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Across the Great Divide: Professional use of social media by Canadian and U.S. physicians

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Pat Rich

Presentation to evaluate gap in professional social media use between Canadian and US physicians

Health & Medicine
1 of 11
Pat Rich Canadian medical writer/editor @Pat_health
Across the Great Divide Professional social media use by Canadian and US physicians: Lies, damn lies and statistics
Across the Great Divide
Final slide “While individual physicians are at different stages in their use of social media, it is a journey all physicians will eventually take. Social media is becoming so pervasive its importance as a channel to keep current on medical findings and to confer with colleagues is undeniable.” Dr. Hartley Stern, CEO, Canadian Medical Protective Association (2014)
U.S. physicians “Two-thirds of doctors are using social media for professional purposes” Source: EMR Thoughts Across the Great Divide
Canadian physicians • 2014 • Validated survey • Backed by major medical organizations • More than 10,000 respondents Across the Great Divide
Canadian physicians using social media for professional purposes Linked In or Facebook 8.5% YouTube or Flickr 5.1% Blog 4.5% Twitter 3.6% Source: National Physician Survey 2014 Across the Great Divide
U.S. statistics
Why the great divide? Actual differences in behaviour * Canadian doctors less progressive? * No need to use social media to market services in Canada Vs. Difference in survey methodologies * Professional use vs. Any use * Sample size
10 -“For those of us who have the philosophy that we want to graduate docs who are better than we are, Twitter is a great thing.” Dr. Chris Simpson, cardiologist and CMA Past-President borreliosis
Across the Great Divide: Professional use of social media by Canadian and U.S. physicians

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Across the Great Divide: Professional use of social media by Canadian and U.S. physicians

  • 1. Pat Rich Canadian medical writer/editor @Pat_health
  • 2. Across the Great Divide Professional social media use by Canadian and US physicians: Lies, damn lies and statistics
  • 4. Final slide “While individual physicians are at different stages in their use of social media, it is a journey all physicians will eventually take. Social media is becoming so pervasive its importance as a channel to keep current on medical findings and to confer with colleagues is undeniable.” Dr. Hartley Stern, CEO, Canadian Medical Protective Association (2014)
  • 5. U.S. physicians “Two-thirds of doctors are using social media for professional purposes” Source: EMR Thoughts Across the Great Divide
  • 6. Canadian physicians • 2014 • Validated survey • Backed by major medical organizations • More than 10,000 respondents Across the Great Divide
  • 7. Canadian physicians using social media for professional purposes Linked In or Facebook 8.5% YouTube or Flickr 5.1% Blog 4.5% Twitter 3.6% Source: National Physician Survey 2014 Across the Great Divide
  • 9. Why the great divide? Actual differences in behaviour * Canadian doctors less progressive? * No need to use social media to market services in Canada Vs. Difference in survey methodologies * Professional use vs. Any use * Sample size
  • 10. 10 -“For those of us who have the philosophy that we want to graduate docs who are better than we are, Twitter is a great thing.” Dr. Chris Simpson, cardiologist and CMA Past-President borreliosis