Pricing is one of the worst and one of the best things to ever happen to your business. It's the worst, because the concept isn't easy to master, nor is it a core competency for many business folk. It's the best, because once you become even adequately proficient with pricing, you'll see major gains in revenue. In this deck, we provide more resources on specifically how to implement a value based pricing strategy.

1. Value Based Pricing
A Step By Step Guide to Creating Your Value Based
Pricing Strategy
How to Create Value Based Pricing

2. Value Based Pricing
Value Based Pricing - Pricing
based on how much customers
will pay for your product

3. Value Based Pricing
Value based pricing maximizes
your revenue,

4. Value Based Pricing
Reveals what your customers
want

5. Value Based Pricing
And focuses your product
on what your customer
needs

6. Value Based Pricing
But how do you do
value-based pricing?

7. Value Based Pricing
It’s a four step process

8. Value Based Pricing
Value Based Pricing Step 1:
Find your buyer persona
(Most Important!)

9. Value Based Pricing
Buyer Persona:
Fictional character
that represents your
ideal customer

10. Value Based Pricing
Companies usually have
multiple buyer personas

11. Value Based Pricing
Think about your
personas’ needs
and pain points

12. Value Based Pricing
Value Based Pricing Step 2:
Survey your customer base

13. Value Based Pricing
Your customer base are those
people who match your buyer
persona

14. Value Based Pricing
Find out the features they
value, and how much they
value them

15. Value Based Pricing
Value Based Pricing Step 3:
Analyze your data and create
pricing tiers

16. Value Based Pricing
Look for patterns in the prices
and features for each different
buyer persona

17. Value Based Pricing
Create different tiers of your
service that match their
different needs

18. Value Based Pricing
Bonus: Tiers also let you charge different
prices to customers who have different
valuations for your service

19. Value Based Pricing
Value Based Pricing Step 4:
Test and Review

20. Value Based Pricing
Pricing is a process!

21. Value Based Pricing
Customer preferences and
tastes are constantly changing

22. Value Based Pricing
This means you need to
continually collect data to track
the changes

23. Value Based Pricing
Check the match between your
tiers and your buyer personas

24. Value Based Pricing
For example, if small businesses are
flocking to your enterprise tier, you
may need to rethink

25. Value Based Pricing
In the end, you can only
charge what your customer is
willing to pay

26. Value Based Pricing
But, value based pricing should be win-win:
You and your customers should both be
happy!

27. Value Based Pricing
Download our free e-book to stop
guessing, and start pricing intelligently.

28. Value Based Pricing
Download our free e-book to stop
guessing, and start pricing intelligently.