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LinkedIn Presentation

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LinkedIn Presentation

  1. 1. 1 Building A “Killer” LinkedIn Profile Patrick Ng BScPharm, BComm, MBA, TESOL, RPh April 13, 2016 Northern Alberta Chapter
  2. 2. 2 Who Are They? (Well-known)
  3. 3. 3 Who Is He? (Unknown)
  4. 4. 4 Who Is Patrick Anyway?? Very diverse career:  PMINAC Breakfast Director  Pharmacist  Pharmacy Manager  Bachelor of Commerce (Finance)  MBA (International Business)
  5. 5. 5 Who Is Patrick Anyway??  Current Projects: – Publishing MBA case on corporate social responsibility – Co-authoring book on real estate investment
  6. 6. 6 Who Is Patrick Anyway??  TESOL certificate  taught ESL in Mainland China  Resume, cover letter, essay & LinkedIn profile critique – University students (local & overseas) – Since 2010  Active LinkedIn user
  7. 7. 7 Agenda  What is LinkedIn?  Why should you use / maximize the use of it?  7 (mandatory) + 3 (optional) ingredients for amazing profile  Example profile demonstration
  8. 8. 8 What Is ?  Professional online networking site that is specific for business and career development  Basic account – Free!  Post about your son’s birthday party or fishing on the weekend? Facebook & Twitter  Date someone who is cute and gorgeous? Lavalife, Match, eHarmony…
  9. 9. 9 (VS) - Multi-Media - Customization - Text-based - Resume-focused
  10. 10. 10 Invalid Reasons Not To Use LinkedIn  “Too much social media; information overload”  “Too much self-exposure to outside world; privacy concerned”  “It’s just another social networking website; already have Facebook & Twitter”  “Don’t know what to put on LinkedIn”
  11. 11. 11 Problem #1 – No Brand Equity
  12. 12. 12 Problem #2 - Competition x few millions Corporate World
  13. 13. 13 Problem #3 – Job Insecurity
  14. 14. 14 Why Use LinkedIn?  Personal branding (Company of one)!! – Marketing tool to showcase your unique capabilities & proud accomplishments at work – Free 24/7 online advertisement on YOU!!  Search for jobs… Found by recruiters… Connect with old colleagues… Read inspirational articles & ideas…
  15. 15. 15 How To Build LinkedIn Profile? 1) Completed resume – Copy & paste 2) Any materials of your accomplishments – Pictures, videos, presentations, documents
  16. 16. 16 How To Build LinkedIn Profile? 3) Catchy headline – Enticing enough to see your profile – Keywords that recruiters are searching for A: “Project Manager at Suncor Energy” B: “Project Manager ● SQL / SAP Expert ● Kung Fu Black Belt”
  17. 17. 17 How To Build LinkedIn Profile? 4) Summary – Self-introduction / 30-seconds elevator pitch – Career aspiration, achievement highlights, etc. – Maximum 2000 characters – One of most important parts of profile – Also most difficult part to write
  18. 18. 18 How To Build LinkedIn Profile? 5) Professional picture / headshot – No selfies
  19. 19. 19 How To Build LinkedIn Profile?  Professional picture / headshot
  20. 20. 20 How To Build LinkedIn Profile? 6) LinkedIn profile address (Default) https://ca.linkedin.com/in/patrick-ng- 135488-2458-gwad (Customized) https://ca.linkedin.com/in/patrickc5
  21. 21. 21 How To Build LinkedIn Profile? 7) Recommendations – From current / former boss(es) • “Invaluable employees with…..skills” – From current / former co-worker(s) • “Great team player who can…..” **Creditability of who you are & what you do**
  22. 22. 22 How To Build LinkedIn Profile? Optional ingredients: 1) Background picture 2) Posts (articles) 3) Projects
  23. 23. 23 Example Profile Let’s go & see how we put pieces together!!
  24. 24. 24 More Tips On Using LinkedIn • 22 Top Tips To Effectively Raise Your Profile On LinkedIn (by Larry Kim) • http://www.inc.com/larry-kim/22-top-tips-to-effectively-raise-your-profile- on-linkedin.html • 10 Words To Remove From Your LinkedIn Profile & What To Add Instead (by Lily Zhang) • https://www.themuse.com/advice/10-words-to-remove-from-your-linkedin- profile-and-what-to-add-instead • 23 Free LinkedIn Backgrounds That Will Make Recruiters Love Your Profile • https://www.themuse.com/advice/23-free-linkedin-backgrounds-that-will- make-recruiters-love-your-profile
  25. 25. 25 More Tips On Using LinkedIn • How To List Your Credentials On LinkedIn • http://www.pmi.org/learning/professional-development/career- central/how-to-list-your-credentials-on-linkedin.aspx • Top of The Pile (by Novid Parsi) • http://www.pmnetwork-digital.com/pmnetwork/march_2016?pg=54#pg54
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