Patrick Seguin has over 13 years of experience in online marketing and product marketing for major international companies in the Czech Republic. He has led marketing projects for products like MultiMi, a web aggregation tool, and partnerships between companies like AVG and first direct. Seguin is skilled in online marketing, project management, social media strategy, and analyzing digital metrics.

1. Patrick Seguin
Work Experience & Projects

2. Summary
I help companies build strong relationships with
customers by identifying market needs and
communicating clear solutions.
I have thirteen years of experience in online
marketing and product marketing, gained through
positions in major international companies
operating in the Czech Republic, including:

3. Experience
• Online marketing
• Product marketing
• Cross-functional team leadership
• Partner marketing
• (Consumer) Trendspotting
• Digital metrics and analysis
• Online marketing
• Project management
• Web design
• Community project management (social media)
• Cross-functional team leadership
• Copywriting and editing
• Translation (Czech to English)
• Copywriting and editing

4. Projects - MultiMi
Managed the marketing of AVG product MultiMi, a
web-based email, social media, IM, and cloud storage
aggregator. Activities included:
Development, monitoring, and Coordination of MultiMi launch event in
optimization of www.multimi.com London (video at http://bit.ly/P8w8y3)
Also: building the product’s social media presence, developing brand, style, and
tone-of-voice guidelines, producing promotional videos (e.g. http://bit.ly/VNqd5u)

5. Projects – first direct
Led AVG’s online marketing
activities for its partnership
with first direct, a member
of the HSBC Group. Managed
a copywriting and design
team to produce a series of
co-branded landing pages
and pop-ups to communicate
a special offer, exclusive to
first direct customers, of
two of AVG’s core products.
Since launch, over 70% of visitors to the first landing page in the series have
accepted the offer of a six-month trial of AVG Internet Security.

6. Projects – www.o2tv.cz
• Initiated and managed redesign of the O2 TV website; online marketing of O2 TV.
• Results: longer time spent on site, reduced bounce rate, increased acquisition
Winner, Best Service Website, 2010

7. Projects – social media
Led the initiative and coordinated a cross-functional team to develop and activate
O2 Czech Republic's social media strategy and tactics. One of the successes of this
project was the company's widely-used O2 Guru Facebook application.

8. Thank you
Email: seguin.patrick@gmail.com
Mobile: +420 775 119 995
LinkedIn profile: http://www.linkedin.com/in/patrickseguin