1. 4
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2. ! Possession
! Quality
! User Experience
! Relevancy
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3. ! Possession
• Mail is automatic
• Mail is perpetual
• Mail is anticipated
• We know where you live
• We know what you spend
• We know what you read
• We know your test scores
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4. ! Quality
• About commitment
• About perceived value
• About brand
• About intrigue
• About materials
• About feel
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7. ! User
Experience
• About emotion
• About communicating
• About conversation
• About reaction
• About action
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14. ! Relevancy
• About timing
• About messaging
• About audience
• About connectivity
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15. PSL sample of
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16. What’s next
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20. VIEWBOOKS IN A DIGITAL AGE

21. Thank you
psandl.com
Janet Sieff Bob Oxman
Business Development VP Creative Services
janet@psandl.com bob@psandl.com
412.904.3133 215.572.7938