The Arkansas Governor's Conference on Tourism, held March 6-8 in Little Rock, had an attendance of over 600 members of the Arkansas tourism industry. Hannah gave a presentation on the topic of "The Digital Media Landscape - Do you know what you're paying for?"
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64. / 50 million tweets/day
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40 million unique users/mo
representative sample only
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100,000,000 40 million unique users/mo
videos
representative sample only
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100,000,000 40 million unique users/mo
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representative sample only
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-1
where people are
spending their time
100,000,000 40 million unique users/mo
videos
representative sample only
192. 3 people were the final
link for 50% of the
students
193. The Law of the Few...
the success of any kind of social
epidemic is heavily dependent on
the involvement of people with a
particular and rare set of social
gifts
270. Liking your Page
Posting on your Wall
Liking, commenting on or sharing a post, photo,
video etc that you put on your Page
@ mentioning your Page in a post they make
Tagging your Page in a photo
Liking or sharing a check-in deal
Checking in at a Place
271. If you know a company’s
mission, you can figure out
how to work with them.
280. 1. Talking About This:
number of people
interacting on your page
281. Talking about This
Metric
It shows you the number of unique people who have created a ‘story’
about your Page in the last 7 days. The ‘story’ might include people:
Liking your Page
Posting on your Wall
Liking, commenting on or sharing a post, photo, video etc that you
put on your Page
Answering a question you asked using the ‘question’ feature
RSVPing to an event
@ mentioning your Page in a post they make
Tagging your Page in a photo
Liking or sharing a check-in deal
Checking in at a Place
282. Talking about This
Metric
The Point: The more people talking about your business, the
more people you’ll be able to reach on Facebook. You’ll see now
why it’s so important to get people interacting and engaging
with your content.
You might also be interested to know that top brands are
currently getting 0.7% engagement (on average) on this new
metric.
283. Top brands are getting
.7% engagement in the
“Talking About This” metric
Starbucks on 1/12/12: 0.7%
Tennessee Tourism on 1/12/12: 0.7%
287. For the last 500 posts:
1. Reach - # of people who saw the posts
288. For the last 500 posts:
1. Reach - # of people who saw the posts
2. # of Engaged Users
289. For the last 500 posts:
1. Reach - # of people who saw the posts
2. # of Engaged Users
3. # of people Talking about this
290. For the last 500 posts:
1. Reach - # of people who saw the posts
2. # of Engaged Users
3. # of people Talking about this
4. Virality (talking about this / reach)
314. Mavens are
• Develop a loyal fan base
and they will help you
manage the on-going
conversations on your
wall...
315. Love
• A reply tweet from a
follower after we replied
to their original tweet
letting them know we
missed them as much as
they missed Wildwoods.
• The Point: A personal
touch through a message
from a brand is
appreciated and builds
loyalty.