SlideShare a Scribd company logo
1 of 15
Download to read offline
Nokia Corporation’s
Strategy Map
Presented by: Partha Pratim Dey.
On 12th Jul 2015
Topic Range
• Strategy Map
• About Nokia Corporation!!!
• Strategic Map of Nokia
Corporation.
• Vision of Nokia Corporation.
• Mission-statement of Nokia
Corporation.
• Goals and objectives of Nokia
Corporation
• Strategy Formulation
• Strategy adopted by Nokia!!!
• Strategic Goal of Nokia
Corporation.
• Question & Answer.
What is STRATEGY MAP?
A strategy map is a diagram that is used to document the primary strategic
goals being pursued by an organization or management team.
Consists of Organization’s Vision, Mission
Key goals, key objectives and key strategies.
Ref: https://en.wikipedia.org/wiki/Strategy_map
STRATEGIC MANAGEMENT Today & Tomorrow – M A MANNAN
Nokia corporation's strategy map
About Nokia!!!
• Nokia is a leader in the fields of network infrastructure, location-based technologies and advanced
technologies. Headquartered in Espoo, Finland, and with operations around the world, Nokia invests in the
technologies of the future.
• Today, Nokia has three strong businesses: Nokia Networks, our network infrastructure business; HERE,
Nokia’s location intelligence business; and Nokia Technologies, which is focused on technology development
and intellectual property rights activities. Through these businesses, Nokia has a global presence, employing
around 57,000 people. Nokia also a major investor in R&D, with investment through the three businesses
amounting to more than EUR 2.5 billion in 2013.
• Until recently, Nokia also was a key participant in the mobile devices market through its Devices & Services
business. In September 2013, Nokia announced an agreement with Microsoft whereby it would sell
substantially all of its Devices & Services business to Microsoft. The transaction was completed on April 25,
2014.
Ref: http://company.nokia.com/en/about-us/our-company
Ref: http://www.slideshare.net/akki1989akki/nokia-5012019?from_action=save
Vision of Nokia Corporation
“Connecting People”
Mission Statement of Nokia Corporation
• Nokia Corporation defines its mission to connect people through mobile
phone technology and quotes its mission statement as follows:
“Our strategic intent is to build great mobile products, our job is to
enable billions of people everywhere to get connected.”
Ref: https://www.scribd.com/doc/97719385/Strategies-Adopted-by-Nokia-in-Order-to-Achieve-Its-Goals
Goals and objectives of Nokia Corporation
• To build great mobile products.
• To help people feel near to what matters to them.
• To enable billions of people to get core of life’s opportunities through
mobiles.
• To capture volume and value growth to connect “The next billion people” to
Internet in developing growth markets.
Ref: https://www.scribd.com/doc/97719385/Strategies-Adopted-by-Nokia-in-Order-to-Achieve-Its-Goals
What is Strategy Formulation?
• Strategy Formulation is a very basic step for the development of a company
as it acts as the blue print for the company and is very significant.
• The initial phase in the strategic management process is the stage of strategy
formulation.
Ref: https://www.scribd.com/doc/97719385/Strategies-Adopted-by-Nokia-in-Order-to-Achieve-Its-Goals
STRATEGY ADOPTED TO ACHIEVE ITS
GOAL
• Nokia Corporation has created an alliance with the Microsoft Company through
which it has gained the opportunity to launch new mobile phones in the market
which would be based on Windows 7 operating system.
• Nokia Corporation has basically adopted the strategy of “New Product
Development” and “Horizontal Integration Strategy” through which Nokia
Corporation plans to launch new mobile phone with core2 duo processors and
about 1.0-1.5 GB of Ram and full HD 1080p video recording cameras and in a new
slim design and will use Windows 7 operating system as its basic operating system
and these cell phones will contain all the features of an official Windows 7 which
already has a great acceptance in the world to compete in the market against other
mobile phone manufacturers in the world as well as the growing Android OS.
Ref: https://www.scribd.com/doc/97719385/Strategies-Adopted-by-Nokia-in-Order-to-Achieve-Its-Goals
Strategic Goal of Nokia Corporation
• Through adopting this strategy Nokia Corporation has the opportunity to gain
access of the lost market shares and to maintain its position as the no.1 mobile
phone manufacturer in the world and to compere against the other mobile phone
manufacturing companies operating in the world. Following are the main strategic
goals of this strategy
• Nokia would develop new mobile phones that will be just equal to a mini laptop as
the operating system would be Windows 7 which is the most acknowledged OS in
the world and thus through this Nokia Corporation will regain its lost market share.
Contd..
Ref: https://www.scribd.com/doc/97719385/Strategies-Adopted-by-Nokia-in-Order-to-Achieve-Its-Goals
Strategic Goal of Nokia Corporation
• Through applying this strategy Nokia Corporation would be able to
minimize its dependency on the Symbian software and thus would provide
its customers with a new a fast operating system.
• Also through adopting this strategy Nokia Corporation would be able to
efficiently compete against its competitors in the market and with the new
Android operating system that is currently the world’s fastest growing and
acknowledged mobile phone operating system.
Ref: https://www.scribd.com/doc/97719385/Strategies-Adopted-by-Nokia-in-Order-to-Achieve-Its-Goals
Nokia corporation's strategy map
Nokia corporation's strategy map

More Related Content

What's hot

The Rise and Fall of Nokia By by Juan Alcacer, Tarun Khanna and Christine Sni...
The Rise and Fall of Nokia By by Juan Alcacer, Tarun Khanna and Christine Sni...The Rise and Fall of Nokia By by Juan Alcacer, Tarun Khanna and Christine Sni...
The Rise and Fall of Nokia By by Juan Alcacer, Tarun Khanna and Christine Sni...Hiba shaikh & Varda shaikh
 
Apple's Key Strategies to its Success
Apple's Key Strategies to its SuccessApple's Key Strategies to its Success
Apple's Key Strategies to its SuccessHarshit Goyal
 
Comparison - Unilever Vs P&G- International Business and Marketing Stategies
Comparison - Unilever Vs P&G- International Business and Marketing StategiesComparison - Unilever Vs P&G- International Business and Marketing Stategies
Comparison - Unilever Vs P&G- International Business and Marketing StategiesSwapnil Mali
 
Nokia Swot PESTLE Porter Five Forces
Nokia Swot PESTLE Porter Five ForcesNokia Swot PESTLE Porter Five Forces
Nokia Swot PESTLE Porter Five ForcesAdam Khan
 
Failure of nokia research paper
Failure of nokia research paperFailure of nokia research paper
Failure of nokia research paperabhishekthakur309
 
Nokia Lumia Series with Product Life Cycle & BCG matrix
Nokia Lumia Series with Product Life Cycle & BCG matrixNokia Lumia Series with Product Life Cycle & BCG matrix
Nokia Lumia Series with Product Life Cycle & BCG matrixSwaraj Mishra
 
Nora sakari a joint venture
Nora sakari a joint ventureNora sakari a joint venture
Nora sakari a joint ventureHüseyin Tekler
 
The decline and fall of nokia
The decline and fall of nokiaThe decline and fall of nokia
The decline and fall of nokiaDavid Cord
 
The Analysis Of Business Strategy and Objectives Of SONY
The Analysis Of Business Strategy and Objectives Of SONYThe Analysis Of Business Strategy and Objectives Of SONY
The Analysis Of Business Strategy and Objectives Of SONYAmelia Jones
 
PESTE analysis - Nokia
PESTE analysis - NokiaPESTE analysis - Nokia
PESTE analysis - NokiaPankaj Saharan
 

What's hot (20)

The Rise and Fall of Nokia By by Juan Alcacer, Tarun Khanna and Christine Sni...
The Rise and Fall of Nokia By by Juan Alcacer, Tarun Khanna and Christine Sni...The Rise and Fall of Nokia By by Juan Alcacer, Tarun Khanna and Christine Sni...
The Rise and Fall of Nokia By by Juan Alcacer, Tarun Khanna and Christine Sni...
 
Apple's Key Strategies to its Success
Apple's Key Strategies to its SuccessApple's Key Strategies to its Success
Apple's Key Strategies to its Success
 
Comparison - Unilever Vs P&G- International Business and Marketing Stategies
Comparison - Unilever Vs P&G- International Business and Marketing StategiesComparison - Unilever Vs P&G- International Business and Marketing Stategies
Comparison - Unilever Vs P&G- International Business and Marketing Stategies
 
Nokia Swot PESTLE Porter Five Forces
Nokia Swot PESTLE Porter Five ForcesNokia Swot PESTLE Porter Five Forces
Nokia Swot PESTLE Porter Five Forces
 
Nokia Failed, Why?
Nokia Failed, Why?Nokia Failed, Why?
Nokia Failed, Why?
 
Nokia
NokiaNokia
Nokia
 
Nokia strategy and marketing
Nokia strategy and marketingNokia strategy and marketing
Nokia strategy and marketing
 
Failure of nokia research paper
Failure of nokia research paperFailure of nokia research paper
Failure of nokia research paper
 
Failure of nokia
Failure of nokiaFailure of nokia
Failure of nokia
 
Nokia
Nokia Nokia
Nokia
 
Nokia and it's downfall
Nokia and it's downfallNokia and it's downfall
Nokia and it's downfall
 
Nokia Lumia Series with Product Life Cycle & BCG matrix
Nokia Lumia Series with Product Life Cycle & BCG matrixNokia Lumia Series with Product Life Cycle & BCG matrix
Nokia Lumia Series with Product Life Cycle & BCG matrix
 
Nora sakari a joint venture
Nora sakari a joint ventureNora sakari a joint venture
Nora sakari a joint venture
 
The decline and fall of nokia
The decline and fall of nokiaThe decline and fall of nokia
The decline and fall of nokia
 
Nokia case study
Nokia case studyNokia case study
Nokia case study
 
Nokia latest
Nokia   latestNokia   latest
Nokia latest
 
The failure of nokia
The failure of nokiaThe failure of nokia
The failure of nokia
 
Nokia
NokiaNokia
Nokia
 
The Analysis Of Business Strategy and Objectives Of SONY
The Analysis Of Business Strategy and Objectives Of SONYThe Analysis Of Business Strategy and Objectives Of SONY
The Analysis Of Business Strategy and Objectives Of SONY
 
PESTE analysis - Nokia
PESTE analysis - NokiaPESTE analysis - Nokia
PESTE analysis - Nokia
 

Viewers also liked

vision, mission, goals and objectives
vision, mission, goals and objectivesvision, mission, goals and objectives
vision, mission, goals and objectivesLidhiya Babu
 
Business environment and analysis of nokia
Business environment and analysis of nokiaBusiness environment and analysis of nokia
Business environment and analysis of nokiashaunakbajpai
 
Food and Beverage Sector Report
Food and Beverage Sector ReportFood and Beverage Sector Report
Food and Beverage Sector ReportVimarsh Bajpai
 
Nokia: About the Company
Nokia: About the CompanyNokia: About the Company
Nokia: About the Companypooja sonakiya
 
Nokia merges in microsoft
Nokia merges in microsoftNokia merges in microsoft
Nokia merges in microsoftICBM-SBE
 
Porter‘s five forces model and value chain diagram
Porter‘s five forces model and value chain diagramPorter‘s five forces model and value chain diagram
Porter‘s five forces model and value chain diagrammariaumran
 
9. life cycle strategies
9. life cycle strategies9. life cycle strategies
9. life cycle strategiesJigar Lakhani
 
Grand strategy
Grand strategyGrand strategy
Grand strategyabshad
 
Nokia product life cycle
Nokia product life cycleNokia product life cycle
Nokia product life cycleTasheen Sheikh
 
Value chain analysis
Value chain analysisValue chain analysis
Value chain analysisMonish rm
 
Balanace score card ppt
Balanace score card pptBalanace score card ppt
Balanace score card pptAravind Reddy
 
Vision, Mission, Goals and Objectives: What's the Difference?
Vision, Mission, Goals and Objectives:  What's the Difference?Vision, Mission, Goals and Objectives:  What's the Difference?
Vision, Mission, Goals and Objectives: What's the Difference?Johan Koren
 
Nokia - Business Enviroment Analysis
Nokia - Business Enviroment AnalysisNokia - Business Enviroment Analysis
Nokia - Business Enviroment AnalysisDarshan Singh
 

Viewers also liked (14)

vision, mission, goals and objectives
vision, mission, goals and objectivesvision, mission, goals and objectives
vision, mission, goals and objectives
 
Business environment and analysis of nokia
Business environment and analysis of nokiaBusiness environment and analysis of nokia
Business environment and analysis of nokia
 
Food and Beverage Sector Report
Food and Beverage Sector ReportFood and Beverage Sector Report
Food and Beverage Sector Report
 
Nokia: About the Company
Nokia: About the CompanyNokia: About the Company
Nokia: About the Company
 
Nokia merges in microsoft
Nokia merges in microsoftNokia merges in microsoft
Nokia merges in microsoft
 
Nokia Marketing Strategies
Nokia Marketing StrategiesNokia Marketing Strategies
Nokia Marketing Strategies
 
Porter‘s five forces model and value chain diagram
Porter‘s five forces model and value chain diagramPorter‘s five forces model and value chain diagram
Porter‘s five forces model and value chain diagram
 
9. life cycle strategies
9. life cycle strategies9. life cycle strategies
9. life cycle strategies
 
Grand strategy
Grand strategyGrand strategy
Grand strategy
 
Nokia product life cycle
Nokia product life cycleNokia product life cycle
Nokia product life cycle
 
Value chain analysis
Value chain analysisValue chain analysis
Value chain analysis
 
Balanace score card ppt
Balanace score card pptBalanace score card ppt
Balanace score card ppt
 
Vision, Mission, Goals and Objectives: What's the Difference?
Vision, Mission, Goals and Objectives:  What's the Difference?Vision, Mission, Goals and Objectives:  What's the Difference?
Vision, Mission, Goals and Objectives: What's the Difference?
 
Nokia - Business Enviroment Analysis
Nokia - Business Enviroment AnalysisNokia - Business Enviroment Analysis
Nokia - Business Enviroment Analysis
 

Similar to Nokia corporation's strategy map

Story of nokia strategy by Aditya
Story of nokia strategy by AdityaStory of nokia strategy by Aditya
Story of nokia strategy by AdityaAditya Dohroo
 
Brand positioning of nokia in indain market.
Brand positioning of nokia in indain market.Brand positioning of nokia in indain market.
Brand positioning of nokia in indain market.Icaii Infotech
 
Strategic management Nokia
Strategic management NokiaStrategic management Nokia
Strategic management NokiaMahesh Karane
 
Microsoft nokia-acquisition
Microsoft nokia-acquisitionMicrosoft nokia-acquisition
Microsoft nokia-acquisitionA P
 
CONSUMER PREFERENCES ON NOKIA MOBILE
CONSUMER PREFERENCES ON NOKIA MOBILE CONSUMER PREFERENCES ON NOKIA MOBILE
CONSUMER PREFERENCES ON NOKIA MOBILE Saptarshi Chakraborty
 
Nokia Strategy Press Release: Nokia + Microsoft Partnership
Nokia Strategy Press Release: Nokia + Microsoft PartnershipNokia Strategy Press Release: Nokia + Microsoft Partnership
Nokia Strategy Press Release: Nokia + Microsoft PartnershipAbe Olandres
 
Study of Strategy of Nokia in Indian market. 2019
Study of Strategy of Nokia in Indian market. 2019Study of Strategy of Nokia in Indian market. 2019
Study of Strategy of Nokia in Indian market. 2019pareshmaheshwary
 
NOKIA E91 Planning and Development in Bangladesh
NOKIA E91 Planning and Development in BangladeshNOKIA E91 Planning and Development in Bangladesh
NOKIA E91 Planning and Development in BangladeshKawser Ahmad Sohan
 
238784 633884955717278750
238784 633884955717278750238784 633884955717278750
238784 633884955717278750marytkachenko
 

Similar to Nokia corporation's strategy map (20)

Nokia group 1
Nokia  group 1Nokia  group 1
Nokia group 1
 
Story of nokia strategy by Aditya
Story of nokia strategy by AdityaStory of nokia strategy by Aditya
Story of nokia strategy by Aditya
 
Brand positioning of nokia in indain market.
Brand positioning of nokia in indain market.Brand positioning of nokia in indain market.
Brand positioning of nokia in indain market.
 
Nokia2
Nokia2Nokia2
Nokia2
 
Strategic management Nokia
Strategic management NokiaStrategic management Nokia
Strategic management Nokia
 
Microsoft nokia-acquisition
Microsoft nokia-acquisitionMicrosoft nokia-acquisition
Microsoft nokia-acquisition
 
Pom ppt munira
Pom ppt  muniraPom ppt  munira
Pom ppt munira
 
Pom ppt munira
Pom ppt  muniraPom ppt  munira
Pom ppt munira
 
Nokia
Nokia Nokia
Nokia
 
CONSUMER PREFERENCES ON NOKIA MOBILE
CONSUMER PREFERENCES ON NOKIA MOBILE CONSUMER PREFERENCES ON NOKIA MOBILE
CONSUMER PREFERENCES ON NOKIA MOBILE
 
Brand dossier - Nokia
Brand dossier - NokiaBrand dossier - Nokia
Brand dossier - Nokia
 
Nokia Strategy Press Release: Nokia + Microsoft Partnership
Nokia Strategy Press Release: Nokia + Microsoft PartnershipNokia Strategy Press Release: Nokia + Microsoft Partnership
Nokia Strategy Press Release: Nokia + Microsoft Partnership
 
Nokia project
Nokia projectNokia project
Nokia project
 
Nokia ppt
Nokia pptNokia ppt
Nokia ppt
 
Study of Strategy of Nokia in Indian market. 2019
Study of Strategy of Nokia in Indian market. 2019Study of Strategy of Nokia in Indian market. 2019
Study of Strategy of Nokia in Indian market. 2019
 
NOKIA E91 Planning and Development in Bangladesh
NOKIA E91 Planning and Development in BangladeshNOKIA E91 Planning and Development in Bangladesh
NOKIA E91 Planning and Development in Bangladesh
 
Nokia
NokiaNokia
Nokia
 
Nokia ppt
Nokia pptNokia ppt
Nokia ppt
 
Nokia sm ppt
Nokia sm pptNokia sm ppt
Nokia sm ppt
 
238784 633884955717278750
238784 633884955717278750238784 633884955717278750
238784 633884955717278750
 

Nokia corporation's strategy map

  • 1. Nokia Corporation’s Strategy Map Presented by: Partha Pratim Dey. On 12th Jul 2015
  • 2. Topic Range • Strategy Map • About Nokia Corporation!!! • Strategic Map of Nokia Corporation. • Vision of Nokia Corporation. • Mission-statement of Nokia Corporation. • Goals and objectives of Nokia Corporation • Strategy Formulation • Strategy adopted by Nokia!!! • Strategic Goal of Nokia Corporation. • Question & Answer.
  • 3. What is STRATEGY MAP? A strategy map is a diagram that is used to document the primary strategic goals being pursued by an organization or management team. Consists of Organization’s Vision, Mission Key goals, key objectives and key strategies. Ref: https://en.wikipedia.org/wiki/Strategy_map STRATEGIC MANAGEMENT Today & Tomorrow – M A MANNAN
  • 5. About Nokia!!! • Nokia is a leader in the fields of network infrastructure, location-based technologies and advanced technologies. Headquartered in Espoo, Finland, and with operations around the world, Nokia invests in the technologies of the future. • Today, Nokia has three strong businesses: Nokia Networks, our network infrastructure business; HERE, Nokia’s location intelligence business; and Nokia Technologies, which is focused on technology development and intellectual property rights activities. Through these businesses, Nokia has a global presence, employing around 57,000 people. Nokia also a major investor in R&D, with investment through the three businesses amounting to more than EUR 2.5 billion in 2013. • Until recently, Nokia also was a key participant in the mobile devices market through its Devices & Services business. In September 2013, Nokia announced an agreement with Microsoft whereby it would sell substantially all of its Devices & Services business to Microsoft. The transaction was completed on April 25, 2014. Ref: http://company.nokia.com/en/about-us/our-company
  • 7. Vision of Nokia Corporation “Connecting People”
  • 8. Mission Statement of Nokia Corporation • Nokia Corporation defines its mission to connect people through mobile phone technology and quotes its mission statement as follows: “Our strategic intent is to build great mobile products, our job is to enable billions of people everywhere to get connected.” Ref: https://www.scribd.com/doc/97719385/Strategies-Adopted-by-Nokia-in-Order-to-Achieve-Its-Goals
  • 9. Goals and objectives of Nokia Corporation • To build great mobile products. • To help people feel near to what matters to them. • To enable billions of people to get core of life’s opportunities through mobiles. • To capture volume and value growth to connect “The next billion people” to Internet in developing growth markets. Ref: https://www.scribd.com/doc/97719385/Strategies-Adopted-by-Nokia-in-Order-to-Achieve-Its-Goals
  • 10. What is Strategy Formulation? • Strategy Formulation is a very basic step for the development of a company as it acts as the blue print for the company and is very significant. • The initial phase in the strategic management process is the stage of strategy formulation. Ref: https://www.scribd.com/doc/97719385/Strategies-Adopted-by-Nokia-in-Order-to-Achieve-Its-Goals
  • 11. STRATEGY ADOPTED TO ACHIEVE ITS GOAL • Nokia Corporation has created an alliance with the Microsoft Company through which it has gained the opportunity to launch new mobile phones in the market which would be based on Windows 7 operating system. • Nokia Corporation has basically adopted the strategy of “New Product Development” and “Horizontal Integration Strategy” through which Nokia Corporation plans to launch new mobile phone with core2 duo processors and about 1.0-1.5 GB of Ram and full HD 1080p video recording cameras and in a new slim design and will use Windows 7 operating system as its basic operating system and these cell phones will contain all the features of an official Windows 7 which already has a great acceptance in the world to compete in the market against other mobile phone manufacturers in the world as well as the growing Android OS. Ref: https://www.scribd.com/doc/97719385/Strategies-Adopted-by-Nokia-in-Order-to-Achieve-Its-Goals
  • 12. Strategic Goal of Nokia Corporation • Through adopting this strategy Nokia Corporation has the opportunity to gain access of the lost market shares and to maintain its position as the no.1 mobile phone manufacturer in the world and to compere against the other mobile phone manufacturing companies operating in the world. Following are the main strategic goals of this strategy • Nokia would develop new mobile phones that will be just equal to a mini laptop as the operating system would be Windows 7 which is the most acknowledged OS in the world and thus through this Nokia Corporation will regain its lost market share. Contd.. Ref: https://www.scribd.com/doc/97719385/Strategies-Adopted-by-Nokia-in-Order-to-Achieve-Its-Goals
  • 13. Strategic Goal of Nokia Corporation • Through applying this strategy Nokia Corporation would be able to minimize its dependency on the Symbian software and thus would provide its customers with a new a fast operating system. • Also through adopting this strategy Nokia Corporation would be able to efficiently compete against its competitors in the market and with the new Android operating system that is currently the world’s fastest growing and acknowledged mobile phone operating system. Ref: https://www.scribd.com/doc/97719385/Strategies-Adopted-by-Nokia-in-Order-to-Achieve-Its-Goals