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ICOS AS A FUNDING MECHANISM FOR
BLOCKCHAIN STARTUPS:
THE CURRENT STATE OF PLAY
Kennedy K. Luvai
December 13, 2017
Idaho State Bar, Business and Corporate Law Section CLE
parsonsbehle.com
2
 What is Blockchain?
 What is an ICO?
 Types of Tokens Offered in ICOs
 Uncertainties Surrounding ICOs
 The DAO Investigation Report
 Can ICOs be SEC-Compliant?
 SEC Enforcement Actions
 Conclusion
Presentation Outline
3
“The blockchain is an incorruptible
ledger of economic transactions that
can be programmed to record not just
financial transactions but virtually
anything of value.”
- Don & Alex Tapscott, Blockchain
Revolution (2016).
WHAT IS BLOCKCHAIN?
4
 Bitcoin is the first decentralized digital
currency that does not rely on a central
government authority for its backing.
 Bitcoin is a “scarce asset”
– Created through digital mining process
– Finite number – up to 21 million
 While Bitcoin was Blockchain’s first use-
case, the technology has much larger
potential beyond virtual currencies
WHAT IS BLOCKCHAIN?
Blockchain is Not Just Bitcoin
5
WHAT IS BLOCKCHAIN?
Blockchain is Not Just Bitcoin
Source: https://medium.com/@Grigorkh/what-is-blockchain-f22531f92787
6
WHAT IS BLOCKCHAIN?
Blockchain is Not Just Bitcoin
7
Source: https://www.sc.com/fightingfinancialcrime/av/SCB_Fighting_Financial_Crime_Deep_dive_Blockchain_August_2017.pdf
WHAT IS BLOCKCHAIN?
Blockchain is Not Just Bitcoin
8
WHAT IS BLOCKCHAIN?
Snapshot of Blockchain Ecosystem
Source: CB Insights, Blockchain Investments Trends in Review
9
 Cost and Efficiency
– Removal of Intermediaries
– Reduced Transaction Costs
 Real Time Processing
– Availability of Transparent and Real Time Data
– Near Real Time Processing
 Data Integrity
– Immutable Transparent Records
– Audit Trail of All Transactions Processed
 Robustness
– Not Controlled by a Single Entity
– No Single Point of Failure
WHAT IS BLOCKCHAIN?
Why Blockchain is Gaining Traction
10
WHAT IS BLOCKCHAIN?
Main Blockchain Industry Consortia
11
 Relatively new and controversial fundraising method through which virtual
tokens or coins are created and distributed using blockchain technology.
 Tokens may be denominated in fiat currency or virtual currency (e.g. bitcoin
or ether)
 After issuance, tokens may be resold in secondary markets
 If virtual currency (e.g. bitcoin or ether) is used to acquire tokens, the tokens
have market value independent of that virtual currency.
WHAT IS AN ICO?
12
WHAT IS AN ICO?
Recent Uptick in ICO Deals
Source: CB Insights, Blockchain Investments Trends in Review
13
WHAT IS AN ICO?
Source: CB Insights, Blockchain Investments Trends in Review
14
“Securities Tokens” “Utility Tokens”
• When capital raised from ICO is
used to fund development of the
network.
• Network is not functional.
• Provides token buyer an interest in
the project analogous to an
membership interest in an LLC,
partnership, etc.
• When a token acquired as part of an
ICO is intended to be used to
access or use the network.
• Network is fully functional.
• Derives value primarily from
consumptive use and may be
analogized to a token at an arcade,
a gift card, or “participation interest
in book of the month club.”
TYPES OF TOKENS
15
 Whether a token is a security has practical implications
 If a token is a security, then it subject to regulation by the SEC unless an
exemption is available
 Most commonly used exemption is “private placement” to accredited
investors
 Regardless of the type of token, the issuer may not make any material
misstatements or omit material facts in the course of the offering.
TYPES OF TOKENS
16
 Case-by-Case Enforcement by the SEC in the U.S.
 Murky International Landscape
 Informational Asymmetries between Issuers and Investors
 Risk of Enterprise Failure due to Relative Infancy of the Technology
 Potential for Fraudulent ICOs by Unscrupulous Promoters
 Risk of Overcapitalization in Successful ICOs
 Other Non-Securities Regulatory Issues
– Federal Money Services Laws
– Federal (and State) Tax Laws
– Federal Commodities Regulations
– State Blue Sky Laws
UNCERTANTIES SURROUNDING ICOs
17
 The Decentralized Autonomous Organization (the “DAO”) is a platform
created by Slock.It, a German entity.
 The DAO was a crowdsource venture capital platform
 The DAO operated using a “smart contract” on the Ethereum blockchain.
 The DAO operated like a venture fund where tokens were sold in exchange
for ether which was then pooled.
 Token holders were permitted to vote on a menu of investments to which the
DAO would apply portions of the pooled funds.
 Token holders were also to share in the profits from the investments.
 The DAO ICO was unregistered and no exemption was sought.
THE DAO INVESTIGATION REPORT
Nature of Token at Issue
18
 According to SEC, definition of “security” is flexible and adaptable
 The SEC focuses on substance (and not the form) of the overriding economic
realities
 In analyzing the DAO tokens, the SEC invoked the four-pronged “Howey test”
under which an instrument is a security if it relates to:
(i) an investment of money
(ii) in a common enterprise
(iii) with a reasonable expectation of profits
(iv) to be derived from the entrepreneurial and managerial efforts of others
 The SEC concluded that the DAO Tokens were securities subject to its
regulation.
THE DAO INVESTIGATION REPORT
SEC Analysis and Conclusion
19
 The persistent regulatory uncertainty has spawned efforts aimed at creating
regulatorily compliant ICOs and tokens.
 One such effort has yielded the Simple Agreement for Future Tokens (SAFT)
 In the SAFT model, a clear distinction is made between “pre-functional utility
tokens” and “fully functional utility tokens”
TOWARD COMPLIANT ICOs?
The SAFT Framework
Pre-Functional “Utility Tokens” Fully Functional “Utility Tokens”
Tokens issued before a network is
operational
Motivation – Ability to profit once the
token is re-sold after the network is
functional
Tokens issued after a network is
fully operational
Motivation – Ability to access and
use the fully functional network
20
 The model presumes that pre-functional “utility tokens” are likely to satisfy
all four prongs of the Howey test and are thus securities.
 The model presumes that fully functional “utility tokens” are unlikely to
satisfy all four prongs of the Howey test, making them less likely to be
deemed to be securities.
TOWARD COMPLIANT ICOs?
The SAFT Framework (Cont.)
21
 The SAFT itself is a security offered to U.S. accredited investors for pre-
functional utility tokens.
 Once the platform successfully launches, and while the SAFT is in effect, the
company is obligated to issue the now fully functional utility tokens to the
SAFT holder.
 Proponents of the SAFT model believe that there is a strong argument that
the now fully functional utility tokens are not securities and thus not subject to
SEC regulation.
 They further argue that the SAFT model addresses many securities, money
transmitter, tax, and policy concerns based on the current legal landscape.
 However, the SAFT has yet to be scrutinized by a U.S. court or regulatory
agency.
TOWARD COMPLIANT ICOs?
The SAFT Framework (Cont.)
22
 Some Criticisms of the SAFT Model…
 Practical: Some view its blanket treatment of pre-functional utility tokens as
securities to be an oversimplification given that the SEC’s affirmation in the
DAO investigative report that the nature of a token is to be evaluated on a
case-by-case basis.
 Philosophical: Some have criticized it as failing to fully live up to the “ideal”
that ICOs are intended to “democratize” and ultimately disrupt venture capital
funding, specifically by opening up deals to retail investors across the globe.
TOWARD COMPLIANT ICOs?
The SAFT Framework (Cont.)
23
 CoinList became the first company to use the SAFT in its FileCoin token
issuance in August 2017.
 Since then, an increasing number of blockchain ventures have followed suit
or are planning on following suit.
 Closer to home, tZero and ULedger are planning ICOs using the SAFT
framework.
TOWARD COMPLIANT ICOs?
The SAFT Framework (Cont.)
24
 In an August 2017 filing, the SEC alleged that, in mid-2017, Zaslavskiy and
his companies committed fraud by selling unregistered securities in ICOs for
digital coins that did not actually exist.
 REcoin was advertised as “The First Ever Cryptocurrency Backed by Real
Estate” and claimed to have a team of professionals prepared to invest the
raised funds in real estate (and that investors could expect sizeable returns).
 The SEC alleged that no such team of professionals existed nor had any
team been consulted and that REcoin misrepresented that it had raised
between $2 million and $4 million instead of approximately $300,000.
 The SEC alleged that, while DRC World claimed to invest in diamonds, no
such investments were made nor had DRC World engaged in any
operations.
SEC ENFORCEMENT ACTIONS
REcoin Group Foundation and DRC World
25
 This December 2017 action marks the first enforcement action by the SEC’s
new cyber unit.
 SEC froze assets of PlexCorps, which it accused of fraudulently selling up to
$15 million in tokens.
 SEC alleged that PlexCorps promised massive returns (1,354% in one
month) it was unlikely to deliver while advertising a non-existent team of
experts and obscuring its founder past financial crimes.
 The complaint seeks permanent injunctions, disgorgement plus interest and
penalties.
SEC ENFORCEMENT ACTIONS
PlexCorps
26
 Cease and Desist ordered issued on December 11, 2017.
 Munchee offered and sold tokens to the general public seeking to raise funds
so that it could improve an existing app, run its business (hire employees,
etc.), and recruit users to the app.
 Token holders were to profit from the appreciation in the value of the MUN
token arising from Munchee’s efforts in creating the MUN ecosystem
 Munchee claimed to have undertaken Howey analysis in view of the DAO
Report and determined that the MUN token were not securities.
 The SEC determined otherwise, concluding that MUN tokens were
securities–purchasers expected to profit from the efforts of Munchee and its
agents.
SEC ENFORCEMENT ACTIONS
Munchee Inc.
27
 Published December 11, 2017.
 Investors should understand that to-date no ICO has
been registered by the SEC and the SEC has not
approved any exchanges trading cryptocurrencies.
 ICOs (whether securities or not) can be effective ways
for fundraising.
 Replacing a traditional ledger with a distributed ledger
may change the form of the transaction but not
substance.
 Many distinctions made between securities and “utility
tokens” elevate form over substance.
 Review closely DAO Report and enforcement actions.
CONCLUSION
Statement on Cryptocurrencies and ICOs
28
 Key question for ICO participants – Is the coin or token a
security? Answer depends on the facts.
 Example: participation interest in book of the month club
(not a security) v. interest in yet-to-be-built publishing
house with authors, books, and distribution to come (a
security).
 Emphasis on token value appreciation in secondary
market trading as a key selling point is a red flag – key
hallmark of a security and securities offering.
 By and large, ICOs he has seen involve offer and sale of
securities.
 Recommends SEC’s continued vigorous enforcement
CONCLUSION
Statement on Cryptocurrencies and ICOs
29
 The SEC is apparently skeptical the “utility token” label and will ignore it—it
will instead focus on the facts to determine whether a token is a security.
 Companies considering ICOs that allow U.S. purchasers to participate must
be mindful of securities regulations unless the issuer can establish that the
token is not a security.
 As things stand, it may be safe to assume that the SEC is likely to treat issued
tokens as securities unless the issuer can establish otherwise.
 If in doubt, proceed under the assumption that the token is a security.
CONCLUSION
Take-Aways
30
QUESTIONS?
31
Kennedy K. Luvai
Parsons Behle & Latimer, PLC
201 S. Main Street, Salt Lake City, Utah 84111
kluvai@parsonsbehle.com
801.536.6892
CONTACT INFORMATION

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ICOs as a Funding Mechanism for Blockchain Startups: The Current State of Play

  • 1. ICOS AS A FUNDING MECHANISM FOR BLOCKCHAIN STARTUPS: THE CURRENT STATE OF PLAY Kennedy K. Luvai December 13, 2017 Idaho State Bar, Business and Corporate Law Section CLE parsonsbehle.com
  • 2. 2  What is Blockchain?  What is an ICO?  Types of Tokens Offered in ICOs  Uncertainties Surrounding ICOs  The DAO Investigation Report  Can ICOs be SEC-Compliant?  SEC Enforcement Actions  Conclusion Presentation Outline
  • 3. 3 “The blockchain is an incorruptible ledger of economic transactions that can be programmed to record not just financial transactions but virtually anything of value.” - Don & Alex Tapscott, Blockchain Revolution (2016). WHAT IS BLOCKCHAIN?
  • 4. 4  Bitcoin is the first decentralized digital currency that does not rely on a central government authority for its backing.  Bitcoin is a “scarce asset” – Created through digital mining process – Finite number – up to 21 million  While Bitcoin was Blockchain’s first use- case, the technology has much larger potential beyond virtual currencies WHAT IS BLOCKCHAIN? Blockchain is Not Just Bitcoin
  • 5. 5 WHAT IS BLOCKCHAIN? Blockchain is Not Just Bitcoin Source: https://medium.com/@Grigorkh/what-is-blockchain-f22531f92787
  • 6. 6 WHAT IS BLOCKCHAIN? Blockchain is Not Just Bitcoin
  • 8. 8 WHAT IS BLOCKCHAIN? Snapshot of Blockchain Ecosystem Source: CB Insights, Blockchain Investments Trends in Review
  • 9. 9  Cost and Efficiency – Removal of Intermediaries – Reduced Transaction Costs  Real Time Processing – Availability of Transparent and Real Time Data – Near Real Time Processing  Data Integrity – Immutable Transparent Records – Audit Trail of All Transactions Processed  Robustness – Not Controlled by a Single Entity – No Single Point of Failure WHAT IS BLOCKCHAIN? Why Blockchain is Gaining Traction
  • 10. 10 WHAT IS BLOCKCHAIN? Main Blockchain Industry Consortia
  • 11. 11  Relatively new and controversial fundraising method through which virtual tokens or coins are created and distributed using blockchain technology.  Tokens may be denominated in fiat currency or virtual currency (e.g. bitcoin or ether)  After issuance, tokens may be resold in secondary markets  If virtual currency (e.g. bitcoin or ether) is used to acquire tokens, the tokens have market value independent of that virtual currency. WHAT IS AN ICO?
  • 12. 12 WHAT IS AN ICO? Recent Uptick in ICO Deals Source: CB Insights, Blockchain Investments Trends in Review
  • 13. 13 WHAT IS AN ICO? Source: CB Insights, Blockchain Investments Trends in Review
  • 14. 14 “Securities Tokens” “Utility Tokens” • When capital raised from ICO is used to fund development of the network. • Network is not functional. • Provides token buyer an interest in the project analogous to an membership interest in an LLC, partnership, etc. • When a token acquired as part of an ICO is intended to be used to access or use the network. • Network is fully functional. • Derives value primarily from consumptive use and may be analogized to a token at an arcade, a gift card, or “participation interest in book of the month club.” TYPES OF TOKENS
  • 15. 15  Whether a token is a security has practical implications  If a token is a security, then it subject to regulation by the SEC unless an exemption is available  Most commonly used exemption is “private placement” to accredited investors  Regardless of the type of token, the issuer may not make any material misstatements or omit material facts in the course of the offering. TYPES OF TOKENS
  • 16. 16  Case-by-Case Enforcement by the SEC in the U.S.  Murky International Landscape  Informational Asymmetries between Issuers and Investors  Risk of Enterprise Failure due to Relative Infancy of the Technology  Potential for Fraudulent ICOs by Unscrupulous Promoters  Risk of Overcapitalization in Successful ICOs  Other Non-Securities Regulatory Issues – Federal Money Services Laws – Federal (and State) Tax Laws – Federal Commodities Regulations – State Blue Sky Laws UNCERTANTIES SURROUNDING ICOs
  • 17. 17  The Decentralized Autonomous Organization (the “DAO”) is a platform created by Slock.It, a German entity.  The DAO was a crowdsource venture capital platform  The DAO operated using a “smart contract” on the Ethereum blockchain.  The DAO operated like a venture fund where tokens were sold in exchange for ether which was then pooled.  Token holders were permitted to vote on a menu of investments to which the DAO would apply portions of the pooled funds.  Token holders were also to share in the profits from the investments.  The DAO ICO was unregistered and no exemption was sought. THE DAO INVESTIGATION REPORT Nature of Token at Issue
  • 18. 18  According to SEC, definition of “security” is flexible and adaptable  The SEC focuses on substance (and not the form) of the overriding economic realities  In analyzing the DAO tokens, the SEC invoked the four-pronged “Howey test” under which an instrument is a security if it relates to: (i) an investment of money (ii) in a common enterprise (iii) with a reasonable expectation of profits (iv) to be derived from the entrepreneurial and managerial efforts of others  The SEC concluded that the DAO Tokens were securities subject to its regulation. THE DAO INVESTIGATION REPORT SEC Analysis and Conclusion
  • 19. 19  The persistent regulatory uncertainty has spawned efforts aimed at creating regulatorily compliant ICOs and tokens.  One such effort has yielded the Simple Agreement for Future Tokens (SAFT)  In the SAFT model, a clear distinction is made between “pre-functional utility tokens” and “fully functional utility tokens” TOWARD COMPLIANT ICOs? The SAFT Framework Pre-Functional “Utility Tokens” Fully Functional “Utility Tokens” Tokens issued before a network is operational Motivation – Ability to profit once the token is re-sold after the network is functional Tokens issued after a network is fully operational Motivation – Ability to access and use the fully functional network
  • 20. 20  The model presumes that pre-functional “utility tokens” are likely to satisfy all four prongs of the Howey test and are thus securities.  The model presumes that fully functional “utility tokens” are unlikely to satisfy all four prongs of the Howey test, making them less likely to be deemed to be securities. TOWARD COMPLIANT ICOs? The SAFT Framework (Cont.)
  • 21. 21  The SAFT itself is a security offered to U.S. accredited investors for pre- functional utility tokens.  Once the platform successfully launches, and while the SAFT is in effect, the company is obligated to issue the now fully functional utility tokens to the SAFT holder.  Proponents of the SAFT model believe that there is a strong argument that the now fully functional utility tokens are not securities and thus not subject to SEC regulation.  They further argue that the SAFT model addresses many securities, money transmitter, tax, and policy concerns based on the current legal landscape.  However, the SAFT has yet to be scrutinized by a U.S. court or regulatory agency. TOWARD COMPLIANT ICOs? The SAFT Framework (Cont.)
  • 22. 22  Some Criticisms of the SAFT Model…  Practical: Some view its blanket treatment of pre-functional utility tokens as securities to be an oversimplification given that the SEC’s affirmation in the DAO investigative report that the nature of a token is to be evaluated on a case-by-case basis.  Philosophical: Some have criticized it as failing to fully live up to the “ideal” that ICOs are intended to “democratize” and ultimately disrupt venture capital funding, specifically by opening up deals to retail investors across the globe. TOWARD COMPLIANT ICOs? The SAFT Framework (Cont.)
  • 23. 23  CoinList became the first company to use the SAFT in its FileCoin token issuance in August 2017.  Since then, an increasing number of blockchain ventures have followed suit or are planning on following suit.  Closer to home, tZero and ULedger are planning ICOs using the SAFT framework. TOWARD COMPLIANT ICOs? The SAFT Framework (Cont.)
  • 24. 24  In an August 2017 filing, the SEC alleged that, in mid-2017, Zaslavskiy and his companies committed fraud by selling unregistered securities in ICOs for digital coins that did not actually exist.  REcoin was advertised as “The First Ever Cryptocurrency Backed by Real Estate” and claimed to have a team of professionals prepared to invest the raised funds in real estate (and that investors could expect sizeable returns).  The SEC alleged that no such team of professionals existed nor had any team been consulted and that REcoin misrepresented that it had raised between $2 million and $4 million instead of approximately $300,000.  The SEC alleged that, while DRC World claimed to invest in diamonds, no such investments were made nor had DRC World engaged in any operations. SEC ENFORCEMENT ACTIONS REcoin Group Foundation and DRC World
  • 25. 25  This December 2017 action marks the first enforcement action by the SEC’s new cyber unit.  SEC froze assets of PlexCorps, which it accused of fraudulently selling up to $15 million in tokens.  SEC alleged that PlexCorps promised massive returns (1,354% in one month) it was unlikely to deliver while advertising a non-existent team of experts and obscuring its founder past financial crimes.  The complaint seeks permanent injunctions, disgorgement plus interest and penalties. SEC ENFORCEMENT ACTIONS PlexCorps
  • 26. 26  Cease and Desist ordered issued on December 11, 2017.  Munchee offered and sold tokens to the general public seeking to raise funds so that it could improve an existing app, run its business (hire employees, etc.), and recruit users to the app.  Token holders were to profit from the appreciation in the value of the MUN token arising from Munchee’s efforts in creating the MUN ecosystem  Munchee claimed to have undertaken Howey analysis in view of the DAO Report and determined that the MUN token were not securities.  The SEC determined otherwise, concluding that MUN tokens were securities–purchasers expected to profit from the efforts of Munchee and its agents. SEC ENFORCEMENT ACTIONS Munchee Inc.
  • 27. 27  Published December 11, 2017.  Investors should understand that to-date no ICO has been registered by the SEC and the SEC has not approved any exchanges trading cryptocurrencies.  ICOs (whether securities or not) can be effective ways for fundraising.  Replacing a traditional ledger with a distributed ledger may change the form of the transaction but not substance.  Many distinctions made between securities and “utility tokens” elevate form over substance.  Review closely DAO Report and enforcement actions. CONCLUSION Statement on Cryptocurrencies and ICOs
  • 28. 28  Key question for ICO participants – Is the coin or token a security? Answer depends on the facts.  Example: participation interest in book of the month club (not a security) v. interest in yet-to-be-built publishing house with authors, books, and distribution to come (a security).  Emphasis on token value appreciation in secondary market trading as a key selling point is a red flag – key hallmark of a security and securities offering.  By and large, ICOs he has seen involve offer and sale of securities.  Recommends SEC’s continued vigorous enforcement CONCLUSION Statement on Cryptocurrencies and ICOs
  • 29. 29  The SEC is apparently skeptical the “utility token” label and will ignore it—it will instead focus on the facts to determine whether a token is a security.  Companies considering ICOs that allow U.S. purchasers to participate must be mindful of securities regulations unless the issuer can establish that the token is not a security.  As things stand, it may be safe to assume that the SEC is likely to treat issued tokens as securities unless the issuer can establish otherwise.  If in doubt, proceed under the assumption that the token is a security. CONCLUSION Take-Aways
  • 31. 31 Kennedy K. Luvai Parsons Behle & Latimer, PLC 201 S. Main Street, Salt Lake City, Utah 84111 kluvai@parsonsbehle.com 801.536.6892 CONTACT INFORMATION