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MasterContentMarketing.com
The Lazy
(EFFICIENT)
Approach to 

Content 

Marketing
Content Marketing can feel
like a never-ending slog …
Gotta record
that podcast
Gotta writethat blog post
Gotta post
that Facebook
update
Gotta makethat video
Gotta get
the vid...
What if you could
find a way to make
content marketing
faster, easier, and
more fun?
Presenting
The Lazy
(EFFICIENT)
Approach to 

Content 

Marketing
MasterContentMarketing.com
Content marketing is a creative act,
so approach it like an artist, a
musician, or a dancer.
Make it a practice … you’ll get 

better at the more you often you do it.
AndgetLAZY
The most creative people are
also lazy — EFFICIENT — in
their approach to their art.
Lazy people find the
fastest, easiest way
to do something and
they stick to it.
WhyLAZY?
Lazy people know
how long it takes to
do things and they
give them the time
they need … no more.
WhyLAZY?
Lazy people rely on
rituals and habits —
not willpower.
WhyLAZY?
Let’s build your content marketing habit
theLAZYway
Will you stand or sit?
Write your content
where and how you’re
most comfortable
Where
What kind of lighting do
you prefer? Natural light
or a dark room with a
single lamp?
Where
Is your content creation
station convenient? 

Find a spot you can 

get to easily.
Where
Are all your tools within reach?
Things like a thesaurus, 

dictionary, your 

favorite beverage … 

what else?
Where
What sounds do you want
around you when you
write? Total silence?
Music? White noise?
Where
Can you eliminate distractions?
Content is easier to 

create when you aren’t 

getting interrupted.
Where
What time
of day are you
most creative?
When
Can you block out 

this time several days 

a week to devote to
content creation?
When
Start your content
creation time by 

warming up your 

writing brain.
Warm up
Don’t think. 

Don’t judge. 

Just write.
Warm up
Content marketing is a creative act.
Approach it with lazy efficiency.
Set up your environment to
support your work.
Make content marketing a
creative act by approaching it 

as a habit you look forward to
practicing regularly.
That’s the ...
Get more from
Master
Content
Marketing
MasterContentMarketing.com
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The Lazy (EFFICIENT) Approach to Content Marketing

Content marketing is easier and faster when you approach it like a habit you'll practice — which you'll get better at the more you do. Discover how to make content marketing faster, easier, and more fun with the tips in this presentation from the author of Master Content Marketing.

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The Lazy (EFFICIENT) Approach to Content Marketing

  1. 1. MasterContentMarketing.com The Lazy (EFFICIENT) Approach to 
 Content 
 Marketing
  2. 2. Content Marketing can feel like a never-ending slog …
  3. 3. Gotta record that podcast Gotta writethat blog post Gotta post that Facebook update Gotta makethat video Gotta get the video uploaded
  4. 4. What if you could find a way to make content marketing faster, easier, and more fun?
  5. 5. Presenting The Lazy (EFFICIENT) Approach to 
 Content 
 Marketing MasterContentMarketing.com
  6. 6. Content marketing is a creative act, so approach it like an artist, a musician, or a dancer.
  7. 7. Make it a practice … you’ll get 
 better at the more you often you do it.
  8. 8. AndgetLAZY
  9. 9. The most creative people are also lazy — EFFICIENT — in their approach to their art.
  10. 10. Lazy people find the fastest, easiest way to do something and they stick to it. WhyLAZY?
  11. 11. Lazy people know how long it takes to do things and they give them the time they need … no more. WhyLAZY?
  12. 12. Lazy people rely on rituals and habits — not willpower. WhyLAZY?
  13. 13. Let’s build your content marketing habit theLAZYway
  14. 14. Will you stand or sit? Write your content where and how you’re most comfortable Where
  15. 15. What kind of lighting do you prefer? Natural light or a dark room with a single lamp? Where
  16. 16. Is your content creation station convenient? 
 Find a spot you can 
 get to easily. Where
  17. 17. Are all your tools within reach? Things like a thesaurus, 
 dictionary, your 
 favorite beverage … 
 what else? Where
  18. 18. What sounds do you want around you when you write? Total silence? Music? White noise? Where
  19. 19. Can you eliminate distractions? Content is easier to 
 create when you aren’t 
 getting interrupted. Where
  20. 20. What time of day are you most creative? When
  21. 21. Can you block out 
 this time several days 
 a week to devote to content creation? When
  22. 22. Start your content creation time by 
 warming up your 
 writing brain. Warm up
  23. 23. Don’t think. 
 Don’t judge. 
 Just write. Warm up
  24. 24. Content marketing is a creative act.
  25. 25. Approach it with lazy efficiency.
  26. 26. Set up your environment to support your work.
  27. 27. Make content marketing a creative act by approaching it 
 as a habit you look forward to practicing regularly. That’s the way to master 
 LAZY (EFFICIENT) 
 content marketing!
  28. 28. Get more from Master Content Marketing MasterContentMarketing.com

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