The presentation is made under the guidance of professor Sameer Mathur, IIM lucknow. This presentation tells a few details about the apple company and how it begun and what its current position is, what are the current marketing aspects of the company and what are their future scopes of expansion. The presentation also describes why the company is such a good innovator.

2. Founders of Apple Inc.
Steve Wozniak (1950-present) Steve Jobs (1955-2011) Ronald Wayne(1934-present)
(Electronics engineer, programmer) (businessman, inventor) (administrative oversight)

4. Inovating simple
and easy to use
products

5. Apple’s PRODUCT MIX
Apple’s journey
began with personal
computers, continued
by MAC, moved to
the iPod and the iPad
then ultimately
defined by the
revolutionary iPhone.

6. Current
revenue
comparison
of the
products

7. The iPhone has been
Apple’s most successful
product which brings in
the most revenue. This
can be attributed to the
combination of an
innovative product, pre
existing brand equity
and right marketing
strategy.

8. CONSUMER
ANALYSIS &
MARKET
RESEARCH

9. • Target market segment :-
People between the ages
18-24
• Technology enthusiasts
• Those who seek the peak
of quality or premium
services.
• People who use cell
phones primarily for work.

10. COMPETITION
ANALYSIS

11. In recent years, Apple has faced more serious
competition for its smart phones, tablets and
other handheld devices, especially from HTC
and Samsung.
Investment in R&D is just one way the
company remains a leader in this cutthroat
industry.

13. •Convenience: Age 25-54 On the go
multitaskers.
•Entertainment, tech savvy: Age 18-24
trendsetters, use a lot of apps.
•Premium markets: Upper middle class
people who want to make a statement.

15. Introduced iTunes along with the iPod which
changed the way people listened music.
Changed name from Apple Computers Inc.
to Apple Inc. in order to diversify its product
mix.
Pioneered the touch screen sensor in
iPhone 5.
Spends billions in R&D in order to remain a
leader in global market.

17. They are ready to accept
failure.
Opened stores at prime
location
They invest huge sums on
R&D.
Their leader is a brainstormer

18. iPod’s role in Apple’s success
The iPod was Apple’s first consumer mega-hit
The iPod led Apple’s resurgence, which was
arguably the greatest comeback in business
history.
The iPod made the iPhone possible, which
made Apple the biggest tech company in the
world.
The iPod’s iconic white earbuds were Apple’s
first mainstream wearable devices
Lastly, the iPod perfectly illustrates the formula
that has made Apple successful over and over.

19. What’s next for Apple Inc.
Even though Apple Inc. enjoys a large
market share in the consumer electronic
market, it still needs to think, innovate and
create new products in order to fulfil the
demand of the forthcoming generations.
It should also try to design products
which are economically suitable for
lower background people so as to
target an untouched market segment
and that too a huge one.

20. Creating and offering value to the consumer by innovative
product offering
Understanding the consumer market and then targeting
the correct audience by careful segmentation and
positioning.
Understanding the importance of innovation of a product,
the reason for Apple Inc.’s progress and what the future
holds for the company.

21. Disclaimer
These slides were made by Paras Gupta, IIT Roorkee under the
guidance of Professor Sameer Mathur, IIM Lucknow
Paras Gupta Prof. Sameer Mathur