Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Nokia corporation's strategy map

2,859 views

Published on

It will help to gain knowledge on Nokia corporation. I have presented it on my MBA presentation. all sources are given bellow of each slight.

Published in: Mobile
  • Login to see the comments

  • Be the first to like this

Nokia corporation's strategy map

  1. 1. Nokia Corporation’s Strategy Map Presented by: Partha Pratim Dey. On 12th Jul 2015
  2. 2. Topic Range • Strategy Map • About Nokia Corporation!!! • Strategic Map of Nokia Corporation. • Vision of Nokia Corporation. • Mission-statement of Nokia Corporation. • Goals and objectives of Nokia Corporation • Strategy Formulation • Strategy adopted by Nokia!!! • Strategic Goal of Nokia Corporation. • Question & Answer.
  3. 3. What is STRATEGY MAP? A strategy map is a diagram that is used to document the primary strategic goals being pursued by an organization or management team. Consists of Organization’s Vision, Mission Key goals, key objectives and key strategies. Ref: https://en.wikipedia.org/wiki/Strategy_map STRATEGIC MANAGEMENT Today & Tomorrow – M A MANNAN
  4. 4. About Nokia!!! • Nokia is a leader in the fields of network infrastructure, location-based technologies and advanced technologies. Headquartered in Espoo, Finland, and with operations around the world, Nokia invests in the technologies of the future. • Today, Nokia has three strong businesses: Nokia Networks, our network infrastructure business; HERE, Nokia’s location intelligence business; and Nokia Technologies, which is focused on technology development and intellectual property rights activities. Through these businesses, Nokia has a global presence, employing around 57,000 people. Nokia also a major investor in R&D, with investment through the three businesses amounting to more than EUR 2.5 billion in 2013. • Until recently, Nokia also was a key participant in the mobile devices market through its Devices & Services business. In September 2013, Nokia announced an agreement with Microsoft whereby it would sell substantially all of its Devices & Services business to Microsoft. The transaction was completed on April 25, 2014. Ref: http://company.nokia.com/en/about-us/our-company
  5. 5. Ref: http://www.slideshare.net/akki1989akki/nokia-5012019?from_action=save
  6. 6. Vision of Nokia Corporation “Connecting People”
  7. 7. Mission Statement of Nokia Corporation • Nokia Corporation defines its mission to connect people through mobile phone technology and quotes its mission statement as follows: “Our strategic intent is to build great mobile products, our job is to enable billions of people everywhere to get connected.” Ref: https://www.scribd.com/doc/97719385/Strategies-Adopted-by-Nokia-in-Order-to-Achieve-Its-Goals
  8. 8. Goals and objectives of Nokia Corporation • To build great mobile products. • To help people feel near to what matters to them. • To enable billions of people to get core of life’s opportunities through mobiles. • To capture volume and value growth to connect “The next billion people” to Internet in developing growth markets. Ref: https://www.scribd.com/doc/97719385/Strategies-Adopted-by-Nokia-in-Order-to-Achieve-Its-Goals
  9. 9. What is Strategy Formulation? • Strategy Formulation is a very basic step for the development of a company as it acts as the blue print for the company and is very significant. • The initial phase in the strategic management process is the stage of strategy formulation. Ref: https://www.scribd.com/doc/97719385/Strategies-Adopted-by-Nokia-in-Order-to-Achieve-Its-Goals
  10. 10. STRATEGY ADOPTED TO ACHIEVE ITS GOAL • Nokia Corporation has created an alliance with the Microsoft Company through which it has gained the opportunity to launch new mobile phones in the market which would be based on Windows 7 operating system. • Nokia Corporation has basically adopted the strategy of “New Product Development” and “Horizontal Integration Strategy” through which Nokia Corporation plans to launch new mobile phone with core2 duo processors and about 1.0-1.5 GB of Ram and full HD 1080p video recording cameras and in a new slim design and will use Windows 7 operating system as its basic operating system and these cell phones will contain all the features of an official Windows 7 which already has a great acceptance in the world to compete in the market against other mobile phone manufacturers in the world as well as the growing Android OS. Ref: https://www.scribd.com/doc/97719385/Strategies-Adopted-by-Nokia-in-Order-to-Achieve-Its-Goals
  11. 11. Strategic Goal of Nokia Corporation • Through adopting this strategy Nokia Corporation has the opportunity to gain access of the lost market shares and to maintain its position as the no.1 mobile phone manufacturer in the world and to compere against the other mobile phone manufacturing companies operating in the world. Following are the main strategic goals of this strategy • Nokia would develop new mobile phones that will be just equal to a mini laptop as the operating system would be Windows 7 which is the most acknowledged OS in the world and thus through this Nokia Corporation will regain its lost market share. Contd.. Ref: https://www.scribd.com/doc/97719385/Strategies-Adopted-by-Nokia-in-Order-to-Achieve-Its-Goals
  12. 12. Strategic Goal of Nokia Corporation • Through applying this strategy Nokia Corporation would be able to minimize its dependency on the Symbian software and thus would provide its customers with a new a fast operating system. • Also through adopting this strategy Nokia Corporation would be able to efficiently compete against its competitors in the market and with the new Android operating system that is currently the world’s fastest growing and acknowledged mobile phone operating system. Ref: https://www.scribd.com/doc/97719385/Strategies-Adopted-by-Nokia-in-Order-to-Achieve-Its-Goals

×