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Presentation on


    Types of sampling techniques

Sub- Research methodology




                            By- Pankaj kumar chauhan
11-2


       Types of sampling techniques can be shown as-



                       Sampling Techniques


                Nonprobability           Probability
              Sampling Techniques    Sampling Techniques



Convenience    Judgmental       Quota         Snowball
 Sampling       Sampling       Sampling       Sampling



    Simple        Systematic     Stratified      Cluster   Other Sampling
   Random          Sampling      Sampling       Sampling    Techniques
   Sampling
Non probability sampling:
11-4


Convenience Sampling
 Convenience sampling attempts to obtain a
 sample of convenient (Free from the effort) elements.
  Often, respondents are selected because they
 happen to be in the right place at the right time.

     use of students, and members of social
      organizations
     mall intercept interviews without qualifying the
      respondents.
11-5


Judgmental Sampling
  Judgmental sampling is a form of convenience
  sampling in which the population are selected based
  on the judgment of the researcher.
They select the item what they believe that it could be
  the perfect item for the sample.

      test markets
      expert witnesses used in court
11-6


      Quota Sampling
   Using this method the sample is made up of potential
  respondents of your interview or questionnaire in the
  research.

 male between 18-23, female between 26-30
 Bellow poverty line
 Above poverty line
11-7


Snowball Sampling (Reference)
  In snowball sampling, an initial group of
  respondents is selected, usually at random.

     After being interviewed, these respondents are
      asked to identify others who belong to the target
      population of interest.
     Subsequent respondents are selected based on
      the referrals.
Probability sampling technique
11-9


    Simple Random Sampling
   Each element in the population has a known and
    equal probability of selection.
   Each possible sample of a given size (n) has a
    known and equal probability of being the sample
    actually selected.
   This implies that every element is selected
    independently of every other element.
11-10


Systematic Sampling
   The sample is chosen by selecting a random starting
    point and then picking every ith element in
    succession from the sampling frame.
   The sampling interval, i, is determined by dividing the
    population size N by the sample size n and rounding
    to the nearest integer.

    For example, there are 100,000 elements in the
    population and a sample of 1,000 is desired. In this
    case the sampling interval, i, is 100. A random
    number between 1 and 100 is selected. If, for
    example, this number is 23, the sample consists of
    elements 23, 123, 223, 323, 423, 523, and so on.
11-11


Stratified Sampling (a level or class of society)
   A two-step process in which the population is divided
    into subpopulations, or strata.
   The strata should be more homogeneous than the
    total population.
   The elements within a stratum should be as
    homogeneous as possible, but the elements in
    different strata should be as heterogeneous as
    possible.
   And then, elements are selected from each stratum
    by a random procedure.
11-12


Cluster Sampling
   The target population is first divided into mutually
    exclusive and collectively smaller areas, or clusters.
   Then a random sample of clusters is selected, based
    on a probability sampling technique.
   Elements within a cluster should be as
    heterogeneous as possible, but clusters themselves
    should be as homogeneous as possible. Ideally,
    each cluster should be a small-scale representation
    of the population.
THANK YOU

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Analysis of data

  • 1. Presentation on Types of sampling techniques Sub- Research methodology By- Pankaj kumar chauhan
  • 2. 11-2 Types of sampling techniques can be shown as- Sampling Techniques Nonprobability Probability Sampling Techniques Sampling Techniques Convenience Judgmental Quota Snowball Sampling Sampling Sampling Sampling Simple Systematic Stratified Cluster Other Sampling Random Sampling Sampling Sampling Techniques Sampling
  • 4. 11-4 Convenience Sampling Convenience sampling attempts to obtain a sample of convenient (Free from the effort) elements. Often, respondents are selected because they happen to be in the right place at the right time.  use of students, and members of social organizations  mall intercept interviews without qualifying the respondents.
  • 5. 11-5 Judgmental Sampling Judgmental sampling is a form of convenience sampling in which the population are selected based on the judgment of the researcher. They select the item what they believe that it could be the perfect item for the sample.  test markets  expert witnesses used in court
  • 6. 11-6 Quota Sampling Using this method the sample is made up of potential respondents of your interview or questionnaire in the research.  male between 18-23, female between 26-30  Bellow poverty line  Above poverty line
  • 7. 11-7 Snowball Sampling (Reference) In snowball sampling, an initial group of respondents is selected, usually at random.  After being interviewed, these respondents are asked to identify others who belong to the target population of interest.  Subsequent respondents are selected based on the referrals.
  • 9. 11-9 Simple Random Sampling  Each element in the population has a known and equal probability of selection.  Each possible sample of a given size (n) has a known and equal probability of being the sample actually selected.  This implies that every element is selected independently of every other element.
  • 10. 11-10 Systematic Sampling  The sample is chosen by selecting a random starting point and then picking every ith element in succession from the sampling frame.  The sampling interval, i, is determined by dividing the population size N by the sample size n and rounding to the nearest integer. For example, there are 100,000 elements in the population and a sample of 1,000 is desired. In this case the sampling interval, i, is 100. A random number between 1 and 100 is selected. If, for example, this number is 23, the sample consists of elements 23, 123, 223, 323, 423, 523, and so on.
  • 11. 11-11 Stratified Sampling (a level or class of society)  A two-step process in which the population is divided into subpopulations, or strata.  The strata should be more homogeneous than the total population.  The elements within a stratum should be as homogeneous as possible, but the elements in different strata should be as heterogeneous as possible.  And then, elements are selected from each stratum by a random procedure.
  • 12. 11-12 Cluster Sampling  The target population is first divided into mutually exclusive and collectively smaller areas, or clusters.  Then a random sample of clusters is selected, based on a probability sampling technique.  Elements within a cluster should be as heterogeneous as possible, but clusters themselves should be as homogeneous as possible. Ideally, each cluster should be a small-scale representation of the population.