The status of social media in health care in Canada

1. EVERYWHERE AND
NOWHERE
THE STATUS OF SOCIAL MEDIA IN HEALTH CARE IN
CANADA
@pat_health
Feb. 24, 2015
#hcsmca symposium

2. “
”
EVERY MEDICAL PROFESSIONAL AND EVERY
EMPOWERED PATIENT SHOULD BE ALLOWED TO FEEL
CONNECTED TO MANY OTHERS WHO CAN HELP
PROFESSIONALY AND EMOTIONALLY … SOCIAL
MEDIA CAN BECOME THIS BRIDGE PEOPLE NEED
Dr. Bertalan Mesko – My Health Upgraded
WHERE WE WOULD LIKE TO BE

3. “
”
RECENT U.S. RESEARCH FROM DEMI & COOPER ADVERTISING AND DC
INTERACTIVE GROUP REVEALED THAT 60 PER CENT OF DOCTORS SAY SOCIAL
MEDIA IMPROVES THE QUALITY OF CARE DELIVERED TO PATIENTS…RESEARCH
FROM EMR THOUGHTS REVEALED TWO THIRDS OF DOCTORS ARE USING
SOCIAL MEDIA FOR PROFESSIONAL PURPOSES … DATA SHOWING 41 PER
CENT OF PEOPLE CLAIMING SOCIAL MEDIA WOULD AFFECT THEIR CHOICE OF
A SPECIFIC DOCTOR, HOSPITAL, OR MEDICAL FACILITY.
WHERE WE WOULD LIKE TO BE
From HIMMS16 and the Healthcare’s Profession’s Changing View of Social Media by
Medelinked Feb. 4, 2016

4. WHERE ARE WE?
Canada’s use of social media in health care relative to other countries
Use of social media to provide health care
Use of social media by health care providers
Use of social media by Canadian patients to improve their health
Use of social media in Canadian research

5. A PERSONAL CANADIAN SOCIAL
MEDIA HEALTH CARE STORY

6. CANADIAN PHYSICIANS
AND SOCIAL MEDIA … THEN
The Council has recently become aware that some physicians have posted
information on Facebook … Council does not believe there is ever a need, or a point,
to posting any information regarding a physician’s professional or clinical activity in
such a fashion, considering the many risks and no discernable benefits.
College of Physicians and Surgeons of New Brunswick

7. … AND NOW
“While individual physicians are at different stages in their use of social
media, it is a journey all physicians will eventually take. Social media is
becoming so pervasive its importance as a channel to keep current on
medical findings and to confer with colleagues is undeniable.”
Dr. Hartley Stern, CEO, Canadian Medical Protective Association (2014)

8. BUT STILL
Percentage of Canadian physicians using social media for professional use
Linked In or Facebook 8.5%
YouTube or Flickr 5.1%
Twitter 3.6%
Blog 4.5%
Source: National Physician Survey 2014

9. “
”
54% OF ONTARIO NURSES SURVEYED BELIEVED
SOCIAL NETWORKS ARE IMPORTANT
RESOURCES FOR PRACTICE; ANOTHER 11%
SUGGESTED SOCIAL NETWORK USE WAS
CRITICAL TO THEIR PRACTICE.
Anderson and Puckrin, Journal of Nursing Regulation, April 2011
NURSES

10. “
”
MORE THAN 80% OF PHARMACISTS IN ALBERTA
REPORTED THAT THEY HAD A SOCIAL MEDIA
ACCOUNT, AND OVER HALF OF THEM REPORTED
USING THEIR ACCOUNTS FOR PROFESSIONAL
PURPOSES.
@ArdenBarry, Journal of Hospital Pharmacy, Jan/Feb, 2014
PHARMACISTS

12. WHERE CANADA HAS LEAD THE WAY
 Hosting the most important annual research-based social media and
health care conference globally until 2015 (Medicine 2.0)
 Publishing the leading outlet for social media based health care search
(The Journal of Internet Medical Research)
 Developing world-class advocacy campaigns in health
(#itdoesnthavetohurt #demandaplan etc)
 Building social media as core element of health and medical reporting
(@picardonhealth @NightshiftMD)

13. CANADIAN LEADERS

14. CANADIAN LEADERS

15. CANADIAN LEADERS

16. BARRIERS TO GREATER SOCIAL MEDIA
USE IN HEALTH CARE IN CANADA
PROVIDERS
• Time
• Perceived lack of value
• Lack of remuneration
• Liability concerns
• Regulatory barriers
PATIENTS
• Health Literacy
• Support from providers
• Infrastructure

17. ENABLERS OF GREATER SOCIAL MEDIA
USE IN HEALTH CARE
• Ubiquitous nature of tools and platforms in society
• Research studies showing feasibility and value
• Engaged patient movement and growth of collaborative care
• Growth of digital health especially mobile

18. HEALTH CARE IS
CHANGING
… and social media
enables and facilitates
1) social networking,
2) participation,
3) apomediation,
4) openness, and
5) collaboration