Customer experience is what turns your online store visitors into customers, and it's what turns customers into REPEAT customers. Here are some tips used by tech startups in the SaaS space.

1. Tips And Tools Fast Growing Tech Startups Use For
Customer Experience That Work For eCommerce.

2. Ecommerce & SaaS are more similar than you think…

3. Ecommerce & SaaS are more similar than you think…
User Experience

4. Ecommerce & SaaS are more similar than you think…
User Experience
Conversion Rate Optimization

5. Ecommerce & SaaS are more similar than you think…
User Experience
Conversion Rate Optimization
Customer Retention

6. Are important to both!
Ecommerce & SaaS are more similar than you think…
User Experience
Conversion Rate Optimization
Customer Retention

7. The overall experience of a person using a product such as a website

8. The overall experience of a person using a product such as a website
Product Photos
Should inspire visitors to purchase your products.
Call To Action
Make that “Buy” button obvious and stand out. Should be above the
fold on product pages.
Shipping & Support
Clearly showcase your customer support, shipping,
and return policy.

9. Is your user experience effective? Find out…
Inspectlet.com - View recorded video of your customers as they
navigate around your online store, and catch bottle necks and poor
user experience from your customer’s point of view.

10. A system for increasing the percentage of visitors to a website that
convert into customers

11. A system for increasing the percentage of visitors to a website that
convert into customers
Talk To Visitors
Survey visitors who are about to exit your page on why they are leaving.
Cart Abandonment
Use automated emails and ad retargeting for visitors who abandon
items in their shopping cart.

12. Make a solid conversion rate optimization plan…
Survey55.com - Prompt visitors who leave your page to complete an
exit survey. With the gathered survey responses, create a rock solid
conversion rate optimization plan.

13. The rate at which a business keeps its paying customers over a period
of time. In other words: Repeat Customers

14. The rate at which a business keeps its paying customers over a period
of time. In other words: Repeat Customers
Loyalty Programs
Reward customers who make repeat purchases. Consider rewarding for
referrals or social media likes/shares
Mailing List
Every customer that purchases on your website should be asked to join
your mailing list.

15. How do you attract repeat customers to your online store? Keep your
customers in the loop!
Klaviyo.com - Create email newsletters as well as personalized
automated emails that encourage your customers to return to your
online store.

16. It doesn’t end there….

17. It doesn’t end there….
Always find a way to talk to and learn from your customers. Surveys,
live chat, and emails are a few ways to do just that. Your customers
have the answers you’re looking for, listen to them.

18. It doesn’t end there….
Reward your customers for purchasing. The goal is to attract repeat
customers. Repeat customers are your best cheerleaders, not to
mention they are cheaper for your business than acquiring new
customers.

19. It doesn’t end there….
Track everything! Once you see and understand the data, you know
what needs to change. Analytics will be your new best friend.

20. It doesn’t end there….
Experiment. Run A/B tests, utilize personalization, use smart product
ordering on your pages. Experimentation can surface many insights
you would ordinarily not see.

21. Thanks for reading!
Click here to build your customer feedback survey
in 1 click @ Survey55.com