We've been historically focused on outputs from our work, but Nate Walkingshaw from Pluralsight discusses how to reframe our thinking and work backwards from desired outcomes to build more effective teams. In this presentation from SaaSFest 2017, Nate manages to find a meaningful metaphor for outcome-based teams in the unlikely setting of a mowed lawn.
12. NATE WALKINGSHAW • CXO PLURALSIGHT • TWITTER / MEDIUM: @NWALKINGSHAW
DIRECTEDDISCOVERY.COM • PRODUCTLEADERSHIPBOOK.COM
TEAM
TEAM
TEAM
TEAM
TEAM
TEAM
TEAM
TEAM
13. BUILDING TEAMS
AROUND AN OUTCOME
NATE WALKINGSHAW • CXO PLURALSIGHT • TWITTER / MEDIUM: @NWALKINGSHAW
DIRECTEDDISCOVERY.COM • PRODUCTLEADERSHIPBOOK.COM
17. CONNECTING USE
WITH LIFECYCLE
NATE WALKINGSHAW • CXO PLURALSIGHT • TWITTER / MEDIUM: @NWALKINGSHAW
DIRECTEDDISCOVERY.COM • PRODUCTLEADERSHIPBOOK.COM
18. The user opens the garage to retrieve the
mower. They roll the mower out and turn
the throttle to choke. They place their foot
on the mower and pull the string. The
mower starts and the user starts mowing.
They empty the bag 1, 2 and then 3 times
during the mow. They finish mowing and
clean up. They top off of the fuel and put
the mower away.
NATE WALKINGSHAW • CXO PLURALSIGHT • TWITTER / MEDIUM: @NWALKINGSHAW
DIRECTEDDISCOVERY.COM • PRODUCTLEADERSHIPBOOK.COM
19. SHARING THE USER
STORY AND THE
LIFE OF A MOWER
NATE WALKINGSHAW • CXO PLURALSIGHT • TWITTER / MEDIUM: @NWALKINGSHAW
DIRECTEDDISCOVERY.COM • PRODUCTLEADERSHIPBOOK.COM
21. The user opens the garage to retrieve the
mower. They roll the mower out and turn
the throttle to choke. They place their foot
on the mower and pull the string. The
mower starts and the user starts mowing.
They empty the bag 1, 2 and then 3 times
during the mow. They finish mowing and
clean up. They top off of the fuel and put
the mower away.
NATE WALKINGSHAW • CXO PLURALSIGHT • TWITTER / MEDIUM: @NWALKINGSHAW
DIRECTEDDISCOVERY.COM • PRODUCTLEADERSHIPBOOK.COM
22. The user opens the garage to retrieve the
mower. They roll the mower out and turn
the throttle to choke. They place their foot
on the mower and pull the string. The
mower starts and the user starts mowing.
They empty the bag 1, 2 and then 3 times
during the mow. They finish mowing and
clean up. They top off of the fuel and put
the mower away.
The user opens the garage to retrieve the
mower. They roll the mower out and turn
the throttle to choke. They place their foot
on the mower and pull the string. The
mower starts and the user starts mowing.
They empty the bag 1, 2 and then 3 times
during the mow. They finish mowing and
clean up. They top off of the fuel and put
the mower away.
NATE WALKINGSHAW • CXO PLURALSIGHT • TWITTER / MEDIUM: @NWALKINGSHAW
DIRECTEDDISCOVERY.COM • PRODUCTLEADERSHIPBOOK.COM
23. The user opens the garage to retrieve the
mower. They roll the mower out and turn
the throttle to choke. They place their foot
on the mower and pull the string. The
mower starts and the user starts mowing.
They empty the bag 1, 2 and then 3 times
during the mow. They finish mowing and
clean up. They top off of the fuel and put
the mower away.
The user opens the garage to retrieve the
mower. They roll the mower out and turn
the throttle to choke. They place their foot
on the mower and pull the string. The
mower starts and the user starts mowing.
They empty the bag 1, 2 and then 3 times
during the mow. They finish mowing and
clean up. They top off of the fuel and put
the mower away.
NATE WALKINGSHAW • CXO PLURALSIGHT • TWITTER / MEDIUM: @NWALKINGSHAW
DIRECTEDDISCOVERY.COM • PRODUCTLEADERSHIPBOOK.COM
24. The user opens the garage to retrieve the
mower. They roll the mower out and turn
the throttle to choke. They place their foot
on the mower and pull the string. The
mower starts and the user starts mowing.
They empty the bag 1, 2 and then 3 times
during the mow. They finish mowing and
clean up. They top off of the fuel and put
the mower away.
The user opens the garage to retrieve the
mower. They roll the mower out and turn
the throttle to choke. They place their foot
on the mower and pull the string. The
mower starts and the user starts mowing.
They empty the bag 1, 2 and then 3 times
during the mow. They finish mowing and
clean up. They top off of the fuel and put
the mower away.
NATE WALKINGSHAW • CXO PLURALSIGHT • TWITTER / MEDIUM: @NWALKINGSHAW
DIRECTEDDISCOVERY.COM • PRODUCTLEADERSHIPBOOK.COM
27. Outliers may be
adjacencies
Outliers may be
adjacencies
Focusing on a
segment of the
extreme
Covers 80% of
your market
NATE WALKINGSHAW • CXO PLURALSIGHT • TWITTER / MEDIUM: @NWALKINGSHAW
DIRECTEDDISCOVERY.COM • PRODUCTLEADERSHIPBOOK.COM
28. NATE WALKINGSHAW • CXO PLURALSIGHT • TWITTER / MEDIUM: @NWALKINGSHAW
DIRECTEDDISCOVERY.COM • PRODUCTLEADERSHIPBOOK.COM
EXAMPLE
AS LIVED
36. NATE WALKINGSHAW • CXO PLURALSIGHT • TWITTER / MEDIUM: @NWALKINGSHAW
DIRECTEDDISCOVERY.COM • PRODUCTLEADERSHIPBOOK.COM
THE BAG GETS CAUGHT ON THIS TRANSITION
AND SENDS GRASS EVERYWHERE
CORNER CASE
37. SPECIFIC PERSONA GROUPS
CORNER CASE 1
Mows with a bag to
leave paths clean
CORNER CASE 2
Mows without a bag
due to flagstones
SERVICE PROVIDER
Provides service to
all users.
MANUFACTURER
Builds products with
intention for each user
NATE WALKINGSHAW • CXO PLURALSIGHT • TWITTER / MEDIUM: @NWALKINGSHAW
DIRECTEDDISCOVERY.COM • PRODUCTLEADERSHIPBOOK.COM
38. OUTCOME =
HAPPINESS OVER TIME
NATE WALKINGSHAW • CXO PLURALSIGHT • TWITTER / MEDIUM: @NWALKINGSHAW
DIRECTEDDISCOVERY.COM • PRODUCTLEADERSHIPBOOK.COM
39. 1
2
80%
0%
0 hrs 12,000 hrs
HAPPINESS
TIME
NUMBER OF SERVICES IN
LIFECYCLES
HAPPINESS CURVE
MFG
RECOMMENDED
4 2 0
NATE WALKINGSHAW • CXO PLURALSIGHT • TWITTER / MEDIUM: @NWALKINGSHAW
DIRECTEDDISCOVERY.COM • PRODUCTLEADERSHIPBOOK.COM
1
2
3
4
43. 1
80%
0%
0 hrs 12,000 hrs
HAPPINESS
TIME
NATE WALKINGSHAW • CXO PLURALSIGHT • TWITTER / MEDIUM: @NWALKINGSHAW
DIRECTEDDISCOVERY.COM • PRODUCTLEADERSHIPBOOK.COM
V1
The user opens the garage to retrieve the mower. They
roll the mower out and turn the throttle to choke. They
place their foot on the mower and pull the string. The
mower starts and the user starts mowing. They empty the
bag 1 time during the mow. They finish mowing and clean
up. They top off of the fuel and put the mower away.
44. V2
The user opens the garage to retrieve the mower. They
roll the mower out and turn the throttle to choke. They
place their foot on the mower and pull the string. The
mower starts and the user starts mowing. They empty
the bag 1 time during the mow. They finish mowing and
clean up. They top off of the fuel with gloves on and
then put the mower away.
2
80%
0%
0 hrs 12,000 hrs
HAPPINESS
TIME
NATE WALKINGSHAW • CXO PLURALSIGHT • TWITTER / MEDIUM: @NWALKINGSHAW
DIRECTEDDISCOVERY.COM • PRODUCTLEADERSHIPBOOK.COM
45. A SUMMARY FOR
SOFTWARE
NATE WALKINGSHAW • CXO PLURALSIGHT • TWITTER / MEDIUM: @NWALKINGSHAW
DIRECTEDDISCOVERY.COM • PRODUCTLEADERSHIPBOOK.COM
49. NATE WALKINGSHAW • CXO PLURALSIGHT • TWITTER / MEDIUM: @NWALKINGSHAW
DIRECTEDDISCOVERY.COM • PRODUCTLEADERSHIPBOOK.COM
SOFTWARE PLATFORM EXAMPLE
CORNER CASE
PERSONA A
50. NATE WALKINGSHAW • CXO PLURALSIGHT • TWITTER / MEDIUM: @NWALKINGSHAW
DIRECTEDDISCOVERY.COM • PRODUCTLEADERSHIPBOOK.COM
SOFTWARE PLATFORM EXAMPLE
OUTCOME C
PERSONA C
OUTCOME A
PERSONA B OUTCOME B
PERSONA A
GOAL
GOAL
GOAL
GOAL
GOAL
GOAL
GOAL
GOAL
GOAL
GOAL
GOAL
GOAL
GOAL
GOAL
GOAL
OVERALLOUTCOME
SHARED
SHARED
SHARED
SHARED
SHARED
SHARED
SHARED
SHARED
CORNER
CASE
TTL
51. NATE WALKINGSHAW • CXO PLURALSIGHT • TWITTER / MEDIUM: @NWALKINGSHAW
DIRECTEDDISCOVERY.COM • PRODUCTLEADERSHIPBOOK.COM
V2 VERSIONING
Increasing happiness and retention
MEASURING HAPPINESS & RETENTION
Retention curves show key indicators of user success
SHARED OUTCOMES AND NARRATIVES
Team members
ORGANIZING TEAMS
Lead by product intention, outcomes and narratives
LEADING WITH INTENTION & OUTCOMES
Identifying the intended outcome
WRAP UP