Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Tourism planning


  • Login to see the comments

Tourism planning

  2. 2. PlanningPlanning A dynamic process of determining goals, systematically selecting alternative courses of actions to achieve those goals, implementing the chosen alternatives, and evaluating the choice to determine if it is successful. The planning process regards the environment which includes political, physical, social and economic elements as interrelated and interdependent components which should be taken into account in considering the future of destination area.
  3. 3. Barriers to PlanningBarriers to Planning 1.) Many people are against planning in principle, particularly within the free- enterprise system. Many businessmen view tourism planning as an encroachment into their domain and are skeptical of it’s real value.
  4. 4. free enterprise - an economic system where few restrictions are placed on business activities and ownership. encroachment - something that intrudes and has the power to influence whatever it encounters. 
  5. 5. Barriers in PlanningBarriers in Planning 2.) It is expensive. Effective tourism planning must be based upon detailed resource analysis and market research. 3.) The tourism industry is complex and diverse. A large number of government departments have activities that impinge on tourism. Unlike the automobile manufacturing business, the tourism industry cannot be readily identified.
  6. 6. Although the front-line recipients of tourists expenditure such as hotels, airlines, resorts, restaurants and commercial attractions are obvious, others like retail stores and banks are not normally seen as part of the tourism industry. Another complication is that many tourism businesses receive their income both from visitors and local residents.
  7. 7. Barriers in PlanningBarriers in Planning 4.) Tourism is characterized by few large businesses and various smaller enterprises. There is also the tendency for individual operators to consider themselves as being in the hotel industry or restaurant industry rather than accepting their broader role in the tourism industry.
  8. 8. The Tourism Planning ProcessThe Tourism Planning Process Planning is an ongoing process that must keep up with the changing character of the world and of the destination area. The planning procedure follows a step by step pattern.
  9. 9. There are five essential steps inThere are five essential steps in tourism planning process:tourism planning process: 1.) Background-analysis phase. -Tourism policy goals are usually classified into four, namely : economic, consumer / social, resource / environmental, and government operations.
  10. 10. 2.) Detailed research and analysis phase.  -a valid tourism plan cannot be formulated without research. Research should be concentrated in four distinct areas namely: resources, markets, activities, and competition.
  11. 11. 3.) Synthesis phase. ◦ -tourism plans provide the “bridge” between the present situation in a destination area. They provide the means to an end.
  12. 12. 4.) Goal setting, strategy selection and objective setting. -the fourth step in the tourism planning process is to define the planning goals, strategies, and objectives. They must becomplementary to policy and goals.
  13. 13. 5.) Plan development . -the last step of the tourism planning process is the development of the plan. The plan includes the actions needed to achieve the objectives, implement the strategy, and satisfy the planning goals.
  14. 14. Classification of TravelersClassification of Travelers According to PurposeAccording to Purpose Travelers have a wide range of classifications or categories based on the type of travel they are engaged in. This is an important detail during travel because it results in getting the appropriate travel insurance or the appropriate visa for international flights. All international travel must have a passport. Inappropriate insurance or the wrong visa can create problems for the traveler, so knowing the classification by purpose makes a differences in travel.
  15. 15. Business TravelersBusiness Travelers Business travelers are the men and women who are traveling for business or job purposes. This might result in international travel, or it might remain in the United States depending on the job and the type of business. Business travelers going to an international location need an appropriate business or work visa for the country before leaving based on the length of their stay. Regardless of location, business travelers should get appropriate travel insurance for items like work computers.
  16. 16. Student TravelersStudent Travelers Student travelers is the group that is either traveling for educational purposes or the travelers who are going for vacation between classes during school breaks. Student travelers going abroad must have appropriate visas, which will differ depending on whether the trip is a pleasure trip or an educational trip. For an education trip, student visas allowing the student to study in a school are necessary, though countries differ in exact requirements. For vacationing purposes, students need a tourist visa for international travel. Visas are not required for traveling within the United States. Travel insurance for students will usually cover items like laptops and digital cameras.
  17. 17. Group TravelersGroup Travelers The group traveler is the large tourist group, often of friends and family, who have at least 10 individuals within the group. In most cases group travelers are going as tourists to any given location. When applying for a visa, group travelers usually apply for a tourist visa to a country. For insurance purposes, group travelers often get special rates or deals because of the large number of individuals.
  18. 18. Medical TravelersMedical Travelers Medical travelers are those who are traveling to see a specialized doctor for a medical ailment. For example, traveling from one side of the country to the other to see a specific medical doctor. This type of traveler will vary in needs for both insurance or visas depending on the location of the travel. If traveling to a location outside the United States the appropriate visa will either be a tourist or visitors visa or a medical visa if the country has a separate category.
  19. 19. Family, Senior or SingleFamily, Senior or Single VacationersVacationers Vacationers who are not part of a large group, but rather fall under a family, senior or single's category, are often separated in insurance. As far as visas for international travel are concerned, the typical visa is a tourist or visitor's visa. For short-term visits, some countries might have a visa waiver, such as travel to Japan, which allows Americans with a valid passport to enter the country up to 90 days without a visa. In general, most countries will require a valid visa.
  20. 20. Characteristics Of IndividualCharacteristics Of Individual Tourism Development ProjectTourism Development Project Individual tourism development projects are generated either through the tourism planning processor by the private sector. In destinations without tourism plans, the public sector may identify development opportunities for private sector investment. All individual tourism development opportunities must be carefully researched and analyzed before their construction.
  21. 21. Steps in the Tourism ProjectSteps in the Tourism Project Evaluation and Analysis SystemEvaluation and Analysis System The seven steps in the tourism project evaluation and analysis system are: 1. Pre-feasibility Study 2. Site Analysis 3. Market Analysis 4. Economic Feasibility Study 5. Cost-benefit Analysis 6. Government Financial Incentives in Tourism Development 7. Private Sector Financing for Tourism Development
  22. 22. Definition of MarketingDefinition of Marketing Marketing consists of all those activities necessary to bring a product or service from the manufacturer to the end user. These activities include: 1. The product or service itself 2. The methods of distribution 3. The methods of pricing 4. The methods of promotion 5. The form of selling; and 6. The form of advertising
  23. 23. Uniqueness of Tourism MarketingUniqueness of Tourism Marketing Although the theories and methods of marketing tourism are the same as those of other products, there are some unique qualities. Tourism is a service. An intangible experience is being sold, not a physical good that can be inspected before it is bought. For example, a consumer does not buy a bed or a beach, but buys a night’s lodging in a hotel at the seashore. Because it is a service, production and consumption take place at the same time.
  24. 24. Marketing OrientationMarketing Orientation Product orientation emphasizes the products or services that are available. It may be successful if there is a surplus of demand over supply. Thus, the destination which offers the best product will get the tourist. The old adage that reflects this is “build a better mousetrap, and the world will beat a path to your door.”
  25. 25. Consumer Orientation places the needs and wants of the tourist foremost in the mind of the marketer who seeks to provide a product or service that will satisfy those needs and wants.
  26. 26. Societal-marketing Approach or Societal Orientation which focuses on the satisfaction of tourist needs and wants while respecting the long-term interests of the community.