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                                                            Copyright 2012
                                                                             1
Parry Murphy and Associates              Cost Reduction Specialists


                              Overview
 Executive Summary.
 What Makes PMA Unique?
 Most Critical Key Success Factors.
 Critical Elements of PMA’s Process.
 Highlights of the Process.
 Costs & Incentive Plans.
 Summary.
 How to Arrange a Presentation or Webinar.

                                                                  2
Parry, Murphy and Associates                               Cost Reduction
                                 Specialists
                     Executive Summary
 We help clients reduce the  Fees are based on % of
  amount that they pay for        first year’s actual savings.
  items such as (sample          Vendor retention is a high
  only):                          priority.
    Raw Materials
    Purchased                             Relationships with
       Parts/Components                        vendors improve in vast
      Sub-Contractors                         majority of cases.
      Outside Services
                                           Client controls process.
      Temporary Labor Charges
      Capital Expenditures                Fast results.
      Property Leases
      SG&A Expenses                       Client calculates savings.
      etc.
       Price reductions typically 5-20%
       Reductions achieved, on average, from 80% of targeted vendors.
                                                                              3
Parry Murphy and Associates                          Cost Reduction Specialists

                  What makes PMA unique?
     Experience - knowledge and techniques that work in any
      industry.
     Tools – extensive tools and databases to benchmark client’s
      current supplier pricing.
     Expertise – analytical skills and proven price reduction models.
     Strategies – proven methods that are customized for each client
      situation.
     Speed – price reductions typically obtained 14 days after
      implementation of strategies (some as quickly as same day).
     Success – price reductions typically from over 80% of vendors,
      on average from 5% to 20%.
     Global capability. Process allows for servicing clients
      worldwide.
     Cost competitive – success fees range from 20% to 35% for 1
      year versus industry norm of 50% per year for 3 years.           4
Parry Murphy and Associates                 Cost Reduction Specialists


      The Most Critical Key Success Factors
 It is imperative that “senior management” endorse
  this initiative.
 Client selection of a senior manager to be the Project
  Manager or “CHAMPION” who has the authority to:
     Act as the primary interface between PMA and the
      client.
     Approve ongoing negotiation strategies.
     Ensure client’s employees (liaisons between PMA and
      vendors) support the process.
 A motivated client.

                                                                     5
Parry Murphy and Associates                   Cost Reduction Specialists

          Critical Elements of PMA’s Process
 Client approves the process each step of the way.
 Client can over rule any of PMA’s strategies.
 PMA does not communicate directly with vendors, unless
  specifically authorized by the client.
 PMA guides the process to prevent the client from getting
  backed into a corner.
 Vendor relationships improve by the end of the process.
 Client does calculation of actual savings to determine the
  fee to be paid to PMA.
 Every reasonable effort is made to retain existing vendors.
  Any changes in vendor are totally within client’s control.
                                                                      6
Parry Murphy and Associates               Cost Reduction Specialists


        Highlights of the PMA Process
 Gathering data.
  Research.
  Analysis.
  Employee interviews.
  Review of information.
  Develop strategies.
  Client approval of strategies.
  Coach liaisons.
  Manage negotiation process from start to finish.
  Ongoing Support.
                                                                   7
Parry Murphy and Associates                     Cost Reduction Specialists


                          Fee Options
  Four different success fee options are offered ranging from
   20% to 35%.
  The next slide shows the effective fee %, based on annual
   savings of $500,000, $1 million, $2 million, $3.5 million, $5
   million and $7.5 million respectively.
  Each fee option has a different retainer and savings
   threshold amount. Should the threshold not be achieved,
   the retainer is refunded.
  The 20% fee option applies to large organizations that
   have multiple subsidiaries.

                                                                        8
Fee Options Matrix
                                              Effective   Fee %     Based      On       Savings     of

 Fee %            Retainer     Threshold of                   $1       $2       $3.5       $5       $7.5
See Note 1       See Note 2     savings for   $500,000    million   million   million   million   million
                                retainer to    Savings    Savings   Savings   Savings   Savings   Savings
                              become earned      p.a.       p.a.      p.a.      p.a.      p.a.      p.a.



  35%        $    25,000      $   100,000      40.0%      37.5%     36.3%     35.7%      35.5%    35.3%



  30%        $     50,000     $   250,000      40.0%      35.0%     32.5%     31.4%      31.0%    30.7%



  25%        $    100,000     $   500,000      45.0%      35.0%     30.0%     27.9%     27.0%     26.3%



  20%        $     125,000    $   600,000      20.0%      32.5%     26.3%     23.6%      22.5%    21.7%




 Note: 1. Effective fee % includes the earned retainer after achieving the savings threshold.
       2. Retainer is refundable if savings threshold is not achieved.



                                                                                                            9
Parry Murphy and Associates                   Cost Reduction Specialists


                Incentive Plans & Value
  Employee incentive plan highly recommended.
  How would this work?
     PMA and client each contribute 5% of the success fee to
      an incentive plan fund.
     Fund gets distributed to the key contributors - e.g.
      Champion, liaisons or employees in general.
     The next slide reflects such an incentive plan, based on
      fees of 35%.
  The Value Creation line in the next slide reflect the
   various full annual savings at a multiple of 6. You can use
   what ever multiple you wish.

                                                                      10
Typical Client Employee Incentive Program – Based on 35% Fee
Savings                             $½ million   $ 1 million           $ 2 million   $ 3.5 million         $ 5 million   $ 7,5 million



Fee                  35%        $ 175,000        $     350,000     $     700,000     $ 1,225,000       $     1,750,000   $    2,625,000


Incentive Fund
Contribution by      5%         $     8,750      $       17,500    $      35,000     $       61,250    $       87,500    $       131,250
PMA (on fee)
Client Match         5%         $     8,750      $       17,500    $      35,000     $       61,250    $       87,500    $       131,250
                                $     17,500     $       35,000    $      70,000     $      122,500    $       175,000   $       262,500


Distribution
Champion             TBD %
Employee 1           TBD%
Employee 2           TBD%
Employee 3           TBD%
Total Distributed               $     17,500     $       35,000    $      70,000     $      122,500    $       175,000   $       262,500


Client Net Savings              $ 291,250        $     607,500     $     1,240,000   $ 2,188,750       $     3,137,500   $     4,718,750
after Match – Yr 1                 58.3%                60.8%              62.0%          62.5%                62.8%             62.9%
Client Net Savings   100%           $½ million       $ 1 million       $ 2 million   $ 3.5 million         $ 5 million       $ 7.5 million
thereafter
Value Creation       6 x mult       $3 million       $6 million        $12 million       $21 million       $30 million       $45 million

                                                                                                                                       11
Parry Murphy and Associates                      Cost Reduction Specialists

                              Summary
  Expertise in price reductions.

  Speed - Quick results.

  Methodology – Proven process.

  Leverage that only an outsider can provide.

  Incentive System – To motivate your team.

  Catalyst – We drive the process.

  Results - 80% success, average reductions = 5% - 20%.
                                                                         12
Michael Parry
mwp@parrymurphy.com

Office (616) 425-5383 ext 112

Web Address: www.parrymurphy.com
                                   13

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Cost Savings Presentation May 2012

  • 1. Presentation ___________________________________________ Press “enter” to advance through the presentation Copyright 2012 1
  • 2. Parry Murphy and Associates Cost Reduction Specialists Overview Executive Summary. What Makes PMA Unique? Most Critical Key Success Factors. Critical Elements of PMA’s Process. Highlights of the Process. Costs & Incentive Plans. Summary. How to Arrange a Presentation or Webinar. 2
  • 3. Parry, Murphy and Associates Cost Reduction Specialists Executive Summary  We help clients reduce the  Fees are based on % of amount that they pay for first year’s actual savings. items such as (sample  Vendor retention is a high only): priority.  Raw Materials  Purchased  Relationships with Parts/Components vendors improve in vast  Sub-Contractors majority of cases.  Outside Services  Client controls process.  Temporary Labor Charges  Capital Expenditures  Fast results.  Property Leases  SG&A Expenses  Client calculates savings.  etc. Price reductions typically 5-20% Reductions achieved, on average, from 80% of targeted vendors. 3
  • 4. Parry Murphy and Associates Cost Reduction Specialists What makes PMA unique?  Experience - knowledge and techniques that work in any industry.  Tools – extensive tools and databases to benchmark client’s current supplier pricing.  Expertise – analytical skills and proven price reduction models.  Strategies – proven methods that are customized for each client situation.  Speed – price reductions typically obtained 14 days after implementation of strategies (some as quickly as same day).  Success – price reductions typically from over 80% of vendors, on average from 5% to 20%.  Global capability. Process allows for servicing clients worldwide.  Cost competitive – success fees range from 20% to 35% for 1 year versus industry norm of 50% per year for 3 years. 4
  • 5. Parry Murphy and Associates Cost Reduction Specialists The Most Critical Key Success Factors  It is imperative that “senior management” endorse this initiative.  Client selection of a senior manager to be the Project Manager or “CHAMPION” who has the authority to:  Act as the primary interface between PMA and the client.  Approve ongoing negotiation strategies.  Ensure client’s employees (liaisons between PMA and vendors) support the process.  A motivated client. 5
  • 6. Parry Murphy and Associates Cost Reduction Specialists Critical Elements of PMA’s Process  Client approves the process each step of the way.  Client can over rule any of PMA’s strategies.  PMA does not communicate directly with vendors, unless specifically authorized by the client.  PMA guides the process to prevent the client from getting backed into a corner.  Vendor relationships improve by the end of the process.  Client does calculation of actual savings to determine the fee to be paid to PMA.  Every reasonable effort is made to retain existing vendors. Any changes in vendor are totally within client’s control. 6
  • 7. Parry Murphy and Associates Cost Reduction Specialists Highlights of the PMA Process Gathering data.  Research.  Analysis.  Employee interviews.  Review of information.  Develop strategies.  Client approval of strategies.  Coach liaisons.  Manage negotiation process from start to finish.  Ongoing Support. 7
  • 8. Parry Murphy and Associates Cost Reduction Specialists Fee Options  Four different success fee options are offered ranging from 20% to 35%.  The next slide shows the effective fee %, based on annual savings of $500,000, $1 million, $2 million, $3.5 million, $5 million and $7.5 million respectively.  Each fee option has a different retainer and savings threshold amount. Should the threshold not be achieved, the retainer is refunded.  The 20% fee option applies to large organizations that have multiple subsidiaries. 8
  • 9. Fee Options Matrix Effective Fee % Based On Savings of Fee % Retainer Threshold of $1 $2 $3.5 $5 $7.5 See Note 1 See Note 2 savings for $500,000 million million million million million retainer to Savings Savings Savings Savings Savings Savings become earned p.a. p.a. p.a. p.a. p.a. p.a. 35% $ 25,000 $ 100,000 40.0% 37.5% 36.3% 35.7% 35.5% 35.3% 30% $ 50,000 $ 250,000 40.0% 35.0% 32.5% 31.4% 31.0% 30.7% 25% $ 100,000 $ 500,000 45.0% 35.0% 30.0% 27.9% 27.0% 26.3% 20% $ 125,000 $ 600,000 20.0% 32.5% 26.3% 23.6% 22.5% 21.7% Note: 1. Effective fee % includes the earned retainer after achieving the savings threshold. 2. Retainer is refundable if savings threshold is not achieved. 9
  • 10. Parry Murphy and Associates Cost Reduction Specialists Incentive Plans & Value  Employee incentive plan highly recommended.  How would this work?  PMA and client each contribute 5% of the success fee to an incentive plan fund.  Fund gets distributed to the key contributors - e.g. Champion, liaisons or employees in general.  The next slide reflects such an incentive plan, based on fees of 35%.  The Value Creation line in the next slide reflect the various full annual savings at a multiple of 6. You can use what ever multiple you wish. 10
  • 11. Typical Client Employee Incentive Program – Based on 35% Fee Savings $½ million $ 1 million $ 2 million $ 3.5 million $ 5 million $ 7,5 million Fee 35% $ 175,000 $ 350,000 $ 700,000 $ 1,225,000 $ 1,750,000 $ 2,625,000 Incentive Fund Contribution by 5% $ 8,750 $ 17,500 $ 35,000 $ 61,250 $ 87,500 $ 131,250 PMA (on fee) Client Match 5% $ 8,750 $ 17,500 $ 35,000 $ 61,250 $ 87,500 $ 131,250 $ 17,500 $ 35,000 $ 70,000 $ 122,500 $ 175,000 $ 262,500 Distribution Champion TBD % Employee 1 TBD% Employee 2 TBD% Employee 3 TBD% Total Distributed $ 17,500 $ 35,000 $ 70,000 $ 122,500 $ 175,000 $ 262,500 Client Net Savings $ 291,250 $ 607,500 $ 1,240,000 $ 2,188,750 $ 3,137,500 $ 4,718,750 after Match – Yr 1 58.3% 60.8% 62.0% 62.5% 62.8% 62.9% Client Net Savings 100% $½ million $ 1 million $ 2 million $ 3.5 million $ 5 million $ 7.5 million thereafter Value Creation 6 x mult $3 million $6 million $12 million $21 million $30 million $45 million 11
  • 12. Parry Murphy and Associates Cost Reduction Specialists Summary  Expertise in price reductions.  Speed - Quick results.  Methodology – Proven process.  Leverage that only an outsider can provide.  Incentive System – To motivate your team.  Catalyst – We drive the process.  Results - 80% success, average reductions = 5% - 20%. 12
  • 13. Michael Parry mwp@parrymurphy.com Office (616) 425-5383 ext 112 Web Address: www.parrymurphy.com 13