this is a sample questionnaire of cadbury Dairy milk silk.

1. SURVEY ANALYSIS
Questionnaire
1. Name: - ……………………………………………………………
2. Age: - ………………………
3. Gender:-
[ ] Male [ ] Female
4. Do you like to eat Cadbury chocolate?
[ ] Yes [ ] No
5. Which of the following do you prefer?
Plain Chocolate [ ]
White nuts [ ]
With fruit (Raisins) [ ]
With fruit and nuts [ ]
With caramel [ ]
6. If there was a discount on Cadbury Dairy Milk Silk, you think you would
be more likely to buy it?
[ ] Yes [ ] No
7. Approximately, how many chocolate bars would you purchase in one
week?
Less than 5 [ ]
5-10 [ ]
More than 10 [ ]
8. When you think of Cadbury, which chocolate comes to your mind?
Diary milk [ ]
Five stars [ ]
Perk [ ]
Silk [ ]
Any other …………………..
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Survey conducted By Rahul Pandey

2. 9. Do you think that chocolate is a luxury purchase or necessity?
……………………………………………………..................
10.Can you give your favorite chocolate one adjective?
Yummy [ ]
Tasty [ ]
Crunchy [ ]
Other ………………….
11. Which variants you like most Cadbury Dairy Milk Silk?
Milk Chocolate [ ]
Roast Almond [ ]
Fruit &Nut [ ]
Orange Peel [ ]
12. Do you think Cadbury Silk is a commodity consumed by children only?
[ ] Yes [ ] No [ ] May be
13. According to you, which is the most preferred chocolate after Cadbury?
[ ] Amul [ ] Nestle [ ] Campco
14. Do you think now people have become more health conscious that the
need for chocolate has declined?
[ ] Yes [ ] No [ ] May be
15. Do you think sugar free Cadbury chocolate should be more introduced to
attract health conscious people?
[ ] Yes [ ] No [ ] May be
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Survey conducted By Rahul Pandey