When looking through retention, we intuitively don't think about how people exit our subscriptions or products. In reality though, this is the perfect time to attack our churn by providing tools and options to prevent users and customers from churning. Lindsay Bayuk, VP of Product at PureChat, walks through how she utilizes the exit and cancellation experience to actually reduce churn.

1. What’s Your Cancel
Experience?
@lindsaybayuk from @purechat

2. What’s the story you’re telling?

3. How can you get customers to value?

4. Map the Experience
Fix Gaps and Get to Value
Repeat the Process
Minimize Churn

5. Thanks!