SlideShare a Scribd company logo
1 of 26
Download to read offline
1
Building A “Killer” LinkedIn Profile
Patrick Ng
BScPharm, BComm, MBA, TESOL, RPh
April 13, 2016
Northern Alberta Chapter
2
Who Are They? (Well-known)
3
Who Is He? (Unknown)
4
Who Is Patrick Anyway??
Very diverse career:
 PMINAC Breakfast Director
 Pharmacist  Pharmacy
Manager
 Bachelor of Commerce
(Finance)
 MBA (International Business)
5
Who Is Patrick Anyway??
 Current Projects:
– Publishing MBA case on
corporate social responsibility
– Co-authoring book on real
estate investment
6
Who Is Patrick Anyway??
 TESOL certificate  taught ESL
in Mainland China
 Resume, cover letter, essay &
LinkedIn profile critique
– University students (local &
overseas)
– Since 2010
 Active LinkedIn user
7
Agenda
 What is LinkedIn?
 Why should you use / maximize the use of it?
 7 (mandatory) + 3 (optional) ingredients for
amazing profile
 Example profile demonstration
8
What Is ?
 Professional online networking site that is
specific for business and career development
 Basic account – Free!
 Post about your son’s birthday party or fishing
on the weekend? Facebook & Twitter
 Date someone who is cute and gorgeous?
Lavalife, Match, eHarmony…
9
(VS)
- Multi-Media
- Customization
- Text-based
- Resume-focused
10
Invalid Reasons Not To Use LinkedIn
 “Too much social media; information overload”
 “Too much self-exposure to outside world;
privacy concerned”
 “It’s just another social networking website;
already have Facebook & Twitter”
 “Don’t know what to put on LinkedIn”
11
Problem #1 – No Brand Equity
12
Problem #2 - Competition
x few millions
Corporate World
13
Problem #3 – Job Insecurity
14
Why Use LinkedIn?
 Personal branding (Company of one)!!
– Marketing tool to showcase your unique
capabilities & proud accomplishments at work
– Free 24/7 online advertisement on YOU!!
 Search for jobs… Found by recruiters…
Connect with old colleagues… Read
inspirational articles & ideas…
15
How To Build LinkedIn Profile?
1) Completed resume
– Copy & paste
2) Any materials of your accomplishments
– Pictures, videos, presentations, documents
16
How To Build LinkedIn Profile?
3) Catchy headline
– Enticing enough to see your profile
– Keywords that recruiters are searching for
A: “Project Manager at Suncor Energy”
B: “Project Manager ● SQL / SAP Expert ●
Kung Fu Black Belt”
17
How To Build LinkedIn Profile?
4) Summary
– Self-introduction / 30-seconds elevator pitch
– Career aspiration, achievement highlights, etc.
– Maximum 2000 characters
– One of most important parts of profile
– Also most difficult part to write
18
How To Build LinkedIn Profile?
5) Professional picture / headshot
– No selfies
19
How To Build LinkedIn Profile?
 Professional picture / headshot
20
How To Build LinkedIn Profile?
6) LinkedIn profile address
(Default) https://ca.linkedin.com/in/patrick-ng-
135488-2458-gwad
(Customized) https://ca.linkedin.com/in/patrickc5
21
How To Build LinkedIn Profile?
7) Recommendations
– From current / former boss(es)
• “Invaluable employees with…..skills”
– From current / former co-worker(s)
• “Great team player who can…..”
**Creditability of who you are & what you do**
22
How To Build LinkedIn Profile?
Optional ingredients:
1) Background picture
2) Posts (articles)
3) Projects
23
Example Profile
Let’s go & see
how we put
pieces together!!
24
More Tips On Using LinkedIn
• 22 Top Tips To Effectively Raise Your Profile On LinkedIn (by Larry Kim)
• http://www.inc.com/larry-kim/22-top-tips-to-effectively-raise-your-profile-
on-linkedin.html
• 10 Words To Remove From Your LinkedIn Profile & What To Add Instead
(by Lily Zhang)
• https://www.themuse.com/advice/10-words-to-remove-from-your-linkedin-
profile-and-what-to-add-instead
• 23 Free LinkedIn Backgrounds That Will Make Recruiters Love Your
Profile
• https://www.themuse.com/advice/23-free-linkedin-backgrounds-that-will-
make-recruiters-love-your-profile
25
More Tips On Using LinkedIn
• How To List Your Credentials On LinkedIn
• http://www.pmi.org/learning/professional-development/career-
central/how-to-list-your-credentials-on-linkedin.aspx
• Top of The Pile (by Novid Parsi)
• http://www.pmnetwork-digital.com/pmnetwork/march_2016?pg=54#pg54
26

More Related Content

Similar to LinkedIn Presentation

How to Get Found By Recruiters on LinkedIn - Part 2
How to Get Found By Recruiters on LinkedIn - Part 2How to Get Found By Recruiters on LinkedIn - Part 2
How to Get Found By Recruiters on LinkedIn - Part 2Marcia LaReau
 
How to build a great LinkedIn personal profile
How to build a great LinkedIn personal profileHow to build a great LinkedIn personal profile
How to build a great LinkedIn personal profileCMRS Group
 
LinkedIn Full Throttle
LinkedIn Full ThrottleLinkedIn Full Throttle
LinkedIn Full ThrottleRebecca Page
 
Social Media Club - LinkedIn Workshop
Social Media Club - LinkedIn Workshop Social Media Club - LinkedIn Workshop
Social Media Club - LinkedIn Workshop SMCgreatlakes
 
Powerup your linked in
Powerup your linked inPowerup your linked in
Powerup your linked ingptshubham
 
Dcu Undergrad presentation feb 11th 2013
Dcu Undergrad presentation feb 11th 2013Dcu Undergrad presentation feb 11th 2013
Dcu Undergrad presentation feb 11th 2013Liam Walsh
 
Requirements Inc || Requirements Inc Requirements
Requirements Inc || Requirements Inc RequirementsRequirements Inc || Requirements Inc Requirements
Requirements Inc || Requirements Inc Requirementsrequirements inc
 
Insight PR - PRSSA Sac State Presentation 4/18/2013
Insight PR - PRSSA Sac State Presentation 4/18/2013Insight PR - PRSSA Sac State Presentation 4/18/2013
Insight PR - PRSSA Sac State Presentation 4/18/2013Tim Harris
 
Next generation linked in talent search
Next generation linked in talent searchNext generation linked in talent search
Next generation linked in talent searchRyan Wu
 
How to use LinkedIn Efficiently - a mini-reference book for Entrepreneurs
How to use LinkedIn Efficiently - a mini-reference book for EntrepreneursHow to use LinkedIn Efficiently - a mini-reference book for Entrepreneurs
How to use LinkedIn Efficiently - a mini-reference book for EntrepreneursThas
 
00 Linkedin Basics for job finding and networking
00 Linkedin Basics for job finding and networking00 Linkedin Basics for job finding and networking
00 Linkedin Basics for job finding and networkingNigel Daly
 
Tech CEOs - LinkedIn Profile Tips
Tech CEOs - LinkedIn Profile TipsTech CEOs - LinkedIn Profile Tips
Tech CEOs - LinkedIn Profile TipsJudy Schramm
 
Usc linked in webinar 2 29-12
Usc linked in webinar 2 29-12Usc linked in webinar 2 29-12
Usc linked in webinar 2 29-12Lindsey Pollak
 
Incubator_Gvahim_Entrepreneurs_TheHive2_September_27th_2012_LinkedIn_Daniel A...
Incubator_Gvahim_Entrepreneurs_TheHive2_September_27th_2012_LinkedIn_Daniel A...Incubator_Gvahim_Entrepreneurs_TheHive2_September_27th_2012_LinkedIn_Daniel A...
Incubator_Gvahim_Entrepreneurs_TheHive2_September_27th_2012_LinkedIn_Daniel A...Daniel Alfon
 
Linkedin for Danish University Students
Linkedin for Danish University StudentsLinkedin for Danish University Students
Linkedin for Danish University StudentsAndré Bjørn Nielsen
 

Similar to LinkedIn Presentation (20)

How to Get Found By Recruiters on LinkedIn - Part 2
How to Get Found By Recruiters on LinkedIn - Part 2How to Get Found By Recruiters on LinkedIn - Part 2
How to Get Found By Recruiters on LinkedIn - Part 2
 
How to build a great LinkedIn personal profile
How to build a great LinkedIn personal profileHow to build a great LinkedIn personal profile
How to build a great LinkedIn personal profile
 
Tips And Tricks
Tips And TricksTips And Tricks
Tips And Tricks
 
LinkedIn Full Throttle
LinkedIn Full ThrottleLinkedIn Full Throttle
LinkedIn Full Throttle
 
Social Media Club - LinkedIn Workshop
Social Media Club - LinkedIn Workshop Social Media Club - LinkedIn Workshop
Social Media Club - LinkedIn Workshop
 
Powerup your linked in
Powerup your linked inPowerup your linked in
Powerup your linked in
 
Dcu Undergrad presentation feb 11th 2013
Dcu Undergrad presentation feb 11th 2013Dcu Undergrad presentation feb 11th 2013
Dcu Undergrad presentation feb 11th 2013
 
Requirements Inc || Requirements Inc Requirements
Requirements Inc || Requirements Inc RequirementsRequirements Inc || Requirements Inc Requirements
Requirements Inc || Requirements Inc Requirements
 
Insight PR - PRSSA Sac State Presentation 4/18/2013
Insight PR - PRSSA Sac State Presentation 4/18/2013Insight PR - PRSSA Sac State Presentation 4/18/2013
Insight PR - PRSSA Sac State Presentation 4/18/2013
 
Next generation linked in talent search
Next generation linked in talent searchNext generation linked in talent search
Next generation linked in talent search
 
Linkedin or-lockedout-1212011-presentation
Linkedin or-lockedout-1212011-presentationLinkedin or-lockedout-1212011-presentation
Linkedin or-lockedout-1212011-presentation
 
How to use LinkedIn Efficiently - a mini-reference book for Entrepreneurs
How to use LinkedIn Efficiently - a mini-reference book for EntrepreneursHow to use LinkedIn Efficiently - a mini-reference book for Entrepreneurs
How to use LinkedIn Efficiently - a mini-reference book for Entrepreneurs
 
00 Linkedin Basics for job finding and networking
00 Linkedin Basics for job finding and networking00 Linkedin Basics for job finding and networking
00 Linkedin Basics for job finding and networking
 
Tech CEOs - LinkedIn Profile Tips
Tech CEOs - LinkedIn Profile TipsTech CEOs - LinkedIn Profile Tips
Tech CEOs - LinkedIn Profile Tips
 
Chris J Reed Live (5 July)
Chris J Reed Live (5 July)Chris J Reed Live (5 July)
Chris J Reed Live (5 July)
 
Usc linked in webinar 2 29-12
Usc linked in webinar 2 29-12Usc linked in webinar 2 29-12
Usc linked in webinar 2 29-12
 
Incubator_Gvahim_Entrepreneurs_TheHive2_September_27th_2012_LinkedIn_Daniel A...
Incubator_Gvahim_Entrepreneurs_TheHive2_September_27th_2012_LinkedIn_Daniel A...Incubator_Gvahim_Entrepreneurs_TheHive2_September_27th_2012_LinkedIn_Daniel A...
Incubator_Gvahim_Entrepreneurs_TheHive2_September_27th_2012_LinkedIn_Daniel A...
 
Advanced LinkedIn Tips
Advanced LinkedIn TipsAdvanced LinkedIn Tips
Advanced LinkedIn Tips
 
Linkedin for Danish University Students
Linkedin for Danish University StudentsLinkedin for Danish University Students
Linkedin for Danish University Students
 
Linkedinsight-week4
Linkedinsight-week4Linkedinsight-week4
Linkedinsight-week4
 

LinkedIn Presentation

  • 1. 1 Building A “Killer” LinkedIn Profile Patrick Ng BScPharm, BComm, MBA, TESOL, RPh April 13, 2016 Northern Alberta Chapter
  • 2. 2 Who Are They? (Well-known)
  • 3. 3 Who Is He? (Unknown)
  • 4. 4 Who Is Patrick Anyway?? Very diverse career:  PMINAC Breakfast Director  Pharmacist  Pharmacy Manager  Bachelor of Commerce (Finance)  MBA (International Business)
  • 5. 5 Who Is Patrick Anyway??  Current Projects: – Publishing MBA case on corporate social responsibility – Co-authoring book on real estate investment
  • 6. 6 Who Is Patrick Anyway??  TESOL certificate  taught ESL in Mainland China  Resume, cover letter, essay & LinkedIn profile critique – University students (local & overseas) – Since 2010  Active LinkedIn user
  • 7. 7 Agenda  What is LinkedIn?  Why should you use / maximize the use of it?  7 (mandatory) + 3 (optional) ingredients for amazing profile  Example profile demonstration
  • 8. 8 What Is ?  Professional online networking site that is specific for business and career development  Basic account – Free!  Post about your son’s birthday party or fishing on the weekend? Facebook & Twitter  Date someone who is cute and gorgeous? Lavalife, Match, eHarmony…
  • 9. 9 (VS) - Multi-Media - Customization - Text-based - Resume-focused
  • 10. 10 Invalid Reasons Not To Use LinkedIn  “Too much social media; information overload”  “Too much self-exposure to outside world; privacy concerned”  “It’s just another social networking website; already have Facebook & Twitter”  “Don’t know what to put on LinkedIn”
  • 11. 11 Problem #1 – No Brand Equity
  • 12. 12 Problem #2 - Competition x few millions Corporate World
  • 13. 13 Problem #3 – Job Insecurity
  • 14. 14 Why Use LinkedIn?  Personal branding (Company of one)!! – Marketing tool to showcase your unique capabilities & proud accomplishments at work – Free 24/7 online advertisement on YOU!!  Search for jobs… Found by recruiters… Connect with old colleagues… Read inspirational articles & ideas…
  • 15. 15 How To Build LinkedIn Profile? 1) Completed resume – Copy & paste 2) Any materials of your accomplishments – Pictures, videos, presentations, documents
  • 16. 16 How To Build LinkedIn Profile? 3) Catchy headline – Enticing enough to see your profile – Keywords that recruiters are searching for A: “Project Manager at Suncor Energy” B: “Project Manager ● SQL / SAP Expert ● Kung Fu Black Belt”
  • 17. 17 How To Build LinkedIn Profile? 4) Summary – Self-introduction / 30-seconds elevator pitch – Career aspiration, achievement highlights, etc. – Maximum 2000 characters – One of most important parts of profile – Also most difficult part to write
  • 18. 18 How To Build LinkedIn Profile? 5) Professional picture / headshot – No selfies
  • 19. 19 How To Build LinkedIn Profile?  Professional picture / headshot
  • 20. 20 How To Build LinkedIn Profile? 6) LinkedIn profile address (Default) https://ca.linkedin.com/in/patrick-ng- 135488-2458-gwad (Customized) https://ca.linkedin.com/in/patrickc5
  • 21. 21 How To Build LinkedIn Profile? 7) Recommendations – From current / former boss(es) • “Invaluable employees with…..skills” – From current / former co-worker(s) • “Great team player who can…..” **Creditability of who you are & what you do**
  • 22. 22 How To Build LinkedIn Profile? Optional ingredients: 1) Background picture 2) Posts (articles) 3) Projects
  • 23. 23 Example Profile Let’s go & see how we put pieces together!!
  • 24. 24 More Tips On Using LinkedIn • 22 Top Tips To Effectively Raise Your Profile On LinkedIn (by Larry Kim) • http://www.inc.com/larry-kim/22-top-tips-to-effectively-raise-your-profile- on-linkedin.html • 10 Words To Remove From Your LinkedIn Profile & What To Add Instead (by Lily Zhang) • https://www.themuse.com/advice/10-words-to-remove-from-your-linkedin- profile-and-what-to-add-instead • 23 Free LinkedIn Backgrounds That Will Make Recruiters Love Your Profile • https://www.themuse.com/advice/23-free-linkedin-backgrounds-that-will- make-recruiters-love-your-profile
  • 25. 25 More Tips On Using LinkedIn • How To List Your Credentials On LinkedIn • http://www.pmi.org/learning/professional-development/career- central/how-to-list-your-credentials-on-linkedin.aspx • Top of The Pile (by Novid Parsi) • http://www.pmnetwork-digital.com/pmnetwork/march_2016?pg=54#pg54
  • 26. 26

Editor's Notes

  1. (Cowboy hat) http://www.clker.com/cliparts/C/y/R/s/i/m/cowboy-hat-final-md.png
  2. (Cowboy hat) http://www.clker.com/cliparts/C/y/R/s/i/m/cowboy-hat-final-md.png
  3. (Teacher) https://sites.google.com/a/cliftonschools.net/mr-bigica/_/rsrc/1440466747455/history-class/lego_teacher_01_big.png?height=200&width=143
  4. LinkedIn is better because 1) More option for personalization to make your profile unique 2) Support multimedia, which is a much better way for showing off your accomplishment Other sites tends to be more resume-focused & text-based.
  5. I don’t agree with any of those reasons because LinkedIn serves a different purpose & I know there are ways to get around those problems.
  6. See, I’m right there at the bottom. And regardless whether you’re a pharmacist, project manager or director, a lot of you in this room are here with me at this level. Not only are we unknown (with no name or brand equity), we’re also competing with millions of other workers out there for opportunities. With competition like this, wouldn’t it make sense to make yourself stand out?
  7. (Chopping board) http://thumbs.dreamstime.com/z/knife-wooden-chopping-board-16757110.jpg (Blood) http://img14.deviantart.net/a426/i/2012/247/2/4/png_blood_by_paradise234-d5dkt3t.png
  8. (Pictures) https://www.webhostingworld.net/img/apertureexpert-20120612001651-library_icon_1.png (Videos) http://icons.iconarchive.com/icons/pixelresort/peely/256/video-icon.png (Presentations) https://upload.wikimedia.org/wikipedia/commons/thumb/f/f9/Gnome-x-office-presentation.svg/2000px-Gnome-x-office-presentation.svg.png (Documents) http://www.google.ca/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&ved=0ahUKEwjq3fS7msHLAhVMaD4KHZGKBdwQjBwIBA&url=http%3A%2F%2Ffiles.softicons.com%2Fdownload%2Fsystem-icons%2Freality-icons-by-kidaubis%2Fpng%2F256%2FMy%2520Documents.png&bvm=bv.116636494,d.cWw&psig=AFQjCNEkObe0vRUaAI1RbFTuVkClOwOI9Q&ust=1458080000596366&cad=rjt
  9. (Writing) http://icons.iconarchive.com/icons/artua/harry-potter/256/my-documents-icon.png
  10. (Shakespeare) http://www.amazon.com/Movie-William-Shakespeare-Minifigure-Series/dp/B00HC224SU/ref=pd_bxgy_21_img_2?ie=UTF8&refRID=088HATZZXQV2PMT3H6KC