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Psychological Pricing

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Price Intelligently
Price Intelligently

Psychological pricing is used by stores to get you to open up your wallet. These tactics can also be applied to improve your pricing strategy too.

BusinessEconomy & Finance
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Pricing Strategies PriceIntelligently TM PSYCHOLOGICAL PRICING: WHERE’S YOUR HEAD AT?
Pricing Strategies PriceIntelligently TM Have you ever left the mall and realized you blew your budget?
Pricing Strategies PriceIntelligently TM Don’t worry it’s not your fault
Pricing Strategies PriceIntelligently TM Stores are psychologically designed to get you to spend money
Pricing Strategies PriceIntelligently TM On the bright side, you can use these tactics too!
Pricing Strategies PriceIntelligently TM Let’s go over 4 of the most common psychological pricing techniques
Pricing Strategies PriceIntelligently TM
Pricing Strategies PriceIntelligently TM Artificial Time Constraint: Create a sense of urgency to purchase
Pricing Strategies PriceIntelligently TM Make your product seem exclusive; play hard to get
Pricing Strategies PriceIntelligently TM
Pricing Strategies PriceIntelligently TM Charm Pricing: End your pricing with .99 to suggest a great deal
Pricing Strategies PriceIntelligently TM Conversely, whole dollar prices now imply great quality
Pricing Strategies PriceIntelligently TM
Pricing Strategies PriceIntelligently TM Innumeracy: Customers get confused by lots of numbers
Pricing Strategies PriceIntelligently TM They like “Buy One Get One Free” more than getting 50% off (they’re the exact same!)
Pricing Strategies PriceIntelligently TM
Pricing Strategies PriceIntelligently TM Price Appearance: Longer prices seem more expensive
Pricing Strategies PriceIntelligently TM Try shortening your prices to “24” instead of “$24.00”
Pricing Strategies PriceIntelligently TM Key to using these tactics is to be honest and transparent with your pricing
Pricing Strategies PriceIntelligently TM Pricing should leave both you and your customers happy!
Pricing Strategies PriceIntelligently TM Download our free e-book to stop guessing, and start pricing intelligently.
Pricing Strategies PriceIntelligently TM Download our free e-book to stop guessing, and start pricing intelligently.

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