Amr Sallam

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Currently, I am a Strategic Planner for PG Integrated (formerly Publicis Graphics). Having begun my professional advertising career in Account Management, I was always exposed to all facets of the industry. As a custodian of brands, I immersed myself into their industries and into the minds of their consumers. Instinctively, I voluntarily involved myself in thinking like a strategist: keeping abreast of consumer/market developments, reading about international trends and innovations, getting inspired from the world around me, developing trend reports, identifying brand opportunities and threats, and developing suitable action plans for my clients. In Account Planning I now have the ...

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Amr Sallam

Presentations

Cannes Lions Young Account Planners Academy - The Day in Quotes - Day 1 (June 15th 2014) #CannesLions

Cannes Lions Young Account Planners Academy - The Day in Quotes - Day 2 (June 16th 2014) #CannesLions

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Get Advertising Smart - How do you plan?

How to implement a rebrand

FCB Grid

Mapping the customer experience: innovate using customer experience journey maps

Toilet Paper and Information Sharing: Designing Compelling Information Ecosystems

Midwest UX '12: Mapping the Experience

Numbers every marketer should know

A Hunter's Guide To BS-Free Insights

24 Books You've Never Heard Of - But Will Change Your Life

Digital in 2017: Western Asia

Digital in 2017: Western Europe

Digital in 2017 Global Overview

Digital in 2017: Northern Africa

2017 Digital Yearbook

How Brands Grow : A summary of Byron Sharp's book on what marketers don't know

great planners are schizo

100 Questions for the Young Creative

Activate Tech and Media Outlook 2016

Fjord Trends 2016

London Predictions 2016

Sony Ericsson Brand Book

2016 Digital Yearbook

Digital in 2016

Crispin Porter + Bogusky employee handbook

The Story of Saudi Arabia through the eyes of a Strategic Planner!

Demographics in Saudi Arabia: New Age Of Opportunities - An Aranca Report

We Are Social: Curiosity Stop #5

Food + Drink: Trends and futures

The Value of Numbers (Visualizing Data In Your Next Presentation)

How to ask tough questions without it being tough.