14. HOW DOES IT WORK?
$3 an hour for phone
chargers
$4 an hr for lap top chargers
Comes with a free locker
Will be charged $30 if not
returned within 5 hours
$1.50 an hour
Comes with a key to securely
lock your device
$10 fee for lost keys
RENTING A CHARGER RENTING A LOCKER
15. THE MARKET
• College students
• 167 colleges in TX
• 19,925 students enrolled at UTD
• 6,100 students enrolled at JSOM
• Start with 4 kiosks at UTD & 3 at SMU
• Market has potential growth to
other colleges in the U.S.
16. MARKETING PLAN
• Low cost budget
• Partner with school organizations
• Visual Attraction
• Word of mouth
• SMS Marketing
• Locator & deals
21. FINANCIAL PROJECTIONS
Rented Chargers Income – Hourly Income - Semester Break Even
Semester
15% $2,205 $176,400 1.13
30% $4,410 $352,800 0.57
50% $7,350 $588,000 0.34
75% $11,025 $882,000 0.23
*Figures are based on a 700 inventory count for all 7 locations