Do you sell physical products online? If so, then you need to pay attention to today’s online retail innovators. Join us as online marketer and CEO of OMG Commerce Brett Curry shares five game-changing insights fueling the growth of truly noteworthy online retailers.
Inspired by Internet Retailers annual HOT 100 List, we’ll take at look at how online retailers are changing the face of e-commerce. Tune in as we explore:
Secrets to compel customers to take action. Great online retailers move beyond clickbait and gimmicks and utilize clear, compelling offers, with something authentic behind them. Learn how you can extend the perfect offer to your audience.
-How to master the art of the reorder. If customers aren’t reordering from you, it’s your fault. Learn how one online retailer – Primary.com – is pushing the boundaries of reorders and customer loyalty.
-Adding personality and human interaction. The days of the nameless, faceless online retail site are over. Now you need personality and human interaction. See how Shinola and Emjoy.com are taking this to a whole new level.
Putting mobile in its place. Everyone knows that mobile is the future of e-commerce, but what if you are expecting mobile to do something that it can’t or shouldn’t do right now? Learn how you can truly harness the power of mobile for big growth like David’s Bridal.
-Content marketing with a mission. Content marketing can be a waste of time or it can lead to greater connection and loyalty. Learn how several online retailers are investing in content marketing that makes good business sense.
5 Powerful Insights from the World’s Most Innovative Ecommerce Companies
1. 5 Powerful Insights from the
World’s Most Innovative
Ecommerce Companies
with Brett
Curry
2. Brett CuryGoogle Shopping Evangelist, Search
Marketing Expert for Commerce &
CEO Of OMG Commerce
Paul
KlebanovInbound Marketing Strategist &
Webinar Host at SEMrush.com
#SEMrushLive
5. Brett Curry – Marketing Junkie
• CEO, OMG Commerce
• Lead Strategist, Classy Llama
• Host of the Llama Commerce
Show
• Traditional Media Background
• SEO in 2004
9. 1. Business Model
2. Content Marketing
3. Design
4. Mobile
5. Site Features
6. International
7. Omnichannel
8. Social
The World’s Most Innovative
Online Retailers
ET SERIOUS ABOUT Google Shopping
10. 1.Craft Clear, Compelling,
and Creative Offers
At the heart of good marketing is a good offer
● Fresh, Hot Pizza Delivered in 30 Minutes or It’s Free
● Fifteen Minutes Could Save You 15% or More on Car
Insurance
● When it Absolutely, Positively HAS to be there Overnight.
Clear, Compelling and Creative Offers
11. Boll and Branch
“Let’s have a 30 night stand – Try Boll and Branch for 30
days and if you aren’t completely in love send them back our
way for a full refund.”
Clear, Compelling and Creative Offers
23. Don’t Ask Mobile to do Too Much
Mobile conversion rates are typically 25%
to 50% of desktop conversion rates
3. Don’t Ask Mobile to do
Too Much
24. Don’t Ask Mobile to do Too Much
Why the lower conversion rates?
Friction vs. Intent
3. Don’t Ask Mobile to do
Too Much
25. 3. Don’t Ask Mobile to do
Too Much
Don’t Ask Mobile to do Too Much
● Mobile searches now exceed desktop searches
● 82% of in store shoppers turn to their smartphones for
research
● ⅓ of purchases made during 2015 Holiday Shopping
Season were made on a mobile device. (Marketing
Land)
● The conversion gap between desktop and mobile is
shrinking (mobile conversions are on the rise, but still
lag desktop)
26. David’s Bridal
Don’t Ask Mobile to do Too Much
● Dress Finder
● 2.5% of visitors to the app book an appointment
(compared to only 1% on the site)
● 70% of those who book an appointment show up, and
60% of those who show up, make a purchase.
32. 4. Invest in Content
Marketing that Makes
Sense.
● Make a sale vs. build a community
● How can my content build brand advocates
● How can content marketing reach prospects at
different stages of the buying process (top, middle,
bottom of funnel)
Content Marketing That Makes Sense
36. 5. Combine Online with
Personal Connection (and
Personality)
● Nameless, faceless eCommerce stores are doomed
● Connect customers to employees
● Connect customers to experiences
● Connect customers to communities
Personal Connection & Personality
44. Brett CuryGoogle Shopping Evangelist, Search
Marketing Expert for Commerce &
CEO Of OMG Commerce
Paul
KlebanovInbound Marketing Strategist &
Webinar Host at SEMrush.com
#SEMrushLive
