Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Content Marketing Binge Writing Technique

24,917 views

Published on

Take a break from the content marketing hamster wheel with this "binge writing" technique.

Published in: Education, Business

Content Marketing Binge Writing Technique

  1. 1. BINGE WRITING TECHNIQUE for taking a break from the content marketing hamster wheel
  2. 2. BEFORE YOU BEGIN: PLAN YOUR OUTCOME Some ideas for what to write: ‣ A month’s worth of blog posts ‣ A group of landing pages ‣ An autoresponder sequence
  3. 3. ASK YOURSELF: What writing project would help my business the most right now?
  4. 4. DAY 1: READY, SET, OUTLINE ‣ Grab provisions and reference materials ‣ Eliminate all interruptions ‣ Move a little, then plant yourself in your chair ‣ Create an outline for each piece you’re going to write
  5. 5. PRO TIP: Mindmapping software, sticky notes or index cards will help you create outlines quickly. Get to it. You can do it.
  6. 6. DAY 2: WRITE ‣ Take each outline and fill in the missing pieces ‣ Make sure any marketing materials end with a clear call to action ‣ Add headlines and subheads
  7. 7. REMEMBER: Do not edit. Do not polish. Just write. Don’t stop until you’re done.
  8. 8. DAY 3: EDIT ‣ Go back and look at your writing with fresh eyes ‣ Check spelling and grammar, remove extra words, polish your sentences ‣ Keep a consistent structure across all pieces
  9. 9. KEEP IN MIND: Your writing voice should sound the same throughout. Does it? If not, make adjustments.
  10. 10. DAY 4: DESIGN YOUR WORK ‣ Create your work in its final form: sales page; emails; blog posts, etc. ‣ Add images, and format for readability ‣ Schedule your work to go out into the world
  11. 11. THE FINISHING TOUCH: Double check your work. Take one last look. Then …
  12. 12. … take a break. Unless you’re really smart. Really smart content creators use this time to promote their content. Some ideas are …
  13. 13. ‣ Create complementary materials on other platforms (like this SlideShare) and add them to your blog posts ‣ Create a social media ad campaign for your autoresponder series ‣ Email influencers and ask them to link to your content
  14. 14. Ready to try binge writing?
  15. 15. Click to learn more at Copyblogger.com

×