas are …

13. ‣ Create complementary materials on other
platforms (like this SlideShare) and add them
to your blog posts
‣ Create a social media
ad campaign for your
autoresponder series
‣ Email influencers
and ask them to
link to your content

14. Ready to try binge writing?

15. Click to learn more
at Copyblogger.com