SlideShare a Scribd company logo
1 of 25
Download to read offline
FABRIC OF INDIA,[object Object],“ A delighted Customer is our Best Brand ”,[object Object],[object Object]
RuhiJhunjhunwala (197)
Robin Raju (064)
Parvathi Om (025),[object Object]
Creating and maintaining effective and scalable supply chain
Increasing average basket size of customers by shaping and influencing the consumption pattern
Talent retention and De-risk margins Market potential for Indian ethnic wear of the retail market is estimated to be around Rs. 9,000 Crores,[object Object],Consultants tips for a profitable retail operating model for the new market :,[object Object]
Retail Sector: India,[object Object],Consultants recommendation for a profitable retail operating model for the new market :,[object Object],Revamp based on  points 4 and 5,[object Object]
Fab India: timeline,[object Object],Early 80’s ,[object Object],1990’s,[object Object],1999,[object Object],2001,[object Object],2004,[object Object],2006,[object Object],2009,[object Object],1960,[object Object]
The FabIndia marketing outlook,[object Object],[object Object]
Does not follow any customer acquisition strategy: focuses on customer retention
Key element: word of mouth publicity ( Zero advertising except print ads during promotions )85%,[object Object],FabIndia Store Format,[object Object],[object Object]
Over 83% of Fabindia’ s customers go back satisfied, with 58% being highly satisfied with the brand and its offerings
Metros
Posh locality
All product lines
Tier II cities
Specific products retailing,[object Object]
Government Handloom Initiatives (KhadiGramodyog, Cottage Industries Emporium, State Government departments)
Designer BoutiquesEthnic wear retailers like Khadder, W and Good Things,  and Stand alone stores like Shristi, Biba, Prapti, Sadka, and Shoma,[object Object],[object Object]
Local NGOs selling wares, like dillihaat, etc,[object Object]
Women :- 15Click here for Survey questionnaire,[object Object]
Survey Results,[object Object],Survey of 23 urban Indian in the 18 – 35 age group,[object Object],[object Object]
Women :- 15Click here for Survey questionnaire,[object Object]
Target Passion Group Profiles,[object Object],Demographic,[object Object],[object Object]

More Related Content

What's hot

Fab India Marketing & Strategy
Fab India Marketing & StrategyFab India Marketing & Strategy
Fab India Marketing & Strategymanas522
 
social media marketing fabindia
social media marketing fabindiasocial media marketing fabindia
social media marketing fabindiaJay Kamdar
 
Fab india Case study - Positioning
Fab india Case study - PositioningFab india Case study - Positioning
Fab india Case study - PositioningGaurav Sharma
 
Fab India marketing project
Fab India marketing projectFab India marketing project
Fab India marketing projectHaresh Gala
 
Fabindia case study (2)
Fabindia   case study (2)Fabindia   case study (2)
Fabindia case study (2)Mayank Tyagi
 
“To evaluate the consumer acceptance of Fabels - A Fabindia ethnic western we...
“To evaluate the consumer acceptance of Fabels - A Fabindia ethnic western we...“To evaluate the consumer acceptance of Fabels - A Fabindia ethnic western we...
“To evaluate the consumer acceptance of Fabels - A Fabindia ethnic western we...Srishti Raut
 
Assortment Planning - United Colors of Benetton
Assortment Planning - United Colors of BenettonAssortment Planning - United Colors of Benetton
Assortment Planning - United Colors of BenettonDelwin Arikatt
 
Biba Fashion Trends
Biba Fashion Trends Biba Fashion Trends
Biba Fashion Trends prabhas jha
 
Omni channel retail between Nykaa & Sephora
 Omni channel retail between Nykaa & Sephora Omni channel retail between Nykaa & Sephora
Omni channel retail between Nykaa & SephoraDIPTASHREEMONDAL1
 
Allen Solly BRAND AUDIT
Allen Solly BRAND AUDITAllen Solly BRAND AUDIT
Allen Solly BRAND AUDITMichael John
 
fab india
fab indiafab india
fab indiatripti4
 

What's hot (20)

Fab India Marketing & Strategy
Fab India Marketing & StrategyFab India Marketing & Strategy
Fab India Marketing & Strategy
 
Allensolly
AllensollyAllensolly
Allensolly
 
social media marketing fabindia
social media marketing fabindiasocial media marketing fabindia
social media marketing fabindia
 
Allen solly ppt
Allen solly pptAllen solly ppt
Allen solly ppt
 
Fabindia
FabindiaFabindia
Fabindia
 
Fab india Case study - Positioning
Fab india Case study - PositioningFab india Case study - Positioning
Fab india Case study - Positioning
 
Fab India marketing project
Fab India marketing projectFab India marketing project
Fab India marketing project
 
Fabindia case study (2)
Fabindia   case study (2)Fabindia   case study (2)
Fabindia case study (2)
 
Fabindia
FabindiaFabindia
Fabindia
 
Biba Brand Study
Biba Brand StudyBiba Brand Study
Biba Brand Study
 
Blackbarrys
BlackbarrysBlackbarrys
Blackbarrys
 
Fab india
Fab indiaFab india
Fab india
 
“To evaluate the consumer acceptance of Fabels - A Fabindia ethnic western we...
“To evaluate the consumer acceptance of Fabels - A Fabindia ethnic western we...“To evaluate the consumer acceptance of Fabels - A Fabindia ethnic western we...
“To evaluate the consumer acceptance of Fabels - A Fabindia ethnic western we...
 
Assortment Planning - United Colors of Benetton
Assortment Planning - United Colors of BenettonAssortment Planning - United Colors of Benetton
Assortment Planning - United Colors of Benetton
 
Biba Fashion Trends
Biba Fashion Trends Biba Fashion Trends
Biba Fashion Trends
 
Omni channel retail between Nykaa & Sephora
 Omni channel retail between Nykaa & Sephora Omni channel retail between Nykaa & Sephora
Omni channel retail between Nykaa & Sephora
 
Okhai iima case study
Okhai iima case studyOkhai iima case study
Okhai iima case study
 
Allen Solly BRAND AUDIT
Allen Solly BRAND AUDITAllen Solly BRAND AUDIT
Allen Solly BRAND AUDIT
 
fab india
fab indiafab india
fab india
 
Allen solly 2
Allen solly 2Allen solly 2
Allen solly 2
 

Similar to FabIndia

Business Case Competition solution proposal - Old Shop New City
Business Case Competition solution proposal - Old Shop New CityBusiness Case Competition solution proposal - Old Shop New City
Business Case Competition solution proposal - Old Shop New Citynoel alam
 
Just How Different Is It?: Expanding into China via Digital and Social Platforms
Just How Different Is It?: Expanding into China via Digital and Social PlatformsJust How Different Is It?: Expanding into China via Digital and Social Platforms
Just How Different Is It?: Expanding into China via Digital and Social PlatformsTWFHK
 
Smm how do you create 12 million+
Smm how do you create 12 million+Smm how do you create 12 million+
Smm how do you create 12 million+Naina Sehgal
 
2014 may green group 4 Kleur tonacity marketing proposal
2014 may green group 4  Kleur tonacity marketing proposal2014 may green group 4  Kleur tonacity marketing proposal
2014 may green group 4 Kleur tonacity marketing proposalNichola Buckley
 
Social Media Marketing Strategy for your Business in 2020
Social Media Marketing Strategy for your Business in 2020Social Media Marketing Strategy for your Business in 2020
Social Media Marketing Strategy for your Business in 2020Martin van Vliet
 
Anshul Kumar - Digital Portfolio
Anshul Kumar - Digital PortfolioAnshul Kumar - Digital Portfolio
Anshul Kumar - Digital PortfolioAnshul Singh
 
Sustainable_Strategy___Jasmine_Baxter.pptx.pdf
Sustainable_Strategy___Jasmine_Baxter.pptx.pdfSustainable_Strategy___Jasmine_Baxter.pptx.pdf
Sustainable_Strategy___Jasmine_Baxter.pptx.pdfluxasuhi
 
Facebook's new report predicts huge digital influence in Fashion by 2020
Facebook's new report predicts huge digital influence in Fashion by 2020Facebook's new report predicts huge digital influence in Fashion by 2020
Facebook's new report predicts huge digital influence in Fashion by 2020Social Samosa
 
Snapstyle Social Commerce for Snapdeal India
Snapstyle Social Commerce for Snapdeal IndiaSnapstyle Social Commerce for Snapdeal India
Snapstyle Social Commerce for Snapdeal IndiaMeilan Ou
 
Creative that cracks the code applied to indian market - Group 6
Creative that cracks the code applied to indian market - Group 6Creative that cracks the code applied to indian market - Group 6
Creative that cracks the code applied to indian market - Group 6Sameer Mathur
 
Digital marketing strategy Objective
Digital marketing strategy Objective Digital marketing strategy Objective
Digital marketing strategy Objective Alok Mishra
 
UnME Jeans: Branding in Web 2.0
UnME Jeans: Branding in Web 2.0UnME Jeans: Branding in Web 2.0
UnME Jeans: Branding in Web 2.0114iiminternship
 
Fashion in social media 2
Fashion in social media 2Fashion in social media 2
Fashion in social media 2Julio Campos
 

Similar to FabIndia (20)

Online Shopping India
Online Shopping IndiaOnline Shopping India
Online Shopping India
 
Business Case Competition solution proposal - Old Shop New City
Business Case Competition solution proposal - Old Shop New CityBusiness Case Competition solution proposal - Old Shop New City
Business Case Competition solution proposal - Old Shop New City
 
FFC deck final
FFC deck finalFFC deck final
FFC deck final
 
Just How Different Is It?: Expanding into China via Digital and Social Platforms
Just How Different Is It?: Expanding into China via Digital and Social PlatformsJust How Different Is It?: Expanding into China via Digital and Social Platforms
Just How Different Is It?: Expanding into China via Digital and Social Platforms
 
IE Application 2
IE Application 2IE Application 2
IE Application 2
 
Fabels
FabelsFabels
Fabels
 
Smm how do you create 12 million+
Smm how do you create 12 million+Smm how do you create 12 million+
Smm how do you create 12 million+
 
2014 may green group 4 Kleur tonacity marketing proposal
2014 may green group 4  Kleur tonacity marketing proposal2014 may green group 4  Kleur tonacity marketing proposal
2014 may green group 4 Kleur tonacity marketing proposal
 
Marketingplan
MarketingplanMarketingplan
Marketingplan
 
Social Media Marketing Strategy for your Business in 2020
Social Media Marketing Strategy for your Business in 2020Social Media Marketing Strategy for your Business in 2020
Social Media Marketing Strategy for your Business in 2020
 
Anshul Kumar - Digital Portfolio
Anshul Kumar - Digital PortfolioAnshul Kumar - Digital Portfolio
Anshul Kumar - Digital Portfolio
 
Pilyh Presentation
Pilyh PresentationPilyh Presentation
Pilyh Presentation
 
Sustainable_Strategy___Jasmine_Baxter.pptx.pdf
Sustainable_Strategy___Jasmine_Baxter.pptx.pdfSustainable_Strategy___Jasmine_Baxter.pptx.pdf
Sustainable_Strategy___Jasmine_Baxter.pptx.pdf
 
Facebook's new report predicts huge digital influence in Fashion by 2020
Facebook's new report predicts huge digital influence in Fashion by 2020Facebook's new report predicts huge digital influence in Fashion by 2020
Facebook's new report predicts huge digital influence in Fashion by 2020
 
Snapstyle Social Commerce for Snapdeal India
Snapstyle Social Commerce for Snapdeal IndiaSnapstyle Social Commerce for Snapdeal India
Snapstyle Social Commerce for Snapdeal India
 
Content strategy
Content strategyContent strategy
Content strategy
 
Creative that cracks the code applied to indian market - Group 6
Creative that cracks the code applied to indian market - Group 6Creative that cracks the code applied to indian market - Group 6
Creative that cracks the code applied to indian market - Group 6
 
Digital marketing strategy Objective
Digital marketing strategy Objective Digital marketing strategy Objective
Digital marketing strategy Objective
 
UnME Jeans: Branding in Web 2.0
UnME Jeans: Branding in Web 2.0UnME Jeans: Branding in Web 2.0
UnME Jeans: Branding in Web 2.0
 
Fashion in social media 2
Fashion in social media 2Fashion in social media 2
Fashion in social media 2
 

Recently uploaded

Intellectual Property Licensing Examples
Intellectual Property Licensing ExamplesIntellectual Property Licensing Examples
Intellectual Property Licensing Examplesamberjiles31
 
Team B Mind Map for Organizational Chg..
Team B Mind Map for Organizational Chg..Team B Mind Map for Organizational Chg..
Team B Mind Map for Organizational Chg..dlewis191
 
Building Your Personal Brand on LinkedIn - Expert Planet- 2024
 Building Your Personal Brand on LinkedIn - Expert Planet-  2024 Building Your Personal Brand on LinkedIn - Expert Planet-  2024
Building Your Personal Brand on LinkedIn - Expert Planet- 2024Stephan Koning
 
NewBase 25 March 2024 Energy News issue - 1710 by Khaled Al Awadi_compress...
NewBase  25 March  2024  Energy News issue - 1710 by Khaled Al Awadi_compress...NewBase  25 March  2024  Energy News issue - 1710 by Khaled Al Awadi_compress...
NewBase 25 March 2024 Energy News issue - 1710 by Khaled Al Awadi_compress...Khaled Al Awadi
 
Lecture_6.pptx English speaking easyb to
Lecture_6.pptx English speaking easyb toLecture_6.pptx English speaking easyb to
Lecture_6.pptx English speaking easyb toumarfarooquejamali32
 
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...IMARC Group
 
PDT 88 - 4 million seed - Seed - Protecto.pdf
PDT 88 - 4 million seed - Seed - Protecto.pdfPDT 88 - 4 million seed - Seed - Protecto.pdf
PDT 88 - 4 million seed - Seed - Protecto.pdfHajeJanKamps
 
MC Heights construction company in Jhang
MC Heights construction company in JhangMC Heights construction company in Jhang
MC Heights construction company in Jhangmcgroupjeya
 
Chapter_Five_The_Rural_Development_Policies_and_Strategy_of_Ethiopia.pptx
Chapter_Five_The_Rural_Development_Policies_and_Strategy_of_Ethiopia.pptxChapter_Five_The_Rural_Development_Policies_and_Strategy_of_Ethiopia.pptx
Chapter_Five_The_Rural_Development_Policies_and_Strategy_of_Ethiopia.pptxesiyasmengesha
 
Scrum Events & How to run them effectively
Scrum Events & How to run them effectivelyScrum Events & How to run them effectively
Scrum Events & How to run them effectivelyMarianna Nakou
 
MoneyBridge Pitch Deck - Investor Presentation
MoneyBridge Pitch Deck - Investor PresentationMoneyBridge Pitch Deck - Investor Presentation
MoneyBridge Pitch Deck - Investor Presentationbaron83
 
Developing Coaching Skills: Mine, Yours, Ours
Developing Coaching Skills: Mine, Yours, OursDeveloping Coaching Skills: Mine, Yours, Ours
Developing Coaching Skills: Mine, Yours, OursKaiNexus
 
PDT 89 - $1.4M - Seed - Plantee Innovations.pdf
PDT 89 - $1.4M - Seed - Plantee Innovations.pdfPDT 89 - $1.4M - Seed - Plantee Innovations.pdf
PDT 89 - $1.4M - Seed - Plantee Innovations.pdfHajeJanKamps
 
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)tazeenaila12
 
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for Business
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for BusinessQ2 2024 APCO Geopolitical Radar - The Global Operating Environment for Business
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for BusinessAPCO
 
Ethical stalking by Mark Williams. UpliftLive 2024
Ethical stalking by Mark Williams. UpliftLive 2024Ethical stalking by Mark Williams. UpliftLive 2024
Ethical stalking by Mark Williams. UpliftLive 2024Winbusinessin
 
Cracking the ‘Business Process Outsourcing’ Code Main.pptx
Cracking the ‘Business Process Outsourcing’ Code Main.pptxCracking the ‘Business Process Outsourcing’ Code Main.pptx
Cracking the ‘Business Process Outsourcing’ Code Main.pptxWorkforce Group
 
Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access
 
Michael Vidyakin: Introduction to PMO (UA)
Michael Vidyakin: Introduction to PMO (UA)Michael Vidyakin: Introduction to PMO (UA)
Michael Vidyakin: Introduction to PMO (UA)Lviv Startup Club
 
Data skills for Agile Teams- Killing story points
Data skills for Agile Teams- Killing story pointsData skills for Agile Teams- Killing story points
Data skills for Agile Teams- Killing story pointsyasinnathani
 

Recently uploaded (20)

Intellectual Property Licensing Examples
Intellectual Property Licensing ExamplesIntellectual Property Licensing Examples
Intellectual Property Licensing Examples
 
Team B Mind Map for Organizational Chg..
Team B Mind Map for Organizational Chg..Team B Mind Map for Organizational Chg..
Team B Mind Map for Organizational Chg..
 
Building Your Personal Brand on LinkedIn - Expert Planet- 2024
 Building Your Personal Brand on LinkedIn - Expert Planet-  2024 Building Your Personal Brand on LinkedIn - Expert Planet-  2024
Building Your Personal Brand on LinkedIn - Expert Planet- 2024
 
NewBase 25 March 2024 Energy News issue - 1710 by Khaled Al Awadi_compress...
NewBase  25 March  2024  Energy News issue - 1710 by Khaled Al Awadi_compress...NewBase  25 March  2024  Energy News issue - 1710 by Khaled Al Awadi_compress...
NewBase 25 March 2024 Energy News issue - 1710 by Khaled Al Awadi_compress...
 
Lecture_6.pptx English speaking easyb to
Lecture_6.pptx English speaking easyb toLecture_6.pptx English speaking easyb to
Lecture_6.pptx English speaking easyb to
 
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
 
PDT 88 - 4 million seed - Seed - Protecto.pdf
PDT 88 - 4 million seed - Seed - Protecto.pdfPDT 88 - 4 million seed - Seed - Protecto.pdf
PDT 88 - 4 million seed - Seed - Protecto.pdf
 
MC Heights construction company in Jhang
MC Heights construction company in JhangMC Heights construction company in Jhang
MC Heights construction company in Jhang
 
Chapter_Five_The_Rural_Development_Policies_and_Strategy_of_Ethiopia.pptx
Chapter_Five_The_Rural_Development_Policies_and_Strategy_of_Ethiopia.pptxChapter_Five_The_Rural_Development_Policies_and_Strategy_of_Ethiopia.pptx
Chapter_Five_The_Rural_Development_Policies_and_Strategy_of_Ethiopia.pptx
 
Scrum Events & How to run them effectively
Scrum Events & How to run them effectivelyScrum Events & How to run them effectively
Scrum Events & How to run them effectively
 
MoneyBridge Pitch Deck - Investor Presentation
MoneyBridge Pitch Deck - Investor PresentationMoneyBridge Pitch Deck - Investor Presentation
MoneyBridge Pitch Deck - Investor Presentation
 
Developing Coaching Skills: Mine, Yours, Ours
Developing Coaching Skills: Mine, Yours, OursDeveloping Coaching Skills: Mine, Yours, Ours
Developing Coaching Skills: Mine, Yours, Ours
 
PDT 89 - $1.4M - Seed - Plantee Innovations.pdf
PDT 89 - $1.4M - Seed - Plantee Innovations.pdfPDT 89 - $1.4M - Seed - Plantee Innovations.pdf
PDT 89 - $1.4M - Seed - Plantee Innovations.pdf
 
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)
 
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for Business
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for BusinessQ2 2024 APCO Geopolitical Radar - The Global Operating Environment for Business
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for Business
 
Ethical stalking by Mark Williams. UpliftLive 2024
Ethical stalking by Mark Williams. UpliftLive 2024Ethical stalking by Mark Williams. UpliftLive 2024
Ethical stalking by Mark Williams. UpliftLive 2024
 
Cracking the ‘Business Process Outsourcing’ Code Main.pptx
Cracking the ‘Business Process Outsourcing’ Code Main.pptxCracking the ‘Business Process Outsourcing’ Code Main.pptx
Cracking the ‘Business Process Outsourcing’ Code Main.pptx
 
Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024
 
Michael Vidyakin: Introduction to PMO (UA)
Michael Vidyakin: Introduction to PMO (UA)Michael Vidyakin: Introduction to PMO (UA)
Michael Vidyakin: Introduction to PMO (UA)
 
Data skills for Agile Teams- Killing story points
Data skills for Agile Teams- Killing story pointsData skills for Agile Teams- Killing story points
Data skills for Agile Teams- Killing story points
 

FabIndia

  • 1.
  • 4.
  • 5. Creating and maintaining effective and scalable supply chain
  • 6. Increasing average basket size of customers by shaping and influencing the consumption pattern
  • 7.
  • 8.
  • 9.
  • 10.
  • 11. Does not follow any customer acquisition strategy: focuses on customer retention
  • 12.
  • 13. Over 83% of Fabindia’ s customers go back satisfied, with 58% being highly satisfied with the brand and its offerings
  • 18.
  • 19. Government Handloom Initiatives (KhadiGramodyog, Cottage Industries Emporium, State Government departments)
  • 20.
  • 21.
  • 22.
  • 23.
  • 24.
  • 25.
  • 27.
  • 28.
  • 29.
  • 30.
  • 31.
  • 32.
  • 33.
  • 34.
  • 35.
  • 36.
  • 37. The micro site would be linked to the national supply chain data and regularly updated. This will make the online process centralized and will enable FabIndia meet the demands of the consumer irrespective of the location.
  • 38. Website will serve as the landing page for all online marketing initiatives.
  • 39.
  • 40.
  • 41. Inform the users about the Culture & Crafts’ Fest
  • 42.
  • 43.
  • 44.
  • 45. Regular tweets about the new biometrics application
  • 46. Engage into conversations with consumers (provide solutions to issues they face etc.)
  • 47. Tweets about upcoming ground activities
  • 48.
  • 49.
  • 50. We will bring this art on ground for them to experience it first hand and also learn it.
  • 51. Every metro will have a 2 day workshop cum exhibition where these artists will put up stalls about these crafts and exhibit the work along with “Live Craft Workshop”,workshops (for more knowledge and interest) for keen audience.
  • 52. It will be called “Know what you wear”
  • 53. This makes the customers more aware of the work put in for their fabric and helps them with their association with brand FabIndia.
  • 54.
  • 55. Men can be encouraged to increasingly visit the stores with the women in their lives with offers like “ bring your mom/sis/wife/ girlfriend to shop, and get x% off”
  • 56. FabIndia will tie up with various NGOs like Breakthrough, Jagori etc. for their cause of empowering women.
  • 57.
  • 58.
  • 59.
  • 60. Given here are the various shades that FabIndia merchandise is available in.
  • 61. But we noticed that there are some colours that the brand is biased towards (reds, blues and eartherncolours).
  • 62.