9. Environmental scan of social media use by
hospitals
Literature review of best practices in use of
social media in hospitals
Interviews with leading hospital
communications practitioners in Canada and
the U.S.
10. “For most (hospitals), social
media has yet to deliver to its
full potential,”
Stewart Gandolf, “Nearly all US hospitals use social
media. Now what?” Dec. 2014
11. “Recognizing the importance of social media is
the first step in taking your hospital into the
digital world. Understanding the value and the
potential of this medium can help leverage your
community benefits programs and patient
engagement in a way never possible before the
advent of the Internet.”
American Hospital Association 2015 Guide
12. “In Canada in health care
we’re at a point where most
hospitals accept the role of
social media for branding and
communication, but only the
lead adopters are using it for
patient engagement and for
clinical use.”
Ann Fuller, former public relations
director, CHEO, Healthy Debate, Feb.
2013
13.
14. “For the most part, hospitals have figured
out that they need to be there
communicating with their customers. Some
have found out the hard way that you have
to have a good social media policy, you have
to set up guidelines for people who are
doing the posting, you have to train and
educate people and you have to hold people
accountable.”
Christina Thielst – editor of “Applying Social Media
Technologies in Healthcare Environments”
15.
16. “It’s not about creating a community and trying to integrate
those experts into it. It’s using social media to come up with
a new platform for doing what they already do – such as
engaging patients. It’s another way of bringing people
together,” David Bourne, Sienna Senior Living
Putting patients on every hospital committee can be
"patronizing" and not truly engaging – Dr. Robert Howard,
CEO, St. Michael’s Hospital
19. Intelligence Gathering:
Patient Engagement and patient relations
Clinical Trials and Research
Advertising and Fundraising
Gaming to change behavior
Care Coordination and Facilitation of Patient
Transitions
Clinical Trials and Research
(Courtesy of Christina Thielst)
20. Hospital culture needs to be primed
Proper resourcing needed
Patient confidentiality remains paramount
Social media should form part of broader
strategy (ies)
21. Professional use of social media by providers
still minimal (but many thought leaders)
Social media usually not best way to deal with
patient issues/complaints
22. “The way I would like a hospital to use social
media is to reach out to people to find out
what we want from them if there are going to
be changes or something new coming down
the pipe – to reach out and engage us before
something is going to happen.”
Isabel Jordan, Chair, Rare Disease Foundation