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Beacons and Black Holes: Social media use by physicians
- 1. SOCIAL MEDIA USE BY PHYSICIANS: BEACONS AND BLACK HOLES PAT RICH (@PAT_HEALTH) FRIDAY, SEPT. 8
- 2. Disclosures
- 3. Faculty/Presenter Disclosure Faculty: Pat Rich Relationships with commercial interests: None
- 4. Disclosure of Commercial Support This program has received no financial or in-kind support Potential for conflict(s) of interest: None
- 5. Who I am Pat Rich – Medical writer, editor and social media commentator Regularly lectures to physicians about professional use of social media WHO I AM NOT Physician Academic
- 6. Social media and physicians: Beacons and black holes
- 7. Why care? “Whether physicians are active on social media or not, an understanding of social media and its potential implications on their professional lives is essential.” Dr. Hartley Stern, CEO, Canadian Medical Protective Association
- 8. Not a new discussion “Reid (CMA president 2012-2013) referenced a number of recent scientific studies showing how multitasking has a negative impact on cognitive functioning, and how frequent use of the Internet has a negative impact on heart rate variability.” “Both Reid and Bezanson (second year med student) argued that rather than bringing people together, social media and mobile devices make people more prone to social isolation.”
- 9. The 2013 debate “I find Twitter to be an excellent source of positive affirmations and meditations that work well for self-awareness and mental health,” he said. “You can find good feeds for positive affirmation all over the place. Dr. Don Smallman
- 10. Social media Pros Powerful communication tools for information gathering and sharing Place to “tell one’s story” Allow networking and support locally and globally Advocacy tool Cons Potentially toxic environment Puts practitioners at risk for activities that can result in professional misconduct “Time sink” Contributes to Social isolation
- 11. Dr. Joshua Tepper – CEO Health Quality Ontario
- 12. Downside of social media for med students
- 13. Medical politics aren’t for the faint of heart Former Ontario deputy health minister Michael Decter quoted by Theresa Boyle in The Toronto Star, Feb. 27, 2017
- 14. … and so it goes
- 16. Some modest proposals Develop and adopt new CMA Code of Ethics and Professional Conduct with specific reference to social media Educate medical students about the benefits and risks of social media in the professional context Educate medical students about proper time management Develop and evaluate wellness programs integrating social media platforms
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